"Innovation is what gets me up in the morning. It literally is what makes my juices flow... because we're just so focused on what's right in front of us, and I think for for people like me, that have a creative bent that also can be quite analytical, it's a perfect field to go into." That field is marketing, and as the senior vice president of marketing at Vintage Wine Estates, Tracey Mason believes innovation is all about finding those white spaces for consumers and exploiting them. In this episode of Brand Insider: BTS, the New York transplant talks with …

"When you're younger you hope for brighter days that don't include the challenges, and then when you get older you realize that's not realistic. Instead you have to create this headspace where you focus, or this mindset, where you focus on the positive." And by focusing on the positive, Ruthie McCombs believes we can manifest new positive situations and outcomes for ourselves. In this episode of Brand Insider: BTS, the founder of Overnight Beauty explains that as an entrepreneur she faces new challenges everyday, but through daily mindfulness she's able to work, communicate and even live a better life. Ruthie …

"Being able to connect your projects, your ideas, your impact to actual business results, helps you to tell a great story and advocate for yourself to take it to that next level." Christy Barnes has achieved a rarity in the world of marketing. She began her career as the marketing manager at Camp Bow Wow, and now, almost ten and a half years later, is the largest pet care franchise's VP of Marketing. She advises anyone aspiring to rise through the ranks of an organization to bring ideas to the table, show your value to the company and always be …