|Keep The Super, Lose the Bowl: How to Quickly Build High-Impact TV & Video Creative|
Thursday Jan 27th, 2022 - 2:00 PM
The average Super Bowl ad will cost $6.5 million in 2022, and (hopefully) deliver countless prestige and sales for high-spending advertisers. The one drawback? The impact is literally countless—meaning there’s no way to accurately tie performance back to the ads. Now imagine producing a Super Bowl quality ad without the extreme cost—and adding in precise audience targeting and measurement. What would that $6.5 million get you then?
Join the experts from Maximum Effort, MNTN, and QuickFrame as they explore how speed, distribution, and technology provide everything needed to deliver a super impact. They’ll cover how Maximum Effort’s "fastvertising" methodology, combined with quick multi-channel creative production and a self-serve ad platform, unlocks highly-engaging and culturally relevant ads that reach millions of viewers and deliver fully measurable results.
|Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age|
Wednesday Feb 23rd, 2022 - 2:00 PM
Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and overall website health are rarely properly prioritized by marketing teams, leading to missed opportunities for revenue and higher customer acquisition costs.
In our search-first age, SEO (and in particular, technical SEO) has become the secret weapon of choice for savvy marketing teams worldwide. The impact technical SEO and good website health can have across a business is clear: SEO drives down customer acquisition costs, accelerates conversions, and has a direct influence on revenue and reputation. Is your 2022 marketing strategy equipped to give search the attention it needs to compete?
Join Craig Dunham, CEO of Deepcrawl, and Ashley Berman Hale, VP of Professional Services at Deepcrawl, on Wednesday 23rd February at 2pm EST and learn how to prepare your brand for the search-first age.
This webinar will help you:
- Understand why prioritizing website health and technical SEO is essential for long-term growth.
- Learn how marketing teams can build a strategy for organic search to reach OKRs around awareness, conversions, and revenue.
- Identify gaps and opportunities to better align the customer journey with their digital experiences.
- Use SEO & Website Health insights and analytics to inform your digital strategy and boost your 2022 results.