"Innovation is what gets me up in the morning. It literally is what makes my juices flow... because we're just so focused on what's right in front of us, and I think for for people like me, that have a creative bent that also can be quite analytical, it's a perfect field to go into." That field is marketing, and as the senior vice president of marketing at Vintage Wine Estates, Tracey Mason believes innovation is all about finding those white spaces for consumers and exploiting them. In this episode of Brand Insider: BTS, the New York transplant talks with …

"When you're younger you hope for brighter days that don't include the challenges, and then when you get older you realize that's not realistic. Instead you have to create this headspace where you focus, or this mindset, where you focus on the positive." And by focusing on the positive, Ruthie McCombs believes we can manifest new positive situations and outcomes for ourselves. In this episode of Brand Insider: BTS, the founder of Overnight Beauty explains that as an entrepreneur she faces new challenges everyday, but through daily mindfulness she's able to work, communicate and even live a better life. Ruthie …

"Being able to connect your projects, your ideas, your impact to actual business results, helps you to tell a great story and advocate for yourself to take it to that next level." Christy Barnes has achieved a rarity in the world of marketing. She began her career as the marketing manager at Camp Bow Wow, and now, almost ten and a half years later, is the largest pet care franchise's VP of Marketing. She advises anyone aspiring to rise through the ranks of an organization to bring ideas to the table, show your value to the company and always be …

"Think outside the box a little bit. Don't be too concerned that you don't have that exact experience. Let's say you did. Let's say you had this job. How would you solve this problem?" Valuable advice from Beth Hardy! Women, in particular, believe they need to check all the boxes before applying for a job. Modern Market Eatery's vp of marketing say's, instead, take the leap and show them what you DO bring to the table. In this episode of Brand Insider: BTS, Beth talks with me about not settling, her entrepreneurial, hands-on spirit, and why she loves shopping at …

"I think mom guilt and being a working mother is definitely the most challenging thing I've had to overcome in my career." Something many successful working moms have struggled with, but when Shein's senior director of entertainment marketing, Julie Nicola, feels that way, she reminds herself she's teaching her kids that it's a good thing to work hard and provide for one's family. In fact, when her four year old daughter was recently asked at school what she wanted to be when she grows up, she replied "a marketing executive." Now that's being a positive role model! In this episode …

"Eventually your roadmap is going to fall into place. There's not a manual that says on this date this has to be done and you're falling behind if you don't follow this schedule, so just be patient and don't get caught up in what other people think." Kerri McLeroy has certainly found her place as vp of marketing at the French bakery and cafe, La Madeleine. In this episode of Brand Insider: BTS, Kerri shares her "random and fortunate" journey from a journalism degree into the food industry, the crossroads she struggled with, and how the industry's constantly changing fast …

"When I came into corporate America...the first thing I did was think that who I was was not corporate, so I didn't feel like I could bring myself to the workplace. I wore a straight brown bob, little glasses, and wore a very...conservative suit, and, basically, I just wanted to blend in." Well, Esi Eggleston Bracey definitely stopped blending in. The now President of Unilever USA & CEO, Unilever Personal Care, NA, decided she was no longer going to hide herself trying to be someone else. In this episode of Brand Insider: BTS, Esi admits it wasn't easy. Always an …