Companies like Target, Bud Light and Kohl's are under attack from conservative groups. An LGBTQ marketing vet explains why getting Pride right is so hard this year.

The company is introducing the new product with an ultramarathon and ambitious medical research, looking for new ways to outpace male-designed competitors.

Results at these three stores reveal plenty about how people are scrimping -- and splurging.

In the latest example of just how powerful violent anti-LGBTQ rhetoric has become, Target is pulling some Pride merchandise from its shelves.

With lines like "Drag is Divine," one campaign defends besieged drag artists. And Calvin is asking the LGBTQ community to "Let It Out."

"What we're proposing here is a more permissive category where it is acknowledged that there's a risk we can't eliminate, but... people can make an informed choice," per FDA.

It may be popular in other countries, but American consumers are still shy about clicking "buy" on social media.

Both discounters note a big grocery bump, and a shift from discretionary splurges. Walmart reports a 30% increase in its global ad business.

Collabs are more fun in the metaverse. Forever 21 is teaming up with Mattel's Barbie, while H&M is getting kids dressed with "Stranger Things."

The home-improvement retailer missed its revenue targets, as consumers focus more on trimming budgets and less on trimming hedges.