Back-to-school shopping is becoming less
of a seasonal ritual and more of an annual mugging with crayons.
Inflation and rising costs are the leading concerns for parents preparing for the 2026-2027 school year, according to a new report from Epsilon. Eighty percent of surveyed parents who expect to increase their …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.