Commentary
'We Brought a Butchery': Fogo de Chao Slow-Cooks the Experience
- by Steve Smith , Staff Writer @popeyesm, Yesterday
There are meat-lovers’ brands and then there are meat-lovers’ brands. Barry McGowan, CEO of Brazilian-style eatery Fogo de Chão assures me that there are many veggie offerings on the menu and the buffet table for my vegan palate. But let’s face it. The heart of this fast-growing chain is the slow-turning spits and deep carnivore vibes. As he explains this week, Fogo is all about on-premise experience – flames, meat juice, friends.
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Steve Smith is Editorial Director of Events for MediaPost