In teaser spot, Schumer opens a mayonnaise-laden refrigerator to the tune of mystical music -- then smiles, steps inside, sprouts pair of wings.
With A-B controlling ad space for the SB, Coors decided instead to go where no marketer has gone before -- into viewers' dreams.
"Can A Burrito Change The World?" will run during the second quarter of the Feb. 7 game on CBS.
Some brands sailed through the COVID-19 stress test by enhancing brand-to-consumer emotional engagement and meeting customers' expectations.
Tums joins brands that use other ways than buying Super Bowl ads to get their messages across.
"We will serve what will likely become a forever altered cleaning, health and hygiene focus for consumers," said CFO Jon Moeller.
Surprise: Most companies' tactics are the same, whether they are struggling or reporting record earnings.
More than half of the chain's approximately 1,500 U.S. restaurants have signed on for rollout of the virtual brand The Burger Den.
Sephora's "Racial Bias in Retail Report" found that Black retail shoppers are 2.5 times more likely to be mistreated in stores.
That may be a lesson from the pandemic, when smartphone buying languished, or an indication of consumers' resistance to $1,000 phones.