- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- The Brand Doom Loop Now Trapping 84% Of Marketers
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2026
Gartner's new research details how the brand measurement mess is hindering long-te ...
- Brands Bet Big On AI To Support Performance Advertising, Marketing
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2026
Financial investments in performance advertising are rising as AI-driven marketing methods le ...
- The Real AI Question in Market Research Is Not Validity But Coverage
MAD, Edwige Winans - Wednesday, June 3, 2026
Framing AI as a replacement for traditional research misses the point a ...
- Horizon: Shoppers Skeptical AI Agents Act In Their Best Interest
MAD, Steve McClellan - Wednesday, June 3, 2026
According to the Horizon Media study, a negative experience with an automat ...
- Nielsen Unveils New-And-Improved Integrations With Mediaocean, Polk, MRI-Simmons
MediaDailyNews, Joe Mandese - Thursday, June 4, 2026
Explicit details were not disclosed, but Nielsen said the integrations enhance i ...
- YouTube Leads Netflix In Global Daily Viewing
Television News Daily, Wayne Friedman - Thursday, June 4, 2026
Research from average daily viewing time across nearly 20 international markets sho ...
- All Hail The Rainbow Renegades
Marketing Daily, Sarah Mahoney - Tuesday, June 2, 2026
How a handful of brands -- Fenty, Calvin Klein, Converse, Levi's a ...
- Patients' Use Of AI To Find Doctors Doubles In 9 Months: Report
Marketing Daily, Les Luchter - Wednesday, June 3, 2026
Consumers' reliance on AI to choose a healthcare provider is completely upendi ...
- Payments To Agencies, Freelancers Increasingly Delayed
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 2, 2026
A recent analysis of companies that tracks digital media payments and invoic ...
- Gen Alpha Is Rewriting Media Playbooks, And Advertisers Are Running Out Of Time To Catch Up
Research Intelligencer, Rob Williams - Tuesday, June 2, 2026
The generation following Gen Z is already developing media habits that shou ...
- FAST Growth Among Younger Audiences - How Far Can It Go?
TV Watch, Wayne Friedman - Tuesday, June 2, 2026
Can we drill down into all the overlapping behavioral and viewing tren ...
- Researchers Describe A Hostile Misinformation Effect In Media
Around the Net In Media, Ray Schultz - Thursday, May 28, 2026
Researchers have long known about a phenomenon called the hostile media effe ...
- Former Apple, Google Researchers Discover AI's Learning Loop
Performance Marketing Insider, Laurie Sullivan - Friday, May 29, 2026
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researche ...
- ESOMAR Names de Regt CEO
MediaDailyNews, Joe Mandese - Thursday, May 28, 2026
The move comes as its U.S. counterpoint - the ARF - ...
- Brand-Safe - And Not-So-Safe - News
Advanced TV Insider, Wayne Friedman - Wednesday, May 27, 2026
There are significant reasons to buy news content -- "meaning advertisers w ...
- Obit: Long-Time Media Research Leader Andy Brown, Dead At 63
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2026
Andy Brown, best known for his role as chairman-CEO of Kantar Medi ...
- Returning Streamer Shows' Season Gaps Continue To Rise
Television News Daily, Wayne Friedman - Wednesday, May 27, 2026
Analysis of 1,611 scripted original shows on premium streamers found viewers wait ...
- Black Men Are Frustrated With Trump - And Traditional Media
Around the Net In Media, Ray Schultz - Monday, May 25, 2026
Black men who voted for President Trump in 2024 and Joe Bid ...
- Google, Netflix, Amazon To Dominate CTV By 2030s
TV Watch, Wayne Friedman - Tuesday, May 26, 2026
Global CTV-based advertising will nearly double in four years to $81 billi ...
- Most Americans Don't Care About World Cup
Marketing Daily, Tanya Gazdik - Thursday, May 21, 2026
Just 10% of Americans have an interest in the World Cup, maki ...
- FIFA Sizzle Or Fizzle? Why So Few Sponsors Can Prove ROI
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2026
The World Cup frenzy is real. Gartner's research shows most sponsors ha ...
- OpenAI, Chip Ganassi Racing Tease AI Data Project
MediaDailyNews, Laurie Sullivan - Thursday, May 21, 2026
The teaser, a video filled with innuendos, identifies the start of wh ...
- Are Synthetic Insights Better, Worse Or Just Different Than Human Ones?
Planning & Buying Insider, Joe Mandese - Thursday, May 21, 2026
That's what I asked Brandience's Brian McHale when he briefed me ...
- Reddit Expands First-Party Measurement
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
Looking to give advertisers another way to look at app ad-measurement dat ...
- Chatbot Ad IDs Share Data To Google, Microsoft, Other Analytics Providers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 18, 2026
OpenAI, Microsoft and others recently introduced ads in their chatbots that crea ...
- Jeep Lands 'Most Patriotic' Brand Designation For 25th Year
Marketing Daily, Tanya Gazdik - Sunday, May 17, 2026
Other brands in the Brand Keys top 10 are Coca-Cola, Ford, Le ...
- Q1 Streaming Growth Slows As Disney+, Netflix, HBO Max See Gains
Television News Daily, Wayne Friedman - Friday, May 15, 2026
Antenna estimates that Disney+ was the fastest-growing service year-over-year, adding 5.4 millio ...
- Google Topples Apple As BrandZ's Most Valuable Brand
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2026
Skyrocketing AI shakes up the playing field, as a record four bran ...
- Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
Amazon has added Alexa to search results across its marketplace. A ch ...