• Amazon's Sales And Profits Rise To 'Staggering' Levels
    The company posted big gains in just about every division, barreling past expectations.
  • 7-Eleven Doubles Budget, Redefines Happiness For Gen Z
    The company has doubled its marketing spend in the last year and is investing over $70 million in the new campaign.
  • Flowers For Mom: #2 Most Popular Gift In Year Of Probable Record Spend
    1-800-Flowers and Teleflora aim to leverage this trend with new campaigns highlighting emotional stories about moms.
  • Large Pharmacies Play Role In Encouraging COVID-19 Vaccines
    If pharmacies can help get more folks vaccinated, they can move toward becoming "true health destinations," says CMO of audience insights platform.
  • General Motors To Increase Spending With Black-Owned Media
    The changes address multiple aspects of the media ecosystem including spend distribution, measurement and deal structure.
  • Grubhub Agrees To Settle False-Advertising Claims Involving Non-Partners
    Grubhub was accused of falsely advertising that non-partner restaurants were closed so it could steer consumers to its partners instead.
  • Earth Day: Cloud Paper, SodaStream, Just Egg Campaigns Come Amid Consumer Uncertainty
    There's still a big disconnect between consumer sentiment and actual behavior regarding sustainability, according to Lightspeed/Mintel study.
  • P&G Q3 Sales Up 5%, Price Hikes Set For Fall
    Prices will increase for baby care items like Pampers diapers, feminine care and incontinence products, based on increased costs for pulp.
  • Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
    Brand has been pretty quiet on the campaign front as worldwide agency review continues amid culling of "master brands" from 400 to under 200.
  • Walmart Eats: Less McDonald's, More French Pastries
    Walmart is teaming up with la Madeleine French Bakery & Cafe, testing a small prototype in 10 locations in the Dallas/Fort Worth area.
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