Potbelly Sandwich Works is noted for its on-premise experience. As CMO David Daniels tells us this week, the company has its roots in an antique store. And it retains that folksy feel to this day with actual potbelly stoves and loads of wooden beams to create rustic ambience.

The Barbie movie was the kind of cultural/media/content marketing phenom that is great to have yet hard to replicate. But Toymaker Mattel has learned a lot from this and its other brands about recreating reach and frequency in a radically fragmented audience landscape. At last month's Brand Insider Summit: CPG, SVP, U.S. Marketing, Jason Horowitz gave us a look at their new playbook - everything from managing an explosion of media partners and assets to recognizing the importance of bold ideas and creative to capture attention. Those old GRPs may be gone, but a new playbook can produce over 6 …