- When Research Is Treated Like A Crime
Media Insider, Steven Rosenbaum - Monday, January 5, 2026
When courts dismiss lawsuits against researchers, when facts prove stubborn, and wh ...
- What CPG Marketers Fought For This Year
CPG Insider, Sarah Mahoney - Wednesday, December 31, 2025
In a tightening market, the most-read CPG Insider stories show brands experimenti ...
- Pew: TikTok Most Popular Social News Source For Gen Z
MediaDailyNews, Colin Kirkland - Wednesday, December 31, 2025
U.S. consumers ages 18-29 are using TikTok more than any other social-med ...
- 2025's Most-Read '3.0' Was About A Question I Asked Agency Honchos About 2030
Media 3.0, Joe Mandese - Tuesday, December 30, 2025
The question: What share of your ad budget will be spent targeti ...
- Major Streamers Gain Sign-ups In November
Television News Daily, Wayne Friedman - Friday, December 26, 2025
Disney+ nearly doubled its November signups from October and added over ...
- Value, Video, Velocity: The New Retail Triangle
Retail Insider, Sarah Mahoney - Wednesday, December 24, 2025
From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers fav ...
- AI Moderators Show Promise In Market Research, But Fall Short Of Human Insight
Research Intelligencer, Robert Williams - Friday, December 19, 2025
Blind evaluations by expert moderators consistently rated AI-moderated interviews poorly on co ...
- AI-Influenced Content: Can Viewers Change The Ending Of An Episode?
TV Watch, Wayne Friedman - Friday, December 19, 2025
The human eye has a resolution limit - there are only ...
- Amazon Names AI Chief To Take On Rivals
MediaDailyNews, Laurie Sullivan - Wednesday, December 17, 2025
Peter DeSantis will lead the new group, Amazon CEO Andy Jassy wro ...
- News Media, Magazines Reach The Affluent And Well-Educated
Publishing Insider, Ray Schultz - Wednesday, December 17, 2025
Audiences now prefer a mixture of both print and digital content, t ...
- Mintel: Holiday 2025 Is Already Locked In
Retail Insider, Sarah Mahoney - Wednesday, December 17, 2025
The market research company says shoppers are ending the season with disciplin ...
- Anthropic, Block, OpenAI Form Agentic Foundation To Ensure Open Sourcing
MediaDailyNews, Laurie Sullivan - Tuesday, December 16, 2025
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic ...
- Report: Music Makes Super Bowl Ads More Memorable Than Movies, Celebs
MAD, Steve McClellan - Thursday, December 11, 2025
The Platinum Rye Entertainment survey also found that Super Bowl ads a ...
- Happy Holidays: Employees Stress Over Gift Giving At The Office
Mediapsssst, Richard Whitman - Friday, December 12, 2025
The problem for many employees, according to a new Harris Poll, ...
- Where Brands See Most Mentions On AI Search Engines
Performance Marketing Insider, Laurie Sullivan - Thursday, December 11, 2025
A BrightEdge analysis of informational, consideration and transactional queries revealed patterns showi ...
- This Just In... Why I'm Adding WARC To The Global Ad Consensus
Planning & Buying Insider, Joe Mandese - Thursday, December 11, 2025
Because just like nature, trade reporters abhor a vacuum, and the demi ...
- Report: Most CEOs Believe Tariffs Will Hurt U.S. Economy
Mediapsssst, Richard Whitman - Wednesday, December 10, 2025
And nearly 62% believe the direction of the country is on t ...
- This Year I Resolve To...
Mediapsssst, Richard Whitman - Friday, December 5, 2025
42% of those surveyed in a new Harris/CIT Bank poll say they' ...
- Brain Activity Study Shows Neuro-Contextual Ads Drive Higher Engagement
Performance Marketing Insider, Laurie Sullivan - Friday, December 5, 2025
A study conducted by a neuro-contextual ad company in partnership with ...
- News Snooze: U.S. Consumers Not As Interested In Updates As In 2016
Publishing Insider, Ray Schultz - Thursday, December 4, 2025
The decline in interest in following the news is happening across a ...
- Gardner Named CEO Stagwell's Harris Quest
MAD, Steve McClellan - Wednesday, December 3, 2025
Gardner previously served as COO of the Harris Poll, which he join ...
- YouTube, Facebook Are Most Popular Social Sites
Publishers Daily, Ray Schultz - Sunday, November 30, 2025
Instagram comes in third, and TikTok is fourth, Pew reports. ...
- Linear TV Ad Buys Forecast To Fall 7% In 2025
Television News Daily, Wayne Friedman - Friday, November 28, 2025
Total linear core TV ad revenues are expected to land at $55 ...
- Study: Consumers Want To Go Shopping IRL
Marketing Daily, Danielle Oster - Tuesday, November 25, 2025
Seventy-three percent say shopping at a retailer feels like being part ...
- Best Buy Posts Gains While Consumer Mood Slumps
Retail Insider, Sarah Mahoney - Wednesday, November 26, 2025
Spending on phones, gaming and TVs continues even as confidence hits ...
- Holiday Weekend Update: Cutbacks Ahead
Marketing Daily, Sarah Mahoney - Monday, November 24, 2025
New Deloitte data shows consumers may shop more this year -- b ...
- Global Sports Rights Spending To Soar 20% By 2030: Analyst
Television News Daily, Wayne Friedman - Wednesday, November 26, 2025
Spending on sports media rights for streaming/TV platforms is projected to cli ...
- I, Consumer
Media 3.0, Joe Mandese - Monday, November 24, 2025
What happens when the laws of robotics meet the immutable laws ...
- It's A Social Dilemma
Performance Marketing Insider, Laurie Sullivan - Monday, November 24, 2025
To understand why consumers act the way they do, marketers need nuanc ...
- 'Tis The Season Of Intentional Holiday Shopping
Mediapsssst, Richard Whitman - Friday, November 21, 2025
82% of Americans are prioritizing low cost and high impact when ...