The great Direct-to-Consumer retail disruption has reached every imaginable category – from razors to connoisseur sneakers, custom pet food to dental braces. But this new generation of native digital brands now needs to scale – via traditional omnichannel and retail venues, TV and offline media. Meanwhile, many disrupted legacy brands are learning from the DTC upstarts – how to put digital first, reorganize marketing around unified data and even launch new DTC products and channels of their own.
The Brand Insider Summit: D2C brings these two worlds together as they head in each other's direction. The digital natives have shown they can build new brands via data driven performance channels, but what can they learn from the TV and retail pros about scaling up? And what lessons can the traditional marketers learn from the D2C experience about overcoming siloed organization, following the data, and radical customer-first personalization?
From data strategy to performance marketing, personalization to digital brand building, cross screen media planning to building the tech stack to drive it all, the Brand Insider Summit explores how brands new and old are building a new direct path to consumers.
The MediaPost programming committee is hard at work on the newest agenda for the Summit!
MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.
Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.
We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.
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For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
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For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at firstname.lastname@example.org.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at email@example.com.