Seizing the OOH Moment:
With a mission of enhancing every OOH transaction with automation, data and measurement, Vistar Media is celebrating ten years of powering the programmatic ecosystem for digital out-of-home. In this session, Lucy will walk through the massive opportunity that's at hand for the industry — including what is on the horizon for the future of out-of-home, and how brands can reach consumers with the most relevant messaging outdoors, in-store and at the point-of-sale.
Key trends for DOOH in 2023 and beyond:
Technology in digital out-of-home (DOOH) is evolving at a rapid pace, from new mediation layers to the met averse, proving the DOOH industry shows no sign of slowing down. Join Hivestack in a short conversation around the role of programmatic DOOH within the omnichannel media mix, key trends, and new exciting opportunities across the channel that lean into a more data-driven approach.
Ian is Vice President of Digital Growth & General Manager of Programmatic, where works with programmatic supply and demand-side partners, client brands, and advertising agencies to devise strategic plans for impression-based digital OOH advertising. In this role, Mr. Dallimore manages many of Lamar’s relationships with industry technology partners and maintains a focus on data and attribution. Mr. Dallimore began with Lamar in 2004 and has specialized in events and sports marketing, National Sales, Digital Strategy and Innovation Mr. Dallimore chairs the Innovation Committee for the Outdoor Advertising Association of America (OAAA), the top OOH trade association in the country, and sits on advisory boards and committees with other trade groups, including the DPAA, DSF, DSE, Geopath, and others. Mr. Dallimore graduated from Louisiana State University with a Bachelor’s degree in Business Marketing. He’s a husband and father of the #DallimoreTriplets (Amelie, Ellie, Jake) and Wes in Baton Rouge where they reside.
Using DOOH in your Omnichannel Approach:
Ian Dallimore, VP of Digital Growth at Lamar Advertising dives into the importance of building omnichannel campaigns using data to reach consumers throughout their daily journey and path to purchase at key touch-points with relevant creative messages at both the right place and right time. Shutting down the stigmas that DOOH cannot be targeted, personalized, and measured, Ian walks through successful use cases of advertisers leveraging the power of Programmatic DOOH.