I had the pleasure of talking with Natalie Gomez, formerly Guzman, in January 2022 when she was the co-president & CMO of Savage X Fenty: Lingerie by Rihanna. Now GM & CMO at Tenore, she has since been recognized on Forbes' 50 Entrepreneurial CMO list, Business Insider's Most Innovative CMO list, Glossy's Top Marketer list, and as one of Campaign US Top 50 CMO's. None of this surprises me. She was so genuine and inspiring, I had no doubt Natalie would continue to shine. In this episode of Brand Insider: BTS, Natalie talks about growing-up the daughter of Filipino immigrants, …

Why choose a career in advertising? It's unpredictable and certainly not the easiest industry to work in, but for Samantha Deevy it's because she continues to find the excitement. The chief strategy officer at BBH USA admits to having a knack for thriving in ambiguity. In this episode of Brand Insider: BTS Samantha talks about her knack for carving out unique roles for herself even where jobs hadn't existed. She reflects on the advantage of being a "middle child," and how facilitating collaboration and driving solutions is a core part of her unique approach to strategy. Samantha also talks about …

Every Man Jack's Ellie Off has a fearless approach to risk taking and personal growth. She credits her "big moves" and willingness to say yes for much of her success. The vp of marketing, brand & innovation advises everyone, from those just starting out to seasoned pros, to always stay open, trust your gut, and continue learning each step of the way. In this episode of Brand Insider: BTS, Ellie opens up about navigating change and embracing new experiences. She also reflects on the impact of her mother's influence, who taught her the power of diving in and leading with …

We all need to say "yes" to things more often! That's what Alexis Parra did during what she calls her growth phase, and Nekter Juice Bar was born. The co-founder & chief visionary officer talks about a transformative period in her life-one where she embraced uncertainty and let her intuition guide her. In this episode of Brand Insider: BTS, Alexis opens up about finding her voice, especially as a woman in business, and how personal growth was key to her professional success. She discusses her life-changing trip to Africa that gave her a fresh perspective on gratitude and contentment. Alexis …

Penguin Random House's senior director of advertising, Rochelle Clark, dives into the world of publishing. She talks about how reading can open minds to diverse perspectives and foster better communication in both work and life. In this episode of Brand Insider: BTS, Rochelle highlights the influence of today's younger generation and how their reading habits are shaping their worldview. She also shares the variety of opportunities within the publishing industry, the phone call that changed her life, and the most high stake moment, both personally and professionally, she's ever experienced.