by Sarah Mahoney on Jun 30, 4:08 PM
The sports giant notched its first earnings miss in three years, as increased marketing spending bit into profits.
by Sarah Mahoney on Jun 29, 3:59 PM
A new index based on 600 leaders worldwide uncovers worrisome gaps in marketing impact, alignment and investment.
by Sarah Mahoney on Jun 28, 5:48 PM
With cola-flavored ketchup and inflation-inspired gift cards, brands put a different spin on July Fourth traditions.
by Sarah Mahoney on Jun 27, 5:22 PM
The ecommerce company has been looking for a new agency since April and says Orchard will continue the "Etsy Has It" theme in new holiday spots.
by Sarah Mahoney on Jun 27, 9:05 AM
It's long been known for killing germs on surfaces. The new product is the first to get EPA approval for zapping airborne viruses and bacteria.
by Sarah Mahoney on Jun 23, 4:31 PM
Budge over, Barbie. Hasbro wants to ride the tidal wave of millennial nostalgia, too. It's reviving Furby, the toy superstar of the '90s.
by Sarah Mahoney on Jun 22, 4:42 PM
With a three-part campaign using original sounds, the petfood brand is on a quest to be TikTok's top dog.
by Sarah Mahoney on Jun 21, 5:44 PM
Plenty of conservatives insist LGBTQ people are everywhere in the media. Yet GLAAD finds that only 3% of ads in its national sample include LGBTQ representation.
by Les Luchter on Jun 20, 9:59 PM
Whoop is part of a $90.73 billion global business in wearable sports devices, and the category is forecast to grow 13.5% annually, to $249.88 billion in 2030.
by Sarah Mahoney on Jun 20, 6:00 AM
To challenge those who oppose abortion, the new campaign asks them to choose: Skip the ad and donate to abortion care. Or watch it and maybe learn something.