Tag results for "research"
- CDP's Under The MicroscopeMarketer interest in CDPs continues to accelerate. In the first half ...
- AVOD Revenue Shows Slight Q1 Decline, But Projected For 21% Growth In 2023: AnalystFor full-year 2023, business for all major AVOD platforms is estimated ...
- Consumers Say Airbnb, Open AI, Chewy Are Among Most Innovative BrandsThis year, shoppers are increasingly impressed by newer brands, especially in t ...
- Pinterest Reports Positivity As Key Driver In Consumer ActionCreating more positive environments in brand messaging leads to new opportunities f ...
- Automation Shellout: Marketing Is Key Part Of Customer Experience SpendMost companies have difficulty automating the customer experience, Jitterbit reports. ...
- Firms Now Focused On Driving Value From Their Customer Data, Study FindsMost companies seek to break down data silos, Tamr reports. ...
- Snapchat Tests New AI Feature, Generates 'Dreams'Snapchat is testing a new way for users to play around wi ...
- Corralling AI: Content Created By Bots Should Be LabeledMila, a nonprofit research institute, argues that AI should be regulated. "Mo ...
- Netflix Would Lose Younger Subscription Owners Due To Less Free Password Sharing, Study FindsNetflix could take a big loss among young subscription-owners in the shi ...
- Google's $23 Million Data Leakage Settlement Moves ForwardA federal judge granted preliminary approval to Google's $23 million settlement ...
- Two-Thirds Of Netflix Password Sharers Say They'll Pay For Own AccountsBut 50% of Gen Zs and Millennials said, when polled in la ...
- Audio Listening Habits And How Marketers Can Capitalize On SummerResearch and analytics platform Veritonic found that 78% of people in ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti ReportsFebruary ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial OnesTrust may become more than a buzzword for most paid-search ads a ...
- For New Streaming Subs, Complexity Is As Big An Obstacle As PriceYounger people and households with kids use more non-video entertainment sources th ...
- Social Shopping Roadblocks: What's Holding U.S. Consumers Back?It may be popular in other countries, but American consumers are sti ...
- Brands Expect to Spend More On AI And ML Despite Challenges, Study FindsThe chief marketing application is behavioral segmentation, Sprout Social reports. ...
- Microsoft Research Suggests AI Shows Signs of Human ReasoningSebastien Bubeck, lead author on the paper about artificial general intelligence, h ...
- Trader Joe's Is 'Most Loved Brand' On YelpTrader’s Joe's took the top spot on Yelp’s first-ever “Most Loved Brands&rdqu ...
- Horizon Expands 'Why' Group Research Offering To Include Activation StrategyThe expansion comes a year after Maxine Gurevich joined the agency ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study ShowsThe CMO Council and Sprinklr released a report Monday showing two ...
- Amazon Prime Video Subs Forecast To Nearly Match Netflix's By 2028, Easily Surpass Disney+Amazon Prime Video will be just 12 million behind Netflix, and ...
- The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics OnlineSales automation was the hottest search topic in terms of growth ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign ResultsPeople First created a campaign with help from contractors and installers aft ...
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads OutperformInteractive CTV ads generated a more than 600% lift in engagement compar ...
- Turnaround: Consumers Reduce Video Services Stacking, FAST Adoption Growth StallsThe percentage subscribing to three or more 'Big 5' SVODs is dow ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of OptionsMore than half of executives in a recent survey by IDC agre ...
- AI Taste Test: Marketers Can't Pick The Best Campaign PerformersOnly a third of marketers can correctly choose the AI-generated variations ...
- Mobile During Streaming Is Key To Reaching Gen ZGen Z's unique, multiscreen ways of engaging with TV offer advertisers n ...
- Data Remains A Major Challenge For Many ReasonsBrands often have too much data, and they lack the ability ...
