- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Video Game Ads - And 'Interrupting' - On The Rise
Advanced TV Insider, Wayne Friedman - Wednesday, October 1, 2025
A new Bain & Co. report finds 65% of gamers say "a ...
- Consumers Are Dumping Retailers Faster Than Ever
Retail Insider, Sarah Mahoney - Wednesday, October 1, 2025
Kearney data shows store loyalty collapsing as shoppers chase better prices, forci ...
- Seattle Agency Teams With Medill Spiegel Research Center
MAD, Steve McClellan - Tuesday, September 30, 2025
The partnership is designed to develop more robust insights around engagement, loyalt ...
- Brave Browser Adds Detailed Answers Without Switching Modes
MediaDailyNews, Laurie Sullivan - Monday, September 29, 2025
The search engine will automatically recognize the type of query the pers ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- WARC Upgrades Global Ad Forecast On Surge In Retailer Social Spending
MediaDailyNews, Colin Kirkland - Friday, September 26, 2025
A new report from the World Advertising Research Center shows ad spe ...
- Wieser Adds More Madison To Wall, Taps IPG's Stillman As Managing Director
MediaDailyNews, Joe Mandese - Monday, September 29, 2025
More than two years after launching Madison and Wall, long-time ad indust ...
- Study: Legacy Chains Drive Gen Z LSR/QSR Visits
QSR Insider, Teresa Buyikian - Friday, September 26, 2025
But while burgers have traditionally led sales for QSRs, sluggish results we ...
- Live-ish From Varick Street, A New Time-Shiftable Advertising Playbook
Planning & Buying Insider, Joe Mandese - Wednesday, September 24, 2025
Horizon Media just dropped new research redefining what it means to ...
- Good News/Bad News On Where Americans Are Getting Their News
Red, White & Blog, Joe Mandese - Thursday, September 25, 2025
The good news is Americans say they are regularly consuming news. T ...
- Cable Networks To Average 24M Subs By 2029: S&P
Advanced TV Insider, Wayne Friedman - Wednesday, September 24, 2025
Research shows that among 190 cable TV networks analyzed, 36 had ...
- Gen Alpha Stays Online: YouTube, Netflix Top List Of 'Coolest Brands'
Marketing Daily, Danielle Oster - Tuesday, September 23, 2025
Report by consultancy Beano Brains found the generation largely ditching toy bran ...
- F-List Uncovers Record Number of Ad/PR Contracts With Fossil Fuel Clients
MAD, Steve McClellan - Tuesday, September 23, 2025
A new feature of this year's list is the inclusion of ...
- As Streaming Evolves, Will 'Usage' Pricing Become The Preferred Option?
Television News Daily, Wayne Friedman - Tuesday, September 23, 2025
Seventy percent of U.S. and U.K. consumers in a new survey sa ...
- Reasoning Models Enabling Brands To Generate 'Cinematic' Content
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
"Our goal is to build multimodel general intelligence," Luma AI CEO Am ...
- Amazon Launches Agentic Ad Creative Tool
MediaDailyNews, Laurie Sullivan - Wednesday, September 17, 2025
A click in Creative Studio enables a conversational chat that provides acce ...
- Streaming Starting Up More Viewer Sessions Vs. Live?
TV Watch, Wayne Friedman - Wednesday, September 17, 2025
Five years ago in 2020, during the midst of the pandemic, li ...
- TV Risks Losing Pharma Ad Price 'Premiums,' Guideline Data Predicts
Television News Daily, Wayne Friedman - Monday, September 15, 2025
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ...
- AI Traffic To Web Sites Accounts For Less Than 1%, Data Shows
Performance Marketing Insider, Laurie Sullivan - Friday, September 12, 2025
BrightEdge's data gives the industry a reality check. Here's why AI sear ...
- Advertising 2030: 'A World Of Bot-to-Bot Marketing,' Even More Personalization
MAD, Steve McClellan - Tuesday, September 9, 2025
That's according to WPP Media, which has issued an updated report ...
- Meta Reportedly Buried Research On VR Risks To Children
MediaDailyNews, Colin Kirkland - Tuesday, September 9, 2025
Former Meta employees have come forward alleging that the tech giant buri ...
- Streaming Subscriptions Climb 10% In Q2, 'Unique' Customers Up 8%
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
Good news for streamers is a slight decline in the number ...
- WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 9, 2025
WPP Media's updated Advertising in 2030 report highlights trends as well ...
- Stagwell Ramps Up Effort To Gain Government Contracts
Mediapsssst, Richard Whitman - Friday, September 5, 2025
Reports indicate that the firm has undertaken a massive study for Isra ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- AI, Social Media, Word Of Mouth Drive Fast-Food Purchases: Study
QSR Insider, Teresa Buyikian - Thursday, September 4, 2025
In Snapchat study, 79% said they "like when mobile delivery apps sugge ...
- Global Forecast: Linear TV Spend To Drop 11% Next Year
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
The biggest global TV ad spenders on average now allocate just 3 ...
- Trigger Reaction: Direct Mailers Using A Widespread Email Tool
Email Insider, Ray Schultz - Friday, August 29, 2025
Direct mail senders are now sending trigger-based mailings. Home-service businesses are sendi ...
- Report: Rude Service, Cold Food, Long Wait Times Deal-Breakers For Diners
QSR Insider, Teresa Buyikian - Friday, August 29, 2025
As consumers continue to pinch pennies, they're becoming more decisive about whe ...