- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- AI Tool Uses Human Emotion To Predict Ad Outcomes
MediaDailyNews, Laurie Sullivan - Tuesday, August 25, 2026
AI can now predict how an ad will match human emotions bas ...
- OpenAI Expands Ad Pilot Across European Markets
MediaDailyNews, Laurie Sullivan - Monday, August 24, 2026
Analysts and advertising experts are making predictions on where OpenAI will ta ...
- OpenAI Served Subpoena After Pausing AI Advanced Models
Performance Marketing Insider, Laurie Sullivan - Monday, August 24, 2026
Alabama issued a subpoena requiring OpenAI to respond to allegations of insufficie ...
- Dot Dot Dot... DASH DASH DASH... Dot Dot Dot
MediaPost Weekend, Joe Mandese - Sunday, August 23, 2026
This email is how one knowledgeable source sums up one of t ...
- Survey: Consumers Value Auto Show Experience
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2026
At the 2026 New York International Auto Show, 41% participated in ...
- Living In The Synthetic World
Red, White & Blog, Joe Mandese - Thursday, August 20, 2026
New research estimates 10% of all web content has been edited ...
- Your Brain On Short Videos: Cognitive Control Takes A Snack Break
Research Intelligencer, Rob Williams - Wednesday, August 19, 2026
Watching an appealing stream of bite-sized clips shifts the brain into ...
- JCPenney Sends Off-Price Fashion Victims To Rehab
Retail Insider, Sarah Mahoney - Wednesday, August 19, 2026
The new campaign aims to remind shoppers that great deals don't ha ...
- Streaming Bundles Need More Than Another Streaming Service, Deloitte Says
Research Intelligencer, Rob Williams - Tuesday, August 18, 2026
Many bundles amount to several streaming services taped together with a discount ...
- Advertisers Launch Early Holiday Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2026
Shifts in consumer behavior are pushing advertisers to track shopping preferences mo ...
- Inflation Sends Parents Bargain Hunting As AI Joins Back-To-School Scramble
Research Intelligencer, Rob Williams - Monday, August 17, 2026
Consumers aren't looking for lofty brand declarations while calculating whether one chi ...
- Advertisers Keep Chasing Youth While Boomers Sit On $76 Trillion
Research Intelligencer, Rob Williams - Friday, August 14, 2026
Baby boomers have money, they shop frequently, they're loyal to brands th ...
- Your TV's Home Screen Is New Gatekeeper, And Advertisers Better Get Used To It
Research Intelligencer, Rob Williams - Thursday, August 13, 2026
Smart TVs are rapidly becoming television's default viewing environment, making the ho ...
- Study: 69% Of Americans Open To AI Purchasing On Their Behalf
MAD, Steve McClellan - Tuesday, August 11, 2026
That's according to a new study from agency Croud which also fou ...
- Automotive TV Spending Increases 6.6% In July
Marketing Daily, Tanya Gazdik - Tuesday, August 11, 2026
"The World Cup dominated automaker media buys for July, but the da ...
- Consumers Enter Their High-Low Beauty Era
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2026
Despite pinched wallets, people are still splurging -- especially on fragrance a ...
- Black Audiences Want More Authentic Stories, Brands May Want To Pay Attention
Research Intelligencer, Rob Williams - Wednesday, August 12, 2026
An AARP survey found that many Black Americans would like to s ...
- Adolescence Meets The Algorithm: Social Media's Mental Health Tradeoffs
Research Intelligencer, Rob Williams - Tuesday, August 11, 2026
Researchers found associations between problematic social-media use and anxiety, depression, loneliness, cyberbullyin ...
- Americans Demand Tougher Social Media Rules
Around the Net In Media, Ray Schultz - Sunday, August 9, 2026
A new Reuters/Ipsos study shows that a bipartisan majority of Americans suppo ...
- Volvo Encourages Drivers To Consider Pet Safety
Marketing Daily, Tanya Gazdik - Friday, August 7, 2026
Volvo Car USA offers dog accessories designed to support safer travel, includi ...
- Streaming Hits A High, But Subscribers Are Getting Better At Loving And Leaving
Research Intelligencer, Rob Williams - Monday, August 10, 2026
Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue. ...
- Consumers Lean Into Hybrid Vehicles,Tesla Regains Top Spot In Brand Loyalty
Marketing Daily, Tanya Gazdik - Thursday, August 6, 2026
Tesla regained the top spot in brand loyalty, reaching 63.9%, an eight-percentage-poi ...
- McCormick Finds People Now Define Value As Managing Risk
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2026
They need more than a lower price, and thanks to private label ...
- Media Quality Improved, But Mobile Web Stayed Sketchy
Research Intelligencer, Rob Williams - Thursday, August 6, 2026
Mobile web display accounted for 45% of all open web impressions, b ...
- Nielsen To Buy DoubleVerify For $2.15B
Television News Daily, Wayne Friedman - Thursday, August 6, 2026
DoubleVerify's sale price of $13.60 a share represents a 30% premium ...
- Gen Z Isn't Killing Alcohol, But They're Drinking Less And Still Buying $8 Iced Coffee
Research Intelligencer, Rob Williams - Wednesday, August 5, 2026
Younger consumers appear less interested in making alcohol the centerpiece of eve ...
- Consumers Spend 11 Hours A Day On Media, Study Shows
Around the Net In Media, Ray Schultz - Monday, August 3, 2026
U.K. and U.S. consumers spent nearly 11 hours a day consuming med ...
- America Once Gathered Around One Screen, But Now We Can't Even Agree On What To Stream
Research Intelligencer, Rob Williams - Tuesday, August 4, 2026
U.S.viewers didn't lose their appetite for great stories. They just started watchi ...
- Financial Pressures Influence Gen Z Social Choices
Marketing Daily, Tanya Gazdik - Friday, July 31, 2026
Nearly three quarters of Gen Z adults stay in at least ha ...