Spending on Mom rebounds but let's not call it a glow-up just yet.

Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market.

Massive datasets are used by AI models to determine what works, replacing gut feel with something closer to algorithmic judgment day.

People move fluidly between live events, streaming platforms, social feeds, podcasts and merchandise.

You can show up, wave a flag and there's a decent chance no one will accuse you of anything more sinister than trying to sell …

Gen Z appears most willing to relocate, with stronger population growth in cities such as Denver, Minneapolis, Austin and Philadelphia relative to older generations.