• White Castle, Burger King Double Down On Digital Tech
    The White Castle chain is among the latest to harness AI, in a drive-through system that recognizes license plates,
  • 3 Wireless Giants Offer Their Own Password Manager App
    Having the three dominant wireless carriers hawk a product millions use when they purchase something ought to make brand ubiquitous.
  • Halloween Shaping Up As Mixed Bag For Brands, Consumers
    Hershey: "Trick-or-treating participation will likely be below prior year levels," but "the expectation of this holiday tradition has been consistently improving."
  • If You Don't Have The Virus, You Can Still Buy It This Halloween
    You can wear your very own "Horror Virus Bacterial Mask," which represents what COVID-19 looks like under the microscope.
  • Verizon's $6.25B Acquisition Of TracFone Shows Value Of Value Brands
    TracFone's product is for wireless customers who either don't want all the latest doodads, or just can't afford them.
  • Get A Miller Lite 'Cantenna,' Stop Illegally Streaming Football Games
    It is, to be clear, a TV antenna -- shaped like a football goal post -- and a beer.
  • Diversity: Brands Miss Big Picture When Choosing Images
    New research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director.
  • The Unlikely Star In New Walmart+ Ads? Genuine Diversity
    Spots for Walmart's new Amazon Prime competitor show family members focused on spending time with each other.
  • Nissan, Hyundai Return To Football, Whatever The Season Might Bring
    "College sports is the largest area of Nissan's annual media spend," according to Nissan's Allyson Witherspoon.
  • Campbell's Rejuvenation Efforts Get Big Assist From Pandemic
    In response to the gain in sales, the company boosted marketing spending by 115% in the recently ended fourth quarter.
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