Wednesday, 10/02
6:30 PM Central
7:30 PM ET
Welcome Cocktails
Bar AC - in hotel
Thursday, 10/03
7:45 AM Central
8:45 AM ET
Coffee Service Available
Otis Ballroom Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Meeting Room 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Otis Ballroom Foyer
9:35 AM Central
10:35 AM ET
Opening Remarks
Otis Ballroom
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:40 AM Central
10:40 AM ET
DOOH in the Experience Economy
- MC
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
9:55 AM Central
10:55 AM ET
Keynote: Scotts' DOOH Strategy Targets Where the Grass is Greenest
For the venerable lawn care brand, time, place and weather are critical variables for targeting seasonal messaging. Jordan and Kyle outline how they have used DOOH screens near retail to drive seasonal awareness and sales across a nation of varied lawn prep windows.
- KeynoteS
- Jordan Houser, Brand Director, The Scotts Miracle-Gro Company
- Kyle D. James, VP, Media Director, MediaHub
10:25 AM Central
11:25 AM ET
Presentation: DOOH in the Omnichannel Mix
How can tried and true drivers of digital performance and differentiation – targeting, Dynamic Creative Optimization, AI – bring online precision to out of home?
- Presenter
- Adrian Witter, Director, Advanced DOOH, Kinetic
10:35 AM Central
11:35 AM ET
Sponsor Spotlight & Coffee Break
11:00 AM Central
12:00 PM ET
Panel: The Post-Silo Planning Mix: DOOH In the Attention Stack
DOOH is part of a rush of new connected inventory and data inputs - RMNs, CTV, experiential and more. As brands look for that always-on, always-there play for attention, what role does a digitized, connected form of the oldest ad format play?
- Moderator
- Cory Treffiletti, Contributing Writer, MediaPost @ctreff
- PanelistS
- Orlin Nikiforov, SVP, OOH and Print, OMG23
- Ly Tran, Founder & CEO, Stiletto Collective @lytran
- Adrian Witter, Director, Advanced DOOH, Kinetic
11:35 AM Central
12:35 PM ET
Case Study: Beyond the Glance: Can DOOH Remap Your Customer Journey?
By understanding the complete consumer journey — from exposure to conversion — brands not only effectively measure the ROI on their DOOH campaigns but can also convert DOOH creatives into successful creatives on other platforms. In this presentation, learn how DOOH has challenged brands like Adore Me to think differently about media across different channels, and how doing so has helped to optimize their attribution metrics.
- Presenter
- Laylah Funk, Manager, Brand Voice & CRM Strategy, Adore Me
12:00 PM Central
1:00 PM ET
Roundtable: Art and Science of DOOH Creative
- Featuring
- Kyle D. James, VP, Media Director, MediaHub
12:00 PM Central
1:00 PM ET
Roundtable: Rethinking KPIs: Measuring Digital Out of Home
- Featuring
- Laylah Funk, Manager, Brand Voice & CRM Strategy, Adore Me
12:00 PM Central
1:00 PM ET
Roundtable: Allocating the Right DOOH Inventory for Your Campaign
- Featuring
- Tom Burchill, Senior Director | Head of Programmatic for Performance, Media.Monks
- Ly Tran, Founder & CEO, Stiletto Collective @lytran
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Cruise on Lake Austin
Brewery Tour
Kayak on Austin Town Lake
6:30 PM Central
7:30 PM ET
Cocktail Party
Victory East Lounge (2 blocks from Franklin BBQ - Shuttle leaves hotel at 6:15pm SHARP!!)
7:30 PM Central
8:30 PM ET
Dinner
At world famous Franklin BBQ
Friday, 10/04
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Meeting Room 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Otis Ballroom Foyer
9:35 AM Central
10:35 AM ET
Welcome Back
Otis Ballroom
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM Central
10:45 AM ET
Keynote: Creating the Oura Effect
With some of the most engaging uses of DOOH creative in market, the Oura Ring brand has increased its DOOH investment after demonstrable brand and sales lifts from early campaigns. This led to a full court DOOH press as the brand expanded into the UK market and flooded London's DOOH zone around John Lewis stores last June. Meghan explores how a high-touch DTC found ways to use OOH screens to both intrigue and explain.
