Streaming's share of total TV usage has been inching up week-to-week so far during the pandemic crisis, according to a special report released today by Nielsen. The report, "Streaming TV Update: Key Trends During COVID-19," analyzes the past four weeks of streaming minutes as a share of total TV usage in households capable of receiving streaming services (84% of U.S. TV households).
The value proposition for consumers is changing as subscribing to multiple streaming services can easily rival the cost of a cable or satellite subscription.
Consumers are gravitating toward brands that demonstrate integrity and a willingness to help people cope with uncertainty, a survey by advertising agency The Variable suggests.
Brands are playing an indispensable role informing, caring for, comforting and reassuring consumers so far during the pandemic crisis, according to findings of a special report released today by the Edelman Trust Barometer. The study, "Brand Trust and the Coronavirus Pandemic," based on more than 12,000 consumers surveyed in 12 national markets worldwide last week, finds 64% of American consumers (65% worldwide) say hearing from brands during the crisis has been comforting and reassuring to them.
Advertisers of all sizes are generally pretty satisfied with their research and analytics teams, as well as their consumer research and insights groups, but they are proportionately less satisfied with their data science and analytics operations. At least, that's what the data indicates.
Radio provides a media lifeline to consumers who are stuck at home as health officials urge people to isolate themselves from others.
As many of us are working from home, and stuck at home, with no bars or restaurants to go to, no clubs or concerts to attend, and no live sports to watch, it's somewhat comforting to know we live in the era of Peak TV+. OK, not really, but there is more good stuff to watch on TV than ever before, and this week's edition I provide my recommendations for shows worth binge-ing when you have to stay at home.
Only 14% of people worldwide said their government is "very prepared" to cope with the coronavirus outbreak. Brands have an opportunity to respond to consumer uncertainty by providing greater value and comfort, according to McCann Worldgroup.
Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic.
Trust has always been a fundamental part of the relationship between consumers and any brand, or brand proposition, but never more so than today. When GroupM fielded a global study benchmarking consumer trust in digital marketing last summer it could not have anticipated the state of mind most consumers would have been in when it released it this morning, just as a pandemic was peaking in the major Western industrial markets. "The implications are not yet completely clear," GroupM APAC Regional Director Chris Myers writes in his introduction to the report he authored, adding, "but it is certainly possible the …