Direct-to-Consumer (D2C) brands spent their first years scaling fast and building brand profile. But as customer acquisition costs crush margins, as cluttered segments battle for mind and market share, and as the limits of growth become clearer, the focus shifts to sustainability. At the second MediaPost Brand Insider Summit focusing on the DTC sector we explore that next stage of marketing and brand strategy – towards CRM, data mining, product development and customer lifetime value.
We will explore:
- Next generation CRM and the deeper customer relationship
- Data-driven product development
- Balancing customer acquisition costs against LTV
- Media strategy in cluttered markets
- In-house marketing vs. outsourcing
- Staffing up for the next stage
Registered attendees of the Summit may book accommodations at the Sanctuary Hotel at Kiawah Island Resort at a discounted group rate. To book within our room block at the discounted rate, please call 877-683-1234, ask for Sanctuary Reservations and refer to our group name: "MediaPost Brand Insider Summit D2C" or reference the group booking ID #16494.
Kiawah Island is… Ten miles of wide, immaculate, ocean beach on which one - or two - might walk or cycle for hours and hours without interruption. Soothing by day, utterly romantic by night, the beach is complemented by the island’s river, meandering lagoons, and pristine marshlands, and closes each sun washed day safe beneath its own star studded southern sky. The Kiawah Island Golf Resort is located southwest of Charleston. Opened in May 1976, the Resort has five golf courses, most notably, the Ocean Course which is the most famous at Kiawah Island and has been consistently named as one of the best courses in the world by several publications.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at email@example.com.
For press inquiries, please contact Ken Fadner at firstname.lastname@example.org.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at email@example.com.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at firstname.lastname@example.org.