The sports giant notched its first earnings miss in three years, as increased marketing spending bit into profits.
A new index based on 600 leaders worldwide uncovers worrisome gaps in marketing impact, alignment and investment.
With cola-flavored ketchup and inflation-inspired gift cards, brands put a different spin on July Fourth traditions.
The ecommerce company has been looking for a new agency since April and says Orchard will continue the "Etsy Has It" theme in new holiday spots.
It's long been known for killing germs on surfaces. The new product is the first to get EPA approval for zapping airborne viruses and bacteria.
Budge over, Barbie. Hasbro wants to ride the tidal wave of millennial nostalgia, too. It's reviving Furby, the toy superstar of the '90s.
With a three-part campaign using original sounds, the petfood brand is on a quest to be TikTok's top dog.
Plenty of conservatives insist LGBTQ people are everywhere in the media. Yet GLAAD finds that only 3% of ads in its national sample include LGBTQ representation.
Whoop is part of a $90.73 billion global business in wearable sports devices, and the category is forecast to grow 13.5% annually, to $249.88 billion in 2030.
To challenge those who oppose abortion, the new campaign asks them to choose: Skip the ad and donate to abortion care. Or watch it and maybe learn something.