• In Marketing Prank, VW Teases Name Change To Voltswagen
    By the end of the day, the company confirmed it was just a publicity stunt, which clearly succeeded based on the number of stories it generated.
  • How Much Broadband Service Is Enough? AT&T Exec Has Advice For Biden
    It's not clear "whether we need to increase upload speeds to the same level as download speeds," says AT&T's Joan Marsh.
  • ANA Plans 'Hybrid' Masters Of Marketing Conference
    The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders.
  • Yum! Brands Acquires Tictuk, Escalates QSR Tech Stack Arms Race
    Tictuk enables customers to order and interact with brands through a variety of social media and chat channels.
  • Lowe's Reflects DIY Trend With Spring Fest Featuring Peloton Star
    Event includes free curbside Garden-to-Go kits and project inspirations for staycations.
  • Nature Boy Forever? Consumers Forecast To Continue Outdoorsy Trend
    "Consumers have found refuge in the industry during the pandemic, and this engagement will endure for the long haul," says analyst.
  • AT&T's 'Lily' Hopes Her New Ads Disappoint Online Harassers
    She is mostly filmed from afar or sitting behind a desk. The camera angles leave her body proportions purposely indistinct.
  • In Sales Surprise, Nike Slips
    Bottlenecks in its supply chain caught up with Nike, which posted an unexpected decline in quarterly sales.
  • Wexner, Victoria's Secret Founder, Leaves L Brands
    While Wexner's exit may seem like the end of an era, Victoria's Secret has been challenged for years.
  • Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And... Quilt
    The "Let's celebrate Black men off the court" ads, created by Edelman, are scheduled to run on TV throughout March Madness.
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