by Erin Everhart on Feb 7, 2:00 PM
It's easy to spend money. Yes, budget and resources are tight for even the billion-dollar brands, but when you're in growth stage, those decisions on where to invest are even more critical. But when most technology partners cater their products for larger budgets, how do challenge brands make martech work for them? Erin Levzow's 19-year career journey has included stints in casinos, hotels, QSRs and most recently, as CMO of the Museum of Ice Cream. She's now the Chief Growth Officer at Batch & Box, a premium cookie delivery service that's scaling retail locations along the west coast. This week, …
by Steve Smith on Jan 31, 6:18 PM
We all know that word of mouth, influencers and off-hand advice from friends are some of the most common ways people come to new brands. But what happens when the company you work with tries to goose this organic channel with incentives? ALLY's Executive Director, Head of Product and Lifecycle Marketing David Hixon tells us this week about the financial brand's Refer a Friend program that in just a few months is responsible for 14% to 17% of new deposit customers.
by Steve Smith on Jan 20, 12:00 PM
In trying to sell to us effectively, are marketers also inadvertently helping to divide us socially and politically? Could seemingly benign techniques like audience segmentation and profiling, demographic targeting and personalization have unintended consequences for our ability to connect and communicate with one another? Annenberg's Joe Turow has been exploring the rise of direct marketing techniques, from the 19th Century traveling Yankee peddler to the focus on performance and behavioral targeting in the digital age. He raises important questions about the social and ethical implications of letting advertisers define us.
by Steve Smith on Dec 14, 11:05 AM
Potbelly Sandwich Works is noted for its on-premise experience. As CMO David Daniels tells us this week, the company has its roots in an antique store. And it retains that folksy feel to this day with actual potbelly stoves and loads of wooden beams to create rustic ambience.
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