October 2 - 5, 2024
Austin, TX

Living Media: DOOH and The Experience Economy

Who needs a "metaverse" when digital screens and rich, imaginative interactions are possible in real life? As Digital Out of Home screens pop up everywhere you glance - even F1 racers and shopping carts, digital try-ons. and gamified billboards - the medium is a part of the landscape of everyday life. This is not media as we have known it. This is media evolving into lived outdoor experience.

At the Fall edition of MediaPost's Digital Out of Home Insider Summit, we explore DOOH as a way brands are not just getting attention but weaving into the mediascape and customers' IRL path to purchase. They can play lower in the funnel and become part of the last-mile decision-making process. They can surprise, delight, even shock passersby. They can gamify or enhance any moment, anywhere. How can DOOH not just catch glances and grab attention, but become experiential media?

We will explore:

- Planning DOOH as an Omnichannel Driver
- The Next Screens in DOOH Expansion
- Measurement and Evolving KPIs
- Leveraging Programmatic DOOH Advantages
- Performance DOOH in Last Mile Media
- AI and OOH Personalization

MediaPost's DOOH Insider Summit explores the bleeding edge of a post-media world - where DOOH puts the metaverse right outside your door.

Join the conversation #MediaPostInsiderSummits

Conference Content Programmers

Steve Smith, VP, Editorial Director, Events, MediaPost

Barbie Romero, Director, Event Programming, MediaPost

Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson


VIP Program:

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the DOOH strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com

 

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Agenda

Wednesday, 10/02

6:30 PM Central
7:30 PM ET
Welcome Cocktails Bar AC - in hotel

Thursday, 10/03

7:45 AM Central
8:45 AM ET
Coffee Service Available
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Meeting Room 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
9:35 AM Central
10:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote
10:15 AM Central
11:15 AM ET
Panel: The Post-Silo Planning Mix: DOOH In the Attention Stack
DOOH is part of a rush of new connected inventory and data inputs - RMNs, CTV, experiential and more. As brands look for that always-on, always-there play for attention, what role does a digitized, connected form of the oldest ad format play?
Moderator
Cory Treffiletti, Contributing Writer, MediaPost 
PanelistS
Orlin Nikiforov, SVP, OOH and Print, OMG23 
Ly Tran, Founder & CEO, Stiletto Collective 
10:45 AM Central
11:45 AM ET
Sponsor Spotlight and Break
11:15 AM Central
12:15 PM ET
Case Study: Micro-Moments - Entertainment and the Tune-In Strategy
11:40 AM Central
12:40 PM ET
Case Study: Micro-Moments - QSR and Triggering Craving
12:00 PM Central
1:00 PM ET
Roundtable: Rethinking KPIs: Measuring Digital Out of Home
12:00 PM Central
1:00 PM ET
Roundtable: Art and Science of DOOH Creative
12:00 PM Central
1:00 PM ET
Roundtable: Allocating the Right DOOH Inventory for Your Campaign
Featuring
Ly Tran, Founder & CEO, Stiletto Collective 
2:00 PM Central
3:00 PM ET
Afternoon Activities
Cruise on Lake Austin
Brewery Tour
Kayak on Austin Town Lake
6:30 PM Central
7:30 PM ET
Cocktail Party Franklins BBQ
7:30 PM Central
8:30 PM ET
Dinner At world famous Franklin BBQ

Friday, 10/04

8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Meeting Room 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
9:35 AM Central
10:35 AM ET
Opening Remarks: DOOH In the Experience Economy Otis Ballroom
MC
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson 
9:50 AM Central
10:50 AM ET
Keynote
10:20 AM Central
11:20 AM ET
Q&A: The Next Screen
LED ads are now even on F1 racers. What the hell is coming and possible when anything anywhere can be a connected screen?
10:40 AM Central
11:40 AM ET
Sponsor Spotlight and Break
11:10 AM Central
12:10 PM ET
Panel: Calls to Action: DOOH Driving Behaviors
Whether it is a movie premiere or TV tune-in, an event or resort destination or sparking a crave for the QSR around the corner, DOOH is becoming performance media. Our panel of planners share successes and learnings from working lower funnel DOOH. What combination of daypart, messaging, proximity and creative moved the needle? How did they meet challenges around turnaround times, optimization, creative formats, real-time information, and more? And how do you measure and attribute last mile messaging?
11:40 AM Central
12:40 PM ET
Q&A: WSJ Using Contextual DOOH Placements to Reach New Audiences
The Wall Street Journal launched its brand platform “It’s Your Business” to reach new audiences of all ages, and drive awareness of WSJ’s impactful reporting. Learn how the team used data and insights to drive contextual advertising in a variety of settings - from EV charger points and hot dog carts to mattress stores and more,  showcasing how business impacts every aspect of our lives, even in places we may not expect.
Interviewee
Katie Fabry, Senior Director of Brand Marketing, The Wall Street Journal 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:00 PM Central
1:00 PM ET
Roundtable: Connecting Screens: DOOH, CTV, Retargeting, In-Store
Featuring
Anna Bager, President & CEO, OAAA 
12:00 PM Central
1:00 PM ET
Roundtable: pDOOH Corner: Leveraging Programmatic DOOH's Strengths
2:00 PM Central
3:00 PM ET
Afternoon Activities
Austin City Limits
Axe Throwing at Urban Axes
Rooftop Pool Afternoon Hang-out
6:30 PM Central
7:30 PM ET
Cocktail Party Juliet's Italian Kitchen
7:30 PM Central
8:30 PM ET
Dinner Juliet's Italian Kitchen

