Some companies have already plunged into non-binary marketing, like Levi's, which introduced its Unlabeled brand in 2020.
Consider the McDonald's tagline "I'm Lovin' It." The QSR unveiled it in 2003. By 2010, it was the chain's most successful and longest-running slogan.
In 2021, about 15,560 beer commercials ran on TV, versus 104,270 insurance ads.
In a recent survey by Twilio, 97% of executives said that COVID sped up their digital transformation, and 79% said COVID led them to increase digital budgets.
Yet now the company is "dramatically curtail[ing] our traditional media spend, effective immediately," says CEO Tom Reeg.
"Inflation has hit everything, but not [equally], even within categories," Joan Driggs, vice president of content and thought leadership for IRI, told "Marketing Daily."
Crowdsourcing may be a standard marketing ploy -- but it's no silver bullet.
According to eMarketer, retail media advertising -- ads that line up with items a consumer is searching on a retailer's site -- is expected to grow 31.4%
What attendees saw was "a variation on the same 4D VR rides that Samsung and others have shown off at MWC in previous years."
Companies have developed all kinds of ways to say Ukraine, yay, Russia, nyet.