• The Fine Art Of Shrinkflation
    During inflation, consumer packaged goods companies have two choices: raise their prices or shrink their products. Many have chosen the latter.
  • The Scoop On Streaming And Viewer Privacy
    Smart TVs can monitor everything you're watching and sometimes sell that data to marketers.
  • Amazon's Retail Footprint Grows
    Since Amazon has been competing in the supermarket category, it appears to overmatch competitors like Kroger, Publix and Food Lion.
  • Brands Ride High In The Metaverse
    From Gucci to Coca-Cola, here are brands doing their best to make a splash in the metaverse.
  • Poaching Your Competitor's Keywords: Good Or Bad Strategy?
    Such ads can work, but only under certain circumstances, according to a recent study.
  • What The Pandemic Has Wrought
    Which marketing changes from the last two-and-a half years are likely to stick around?
  • Opendoor Aims To Disrupt Real Estate Market
    "How do we take what is a highly traditional category, and find ways to truly innovate within it?" asks David Corns, Opendoor's VP of marketing.
  • Hold The Booze: What's Behind The Non-Alcoholic Beer Trend
    The top-selling non-alcoholic beers are familiar names. No. 1 was Heineken, with $68.2 million in sales for the 52 weeks ending April 17.
  • Let's Mark The End Of The iPod
    I remember when Apple was a subject of acquisition rumors. The linchpin in Apple's recovery from a bad patch was the iPod, released in 2001.
  • The Benefits Of Authenticity
    Consumers are more skeptical of advertising and brand promises these days, especially when verification is only a tweet or Google search away.
« Previous Entries