CTV/OTT: The Next Frontier of Direct-to-Consumer Performance Marketing
Thursday May 25th, 2023 - 1:00 PM

In the modern ad landscape, the traditional marketing funnel is evolving. Marketers, who once had to choose between branding OR performance, are redefining what performance marketing really means. With the ability to capture both top- and bottom-funnel metrics, CTV is becoming a preferred media channel among direct-to-consumer (DTC) marketers for delivering measurable results.

Join our upcoming webinar, where performance media partner, Digital Remedy, will share findings from their latest research survey. Learn about the growing role that CTV/OTT plays in the media mix of DTC marketers, including expected ad spending and budget allocation and top campaign measurement priorities.

Special guest Stephan Lukac, Marketing Director at Indochino, will share his perspective on how DTC strategies are shifting, the importance of real-time optimization and reporting, and why transparency and agility are crucial when working with a media execution partner.

Speakers’ names and titles -

Brittany Paril, Sr. Manager, Marketing and Insights at Digital Remedy

Mike McLaughlin, RVP, Sales at Digital Remedy

Stephan Lukac, Marketing Director at Indochino

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Performance Measurement in OOH is Being Driven by Innovation
Tuesday Jun 6th, 2023 - 10:00 AM

Performance measurement for OOH has come a long way as a compliment to brand lift as a means for evaluating OOH spend. Equally, OOH has come a long way and now includes programmatic, rotating kiosks, and vehicles with tops, wraps, and tablets. Innovation creates its own momentum. The future is bright for optimizing campaigns in real time based on consumer interactions and the kind of attribution digital has used to power incredible growth. Join Reveal Mobile's Chief Commercial Officer Jon Frangakis and OAAA President and CEO Anna Bager for a wide ranging and dynamic discussion of how innovation will lift performance measurement to new heights in turn powering dynamic advertising growth for OOH. We'll also share research on what industry buyers want to see performance measurement deliver.

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Your Digital Strategy is Missing One Thing: High-Impact TV Creative
Wednesday Jun 21st, 2023 - 1:00 PM

We’re all digital marketers here. So you don’t need us telling you the best ways to find, target, and reach your audiences in a paid search and social campaign. You’ve been expertly executing those performance strategies for years. But there is something you haven’t been able to do until just recently—enhance the impact of your digital strategies with high-quality TV ad creative. Now that Connected TV has become a true performance channel, marketers have the opportunity to combine the effectiveness of digital with the creative prestige of TV to drive measurable performance on the living room screen—without having to rewrite the rules of the digital marketing playbook.

Join Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager as he explores how high-impact TV creative can create a ripple effect of positive performance across your existing digital strategies, and how to translate what works on paid search and social into tactics you can use on Connected TV. He’ll also examine how marketers currently approach video on other digital channels to offer real-world insights on how to harness those strategies for a high-impact, performance-driven CTV campaign.

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