• As Fashion Tilts To Data, Calvin Klein Taps New CMO
    Linh Peters, currently VP of loyalty at Starbucks, has extensive data-driven marketing experience, including stints at Ulta Beauty and Target.
  • Swerve Serves 'Everyone-Friendly' Sweeteners Amid Rise Of Natural Sugar Substitutes
    According to Nielsen, dollar sales of sugar substitutes with natural ingredients increased almost twice as much as those containing artificial ingredients.
  • Apparel, Wellness Still Dominate D2C Intentions
    New research shows consumers still have many reservations about D2C brands, and still prefer physical retail.
  • Confluence Of Flu, COVID-19 Fuels Brand Campaigns
    Theraflu has launched a "Fighting Flu Together" campaign encouraging people to get flu shots and providing info to help locate flu shot providers.
  • With 'Closer To You,' Nordstrom Looks To Redefine Omnichannel Strategies
    This new effort makes it clear that anyone can access stylists -- online or off -- whether for quick fashion advice or a whole new wardrobe.
  • Pilgrim's Pride Settlement Marks Progress In Poultry Antitrust Probe
    The plea deal this week in a federal antitrust investigation underscores how price-fixing can happen minute-by-minute, but take many years to surface.
  • With Explicit Political Agenda, Patagonia Builds Its Brand
    Company is focusing on Senate races this year: "If we want to advance legislation to protect our planet, we need more senators who prioritize it."
  • Sustainability Takes Center Stage In Food/Bev Efforts
    Panera is partnering with WRI and the Pure Strategies sustainability consultancy to calculate the carbon footprint of each of its ingredients.
  • Kroger, Muscle Maker Expand 'Virtual Kitchen' Concept
    Nation's largest grocery retailer, The Kroger Co., has been partnering with meal prep and delivery provider ClusterTruck.
  • Prime Day Cometh, Scrambling Holiday Forecasts
    Many respondents in one study say they intend to shop earlier, with 67% planning to start before Thanksgiving.
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