There is no more business as usual as the markets and your customers’ behaviors are changing almost daily. Your 'ordinary' tasks have inevitably changed over the past few months. Contactless shopping and delivery, virtual communication, and enhanced experiences have played a role in reassuring the safety of our population. Some companies are adapting well, while others are failing to meet the demand of the current environment, including grocery. Grocery is one of the largest retail sectors in the US, but online grocery has had mixed uptake. The current climate has accelerated the need for agile digital adoption, resulting in a new customer segment for the industry.

We'll take a deep-dive into real-time digital adoption within the grocery industry and what it takes to execute successfully. Join Capgemini, Adobe, and their industry experts as we explore a situation that no one could have predicted.

During our time, we will walk through:

· The current state of the market
· What you can do to stay relevant
· Live Q&A with our experts

Speakers:
Sam Biswas Principal – Digital Transformation Capgemini | Retail and Consumer Goods
Michael Klein Head of Industry Strategy - Retail, Travel & CPG - Adobe

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As most of the US enters its third month of lockdown, consumers are adapting to what may become their new normal - turning to online channels for socializing, content consumption, gaming, and shopping. For brands looking to reach these highly-engaged consumers, search media has become a key channel for driving sales and capturing market share amid the economic downturn.

adMarketplace’s Adam Epstein will dive into how they are approaching the current climate and provide key insights for adapting marketing strategies to effectively engage consumers.

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TV and digital do not operate in vacuums. The customer journey spans multiple devices, locations, and ad formats. As more consumer attention shifts to cookie-less environments like streaming, buyers still need to be able to reach target consumers and measure media effectiveness.

What You’ll Learn in This Webinar:

• How to apply measurement across the entire customer journey
• Why identity is crucial to measuring the full marketing funnel
• How to thrive in a cookie-less world
• How to bring a performance mindset to the big screen in the living room

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Now when budgets are at their tightest, advertisers are faced with the double challenge of being asked to do more with less -- needing to find new customers all the while optimizing spend. Join us as we discuss simple but effective strategies to help you reach the right consumers, and measurement strategies to help you know what’s working while your campaign is in flight, so you can make real time changes.

Speakers:

Nancy Neumann Grey – Vice President, Visa Advertising Solutions
Jasme Bantens – Managing Partner, Audience Science & Measurement, Wavemaker

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AI-Powered Copywriting is no longer a fad or ‘nice-to-have’. For the most progressive, digital-first brands, it is the mission-critical ‘must-have’ for marketers looking to buck the trend and drive serious commercial results in 2020. It is changing the way brands write copy (and maximize revenue) forever.

This webinar, presented by Parry Malm, CEO and co-founder of Phrasee, addresses the unanswered questions about the role of AI in defining the future of marketing. More specifically, Parry will look at why now is the time to make the business case for AI-Powered Copywriting. 

Sharing practical advice and best practice, he will cover the following topics:

• How best to invest your digital dollars to guarantee impact, reach and revenue impact. 
• Where to start with actual AI and cutting through the hyperbole. 
• The brands that are getting it right and demonstrating the power of language in times of crisis. 
• Why brands choose to start their digital transformation or revamp with AI-Powered Copywriting.
• Is AI-Powered Copywriting right for your brand and what can you expect in the way of ROI?

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