Network TV Ad Demand Turns The Corner
- by Joe Mandese @mp_joemandese, January 30, 2020
Following consecutive quarters' declines, demand for "core" network TV advertising inventory appears to be building once again, according to a trending analysis published by Wall Street securities firm UBS.
The analysis, which is based on UBS' equity researchers' estimates, as well as disclosures from publicly traded company reports, indicates that …
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