November 10 - 13, 2019
Kiawah Island, SC

D2C 2.0: From Scale to Sustainability

Direct-to-Consumer (D2C) brands spent their first years scaling fast and building brand profile. But as customer acquisition costs crush margins, as cluttered segments battle for mind and market share, and as the limits of growth become clearer, the focus shifts to sustainability. At the second MediaPost Brand Insider Summit focusing on the DTC sector we explore that next stage of marketing and brand strategy – towards CRM, data mining, product development and customer lifetime value.

We will explore:

- Next generation CRM and the deeper customer relationship
- Data-driven product development
- Balancing customer acquisition costs against LTV
- Media strategy in cluttered markets
- In-house marketing vs. outsourcing
- Staffing up for the next stage

Event Details Previous Events

Brand Insider Summit D2C 2019 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solution providers
  • Be part of driving the Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your brand marketing initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals
Why You Should Attend

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Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Sunday, 11/10

6:30 PM
Welcome Cocktail Reception

Monday, 11/11

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Day 1 - Towards Sustainability How are DTCs pivoting from scaling fast and furiously to more sustainable business models? From managing acquisition costs to developing new products for existing customers, we explore the revised business plans.
9:00 AM
Opening Remarks
9:15 AM
Keynote
9:45 AM
Panel: Strategic Shift – From Scale to Sustainability
With customer acquisition costs soaring, product segments becoming cluttered with competition, and some niches already feeling saturated, many digital native brands are reconsidering their growth strategy. Some look inward, to CRM and maximizing revenue from the base. Others look to new prodcuts and expanding the brand, or brand partnerships. We explore the the range of challenges D2C 2.0 poses to marketers and how they are solving for sustainability.
Panelist
Sean Pate, Brand Communications Officer, Zenni Optical 
10:15 AM
Case Study: Course Correcting the Marketing Plan
How does a startup brand obsessed with growth pivot its marketing plan?
10:45 AM
Sponsor Spotlight & Coffee Break
11:15 AM
Panel: Expanding the Brand: Data-Driven Product Development
Data drives everything, according to D2C lore. But as these brands look to expand their portfolio, we ask then to share how, why and on what data-driven basis they launched new products? How did the data not only help them (or not) decide their next big launch, but also inform the marketing plan, the rollout strategy, KPIs?
11:45 AM
Case Study in Product Development
12:00 PM
Roundtables

Towards Sustainable Strategies
Data-Driven Product Development

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
2:00 PM
Golf at the Ocean Course
Near Coastal and Reef Fishing
Marsh Kayaking
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Tuesday, 11/12

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Day 2 - The New Media Plan As customer acquisition costs mushroom, how are DTC marketers rethinking a growth strategy? How are they optimizing cross channel spend? How have LTV and CRM become core to media strategies?
9:00 AM
Keynote
9:30 AM
Panel: Optimizing Media for Sustainable Growth
As customer acquisition costs skyrocket and more DTCs look to TV for growth, what does a smarter media mix look like now?
10:00 AM
Presentation: Making TV Accountable
Can TV really be as accountable as the digital media the DTCs know and love?
10:30 AM
Sponsor Spotlight & Coffee Break
11:00 AM
CRM as a Business Strategy
As the limitations on customer growth set in, DTCs are looking at their loyalists to spend more. How are they optimizing CRM for growth? How have their profilign and data gathering approaches evolved on the front end and what outbound channels are proving most effect in deepening relationships with the base?
11:45 AM
Case Study: Accountable Cross Channel Media
12:15 PM
Roundtables

Rethinking Media Strategy
Next-Gen CRM
Emerging Customer Acquisition Channels
Programmatic Media Buying Across Channels

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
2:00 PM
Golf at Turtle Point Course
Dolphin Encounter Shelling Charter
Wildlife in the Wetlands Bicycle Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 11/13

