March 20 - 23, 2024
Scottsdale, AZ

Expanding the DOOH Canvas: Reimagining the Brand2Consumer Connection

As the technologies of the Internet move out into real life and space, Digital Out-of-Home advertising is where brands get to reimagine how to access consumers in radically new ways. Whether it is connecting OOH placements with passersby phones, creating 3D IRL visions from a 2D screen, or geotargeting ads to the shopping cart in aisle 3, DOOH tech is building new experiences for brands. How do marketers use them to redefine brand relationships with consumers?

At the Spring edition of MediaPost's Digital Out-of-Home Insider Summit we lean into this future where technology once again reimagines the brand2consumer relationship. How are connected screens integrating into real life moments of decision and influence? What are early adopters of DOOH learning about integrating these new IRL experiences into traditional media plans? Are programmatic planning and buying systems the best way to harness the ever-changing portfolio of OOH screens? Let's confer.

We will explore:

  • The State of OOH Connected Screens
  • Programmatic DOOH in the Mix
  • Geo-Targeting Strategy
  • DOOH and the Media Plan
  • The Measurement Morass
  • Eye-Catching DOOH Creative
  • Social Amplification Strategies
  • AI and Personalized DOOH


About MediaPost's Insider Summits
MediaPost's Insider Summits bring together the brightest minds in media, marketing and advertising to share leading-edge information and experiences in a think-tank environment. The 3-day format provides ample opportunity for practitioners to collaborate and share best practices while exploring new technologies, strategies and tactics that drive effective, in this case, Digital OOH campaigns in a variety of activation environments.

For the Summit we bring in 100 top practitioners with over half the group comprised of leading Brand Marketers and Ad Agency buyers responsible for marketing strategies for their companies and clients to network, debate and shape the DOOH channel.  A
ttendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful.

Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

Join the conversation #MediaPostInsiderSummits

Conference Content Programmers

Steve Smith, VP, Editorial Director, Events, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


VIP Program:

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the DOOH strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com

 

Some attendees of this event include:

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Agenda

Wednesday, 03/20

6:30 PM Mountain
8:30 PM ET
Welcome Cocktail Reception Bennie's Courtyard

Thursday, 03/21

7:45 AM Mountain
9:45 AM ET
Coffee Service Available
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Sunset Plaza
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
9:35 AM Mountain
11:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Mountain
11:45 AM ET
Keynote
Keynote
David Lester, Co-Founder, Olipop 
10:15 AM Mountain
12:15 PM ET
Panel: Building the Multi-Plex Consumer Journey: DOOH Integration In the Plan
One screen is never enough. Digital Out-of-Home screens need to be integrated into a larger media plan and strategy that moves consumers down a funnel. But which other screens, when and where? Geo-targeted mobile activations? CTV or digital display coverage? Calls to action? We kick off the DOOH Summit asking media buyers where the emerging screens fit into a multi-screen path to purchase.
PanelistS
Claudia Damas, CEO Americas, Altermark 
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson 
10:45 AM Mountain
12:45 PM ET
Sponsor Spotlight and Break
11:15 AM Mountain
1:15 PM ET
Case Study
11:45 AM Mountain
1:45 PM ET
Case Study
Presenter
Kristin Haarlow, Chief investment Officer, Starcom 
12:15 PM Mountain
2:15 PM ET
Roundtable: DOOH and the Larger Media Plan
12:15 PM Mountain
2:15 PM ET
Roundtable: Emerging Tech
Featuring
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson 
12:45 PM Mountain
2:45 PM ET
Lunch Sunset Plaza
2:00 PM Mountain
4:00 PM ET
Major League Baseball Spring Training Game
Golf at McCormick Ranch
Horseback Riding
6:30 PM Mountain
8:30 PM ET
Cocktail Party
7:30 PM Mountain
9:30 PM ET
Dinner Reception

Friday, 03/22

7:45 AM Mountain
9:45 AM ET
Coffee Service Available
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Sunset Plaza
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Mountain
11:35 AM ET
Welcome Back
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Mountain
11:45 AM ET
Keynote
Presenter
Nick Wootten, CMO, Q Mixers 
10:15 AM Mountain
12:15 PM ET
Panel: When pDOOH is Not DOOH!: When to Go Programmatic
Programmatic Digital Out-of-Home is supposed to make buying easier, inventory more diverse and accessible, accountability more precise. And yet, distribution still can be sparse, adjacencies unpredictable, metrics incompatible. How are media buyers and planners assessing the relative pros and cons of pDOOH against campaign needs and against traditional and DOOH alternatives, What are early adopters learning about planning, bidding, buying, executing, and measuring across this expanding inventory?
Panelist
Justin Symons, VP, Investment, Rapport WW 
10:45 AM Mountain
12:45 PM ET
Sponsor Spotlight and Break
11:15 AM Mountain
1:15 PM ET
Case Study: Contemporizing a Brand and Channel: How Williamsburg Used Experiential DOOH to Drive Overnight Stays
Williamsburg, VA is far more than just a one trick horse and buggy - and aimed to expand perception of the region as a four-season destination with a breadth of experiences beyond its colonial legacy. Learn how Digital OOH became a key component to success - by inviting consumers literally, into the creative. Attendees will come away understanding the unique role of context, amplification opportunities to make DOOH work harder, and measurement for success.
PresenterS
Michelle Capasso, Partner, Director of Media Services at Connelly Partners, Connelly Partners 
Jennifer Case, CMO, Visit Williamsburg 
11:40 AM Mountain
1:40 PM ET
Panel: Yup - It's That Measurement Panel
The inherent strength of DOOH's screens anywhere promise is also its nagging drawback - incompatible gauges of impact. Our panel shares the metrics they do and don't use. How are they integrating and standardizing the reach, impression, impact measurements with the other results in the plan? What incremental reach is being measured to complement CTV, Display, radio? How are they doing omnichannel testing across teams?
12:05 PM Mountain
2:05 PM ET
Roundtable: DOOH and Brand Building
12:05 PM Mountain
2:05 PM ET
Roundtable: That Measurement Roundtable
12:50 PM Mountain
2:50 PM ET
Lunch Sunset Plaza
2:00 PM Mountain
4:00 PM ET
Golf at Camelback Golf Course
Hiking at Camelback Mountain
Pool Outing at the Resort
6:30 PM Mountain
8:30 PM ET
Cocktail Party
7:30 PM Mountain
9:30 PM ET
Dinner Reception

