November 16, 2023
LA Convention Center - Room 502 A

Event Sponsors


Thursday, 11/16

10:00 AM Pacific
1:00 PM ET
Registration & Check-In Room 502A
10:15 AM Pacific
1:15 PM ET
Sponsor Spotlight Presentation
10:30 AM Pacific
1:30 PM ET
Opening Remarks
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
Lisa Singer, Senior Director, Event Programming, MediaPost 
10:45 AM Pacific
1:45 PM ET
Keynote Q&A: Nissan Leads The Way With Sports Marketing
Nissan’s Heisman House is a prime example on how to effectively tie an automotive brand to a sports entity, in this case, college football. The 13-year-old effort continues to evolve and engage a diverse group of consumers, because who doesn’t love college football?  A younger and more diverse audience is being engaged via the brand's ongoing initiatives with Historically Black Colleges and Universities.
Marisstella Marinkovic, U.S. Chief Marketing Officer, Nissan Motor Corp. 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
11:15 AM Pacific
2:15 PM ET
Case Study: Genesis Engages With Multicultural Audience Via Influencers
Hyundai Motor Co.'s luxury brand Genesis is taking a fresh approach to enlisting influencers to amplify the brand’s vehicles. The launch of the Genesis Originals program in 2023 was deeply connected to the brand’s philosophy of how to meaningfully connect influencers to the brand and the role of multicultural representation with influencers. The panel details how the influencers were selected and the plans for how they will continue to be a part of the challenger brand’s story and the agency’s involvement with the process.
Theresa Myrill, Group Account Director, Social, Genesis, Innocean 
Jocelyn "Joz" Wang, Head of Multicultural Marketing and Corporate Branding, Genesis 
11:45 AM Pacific
2:45 PM ET
Sponsor Spotlight & Coffee Break
12:15 PM Pacific
3:15 PM ET
Fireside Chat: Volkswagen Uses Humor To Engage
Volkswagen marketing has a distinctive voice, an understated humor that stops viewers in their tracks. The company has been on a roll, introducing several new SUVs and creating excitement for future products, including its VW ID. Buzz fully electric small van. 
Rachael Zaluzec, Chief Marketing Officer & SVP, Customer Experience, Volkswagen of America 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
1:30 PM Pacific
4:30 PM ET
Q&A: Engaging Young Buyers Through A Variety Of Avenues
Honda continues to draw in younger buyers using key youth marketing pillars (esports, gaming, music, sports) including the Honda Civic Tour – the longest running branded tour in the U.S.
Megan Amic, Manager, Head of Media, American Honda Motor Co., Inc. 
Lisa Singer, Senior Director, Event Programming, MediaPost 
2:00 PM Pacific
5:00 PM ET
Case Study: Acura Utilizes Storytelling to Connect with Next-Gen Car Buyers
Acura is utilizing anime and entertainment-style storytelling to connect with next-gen car buyers with the brand’s award-winning anime series, Chiaki’s Journey.
Meliza Humphrey, Senior Manager of Acura Marketing, American Honda Motor Co., Inc. 
2:30 PM Pacific
5:30 PM ET
Coffee & Networking Break
2:45 PM Pacific
5:45 PM ET
Fireside Chat: Lucid Motors Plays Up Performance, Design
Lucid Motors aims to inspire adoption of sustainable energy by offering captivating luxury electric vehicles centered around the human experience. The company's first car, the Air, is a state-of-the-art luxury sedan with a California-inspired design. The U.S.-built Lucid Air Grand Touring features an official EPA estimated 516 miles of range or 1,050 horsepower.  The company's new vice president of marketing, who was previously at Maserati and Ferrari will share his vision for the company.
Andrea Soriani, Vice President of Marketing, Lucid Motors 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
3:15 PM Pacific
6:15 PM ET
LA Auto Show Room Floor Visit


Los Angeles Convention Center - Room 502 A
1201 South Figueroa Street
Los Angeles, California, 90015

If you are flying in, the closest airport is Los Angeles International Airport (LAX), located at 1 World Way, Los Angeles, CA 90045. It will take approximately 40 minutes to an hour to transfer to Los Angeles Convention Center. You can get an Uber/Lyft ride or rental car from the airport.

The Los Angeles Convention Center is the preeminent destination for meetings, conventions, trade shows, and exhibitions. Discover the allure of cosmopolitan L.A., where culture, history, and innovation fuse to provide you with an unparalleled experience. Located in proximity to endless dining, shopping, hotel, and entertainment options, the LACC is your event destination of choice.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.