- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- ANA's New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Gen Z Hates Politics - They Still Want Brands To Speak Out
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
New research shows that Gen Z mistrusts and rejects almost every institutio ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Retail Experts Predict A 7% Decline In Back-To-School Spending
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
The National Retail Federation says a cloudy economic outlook has parents hunti ...
- Meta Launches New AI Model, Strengthens Partnership With Nvidia
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Llama 3.1, created in partnership with Nvidia, is available in three uniq ...
- Meta Opens Door To Research On Instagram's Impact On Teens
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
Meta will open a small pilot program allowing academic researchers to acce ...
- Sorry, Cranky Conservatives: Consumers Crave Inclusivity
Marketing Daily, Sarah Mahoney - Thursday, July 18, 2024
Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. A ...
- Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, July 17, 2024
A Hub Entertainment Research study finds 19% of respondents "might/might not" ha ...
- Meta Urges Judge To Toss Professor's Suit Over New Research Tool
MediaDailyNews, Wendy Davis - Tuesday, July 16, 2024
Amherst University professor Ethan Zuckerman's request for a court order preventing Me ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Long-time audience measurement vet Josh Chasin is now an advisor to ...
- Global Streaming Ad Share Grows To 28%, Subscriptions Still Dominant
Television News Daily, Wayne Friedman - Wednesday, July 17, 2024
Advertising will remain a strong growth factor in the global streaming marketplac ...
- Deloitte: Back-to-School Spending Likely To Fall 2%
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
Parents, still worrying about family finances, say they'll hold the line ...
- Hearst, Ad Council Research Institute Focus On Mental Health
Publishers Daily, Ray Schultz - Monday, July 15, 2024
Younger people are more likely to accept a discussion of mental heal ...
- Q2 Streaming Originals Sink As Usage, Penetration Climb: Study
Television News Daily, Wayne Friedman - Monday, July 15, 2024
Daily usage for nearly all streamers rose for most streamers - includi ...
- Ulta Targets 8-Year-Olds For Self-Care 'Joy'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The retailer says parents are the driving force behind Generation Alpha's beau ...
- Study Finds Clear Link Between Inclusive Practices, Business Success
Marketing Daily, Danielle Oster - Monday, July 8, 2024
ANA survey validated investments in multicultural marketing and found marketers reporting D ...
- Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
Google DeepMind researchers released a report that warns misuse of AI ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026
Television News Daily, Wayne Friedman - Tuesday, July 9, 2024
Peacock will be the exception to projections of flat to slight grow ...
- Follow The Culture: How Brands Can Escape 'Blandification'
Marketing Daily, Danielle Oster - Wednesday, July 3, 2024
"For example, Dr Pepper answered the TikTok 'dirty soda' trend with i ...
- Prediction Science Does Not Support Biden Dropping Out
Marketing Politics Weekly, Ed DeNicola - Friday, July 5, 2024
It's fair to say that Biden didn't have his best performance duri ...
- Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem
Performance Marketing Insider, Laurie Sullivan - Friday, July 5, 2024
In the EU, Google sends less traffic to itself than in t ...
- New Google Settings For Disclosing Digitally Altered Political Ads
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
The Google Political Content Policy now has new settings and policies f ...
- Political Ad Spending Estimated To Climb To $10.7B: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 3, 2024
A new 2023-24 estimate projects political ad revenue will rise to $10 ...
- Target CTV Research: Why Shoppers Love Streaming
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
The retailer says customers increased digital viewing by 40% last year. ...
- 80% Now Think Fast Food Is A Luxury
QSR Insider, Teresa Buyikian - Tuesday, July 2, 2024
A burger or a Birken? That's the question proposed from the resul ...
- Recent Stories Imply Linear TV Is At Point Of No Return
TVBlog, Adam Buckman - Tuesday, July 2, 2024
The current era has taken on a kind of "jig is u ...
- Ram, Porsche Rank Highest In Quality, Per J.D. Power
Drive Time, Tanya Gazdik - Monday, July 1, 2024
"It is not surprising that the introduction of new technology has challeng ...
- 'Bundle' Is Much More Than Premium Video, Study Finds
Television News Daily, Wayne Friedman - Monday, July 1, 2024
The average number of non-premium TV/video services in a "bundle" is 6 ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...