• Starbucks Immerses Viewers In The Global F2F Experience
    Starbucks used the occasion of International/National Coffee Day (get it together, folks) to launch its first national branding campaign yesterday, a mini-documentary that selects video footage shot in 59 stores in 28 countries by 29 filmmakers and 10 photographers during the same 24-hour period.
  • Microsoft Will Be On The Avenue, Fifth Avenue, As It Rebrands OS
    Microsoft is not only coming to Fifth Ave. in the near future, we learned definitively over the weekend, it will also give invited analysts and reporters a peek at - and put a name to - its latest operating system at a special event in San Francisco tomorrow.
  • Disney Moves Its Princesses And 'Frozen' Girl's Lines From Mattel To Hasbro
    Starting in 2016, G.I. Joe and Sleeping Beauty will be bunking under the same marketing roof as Hasbro takes the merchandising rights to Disney's "Princesses" business - Cinderella and the Little Mermaid, too - along with the dolls such as Anna and Elsa from the hit movie "Frozen" from Mattel.
  • BlackBerry Hopes Passport Will Travel Well With Select Target
    BlackBerry took the wraps off a new smartphone yesterday - the 4.5-inch diagonally square Passport, which has a keyboard that can also function as a touch pad. The device is admittedly a do-or-die effort to resuscitate hardware sales at the company, whose CEO, John Chen, has pinned its future on "reshaping ... to build on its core strengths in areas such as mobile data security and mobile device management," as a Reuters story published in "The Guardian" puts it.
  • Walmart, Your Friendly Local Banker, To Offer Low/No-Cost Checking
    As if George Bailey's little bank didn't have enough problems already, it will now have the local Walmart outlet to compete with.
  • Walmart, Your Friendly Local Banker, To Offer Low/No-Cost Checking
    As if George Bailey's little bank didn't have enough problems already, it will now have the local Walmart outlet to compete with.
  • Former Pepsi Exec Dawn Hudson To QB NFL Marketing
    The National Football League yesterday named Dawn Hudson, the one-time president and CEO of Pepsi-Cola North America, to be its chief marketing officer.
  • Climate Activists Have Their Say; Rockefeller Fund Adds Its Voice
    In the wake of marchers in cities around the world protesting climate change - including a crowd estimated to be more than 300,000 in New York City where the U.N. Climate Summit 2014 opens tomorrow - the Rockefeller family is making headlines with a plan to divest the shares of companies tied to fossil fuels from its $860 million Rockefeller Brothers Fund.
  • Gatorade Goes Yard With Jeter 'Farewell' Spot
    If you live in New York, or have friends that do, I'm betting your Facebook News Feed was inundated yesterday with links to a new 90-second Derek Jeter "farewell" ad that has the mere hint of a Gatorade logo at the end. There had been more than two million views of the YouTube version this morning - with more than a few fans writing that tears were flowing - just 18 hours after it was posted.
  • New Study, With Small Sample Size, Questions Artificial Sweeteners
    A new study that finds that artificial sweeteners alter the bacteria in the gut and can actually raise blood sugar levels - increasing the risk of obesity and diabetes - is sure to cause a stir with those who like their coffee sweet sans sugar but both industry zealots and scientists on the sidelines caution that the human sample size of the study is exceedingly small and more research needs to be done.
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