by Joe Mandese on Mar 31, 3:04 PM
Streaming's share of total TV usage has been inching up week-to-week so far during the pandemic crisis, according to a special report released today by …
by on Mar 31, 12:27 PM
The value proposition for consumers is changing as subscribing to multiple streaming services can easily rival the cost of a cable or satellite subscription.
by on Mar 31, 12:27 PM
Consumers are gravitating toward brands that demonstrate integrity and a willingness to help people cope with uncertainty, a survey by advertising agency The Variable suggests.
by Joe Mandese on Mar 31, 12:25 PM
Brands are playing an indispensable role informing, caring for, comforting and reassuring consumers so far during the pandemic crisis, according to findings of a special …
by Joe Mandese on Mar 31, 11:52 AM
Advertisers of all sizes are generally pretty satisfied with their research and analytics teams, as well as their consumer research and insights groups, but they …
by on Mar 30, 12:38 PM
Radio provides a media lifeline to consumers who are stuck at home as health officials urge people to isolate themselves from others.
by Steve Sternberg on Mar 30, 12:32 PM
As many of us are working from home, and stuck at home, with no bars or restaurants to go to, no clubs or concerts to …
by on Mar 30, 9:15 AM
Only 14% of people worldwide said their government is "very prepared" to cope with the coronavirus outbreak. Brands have an opportunity to respond to consumer …
by on Mar 30, 9:15 AM
Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic.
by Joe Mandese on Mar 30, 9:00 AM
Trust has always been a fundamental part of the relationship between consumers and any brand, or brand proposition, but never more so than today. When …