- Frontify Creative Confronts Ad Snafus At Launch
Out to Launch, Fern Siegel - Monday, October 7, 2024
A campaign asks: What does it mean to be on-brand in ...
- Google Expands AI Ads, Visual, Audio Search
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Google on Thursday announced its rollout of AI-powered updates for search resul ...
- Consumers Seek Empowerment From AI-Powered Experiences
Research Intelligencer, Robert Williams - Friday, October 4, 2024
Customers expect AI-powered tools to provide instant, accurate responses and anticipate the ...
- Apathetic AI: It Doesn't Know Customers As People
Email Insider, Ray Schultz - Wednesday, October 2, 2024
Email personalization suffers with AI because there is no human connection, Bui ...
- Google Lags In Mobile AI, Captures Most Search Market Share
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 2, 2024
New Street Research found Google continues to lead in use for sear ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In Beta
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
Microsoft is remaking Copilot to provide its AI models with a w ...
- Microsoft Expands Deep Search, DeepMind Co-Founder Behind Changes
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2024
"Bing Generative Search goes beyond simply finding an answer," Microsoft wrote ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- Broadcasters, Cable Companies Urge FCC To Nix AI Disclosure Proposal
MediaDailyNews, Wendy Davis - Friday, September 20, 2024
A proposal to require on-air disclosures when political ads use AI wi ...
- Life In The Ecosystem: Publishing Vet Hired To Help Programmatic Advertisers
Publishing Insider, Ray Schultz - Sunday, September 22, 2024
Eric Danetz of Reuters takes on a new role at AI-driven f ...
- Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2024
Apart from some international markets, search has always been about Google ...
- Google To Identify AI-Generated Images In Search And Ads
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Google plans to make changes to its search engine and ad produc ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- AI Models Start To Reason Before Responding
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
A new series of OpenAI models have begun to reason through compl ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- Apple Intelligence Takes Over Latest iPhones
MediaDailyNews, Laurie Sullivan - Monday, September 9, 2024
Apple Intelligence was the focus at the company's online event Monday, detaili ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- Google Sued Over AI-Powered Assistant, Again
MediaDailyNews, Wendy Davis - Thursday, September 5, 2024
"Google, through its Cloud Contact Center AI, surreptitiously listened in and monitor ...
- YouTube Develops Synthetic Audio ID Tech
Performance Marketing Insider, Laurie Sullivan - Thursday, September 5, 2024
YouTube is working on AI tools that advance detection of AI-generated voic ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- Google Relaunches Feature Enabling Users To Create AI-Generated People
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
The company stopped allowing users to generate people after the AI mod ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- Tech Group Blasts FCC's AI Disclosure Proposal
MediaDailyNews, Wendy Davis - Monday, August 26, 2024
"The notion that AI will inhabit some kind of lawless Wild We ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- Media Executives See Value From Investments In Generative AI
Research Intelligencer, Robert Williams - Tuesday, August 20, 2024
Three quarters of senior executives said they're increasing their investment in Generati ...
- AI Becomes Magnet For Foreign Adversaries In U.S. Elections
MediaDailyNews, Laurie Sullivan - Friday, August 16, 2024
Artificial intelligence and chatbots have become a magnet for countries like Russ ...
- How Much Of Google Search Market Share Relies On Default Setting?
Performance Marketing Insider, Laurie Sullivan - Thursday, August 15, 2024
I thought it would be easy to switch search engines if Goog ...