Holiday shoppers are entering Q4 under pressure. Rising everyday costs, competing seasonal priorities, and growing mental and physical wellness considerations are forcing consumers to become more selective about what they buy, where they shop, and what they consider worth spending on.

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Reputation is changing and Americans are rewarding companies differently than they did even a year ago. Join Wendy Salomon, Head of Reputation at The Harris Poll, as she breaks down the latest Axios Harris Poll 100 rankings and the broader trends redefining corporate reputation today. This session will spotlight who’s winning, who’s lagging and what these findings tell us about what Americans expect from companies today. It will highlight what’s key for marketers and communicators to understand in order to build stakeholder trust in 2026.

Speaker: Wendy Salomon, Head of Reputation, The Harris Poll

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Search has shifted faster in the last three years than in the decade before it. Advertisers across the US have been trying to play catch-up. But without a clear playbook or direction, most paid search campaigns fall short of capturing high-intent demand.

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TV is one of the most powerful channels an agency can bring to a client. It's also one of the hardest to do consistently, at scale, with proof if you don’t know where or how to begin.

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