During inflation, consumer packaged goods companies have two choices: raise their prices or shrink their products. Many have chosen the latter.

Smart TVs can monitor everything you're watching and sometimes sell that data to marketers.

Since Amazon has been competing in the supermarket category, it appears to overmatch competitors like Kroger, Publix and Food Lion.

From Gucci to Coca-Cola, here are brands doing their best to make a splash in the metaverse.

Such ads can work, but only under certain circumstances, according to a recent study.

Which marketing changes from the last two-and-a half years are likely to stick around?

"How do we take what is a highly traditional category, and find ways to truly innovate within it?" asks David Corns, Opendoor's VP of marketing.

The top-selling non-alcoholic beers are familiar names. No. 1 was Heineken, with $68.2 million in sales for the 52 weeks ending April 17.

I remember when Apple was a subject of acquisition rumors. The linchpin in Apple's recovery from a bad patch was the iPod, released in 2001.

Consumers are more skeptical of advertising and brand promises these days, especially when verification is only a tweet or Google search away.