• Post Holdings To Settle Lawsuit On Cereal Sugar Claims
    Under the settlement, Post would have to refrain from using labeling claims like "no high fructose corn syrup" for certain cereals.
  • Smart Digital Strategies Boost Target, Kohl's
    Target is so bullish on what lies ahead that it announced a massive $4 billion expansion effort.
  • Chicken Sandwich Wars: Can Popeyes 'Ransom' McDonald's-Related URL?
    "We saw that you're trying to turn crispyjuicytender into an official word, and it just so happens that we own the URL crispyjuicytender.com."
  • Ford Targets Diverse Audiences For F-150
    Recent Ford efforts aimed at Black and Hispanic audiences had subtle pandemic sub-themes.
  • With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
    For campaign, "we looked to cast a collective of individuals taking action," says Mary Alderete, global head of Gap marketing.
  • Pepsi Zero Sugar: Contextually Targeting Men Who 'Compromise'
    Campaign is based on research showing that the current growth driver of zero-sugar cola is men in their thirties and forties.
  • Keebler's First Interactive Campaign Supports Make-A-Wish Foundation
    Animated spot features a 7-year-old girl with a nervous system disorder whose wish to become queen of Charlotte, N.C. comes true.
  • Coca-Cola Wants Controlling Stake In Fast-Growing Bodyarmor Brand
    Bodyarmor had a banner year in 2020, according to data from IRI showing a 44% increase in the brand's retail sales.
  • Etsy Crafts Inclusion: What Does Diversity Look Like?
    Etsy said 59% of the images developed or used by the creative team included human element featuring black or brown skin tones.
  • The $15-An-Hour-Furor: Walmart Dives In
    Half of its hourly workforce, or about 730,000 associates, will earn $15 an hour or more. Experts say the move will burnish Walmart's brand.
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