U.S. and worldwide marketing spending are now forecast to fall 7.1% and 6.8%, respectively, this year, bringing 2020's marketing economy to pre-2018 levels, according to …

While the return on ad spending has changed dramatically for many categories in recent years -- especially during the recent pandemic -- the returns for …

In an effort to delineate how the COVID-19 pandemic has impacted consumer mindsets -- and how that might impact how they behave as consumers -- …

Apple's planned changes for IDFA (identifier for advertisers) in its next iOS version has potentially grave consequences for the mobile advertising industry, according to a …

More issues with TV audience measurement, network promotional follies, why ratings don't matter anymore and how shows are dealing COVID-19 and police brutality are among …

If the membership of the Association of National Advertisers is representative, the U.S. ad industry has made little progress on ethnic diversity over the past …

While a variety of consumer research studies in recent months have sought to segment consumers based on how they have changed behaviorally and/or psychographically in …

The ad industry routinely uses terms like "lift" and "ROI" (return on investment) to benchmark and measure the results of advertising, marketing and media buys, …

More than two-thirds of Americans believe Facebook spies on them, according to a national survey conducted by WhistleOut. The survey, which was conducted via Pollfish, …

An increased reliance on so-called "sales lift" metrics will be the greatest beneficiary of the deprecation of third-party cookies, according to a survey of 200 …