For campaign, "we looked to cast a collective of individuals taking action," says Mary Alderete, global head of Gap marketing.
Campaign is based on research showing that the current growth driver of zero-sugar cola is men in their thirties and forties.
Animated spot features a 7-year-old girl with a nervous system disorder whose wish to become queen of Charlotte, N.C. comes true.
Bodyarmor had a banner year in 2020, according to data from IRI showing a 44% increase in the brand's retail sales.
Etsy said 59% of the images developed or used by the creative team included human element featuring black or brown skin tones.
Half of its hourly workforce, or about 730,000 associates, will earn $15 an hour or more. Experts say the move will burnish Walmart's brand.
Constellation, which owns Corona beer brand in U.S., claims hard seltzer is defined as a beer. Anheuser-Busch says no.
Sales of tobacco should rise, given that usage is 21.4% for people with household income under $35,000.
Marketing manager says the newest look resonated with test audiences, with purchase intent 50% higher than for current packaging.
"Like a flower after winter, beauty is ready to blossom after COVID goes away," says Nicolas Hieronimus, incoming CEO.