8:00 AM
Registration & Breakfast
Day 3 - From Team to Tech: The Next Stack What marketing stack and what marketing staff will the future demand? How much should stay in-house, and when is it time to outsource?
8:45 AM
Keynote
9:15 AM
Panel: Who Needs Ad Agencies Anyway?
Many DTCs have been famously insular when it comes to maintianing their own data and keeping media buying in-house. But how are these startegies changing as brands grow, widen their own portfolios of product, and look to new offline channels for promotion? Are the DTCs changing the traditional relationship with agencies or following the old rules and roles?
9:45 AM
Case Study: A MarTech Journey
10:00 AM
Staffing Up for 2020
Fast-growing companies always face severe staffing challenges, anticipating next week's needs and needing multi-talented employees who can wear many hats. Is anyone solving for this? Have the DTCs cracked the code any better than the rest of us?
10:30 AM
Roundtable

In-House vs. Outsourcing
Staffing Up

11:00 AM
Conference Concludes
Special Events

Speakers

Sean Pate

Zenni Optical
Brand Communications Officer

Speaker Proposal Form

Activities

Monday 2 p.m.

Golf at the Ocean Course

The Ocean Course at Kiawah Island Golf Resort hosted the 2007 Senior PGA and the 2012 PGA Championships. Located on the eastern-most end of Kiawah Island, this course has more seaside holes than any other course in the Northern Hemisphere.

Golf Digest named The Ocean Course "#4 Public Golf Course in U.S." and "America's Toughest Resort Course." It is one of only 17 "5-star" courses in North America in Golf Digest's "Best Places to Play" reader's poll. GOLF Magazine has rated it #4 in its "Top 100 Courses You Can Play" list.

Monday 2 p.m.

Near Coastal and Reef Fishing

Join us for an action-packed fishing experience perfect for everyone. Near Coastal and Reef Fishing is done four to seven miles off the beach. While bottom fishing around off shore sandbars and wrecks we are likely to catch various types of large Sharks, Black Sea Bass, Red Drum, Weakfish, Spadefish, Triggerfish, Sheepshead, Bluefish, and many other migratory fish species.

Monday 2 p.m.

Marsh Kayaking

Experience the tranquility and beauty of Kiawah Island's natural marshlands in this guided kayak tour.  You'll meander through creeks and the winding waterways that showcase the Lowcountry’s distinct beauty.  Bald eagles, bottlenose dolphin and other sea birds make this area their home, and you'll have a front-row seat.

Tuesday 2 p.m.

Golf at Turtle Point Course

A Jack Nicklaus design that highlights three spectacular holes along the oceanfront. Turtle Point is a low-profile golf course that delivers a high caliber golfing experience. Players from the Carolina Amateur, the Carolina PGA, the South Carolina Amateur and the 1990 PGA Cup Matches will all agree that the Turtle Point Golf Course is a true test for strategy and accuracy.

Tuesday 2 p.m.

Dolphin Encounter Shelling Charter

Board our custom built eco-tour boat as we search Kiawah's inlets, creeks and marshes for Atlantic Bottlenose Dolphin. Learn more about their habits and behaviors, getting an up-close and personal experience like no other.

Tuesday 2 p.m.

Wildlife in the Wetlands Bicycle Tour

A naturalist favorite: this tour will take you on a leisurely bike ride to discover the fascinating wildlife that inhabits Kiawah’s diverse ecosystems. You’ll gain a better understanding of the beaches, dunes, maritime forest, ponds, and salt marshes that stretch across the island, while learning each ecosystem’s unique characteristics.
Activities Signup Form

What people are saying about this event

Venue

The Sanctuary Hotel at Kiawah Island Resort
One Sanctuary Beach Drive
Kiawah Island, South Carolina, 29455

Registered attendees of the Summit may book accommodations at the Sanctuary Hotel at Kiawah Island Resort at a discounted group rate. To book within our room block at the discounted rate, please call 877-683-1234, ask for Sanctuary Reservations and refer to our group name: "MediaPost Brand Insider Summit D2C" or reference the group booking ID #16494.

Kiawah Island is… Ten miles of wide, immaculate, ocean beach on which one - or two - might walk or cycle for hours and hours without interruption. Soothing by day, utterly romantic by night, the beach is complemented by the island’s river, meandering lagoons, and pristine marshlands, and closes each sun washed day safe beneath its own star studded southern sky. The Kiawah Island Golf Resort is located southwest of Charleston. Opened in May 1976, the Resort has five golf courses, most notably, the Ocean Course which is the most famous at Kiawah Island and has been consistently named as one of the best courses in the world by several publications. 

 

 

 

 

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.