November 16, 2023
Los Angeles, CA

MediaPost's Marketing Automotive in LA

Auto marketers need to get out of their familiar demographic boxes. Research indicates women buy 62% of all new cars sold in the U.S. and influence more than 85% of all car purchases. But 43% of women don’t trust the automotive industry. Meanwhile, multicultural messaging is now being fully integrated into all marketing by most automakers. And there’s an evolving and expanding definition of diversity. Finally, older Gen Z customers are entering the mix and when it comes to being marketed to, they are the most skeptical of all generations.

The conference will seek to answer: 

  • How is data being mined to better reach target consumers?
  • How is marketing to women and diverse audiences changing? Is it important to still have distinct breakout efforts and if so, how can it be done to do it in a non-pandering way? 
  • What are some of the best ways to communicate to all customers about technology including electric vehicles?
  • What are some creative efforts to engage with consumers and gain trust in an authentic way? 

Previous Marketing: Automotive Attendees

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Our Programming Committee is working on putting together the agenda with the latest topics.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.


We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

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Los Angeles Convention Center - Room 502 A
1201 South Figueroa Street
Los Angeles, California, 90015

If you are flying in, the closest airport is Los Angeles International Airport (LAX), located at 1 World Way, Los Angeles, CA 90045. It will take approximately 40 minutes to an hour to transfer to Los Angeles Convention Center. You can get an Uber/Lyft ride or rental car from the airport.

The Los Angeles Convention Center is the preeminent destination for meetings, conventions, trade shows, and exhibitions. Discover the allure of cosmopolitan L.A., where culture, history, and innovation fuse to provide you with an unparalleled experience. Located in proximity to endless dining, shopping, hotel, and entertainment options, the LACC is your event destination of choice.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.