MediaPost - Digital OOH Insider Summit

Thursday, October 3 - 10:35 AM CT (11:35 AM ET)

Sponsor Spotlight & Coffee Break

Presenter: Janis Ramos, Vice President of Sales Enablement, Locala

Janis Ramos is the Vice President of Sales Enablement at Locala, a leading ad tech company that helps brands personalize campaigns to the local consumer. With over 10 years of experience in the digital advertising space, Janis has played a pivotal role in scaling sales operations and ensuring exceptional customer experiences. Before joining Locala, Janis was instrumental in developing and executing media strategies at Havas Miami for leading brands.

Featuring: Ed Silhan, Chief Revenue Officer & Managing Director, Americas, Locala

Ed Silhan is the Chief Revenue Officer and Managing Director of the Americas at Locala, where he spearheads strategic growth initiatives and drives the company's expansion across the region. Having held leadership roles at PayPal, eBay, and SITO, Ed brings over two decades of experience in expanding market presence and forming key industry partnerships. A dynamic leader, he continues to advance Locala's mission by delivering cutting-edge digital marketing strategies to global brands.

Revolutionizing DOOH Planning with Real-Time, Data-Driven Scoring

Half of advertisers agree that real-time audience indexing—targeting ads when the right audience is present—would enhance DOOH buying. However, challenges like static data, limited optimization capabilities, and a lack of industry-wide standards continue to hinder campaign effectiveness. Locala’s Panel Optimizer offers a smarter solution. By leveraging real-time passerby data and advanced audience insights, we score each panel based on the audience’s Opportunity-to-See (OTS). Join us to discover how this cutting-edge scoring system helps brands eliminate wasted spend and boost campaign impact by identifying the ideal times and locations for ad placement.

Thursday, October 3 - 12:45 PM CT (1:45 PM ET)

Sponsor Lunch Presentation

Presenter: Anna Bager, President and CEO, OAAA

Anna Bager, a seasoned media industry veteran, is the president and CEO of the Out of Home Advertising Association of America (OAAA), the national trade association that represents the out of home (OOH) advertising industry.

Bager is spearheading the OOH industry’s transformation into one of the most exciting media platforms for brands today, with a focus on tech innovation, ease of buying and integration with other mediums.

Prior to joining OAAA, Bager was executive vice president of industry initiatives at IAB, leading all digital, mobile, video, audio, and data industry initiatives as well as all thought leadership, which included the Digital Content NewFronts.

She has been named one of the 30 most powerful women in mobile advertising by Business Insider and one of the top women in media by Folio magazine and Cynopsis Media.

Why OOH is the Key Ingredient for Modern Marketing Success
Out of home (OOH) advertising has long been one of the most trusted and reliable mediums, consistently proving its effectiveness in reaching broad, diverse, and highly engaged audiences. It also excels as a media amplifier and plays an essential role in capturing attention in today’s increasingly fragmented landscape. In this session, OAAA President & CEO, Anna Bager will share highlights from a new study that shows why reallocating just a few percentage points to OOH is the recipe for success - driving impressive gains in overall media plan ROI, enhancing brand consideration, and boosting purchase intent.

Friday, October 4 - 10:30 AM CT (11:30 AM ET)

Sponsor Spotlight & Coffee Break

Presenter: Dan Walsh, VP, Sales, InMarket

Dan Walsh is Vice President of Sales at InMarket, where he has helped hundreds of leading brands power digital campaigns. An expert in digital marketing with 16+ years of sales experience, Dan has a proven track record of driving growth for marketers. Before joining the InMarket team back in 2020, Dan was the Regional Vice President for the Midwest at Emodo, where he was responsible for building revenue, forecasting, and establishing Midwest office. Earlier in his career, Dan spent nearly 5 years at Maxpoint across a variety of leadership roles, including Director of Sales for the Midwest and Regional Sales Manager. Dan has worked with large holding companies (Publicis, GroupM, IPG), independent agencies, and client across verticals.

Maximize & Enhance DOOH Investments with Real-Time Activation
According to eMarketer, OOH ad spending is expected to surpass $10B by 2027. The focus on value and increased competition for consumers’ attention (and dollars) continue to present new challenges for marketers. These one-to-many tactics no longer yield the same results for driving awareness and consideration. It’s pivotal to craft a cross-channel DOOH strategy that takes into account consumers’ lifestyles and media consumption habits, as well as additional opportunities for engagement.

In this session, InMarket’s Dan Walsh will shed light on how marketers can amplify their DOOH investments with solutions like predictive audiences, complimentary real-time activation solutions, and more.

Sponsor Presentations