• Zig Then Zag: A White Castle Alum's Path To CMO
    "I'd be in meetings and be the only woman in a meeting, and they'd be shouting phrases out at me and things that were inappropriate, and, I made a decision, I was going to rise above all that." The "that" was the harassment she received from men she worked with early on in her career, and Kim Bartley certainly rose above it. The former White Castle CMO successfully advanced through the ranks at the quick service restaurant chain and now shares her learnings as an instructor at The Ohio State University. In this episode of Brand Insider: BTS, Kim talks …
  • Bucking the Norm: A Political Marketing Exec's Strategy for Success
    "Stop pussyfooting around the situation, just tell me what you're willing to pay." That was Edith Jorge-Tunon's actual response when negotiating the salary to manage her first campaign, and, as it turns out, is why they decided to hire her. The deputy executive director of the Republican State Leadership Committee (RSLC) learned early on the value of being herself. In this episode of Brand Insider: BTS, Edith talks about self-imposed censoring, finding her voice in republican politics and her not-so-secret obsession with Naked and Afraid.
  • Mall of America's Marketing Maven: "It's Never Boring"
    "Leave the door open and continue to explore, and as your passions change as a human and a professional, continue to navigate those and explore." Mall of America's Sara Johnson doesn't recommend hopping from job to job, but also recognizes how change can bring a fresh perspective to both employer and employee. As the mall's integrated marketing manager, Sara is quite happy where she is. In this episode of Brand Insider: BTS, Sara talks about her early career choices, how they helped set her up for success and why working at MOA is never boring. You can watch the video …
  • Embracing the Setbacks: A D2C Skincare Founder's Recipe for Success
    "I didn't find any support in the industry, everybody felt that this was a terrible idea to bring to the market." So Ulli Haslacher decided to do it herself and created her own "climate-smart" skincare line, Pour Moi Skincare. She says it took a lot of collaboration, and having attended a number of MediaPost summits, the Founder & CEO even credits what she learned during those events for helping her company grow to where it is today. In this episode of Brand Insider: BTS, Ulli talks about always being open to learning new things, why she embraces the setbacks and …
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