Thursday, 11/16
10:00 AM Pacific
1:00 PM ET
Registration & Check-In
Room 502A
10:15 AM Pacific
1:15 PM ET
Sponsor Spotlight Presentation
10:30 AM Pacific
1:30 PM ET
Opening Remarks
- MCS
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:45 AM Pacific
1:45 PM ET
Keynote Q&A: Nissan Leads The Way With Sports Marketing
Nissan’s Heisman House is a prime example on how to effectively tie an automotive brand to a sports entity, in this case, college football. The 13-year-old effort continues to evolve and engage a diverse group of consumers, because who doesn’t love college football? A younger and more diverse audience is being engaged via the brand's ongoing initiatives with Historically Black Colleges and Universities.
- Interviewee
- Marisstella Marinkovic, U.S. Chief Marketing Officer, Nissan Motor Corp.
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
11:15 AM Pacific
2:15 PM ET
Case Study: Genesis Engages With Multicultural Audience Via Influencers
Hyundai Motor Co.'s luxury brand Genesis is taking a fresh approach to enlisting influencers to amplify the brand’s vehicles. The launch of the Genesis Originals program in 2023 was deeply connected to the brand’s philosophy of how to meaningfully connect influencers to the brand and the role of multicultural representation with influencers. The panel details how the influencers were selected and the plans for how they will continue to be a part of the challenger brand’s story and the agency’s involvement with the process.
- PresenterS
- Theresa Myrill, Group Account Director, Social, Genesis, Innocean
- Jocelyn "Joz" Wang, Head of Multicultural Marketing and Corporate Branding, Genesis
11:45 AM Pacific
2:45 PM ET
Sponsor Spotlight & Coffee Break
12:15 PM Pacific
3:15 PM ET
Fireside Chat: Volkswagen Uses Humor To Engage
Volkswagen marketing has a distinctive voice, an understated humor that stops viewers in their tracks. The company has been on a roll, introducing several new SUVs and creating excitement for future products, including its VW ID. Buzz fully electric small van.
- Interviewee
- Rachael Zaluzec, Chief Marketing Officer & SVP, Customer Experience, Volkswagen of America
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
1:30 PM Pacific
4:30 PM ET
Q&A: Engaging Young Buyers Through A Variety Of Avenues
Honda continues to draw in younger buyers using key youth marketing pillars (esports, gaming, music, sports) including the Honda Civic Tour – the longest running branded tour in the U.S.
- Interviewee
- Megan Amic, Manager, Head of Media, American Honda Motor Co., Inc.
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
2:00 PM Pacific
5:00 PM ET
Case Study: Acura Utilizes Storytelling to Connect with Next-Gen Car Buyers
Acura is utilizing anime and entertainment-style storytelling to connect with next-gen car buyers with the brand’s award-winning anime series, Chiaki’s Journey.
- Presenter
- Meliza Humphrey, Senior Manager of Acura Marketing, American Honda Motor Co., Inc.
2:30 PM Pacific
5:30 PM ET
Coffee & Networking Break
2:45 PM Pacific
5:45 PM ET
Fireside Chat: Lucid Motors Plays Up Performance, Design
Lucid Motors aims to inspire adoption of sustainable energy by offering captivating luxury electric vehicles centered around the human experience. The company's first car, the Air, is a state-of-the-art luxury sedan with a California-inspired design. The U.S.-built Lucid Air Grand Touring features an official EPA estimated 516 miles of range or 1,050 horsepower. The company's new vice president of marketing, who was previously at Maserati and Ferrari will share his vision for the company.
- Interviewee
- Andrea Soriani, Vice President of Marketing, Lucid Motors
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
3:15 PM Pacific
6:15 PM ET
LA Auto Show Room Floor Visit
