From $48B in Spend to Strategy: Building Your Q4 and 2027 Marketing Plan
Thursday October 1st, 2026 - 1:00 PM

Join Keen Decision Systems’ Justin Jefferson as he unpacks insights from 400+ brands and $42B+ in historical marketing spend.


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What's Next in Paid Search? Navigating Privacy and the AI Shift
Tuesday July 14th, 2026 - 11:00 AM

Search has shifted faster in the last three years than in the decade before it. Advertisers across the US have been trying to play catch-up. But without a clear playbook or direction, most paid search campaigns fall short of capturing high-intent demand.


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How Backbone Media Built a Scalable TV Practice and the 7-Step Framework Any Agency Can Use
Wednesday August 5th, 2026 - 1:00 PM

TV is one of the most powerful channels an agency can bring to a client. It's also one of the hardest to do consistently, at scale, with proof if you don’t know where or how to begin.


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