Forget about winning or losing, Under Armour seems to be struggling to figure out how to play the games.

Fiat Chrysler Automobiles is bringing its mass-market know-how to the already-existing BMW, Intel and Mobileye partnership - or "cooperation" as its participants repeatedly refer to it - that's working to develop viable autonomous vehicles ASAP.

Costco's fleeting engagement with the Tiffany trademark has proven to be a costly one. A federal judge in Manhattan ruled yesterday that the Issaquah, Wash.-based warehouse club must pay the Fifth Avenue-based lapidary $19 million and change for infringing on its trademark by using "Tiffany" to describe some engagement rings it was peddling.

VF Corp., best known perhaps for outdoors brands Timberland and North Face, as well as Wranglers, is buying privately owned workwear company Williamson-Dickie for $820 million cash in a deal expected to close in the fourth quarter. Some observers say VF is betting on the revitalization of a blue-collar workforce under President Donald Trump's trade and infrastructure ambitions.

Aldi is partnering with Instacart, the San Francisco-based same-day delivery service, to pluck groceries from the shelf and transport them as quickly as an hour to customers in Los Angeles, Atlanta and Dallas - traffic permitting - by the end of this month, it announced yesterday.

Two of the largest home-rental companies in the U.S., both having risen from the ruins of the foreclosure crisis of 2008, are merging to create an $11-billion shared household. Billed as a "merger of equals," Blackstone-owned Invitation Homes' stockholders will hold about 59% of the combined company's stock; Starwood Waypoint Homes' stockholders will own the rest.

The American Civil Liberties Union is taking the Washington D.C. Metro to court over its refusal to display four very disparate advertisements - including one by the ACLU itself that cites the First Amendment's guarantee of free speech.

Impossible Foods, the creator of a trendy vegetarian burger that seems to bleed like real meat, is battling back after environmental groups told the "New York Times" that a key ingredient - soy leghemoglobin - has not been certified as safe for consumption by the Food and Drug Administration. It has not been deemed "unsafe," either, but regulatory limbo is not where any brand wants to be.

Little Caesars yesterday showed off "a glimpse into the future": its trademark-registered Pizza Portal, which it claims is the "FIRST heated, self-service mobile order pick-up station in the quick service restaurant industry."

Having learned from the ancients that "a doughnut without a hole is a Danish," we are now faced with the metaphysical riddle of "what is Dunkin' without Donuts"?