by Robert Williams on Nov 30, 3:00 PM
The share of ad spending going to CTV will rise from an average of 11.3% this year to 16.3% in 2023.
by Steve Sternberg on Nov 30, 1:28 PM
In last week's edition, I began my countdown of the 40 best television series of 2022 with a ranking of 31 through 40. In this …
by Robert Williams on Nov 29, 8:30 PM
Traditional media channels are most vulnerable to budget cuts, including traditional out-of-home, print, linear television and AM/FM radio.
by Robert Williams on Nov 28, 4:48 PM
Younger consumers are more likely to say they're canceling subscriptions to apps and streaming services because of rising prices.
by Robert Williams on Nov 23, 2:36 PM
A third of U.S. consumers said they had bought a holiday item from a suspicious advertisement on social media.
by Robert Williams on Nov 23, 1:10 PM
More than half cosnumers worldwide said the passing of video game enjoyment from older to younger generations is a great tradition.
by Robert Williams on Nov 22, 5:00 PM
More than half of consumers ages 34 and younger said their No. 1 channel for discovering international brands was social media platforms.
by Robert Williams on Nov 21, 8:25 PM
More than half of consumers said they signed up for promotional emails from their favorite retailers to help stay informed about discounts and offers.
by Robert Williams on Nov 18, 4:05 PM
Consumers -- especially older generations -- tend to be much less familiar with Cyber Monday than they are with Black Friday.
by Robert Williams on Nov 17, 4:51 PM
The average time spent online is eight hours a day, engaged in activities with a smartphone, tablet or computer.