- Momentum Worldwide Names Snyder Global Chief AI Officer
MAD, Fern Siegel - Thursday, April 17, 2025
The agency believes AI is a business imperative in advertising. ...
- Consumers Crave Personalized AI Video Content, But Most Brands Don't Offer It
Research Intelligencer, Robert Williams - Friday, April 18, 2025
Just 30% of consumers recall receiving interactive video content, and only 2 ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Marketers Find Performance Advertising A Tariff Workaround
Performance Marketing Insider, Laurie Sullivan - Thursday, April 17, 2025
CMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Apple User Data Will Train Its AI
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
Apple has built a complicated plan to rely on user data ...
- AAM Releases 'Ethical' AI Standards: Transparency, Accountability, Oversight
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
AAM working groups formed last year have been instrumental in providing feedba ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
AI has been crucial in helping Google enforce policies and prevent b ...
- Advertising Starts Linking AI Agents With Platforms, Models
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Intelligent AI agents with access to online chat history, critical information a ...
- Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 15, 2025
Citations lacking in AI search results have become a major concern f ...
- Claritas AI Predicts Which Audiences Should Respond Best To Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, April 14, 2025
Developers have created an AI-driven audience optimization model for email marketers ...
- What Happens To Google Ads When AI Agents Collaborate
Performance Marketing Insider, Laurie Sullivan - Monday, April 14, 2025
Safe Superintelligence is the latest AI startup to gain backing from Goog ...
- Tim Zaman Leaves Google DeepMind To Join OpenAI At An Interesting Time
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Zaman was responsible for Google DeepMind's engineering and research productivity. ...
- Brandtech Collaborates With Google AI, Eyes Text-To-Video
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
The Brandtech Group has announced it will integrate Google's video-generation model in ...
- Adobe's AI Agentic Vision For Creators
Performance Marketing Insider, Laurie Sullivan - Thursday, April 10, 2025
Adobe later this month will debut the foundation for what will beco ...
- GAI Search Will Decide What Customers Need
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
BrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Google Unveils AI That Gives Companies More Control Of Their Data
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
Among many innovations Google announced today at its Cloud Next conference ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day Approaches
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
Advertisers need to understand the importance of this cultural shift toward ...
- H&M's Digital Double Take: Fashion's AI Future Gets Real
Retail Insider, Sarah Mahoney - Wednesday, April 9, 2025
Retailer's new campaign uses digital clones of human models. Is this innovatio ...
- GAI Gets Hot, But Hallucinations Cooling Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 8, 2025
Generative AI digital customer experiences are promising, but hallucinations remain a challen ...
- Creative Data Infused Into AI Agent, Newly Appointed Vidmob President Says
Data & Programmatic Insider, Laurie Sullivan - Monday, April 7, 2025
Vidmob President Mark Mannino believes creative data has found a new ho ...
- AI Company Can Seek Fast Appeal In Copyright Battle With Thomson Reuters, Judge Rules
MediaDailyNews, Wendy Davis - Friday, April 4, 2025
Ross Intelligence can immediately seek appellate review of a ruling that ...
- OpenAI Search's Partner, Competitor: Microsoft Copilot
MediaDailyNews, Laurie Sullivan - Sunday, April 6, 2025
Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summari ...
- Most Americans Can Spot AI-Generated Images, But Some Still Struggle
Research Intelligencer, Robert Williams - Monday, April 7, 2025
Creating a video with an AI-generated person using your product and presenti ...
- Who Ya Gonna Believe, Me Or Your Own Lying Bot?
Media 3.0, Laurie Sullivan - Friday, April 4, 2025
New research shows advanced AI models, including popular LLM agents, routinely l ...
- Amazon Releases Agentic AI Information On 'Buy for Me' Feature
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Amazon has entered an era that allows its systems to find a ...
- Microsoft 50-Year Celebration Disrupted By Pro-Palestinian Employee
Performance Marketing Insider, Laurie Sullivan - Friday, April 4, 2025
Microsoft AI CEO Mustafa Suleyman was rudely interrupted during a 50-year celebrati ...
- Book-Loving AI: LLMs Are Being Trained On A New Source Of Content
Publishing Insider, Ray Schultz - Thursday, April 3, 2025
A study conducted by the AI Disclosures Project claims OpenAI is usi ...
- Google Confirms Key AI Developer To Step Down
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Replacing Hsiao will be Josh Woodward, who leads Google Labs and overs ...
- Inside Jellyfish's AI Agents For Media Buying
Data & Programmatic Insider, Laurie Sullivan - Monday, March 31, 2025
Jellyfish recently announced the use of AI agents across Google, Meta a ...
- Musk Sells X To xAI For $45B
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Musk announced Friday on his X platform that the social media si ...