"Brands can't be seen as either too pro-democracy or too pro-China, or run the great risk of offending someone," says Northwestern U. marketing professor.
The move by Swedish Match is the latest in a series of sports teams and consumer brands disassociating themselves from controversial Native American ties.
The subway campaign invites people to make their pro-choice views on abortion part of their dating profile.
Recognizing wine's declining popularity among younger demos, WineRAMP plans a campaign comparable to joint efforts like "Got Milk?"
Other P&G categories showing double-digit growth for the second quarter were fabric care and feminine care.
Meanwhile, analysts see possible weakness ahead for mall-based stores, especially the Gap.
As of November, 28.2% of podcast listeners had used restaurant delivery in the past 30 days, compared to 14% of non-listeners.
Large pharma companies have been shedding consumer health and other so-called "slow-growing" businesses to capitalize on medical innovations.
Soft, hard or energetic, it's still the beverage industry. But these days it's getting harder to pigeonhole the players, who keep crossing lanes.
Before you say "hell, no," consider: 70% in new study said they could be convinced to try health insurance offered by big tech companies.