Almost one-third of young adults will use Instagram on Super Bowl Sunday, even if they are not watching the game.

Media buyers shouldn't assume that Hispanics make up a monolithic audience that consumes only Spanish-language content, according to digital agency H Code.

The Kansas City Chiefs have are the sports betting odds favorite to beat the San Francisco 49ers in Super Bowl LIV Sunday night, but based …

As the 2019-20 NFL season/post-season winds down with this weekend's Big Game, Morning Consult has published a fascinating retrospective on the NFL's brand rub. The …

The finding likely reflects the dramatic shift toward "in-housing" in recent years due to advances in ad tech and databases.

Following consecutive quarters' declines, demand for "core" network TV advertising inventory appears to be building once again, according to a trending analysis published by Wall …

Findings from a consumer survey indicate brands need to be mindful of social media channels in their customer-service operations.

The most common reason to follow a brand is to find helpful information related to a hobby, a study finds.

Marketers that rely on vast troves of consumer data are getting an incomplete view of how their customers think and feel about a brand, making …

For such a young media platform, Facebook is getting old, fast. According to findings of Edison Research's "The Infinite Dial Study," 2019, the composition of …