Saturday, 10/05

9:00 AM Central
10:00 AM ET
Case Study: Cultural Expansion - Brand Presence in Minority Communities
DOOH offers marketers the opportunity to be part of minority communities, not just talk at them.
9:30 AM Central
10:30 AM ET
Panel: How NOT to Be Creepy: AI and the Minority Report Future of Interactive OOH
AI will be a driver of DOOH personalization. As smart billboards come online, brands can not only respond dynamically to real time object and facial recognition, but they can build real interactive experiences with passers-by. But on the front and back end of pDOOH, AI is already changing segmentation and targeting, measurement, and optimization. But where are the guardrails for brands? What do we know from these early experiments about staying on the right side of privacy and the divide between engagement and creepy?
10:00 AM Central
11:00 AM ET
Q&A: The New Town Square: DOOH and The Public Good
10:30 AM Central
11:30 AM ET
Summit Ends

Featured Speakers

Anna Bager

OAAA
President & CEO

Katie Fabry

The Wall Street Journal
Senior Director of Brand Marketing

Orlin Nikiforov

OMG23
SVP, OOH and Print

Albert Thompson

Walton Isaacson
Managing Director of Digital Innovation

Ly Tran

Stiletto Collective
Founder & CEO

Kellie Wesser

Oura
Senior Manager of Growth Marketing

Steve Smith

MediaPost
VP, Editorial Director, Events

Cory Treffiletti

MediaPost
Contributing Writer

View All SpeakersSpeaker Proposal Form

Activities

Thursday 2 p.m.

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure!

Thursday 2 p.m.

Brewery Tour

Join fellow summit attendees aboard Austin’s only concert on wheels! The Twisted Texas Tour bus features a local band riding on board, providing the jams for a good time as we visit THREE local breweries. At each of the breweries, they will serve up local craft brews. You’ll get to try seasonal releases and small batch brews not found anywhere else. Your tour guide will also give a little information about the local craft beer scene and the brews on tap.

Thursday 2 p.m.

Kayak on Austin Town Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for its 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.




Friday 2 p.m.

Austin City Limits

Spend the afternoon (and later the evening if desired) at the Austin City Limits Music Festival, one of the top annual musical events in the USA. Held in nearby Zilker Park, "ACL" consists of two consecutive three-day weekends. Inspired by the PBS music series of the same name, the festival is produced by Austin-based company C3 Presents, which also produces Lollapalooza.

Friday 2 p.m.

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

Friday 2 p.m.

Rooftop Pool Afternoon Hang-out

Relax in style at the outdoor pool atop the Otis Hotel with great views of the city of Austin... Cold, refreshing drinks will be available for purchase at the pool bar!






Activities Signup Form

Venue

The Otis Hotel Austin, Autograph Collection
1901 San Antonio St
Austin, Texas, 78705

As the first Autograph Collection Hotel in Austin, The Otis Hotel is the educated choice in the bustling Campus District just one block from the University of Texas. The Otis believes that life should be an adventure in elevated living by offering easygoing luxury. Boutique guest rooms feature nods to Austin's history as The Live Music Capital of the World as well as the neighboring university with in-room vinyl record players and more vintage schoolroom touches.

Booking your Room at The Otis Hotel

To secure a room for MediaPost's DOOH Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Otis Hotel, go to:

https://book.passkey.com/go/MPDigitalOHI

This discounted room block will EXPIRE on WEDNESDAY, 9/4/24, 5pm EST!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

The Otis Hotel Austin, Autograph Collection

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.