• Marketing Economy Recedes To Pre-2018 Levels: 5.9% Expansion Forecast For 2021
    U.S. and worldwide marketing spending are now forecast to fall 7.1% and 6.8%, respectively, this year, bringing 2020's marketing economy to pre-2018 levels, according to …
  • GroupM Predicts The 'Big Shift' Likely To Shake Up Many Ad Categories
    While the return on ad spending has changed dramatically for many categories in recent years -- especially during the recent pandemic -- the returns for …
  • How Has Covid Changed Consumers? GroupM Has A Map To Help You Understand It
    In an effort to delineate how the COVID-19 pandemic has impacted consumer mindsets -- and how that might impact how they behave as consumers -- …
  • A Third Of Marketers 'Clueless' About Apple's DFA Protocol, Most See Negative Impact On Mobile Ad Spend
    Apple's planned changes for IDFA (identifier for advertisers) in its next iOS version has potentially grave consequences for the mobile advertising industry, according to a …
  • New Television Season Things To Ponder
    More issues with TV audience measurement, network promotional follies, why ratings don't matter anymore and how shows are dealing COVID-19 and police brutality are among …
  • ANA: We're Still Mostly Caucasian, Especially At The Top
    If the membership of the Association of National Advertisers is representative, the U.S. ad industry has made little progress on ethnic diversity over the past …
  • Covidgraphics: New Pandemic Segmentation Clusters Consumers Psychographically
    While a variety of consumer research studies in recent months have sought to segment consumers based on how they have changed behaviorally and/or psychographically in …
  • Need A Lift? The ARF Has A Guide For You
    The ad industry routinely uses terms like "lift" and "ROI" (return on investment) to benchmark and measure the results of advertising, marketing and media buys, …
  • Most Americans Believe Facebook, Other Digital Media 'Spy' On Them
    More than two-thirds of Americans believe Facebook spies on them, according to a national survey conducted by WhistleOut. The survey, which was conducted via Pollfish, …
  • 'Sales Lift' Projected To Get A Post-Cookie Lift, Other Forms Of Research Too
    An increased reliance on so-called "sales lift" metrics will be the greatest beneficiary of the deprecation of third-party cookies, according to a survey of 200 …
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