Saturday, 03/23

8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens
9:00 AM Mountain
11:00 AM ET
Panel: Minority Report: AI, Interactive OOH, Personalized Experiences
What's next? The combinations of DOOH, mobile phones, integrated cameras, near-field tech, and AI promise dazzling new OOH experiences. Our agency panel vets the prospects. What are they testing? What work? What privacy and security considerations are on the horizon? How will AI push the data into new personalized, real time, dynamic interactions?
9:30 AM Mountain
11:30 AM ET
Case Study: Performance DOOH
10:00 AM Mountain
12:00 PM ET
Panel: Did You See That Ad?
DOOH opens up remarkable creative possibilities for brands as advertising interacts in real time with moments of truth throughout consumers' day: interactions with environment, unique messaging opportunities, dayparts, calls to action all. We wrap DOOH on an inspirational note. We ask our brand marketers to share creative executions that really worked for them. What dazzled users into converting? Did users post their DOOH on their social media feeds? In the war for attention, what is winning?
10:30 AM Mountain
12:30 PM ET
Conference Ends

Featured Speakers

Michelle Capasso

Connelly Partners
Partner, Director of Media Services at Connelly Partners

Jennifer Case

Visit Williamsburg
CMO

Claudia Damas

Altermark
CEO Americas

Kristin Haarlow

Starcom
Chief investment Officer

Sarah Leidy Kelly

OLIPOP
Director of Integrated Media

David Lester

Olipop
Co-Founder

Jaime Ogus

Jack in the Box
Director of Regional Marketing

Justin Symons

Rapport WW
VP, Investment

Albert Thompson

Walton Isaacson
Managing Director of Digital Innovation

Nick Wootten

Q Mixers
CMO

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Thursday 2 p.m.

Major League Baseball Spring Training Game

Join fellow Summit attendees taking in some Spring training baseball. A great opportunity to bond with other Summit attendees over America's favorite pastime under the sunny Arizona skies. Shuttle service provided to-and-from ballpark (just a 15 minute ride from hotel).

Thursday 2 p.m.

Golf at McCormick Ranch

McCormick Ranch has 2 championship golf courses - the Pines and the Palms. Both are superbly designed and feature breathtaking Southwestern scenery and immaculate course conditions.  These are a favorite spot for local Scottsdale golfers.
If you are looking for great tree lined courses, with designs second to none, then this is your course - right in the heart of Scottsdale.

Thursday 2 p.m.

Horseback Riding

A guided ride that takes you into the Sonoran desert where you will see a great variety of plants native to the region, from the pincushion and hedgehog cactus, prickly pear, barrel cactus, ocatillo, mesquite, palo verde, to the giant saguaro cactus.


Friday 2 p.m.

Golf at Camelback Golf Course

Designed by world-renowned golf course architect Arthur Hills, Padre Course features towering trees, subtle landforms and impressive bunkering to sharpen your game. This 6,903-yard, par 72 design is known for its strategic layout and multiple lakes. In fact, the 18th hole of this course was voted the best water hole in the state by Arizona Golf Magazine. A lush parkland setting with spectacular Camelback Mountain views sets this Scottsdale course apart.

Friday 2 p.m.

Hiking at Camelback Mountain

Camelback Mountain, with an elevation of 2,704 feet, is an excellent hike or climb in Arizona. Hiking Camelback Mountain is perfect activity in Phoenix, because the hike is quick and is located in the middle of the Phoenix Valley with great views. Hikers are treated to gorgeous views with a nice variety of flora and fauna - including Saguaro Cactus, Ocotillo, Palo Verde, Cholla, Barrel Cactus and the Creosote Bush.

Friday 2 p.m.

Pool Outing at the Resort

Relax in style at the outdoor pool in the scenic Sonoran Desert with a beautiful mountain view... oh, and cold, refreshing drinks will be available for purchase at the pool bar!




Venue

The Scottsdale Resort @ McCormick Ranch
7700 E McCormick Pkwy
Scottsdale, Arizona, 85258

Booking your Room at The Scottsdale Resort @ McCormick Ranch

To secure a room for MediaPost's DOOH Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Scottsdale Resort @ McCormick Ranch, go to:

https://www.hilton.com/en/attend-my-event/mediapostcommunications2024/

This discounted room block will EXPIRE on FRIDAY, 2/23/24, 5pm EST!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

The Scottsdale Resort @ McCormick Ranch

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.