- Data Reveals ChatGPT Ads Not Performing
MediaDailyNews, Laurie Sullivan - Friday, August 28, 2026
Many agencies do not see the performance expected from ChatGPT Ads campaign ...
- Google Expands 'Demand Gen' Ads With Messaging, AI Video
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
To help brands rethink their approach to performance marketing, Google is testi ...
- Trade Desk Goes Agentic, Simplifies Programmatic Buying - Just Ask Koa
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
The Trade Desk unveiled new agentic capabilities to make its demand-side platfo ...
- AI Space Race, What's The Impact For Advertising?
Performance Marketing Insider, Laurie Sullivan - Thursday, August 27, 2026
Government and political backlash over building data centers to support the ener ...
- Google Launches Flexible Billing To Manage Exploding AI Costs
MediaDailyNews, Laurie Sullivan - Wednesday, August 26, 2026
Google is changing its billing and resource allocation for AI-driven developer platfor ...
- Sur La Table's Sr. Creative Operations Manager on Turning AI Skeptics Into AI Advocates
Brand Insider, Barbie Romero - Tuesday, August 25, 2026
What does it take to make AI adoption stick? Sur La Table ...
- AI Is Putting a New Spin on an Old Funnel
Brand Insider, Jeff Giacchetti - Tuesday, August 25, 2026
HVACDirect.com's Head of Brand Media Strategy & Advanced Advertising writes, "AI a ...
- Internet Pioneer John Nardone: Search Traffic Permanently Dead
MediaDailyNews, Laurie Sullivan - Monday, August 24, 2026
Nardone, who is credited for placing the first paid internet ad ...
- Google Agentic AI Meets Verified Data For Finance
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 25, 2026
Dun & Bradstreet is bringing its "Commercial Graph" into Google's Gemini Enterpri ...
- Microsoft AI Loses CMO Andrea Mallard
Marketing Daily - Top of the News, Tanya Gazdik - Friday, August 21, 2026
"Mallard's departure comes as the company restructures its approach to consumer marketing ...
- Judge Sides Against Snap In Scraping Battle
MediaDailyNews, Wendy Davis - Friday, August 21, 2026
Snap must face content creators' claims that it wrongly scraped YouTube vide ...
- OpenAI Served Subpoena After Pausing AI Advanced Models
Performance Marketing Insider, Laurie Sullivan - Monday, August 24, 2026
Alabama issued a subpoena requiring OpenAI to respond to allegations of insufficie ...
- AI Is Screening B2B Vendors Before Sales Even Gets A Meeting, Ipsos Finds
Research Intelligencer, Rob Williams - Monday, August 24, 2026
By the time a sales representative enters the conversation, the buyer m ...
- OpenAI Pushes Judge To Throw Out Privacy Suit
MediaDailyNews, Wendy Davis - Thursday, August 20, 2026
"All of plaintiff's claims are barred because she consented to OpenAI's ter ...
- Microsoft Advertising's Agentic Playbook
Performance Marketing Insider, Laurie Sullivan - Friday, August 21, 2026
Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesse ...
- Amazon Presses Perplexity Shopping Agent Ban
MediaDailyNews, Wendy Davis - Wednesday, August 19, 2026
Amazon is urging a federal appellate court to reconsider a ruling th ...
- IAB: AI Labeling Cuts Clickthroughs By A Third
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2026
"That cost is warranted where AI use could mislead consumers," an upda ...
- Advertisers Love AI Until It Reaches For The Budget
Research Intelligencer, Rob Williams - Thursday, August 20, 2026
While marketers are happy to let AI analyze performance, draft creative a ...
- Cartagena Debuts OK Future, Relies On Seasoned Staff, AI
MAD, Fern Siegel - Tuesday, August 18, 2026
The new agency still puts human judgment and creativity at the cent ...
- What Google's Purchase Of Spirit Airlines Data Means For Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 19, 2026
Consumer data has become more than a record of historical transactions. ...
- Your Paid Media Team Is Organized for Yesterday's Consumer
Brand Insider, Bianca Garcia - Tuesday, August 18, 2026
Orchestra's EVP, Head of Paid Media, writes, "Everyone is talking about A ...
- Astellas, Takeda, Sanofi, Accord BioPharma, CMI Media Group Lead Insights at our Pharma & Health Brand Insider Summit
Brand Insider, Barbie Romero - Tuesday, August 18, 2026
At our Pharma & Health Summit in Park City, leaders from Astella ...
- Codeword Ups Carter To SVP, Strategy
MAD, Fern Siegel - Thursday, August 13, 2026
Alongside client work, he will also help develop emerging capabilities. ...
- Inflation Sends Parents Bargain Hunting As AI Joins Back-To-School Scramble
Research Intelligencer, Rob Williams - Monday, August 17, 2026
Consumers aren't looking for lofty brand declarations while calculating whether one chi ...
- BBDO New York, SAP Counter AI Fears With 'Better' Options
MAD, Fern Siegel - Thursday, August 13, 2026
The "Beginning of Better" campaign illustrates the advantages of progress, despite fe ...
- Google Renews Battle With SerpApi Over Scraping
MediaDailyNews, Wendy Davis - Tuesday, August 11, 2026
Google has filed an amended complaint alleging that SerpApi bypassed attempts ...
- Google Launching Agentic Tools For Ads, Analytics
MediaDailyNews, Laurie Sullivan - Monday, August 10, 2026
Google has announced AI and agentic experiences for Google Ads and Goog ...
- How WD-40 Used AI Video Amazon Ads To Boost Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 7, 2026
The company needed consumers to pay attention to a new product witho ...
- Kroger Adds 'Product Listing Ads' To AI Shopping Assistant
MediaDailyNews, Laurie Sullivan - Tuesday, August 4, 2026
This week, Kroger Precision Marketing integrated product listing ads as new placemen ...
- NBA, Heineken, Puma, IBM, Meta Lead Insights at our Inaugural Sports Marketing Brand Insider Summit
Brand Insider, Barbie Romero - Tuesday, August 4, 2026
At our Sports Marketing Summit in Park City, leaders from the NB ...