Tag results for "research"
- SEM Ranks Just Behind AI Marketing In Long List Of Open JobsAI marketing assistant is the fastest-growing job in marketing, with a project ...
- Premium Long-Form TV For Brands: Working For Young Consumers?Over 90% of viewers say long-form content is the "gold standard ...
- YouTube, WhatsApp Power Multicultural Media UseHobbies matter more than heritage, age or ethnicity in driving engagement. ...
- EU's Top Court Upholds Billions In Fines For Google And AppleTwo of the biggest companies have lost their EU court fights a ...
- Loyalty Legends: Apple, Amazon, Domino's, TikTokBrand Key's annual ranking finds changing consumer expectations are a primary dri ...
- Password Sharing Falls Slightly: Heavy TV, Streaming Viewers Are Big UsersMore than four in 10 people someone's else login and password f ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News MediaThe new coalition comes less than a month after the WFA shutter ...
- New NFL Season: 49% Of Games On Streaming, 7% ExclusivelyLinear TV networks will have 42% (114 games) of all NFL gam ...
- Despite Slowing Sales, Cravings, Convenience (And Pumpkin Spice) Still Drive QSR SalesThe day Starbucks launched its Pumpkin Spice menu, foot traffic increased 24. ...
- AI Simulates How Consumers Will Respond Before Ads RunUsing decades of survey-based research, Ipsos built a method that uses ...
- Netflix Will Press Content Leverage Against Streaming Competitors: AnalystStreaming and media players have no choice but to continue to se ...
- Global Sports TV, Streaming Documentaries Hit Record LevelsAmpere Analysis says there was a 25% share - 103 sports documentari ...
- Consumers Increasingly Upbeat About The EconomyMcKinsey reports that optimism about the strength of the U.S. economy jump ...
- Is Ring On Your Political Media Buy? (If Not, Maybe It Should Be)While conventional local TV, radio and newspaper news outlets still rank highes ...
- Why GenAI: Most Marketers See Benefits, But Face IssuesEmail copy is the second-most used function of generative AI, Skyword repo ...
- Alphabet's Worth Without Google SearchTD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- Digitas And Vox Media: Is What You're Seeing Real?Skepticism is rising among consumers, with 81% questioning whether what they s ...
- AAF's Hall Of Achievers This Year Includes Hollywood's Issa RaeIssa Rae has been awarded the organization's second annual Cultural Force Awar ...
- The Shiny New Risk Advertisers Have Begun DisclosingA new financial "risk" has begun showing up in the SEC filin ...
- Linear-To-Streaming Ad Struggles: Long Road Ahead Or Drag Race Sprint?Four of the five legacy media companies were down in advertising resul ...
- Research: Shoppers Feel More Control Over Grocery SpendingFood prices are still high. However, new research from the Food Indust ...
- Talking Politics At Work A Non-Starter For Most Younger VotersThe Dems want you to "do something," but a majority of millennia ...
- Major Sports Pulls Big Streaming Signups: Can Other Genres Do That?NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 milli ...
- Microsoft Confirms Release Of Recall AI Search Feature To Testers In OctoberMicrosoft's controversial Recall AI service takes screenshots of activity on Windows r ...
- AI Vs. Old-School: Legacy Journalists Unclear On How The Technology Will HelpTechnology specialists have a clearer vision of the AI future, a stu ...
- Subaru, Toyota, Mercedes-Benz, Tesla Customers Most Satisfied"Subaru's increase this year reflects its consistent focus on safety and reliability ...
- How YouTube, Bounty, Sony Are Winning Hispanic HeartsNew research reveals how brands like Google and Dove are tapping cultur ...
- TV-Network Groups' 'Strict Bundling' Demands Must Change: DirecTV"Programmers have continued to impose and enforce strict bundling requirements through exorbita ...
- CTV: Quantifying Non-Performance In Performance MediaConnected television took on a vibe of performance media as it matur ...
- Meta Shuts Down CrowdTangle, Tool Used To Track Online MisinformationMeta has replaced CrowdTangle - a tool used by academics, researchers a ...
