• by Steve Smith , Staff Writer @popeyesm, December 14, 2024

Potbelly Sandwich Works is noted for its on-premise experience. As CMO David Daniels tells us this week, the company has its roots in an antique store. And it retains that folksy feel to this day with actual potbelly stoves and loads of wooden beams to create rustic ambience.

More to the point, Potbelly is in aggressive growth mode in a dining sector that has struggled under inflationary pressure. They are aiming to expand from under 500 shops to 2000 outlets in coming years. That’s a lot of wood beams and stoves.