- Grenz Joins COMvergence As Head of US Operations
MAD, Steve McClellan - Wednesday, August 27, 2025
Grenz was with pharma giant GSK for nearly a dozen years mo ...
- Data Reveals AI Search Dominance Is False Narrative, So Far
MediaDailyNews, Laurie Sullivan - Wednesday, August 27, 2025
The more data SparkToro founder Rand Fishkin gathers, the more he believ ...
- Living The 'Big Bang' Theory In AI
Performance Marketing Insider, Laurie Sullivan - Thursday, August 28, 2025
Recent data compares the cosmic Big Bang to events in advertising su ...
- The Silver Linings Advertising Playbook
Planning & Buying Insider, Joe Mandese - Thursday, August 28, 2025
While Americans are increasingly pinching pennies, the silver lining is that it ...
- Turing 3.0
Media 3.0, Joe Mandese - Wednesday, August 27, 2025
Four out of five consumers say AI now shapes how they "percei ...
- Linear, D2C Ads Take A 'Step Back'
Television News Daily, Wayne Friedman - Wednesday, August 27, 2025
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fo ...
- As Women Spend Smarter, Off-Price Shines
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
Women drive 59% of discretionary spending -- and they're steering it towa ...
- Google: How Much Energy AI Uses
MediaDailyNews, Laurie Sullivan - Friday, August 22, 2025
Advertisers concerned about using too much energy or harming the environment throu ...
- As Mass And Prestige Converge, Skincare Brands At Crossroads
CPG Insider, Sarah Mahoney - Friday, August 22, 2025
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppe ...
- Rising Popularity Of Soccer Makes 2026 World Cup Big Brand Opportunity
Marketing Daily, Danielle Oster - Thursday, August 21, 2025
Report: Brands can succeed with "athlete partnerships that authentically magnify athletes' personaliti ...
- One-Third Of Sports Fans Plan To Add New Streaming Service This Fall
Research Intelligencer, Robert Williams - Friday, August 22, 2025
Overall, 51% of sports streamers say they subscribe only during a seas ...
- Subaru, Lexus Race Ahead In Satisfaction Scores
Marketing Daily, Tanya Gazdik - Wednesday, August 20, 2025
Subaru leans into a reputation for safety and dependability and has enjoy ...
- Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, August 21, 2025
When a user asks about the best CRM for startups, a bra ...
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds
Advanced TV Insider, Wayne Friedman - Wednesday, August 20, 2025
Forty-three percent of U.S. adults say TV ads are most likely ...
- Patients Turning To AI, Social To Find New Doctors: Report
Marketing Daily, Les Luchter - Tuesday, August 19, 2025
Medical "practices that fail to meet patients across multiple channels risk becomi ...
- Poll: America's Leadership Crisis
Mediapsssst, Richard Whitman - Monday, August 18, 2025
It's not just political leadership either. A majority of Americans lack fai ...
- Teaching Anthropic's Claude Not To Deceive As It Thinks Through Concepts
Data & Programmatic Insider, Laurie Sullivan - Monday, August 18, 2025
Data, analysis, and analytics are a major part of safeguards. A resear ...
- AI Ads, Commerce Drama Trigger Promises Of Billions
Performance Marketing Insider, Laurie Sullivan - Friday, August 15, 2025
Google, Meta, Microsoft and OpenAI, among others, want to own AI searc ...
- AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
DoubleVerify research shows that agencies spend 26% of their time manually optimizi ...
- TV Consumers Maxed Out On Monthly Spend: $86/Month
Advanced TV Insider, Wayne Friedman - Wednesday, August 13, 2025
Current monthly consumer costs range from $68 for one service to $ ...
- IPG 'Simulation Studio' Measures Impact Of Advertising Before It Happens
MediaDailyNews, Joe Mandese - Monday, August 11, 2025
"Welcome to the new age of decision dominance" reads a tag us ...
- Daily CTV Usage Grows At The Expense Of Digital
Advanced TV Insider, Wayne Friedman - Thursday, August 7, 2025
This year CTV will see a 7.7% rise in media time spe ...
- What Makes Up Perplexity Core Ranking Factors
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 6, 2025
Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity ...
- Data Lockdown Effects And Should You Believe AI Reasoning Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 5, 2025
As OpenAI released reasoning LLMs on Tuesday, some publishers have once aga ...
- The AI Bullsh**t Index And The Psychology Behind It
Data & Programmatic Insider, Laurie Sullivan - Monday, August 4, 2025
Researchers have introduced a systematic framework for LLMs that emphasizes their indifferen ...
- PE Firm Completes $1B Acquisition Of Kantar Media
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
Private equity firm H.I.G. Capital this morning announced the completion of i ...
- SNAP Cuts Threaten CPG Sales -- And Millions of Families
CPG Insider, Sarah Mahoney - Friday, August 1, 2025
Walmart, Conagra, and General Mills face high exposure. But for food sta ...
- CMOs Have Lost Their Clout, Can They Ever Get It Back?
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
New McKinsey research reveals why CMOs keep getting sidelined -- and wh ...
- Taking The AI Train: Researchers Seek To Predict Customer Behavior At All Points
Email Insider, Ray Schultz - Thursday, July 31, 2025
The authors propose a 'transformer-based model" that will analyze multichannel sequences ...
- Shoppers Unclear On How To Define Podcasts
Publishers Daily, Ray Schultz - Monday, July 28, 2025
Most people see podcasts as audio, video and/or a combination, reports Oxfo ...