Maximizing Your Budget in a Retail Revolution
Wednesday Feb 28th, 2024 - 2:00 PM

Understanding and harnessing the potential of retail media is becoming increasingly crucial for brands aiming to thrive in the evolving retail environment. The ability to navigate and capitalize on the unique opportunities presented by retail media can significantly impact a brand's visibility, sales, and overall success in the marketplace. Discover practical strategies for maximizing your budget as we dive into profitability and retail operations, effective negotiation tactics for vendor and media commitments, and uncovering hidden value in logistics and media buying. Say goodbye to budget constraints and embrace a new era of retail media success.

Join Tinuiti’s experts in Retail Ops and Marketplaces as they explore the untapped potential within logistics that can contribute to budget expansion. Register today.


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Creative Power: The (Human) Secrets to CTV Ads that Convert
Tuesday Mar 12th, 2024 - 1:00 PM

The creative future is looking bright for advertisers. AI is well on its way to being a driving force for creative ideation, but the human element is as important as ever — if not more so. 48% of adults don’t yet trust companies that use AI as much as those that don’t. And when you need results today, the human touch can help you deliver. Luckily, it’s never been easier to produce effective performance-driving creative and pair it with the right technology that delivers results.



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Single Sourcing Content: A Path Forward
Thursday Mar 14th, 2024 - 1:00 PM

Single-sourcing has been described as "the white whale of our industry" -- the thing we're convinced we can do, but no one seems to get it quite right. In truth, there's a lot of idiosyncracies to making content work in multiple channels from a single-source. It can be done, but pitfalls abound. In this session, you'll learn some of the theory behind single-sourcing, what to look out for, how leading organizations are doing it, and how you can move your content team forward.


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The Path to AI-Powered Growth: How Marketers Can Become AI-Ready
Wednesday Mar 20th, 2024 - 1:00 PM

Join Acceleration as we help demystify how marketers can strategically implement AI for greater media and marketing performance. You’ll learn how to:

- Develop an AI strategy anchored in business outcomes to drive short-term results & long-term value.
- Build strong data and tech foundations that support connected & scalable AI use cases.
- Leverage AI to prepare for cookie loss and to scale the impact of 1PD.
- Extract maximum value from your existing data & tech investments and capitalize on the AI capabilities already at your fingertips.


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Measuring Brand: Navigating Video's New Terrain
Wednesday Apr 3rd, 2024 - 2:00 PM

Tinuiti

Advertisers need to change with the rapidly moving marketing landscape or risk getting left behind. Brands can no longer afford to treat their awareness and performance campaigns as separate entities. Instead, advertisers of every size and maturity must adopt a full-funnel integrated marketing approach, blending cost efficiency with sophisticated measurement at every stage of the customer journey.


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