• With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
    For campaign, "we looked to cast a collective of individuals taking action," says Mary Alderete, global head of Gap marketing.
  • Pepsi Zero Sugar: Contextually Targeting Men Who 'Compromise'
    Campaign is based on research showing that the current growth driver of zero-sugar cola is men in their thirties and forties.
  • Keebler's First Interactive Campaign Supports Make-A-Wish Foundation
    Animated spot features a 7-year-old girl with a nervous system disorder whose wish to become queen of Charlotte, N.C. comes true.
  • Coca-Cola Wants Controlling Stake In Fast-Growing Bodyarmor Brand
    Bodyarmor had a banner year in 2020, according to data from IRI showing a 44% increase in the brand's retail sales.
  • Etsy Crafts Inclusion: What Does Diversity Look Like?
    Etsy said 59% of the images developed or used by the creative team included human element featuring black or brown skin tones.
  • The $15-An-Hour-Furor: Walmart Dives In
    Half of its hourly workforce, or about 730,000 associates, will earn $15 an hour or more. Experts say the move will burnish Walmart's brand.
  • What's A Beer? Anheuser-Busch Suit Re Corona Seltzer Poses Question
    Constellation, which owns Corona beer brand in U.S., claims hard seltzer is defined as a beer. Anheuser-Busch says no.
  • Report: Stimulus To Benefit Chain Restaurants, Tobacco Sales
    Sales of tobacco should rise, given that usage is 21.4% for people with household income under $35,000.
  • To Make Consumers Look Again, Miller Genuine Draft Has A New Label
    Marketing manager says the newest look resonated with test audiences, with purchase intent 50% higher than for current packaging.
  • Beautiful Recovery Ahead: L'Oreal Predicts 'Roaring '20s'
    "Like a flower after winter, beauty is ready to blossom after COVID goes away," says Nicolas Hieronimus, incoming CEO.
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