- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Carter's Banishes Monsters, Boosts Confidence, Helps Kids Glow
Marketing Daily, Sarah Mahoney - Friday, September 25, 2026
In a series of brand moves, the value apparel company looks f ...
- As Price Of Fun Rises, Advertisers Are Advised To Follow The Money
Research Intelligencer, Rob Williams - Friday, September 25, 2026
Leisure behavior can reveal to marketers not only what consumers buy b ...
- Four Faces Of Email: Yahoo IDs Personas Based On Inbox Management
Email Insider, Ray Schultz - Thursday, September 24, 2026
Some people are fussy about their inboxes, while others don't care muc ...
- Marketing Is Merciless, But Dentsu Anime Deal Is Also Very Beautiful
MediaDailyNews, Joe Mandese - Thursday, September 24, 2026
The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the prima ...
- Amazon Opens Seller Tools To Anthropic Agent, Supports Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2026
Amazon announced new tools for its sellers across the marketplace with ...
- Google Tests AI Chips for 'Fractionalized' Space Data Centers
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2026
For advertisers, this technology will not change daily procedures today, but ...
- Report: Shopping Evenly Split Between Online And Physical Stores
Mediapsssst, Richard Whitman - Wednesday, September 23, 2026
The VML report advises that brands focus on the basics-competitive pricing, reliab ...
- Publicis Media Tops First Half New Business
MAD, Steve McClellan - Monday, September 21, 2026
That's according to a just-released analysis by agency research firm COMvergence. ...
- AI Visibility Sources Vary Widely By Health Category: Report
Marketing Daily, Les Luchter - Saturday, September 19, 2026
To gain more visibility in AI search results, health & wellness C ...
- I'm So Glad Bill Harvey Picked Us
MediaDailyNews, Dave Morgan - Sunday, September 20, 2026
"In the six days of creation, when chaos was ordered into heav ...
- Obit: Pioneering Researcher, Perpetual Futurist Bill Harvey, Dead At 84
MediaDailyNews, Joe Mandese - Sunday, September 20, 2026
Harvey spent more than half a century trying to answer what wa ...
- WARC: Role Of TV Declines In Top Campaigns
MAD, Steve McClellan - Thursday, September 17, 2026
The research analyzed more than 6,300 award-winning campaigns to see how oft ...
- New Mastercard Ads Tap Small Business 'Dreamonomics'
Marketing Daily, Sarah Mahoney - Thursday, September 17, 2026
The marketing push highlights digital tools for turbulent times on Main Str ...
- Americans Value Press Freedom, Are Against License Cancellations
Around the Net In Media, Ray Schultz - Wednesday, September 16, 2026
Roughly 75% of Americans feel press freedom is extremely or very importa ...
- ChatGPT Leaps To No. 5 Brand In Loyalty
Marketing Daily, Sarah Mahoney - Monday, September 14, 2026
In a tech-dominated world, emotions are more powerful than transactions. ...
- Americans Want Less Screen Time, Right After This Next Video
Research Intelligencer, Rob Williams - Monday, September 14, 2026
People may resent the hours lost to feeds, alerts and messages, b ...
- Ad Buyers Boost 2026 Spending Forecast As AI Slop Complicates Customer Journeys
Research Intelligencer, Rob Williams - Friday, September 11, 2026
U.S. advertising spending is expected to grow 12.3% in 2026 as maj ...
- Rewiring The Web For Life Without Cookies
Performance Marketing Insider, Laurie Sullivan - Thursday, September 10, 2026
Autonomous functions will become the operating model, as generative AI gives bran ...
- Turns Out The Living Room Still Is The 'Electronic Hearth,' More Or Less
Planning & Buying Insider, Joe Mandese - Thursday, September 10, 2026
The most recent data from the ARF's DASH service finds 86% ...
- Digital Ad Overload Sends Consumers Running For Print, Survey Finds
Research Intelligencer, Rob Williams - Thursday, September 10, 2026
More than three-quarters of Americans said they intentionally ignore or avoid digit ...
- Meta Fails To Remove Sex Abuse Ads Featuring Real Children
MediaDailyNews, Colin Kirkland - Tuesday, September 8, 2026
Meta is being accused of running ads including child sexual abuse materia ...
- Mr. Pibb Tops 2026's Fastest-Growing Brands As Consumers Seek Comfort, Value
Research Intelligencer, Rob Williams - Wednesday, September 9, 2026
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% mo ...
- How AI Models Are Rewiring Your Brain
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 8, 2026
An MIT Media Lab study found use of ChatGPT for writing tas ...
- Media Plans Must Adapt To America's Divided Wallets, Dentsu Says
Research Intelligencer, Rob Williams - Friday, September 4, 2026
Gen Z has the bleakest assessment of current economic conditions, while old ...
- Niche Streamers Taking Share... From The Big Guys?
TV Watch, Wayne Friedman - Friday, September 4, 2026
Overall, specialized streaming services grew to a collective 42 million paying subscribe ...
- Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
MediaDailyNews, Joe Mandese - Thursday, September 3, 2026
At a time when marketers seem transfixed on the "visibility" their bran ...
- Latino Consumers Mix Economic Optimism With Growing Doubts About Upward Mobility
Research Intelligencer, Rob Williams - Thursday, September 3, 2026
Brands don't have to turn every commercial aimed at the growing Hispan ...
- Midterm Spending Surges For Ads Targeting Candidates Supporting Data Centers
Television News Daily, Wayne Friedman - Thursday, September 3, 2026
TV advertising for the midterm elections is increasingly focused on the data-cent ...
- Parents Are Wary Of Social Media Harms As Kids Go Back To School
Research Intelligencer, Rob Williams - Wednesday, September 2, 2026
While 73% of consumers worldwide support banning social media for children, on ...