- Keynote
- Meghan Reynolds, Senior Director of Growth and Media, Oura
10:15 AM Central
11:15 AM ET
Case Study: Keeping the Beat - DOOH in the Music Mix
From weekly music drops to regional concert promos, to driving tune ins for the Latin Grammy Awards, the targeting and turnaround capabilities of DOOH plays well with music releases. Sean Valadez returns to the Insider Summit to share learnings from recent campaigns around superstar Danna and the upcoming Grammys.
- Presenter
- Sean Valadez, COO, ACA Marketing
10:30 AM Central
11:30 AM ET
Sponsor Spotlight & Coffee Break
11:00 AM Central
12:00 PM ET
Case Study: Fueling Strategy and Results with Audience Insights for Yes Way Rosé
Where the desire is to have both awareness AND sales, this CPG case shows plans can strike a balance and achieve goals with OOH/DOOH as a key ingredient. Hear how Yes Way Rosé captured consumer attention, exceeded performance expectations, and garnered incremental revenue.
- PresenterS
- Sarah Carter, Director of Marketing, Yes Way Rosé
- Michelle Millar, Founder, CEO, Cake Shop Media
11:30 AM Central
12:30 PM ET
Case Study: Wisp Harnessed The Power of DOOH In An Increasingly Polarized Environment
Female-first telehealth company Wisp offers sexual and reproductive care, including medical abortion and other family planning resources. Faced with frequent censorship in digital channels and polarizing views of reproductive rights across the US, Wisp knew a 360 approach with a strong geo-location strategy would be necessary to achieve impactful awareness. Learn how Wisp leveraged select digital media channels (including DOOH) and was able to increase brand awareness while articulating their stance that reproductive healthcare is healthcare.
- Presenter
- Sarah Ramiré, Director of Growth, Wisp
12:00 PM Central
1:00 PM ET
Roundtable: Connecting Screens: DOOH, CTV, Retargeting, In-Store
- Featuring
- Anna Bager, President & CEO, OAAA
12:00 PM Central
1:00 PM ET
Roundtable: pDOOH Corner: Leveraging Programmatic DOOH's Strengths
- Featuring
- Dave Conklin, Director, Out of Home Investment, Evergreen Trading
2:00 PM Central
3:00 PM ET
Austin City Limits
Axe Throwing at Urban Axes
Rooftop Pool Afternoon Hang-out
6:30 PM Central
7:30 PM ET
Cocktail Party
Juliet's Italian Kitchen (steps from ACL Festival entrance - shuttle leaves hotel 6:15pm SHARP!!)
7:30 PM Central
8:30 PM ET
Dinner
Juliet's Italian Kitchen
Saturday, 10/05
9:00 AM Central
10:00 AM ET
Keynote Q&A: What Drives Concertgoers?
How does the world’s largest concert and event promoter leverage out of home screens to drive just the right message at the right time to the many taste niches it serves? We explore with Live Nation Urban targeting, messaging, cadence work to capture the modern concertgoer.
- Interviewee
- Brandon Pankey, VP, Business Development & Operations, Live Nation Urban
- Interviewer
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
9:30 AM Central
10:30 AM ET
Case Study: Building a Hyper-Local Foundation
Foundation solutions provider Groundworks leveraged a range of Traditional and DOOH hyper-targeted placements in over 30 markets to make a national brand feel local. Rick explores the how, where and when of using traditional and programmatic screens to build both awareness and direct leads in measurable ways.
- Presenter
- Rick Robinson, Chief Executive Officer, PJX Media
10:00 AM Central
11:00 AM ET
Summit Ends
The Otis Hotel Austin, Autograph Collection