"Building a seasoned, hyper-capable direct report team of real leaders, not just managers, is what often separates higher-functioning CMOs from the pack," says Gartner's Chris Ross.
As a Prime member, I'm a bit of an under-spender. But Amazon is apparently revving up to get me to spend more. In 2020, it became the world's largest advertiser.
Um, probably not, especially considering the most recent Academy Awards.
A study recently made the case that alcohol advertising featuring objectified women encouraged male and some female students to manipulate others for sex.
And by 2026, TV ad spending will be just 14.3% of the total ad spend, according to Insider Intelligence
For example, a rapping ad for Arby's disses McDonald's Fillet-O-Fish sandwich.
In the U.K., Australia, India, Spain and Singapore, regulators have begun looking at crypto ads, but there is little regulatory action so far in the U.S.
More than 300 -- but what do you expect from an Apple TV show?
One note: Most Gen-Zers have little or no memory of 9/11. Instead, they grew up with lines clearly drawn between the political parties after the event.
According to a McKinsey report, nearly 40% of shoppers have switched brands during the pandemic, and 80% have new shopping behaviors.