by Steve Smith on Oct 25, 4:35 PM
Is DOOH really a media channel for high-touch, complex wearable tech? Since I first saw Oura Ring's clever animated billboards showing both the simple beauty of the device itself with the storytelling of video, I was determined to recruit them for our Digital Out of Home Insider Summit. Several weeks ago, Meghan Reynolds, Senior Director of Growth and Media, Oura shared what the brand has learned about out of home performance branding. Those lessons led to a recent massive immersive takeover of London neighborhoods to drive their UK launch.
by Erin Everhart on Oct 18, 12:00 PM
Nothing changes an industry more than consumer behavior. With costs, convenience and competition all on the rise, every industry is adapting to keep up with changing consumer expectations, but QSR has its own changes their reckoning with.
by Steve Smith on Oct 14, 11:15 AM
The lingerie brand Adore Me has become a mainstay of our Digital Out of Home Insider Summits because they bring to the platform an unusual spirit of play. Like letting underwear models kick around the company logo. As Laylah Funk, Manager, Brand Voice and CRM Strategy, Adore Me explained last week, their recent video DOOH execution had their models kick, push, and squeeze the logo across every imaginable outdoor screen in their target markets. It was an excellent example of a theme that emerged at the summit; DOOH builds brand awareness and measurable performance when media and message are in …
by Steve Smith on Oct 7, 4:55 PM
It's not just about the media. It is about the moment...and owning it. Jason Acker, Diageo's VP, Media and Digital explored the intersection of brand and culture at last month's Planning and Buying Insider Summit. Whether it is embedding its spirits brands into both The Oscars and The Grammys, or turning the The Strat in Las Vegas into a bottle of Don Julio, Acker believes culture is the new media. This is beyond an impression-based economy.
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