by Todd Wasserman on May 24, 6:00 AM
During inflation, consumer packaged goods companies have two choices: raise their prices or shrink their products. Many have chosen the latter.
by Todd Wasserman on May 23, 6:00 AM
Smart TVs can monitor everything you're watching and sometimes sell that data to marketers.
by Todd Wasserman on May 20, 6:00 AM
Since Amazon has been competing in the supermarket category, it appears to overmatch competitors like Kroger, Publix and Food Lion.
by Todd Wasserman on May 19, 6:00 AM
From Gucci to Coca-Cola, here are brands doing their best to make a splash in the metaverse.
by Todd Wasserman on May 18, 6:00 AM
Such ads can work, but only under certain circumstances, according to a recent study.
by Todd Wasserman on May 17, 6:00 AM
Which marketing changes from the last two-and-a half years are likely to stick around?
by Todd Wasserman on May 16, 6:00 AM
"How do we take what is a highly traditional category, and find ways to truly innovate within it?" asks David Corns, Opendoor's VP of marketing.
by Todd Wasserman on May 12, 9:40 PM
The top-selling non-alcoholic beers are familiar names. No. 1 was Heineken, with $68.2 million in sales for the 52 weeks ending April 17.
by Todd Wasserman on May 12, 6:00 AM
I remember when Apple was a subject of acquisition rumors. The linchpin in Apple's recovery from a bad patch was the iPod, released in 2001.
by Todd Wasserman on May 11, 6:00 AM
Consumers are more skeptical of advertising and brand promises these days, especially when verification is only a tweet or Google search away.