MediaPost - Brand Insider Summit D2C

Direct FROM Consumer: Customers Flip the D2C Script

Customers have been empowered. No, really this time! From habitual brand switching to reshuffled media habits, competitive clutter to heightened service expectations - customers are more demanding, diffused and brand agnostic than ever before. The D2C marketers who hope to survive this power shift will learn to partner with customers, not just sell them.

MediaPost's 7th D2C Brand Insider Summit explores what "customer-first" really means to all aspects of D2C marketing.

We will explore:

- Acquisition in a fragmented streaming lanscape
- Omnichannel data and martech strategy
- Collaborating with customers on product development
- Next-generation CRM
- Brand building against D2C clutter

In case studies, discussion sessions and MediaPost's signature daily roundtables, we bring some of the most experienced D2C marketers together to share their best practices and examples of what it really means to empower their customers...for real.

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Stay Informed

Sunday, 03/20

4:30 PM Mountain

6:30 PM ET

Welcome Cocktail Reception

Monday, 03/21

7:35 AM Mountain

9:35 AM ET

Opening Remarks

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

7:45 AM Mountain

9:45 AM ET

Keynote

8:10 AM Mountain

10:10 AM ET

Case Study in Brand Building 3.0

8:30 AM Mountain

10:30 AM ET

Sponsor Spotlight and Coffee Break

9:00 AM Mountain

11:00 AM ET

Panel: The Many Models of "Customer-First"

"Putting the customer first" is a cliche of modern marketing, but what does it look like to make customers partners in the growth of your brand? We ask some of the more experienced, customer-centric brands to share how they best leverage their customers as a resource, not just a target - to develop new product, to build the brand, even to increae customer acquisition and LTV.

9:30 AM Mountain

11:30 AM ET

Case Study: Next Level CRM

9:45 AM Mountain

11:45 AM ET

Roundtables

CRM 3.0
Recovery-Era Customer Acquisition

Tuesday, 03/22

7:35 AM Mountain

9:35 AM ET

Welcome Back

7:40 AM Mountain

9:40 AM ET

Keynote

8:10 AM Mountain

10:10 AM ET

Case Study: Post-Pandemic Omnichannel Media

8:30 AM Mountain

10:30 AM ET

Sponsor Spotlight and Coffee Break

9:00 AM Mountain

11:00 AM ET

Panel: How "D2C" Are You?: Omnichannel Retail and the New Customer Relationship

As D2C Brands expand their reach into physical retail distribution their traditional direct relationships with the customer base gets, well, complicated. How are these omnichannel brands rethinking data and media strategies as partners and intermediaries "own" their customers? What have marketers learned about segmenting this expanded custpmer base, allocating media budgets and product development?

9:30 AM Mountain

11:30 AM ET

Case Study: Customer-Driven Product Development

9:45 AM Mountain

11:45 AM ET

Roundtables

Making the Most of Omnichannel Marketing
Brand Expansion and Product Development

Wednesday, 03/23

7:00 AM Mountain

9:00 AM ET

Panel: "Do NFTs Come With That Order?" Or Getting Creative In Customer Acquisition

The challenge for our panel of D2C brands is simple. Share with peers the most unlikely and promising new channels, offers or partnerships that are finding new customers as the usual performance channels get too costly and cluttered.

7:30 AM Mountain

9:30 AM ET

Sponsior Spotlight and Coffee Break

7:50 AM Mountain

9:50 AM ET

Case Study: Influencers as Partners

8:10 AM Mountain

10:10 AM ET

Roundtable

Leveraging Your Inluencer Posse

What people are saying about this event

"MediaPost’s D2C Insider Summit was an amazing opportunity to learn from peer companies in a communal-feeling conference, as well as engage with service providers in 'non-sales' feeling environment. The intimacy and candor of a tight-knit group of 100 people vs 500,000 is something really special."

- Gihan Amarasiriwardena, Co-Founder & President, Ministry of Supply

"Brands attend MediaPost Summits with the intention to share and learn, and I value that attitude because it leads to constructive discussion for us to take back to our day-to-days."

- Carol Wolowic, Customer Engagement Marketing, Panera Bread

"I can definitely say this Brand Marketers Summit was one of my favorite conferences so far. Very glad to have attended!"

- Keith Posehn, Head of Performance Marketing, Uber

"I can't express eloquently enough - just how much I truly enjoyed MediaPost's Brand Marketers Summit this week. The events, panels and roundtables you guys host never cease to educate. I look forward more of your future upcoming events. Thank you!"

- Jai Santiago Williams, Global Manager, Marketing, InterContinental Hotels

"Amazing event. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

- Morgan Chemij, Director, North American Marketing, HP.com

"MediaPost's D2C Summit - An all around well run event, and much better than other events I’ve attended in the past with the similar format. We look forward to attending future offerings!"

- Dallas Smith, EVP, Entertainment 3Sixty

"The Brand Marketer Insider Summit is a place to learn new truths and remember forgotten truths about building and nurturing a brand, but more importantly, it's a place to explore new ideas and share experiences with Brand Marketers who face the same or similar challenges you do!"

- Michael Schmitz, Digital Marketing Manager, BMW Group

"Really enjoyed the intimate feel of this conference."

- Emily Smith, Online Marketing Manager, PepBoys

"I was so impressed with the level of sophistication, the candidness, and the feeling of community among the attendees at MediaPost's Brand Insider Summit. The smaller size and informal feel of the overall event made it easy to meet and connect with others. I walked away with more meaningful connections from the Insider Summit than I ever did from larger conferences in the past."

- Itay Rahat, Director, CRM Strategies & Solutions, Warner Music Group

"The structured mix of panels, presentations, workshops and activities at MediaPost's Brand Summit allowed me to learn, and also connect with others in the marketing field on many different levels. I jumped out of my comfort zone and will definitely be attending more summits in the future!"

- Mary Eustace, Marketing Manager, Modell's Sporting Goods

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Direct FROM Consumer: Customers Flip the D2C Script

Conference Content Programmer

Register for this event

Stay Informed

Event Sponsors

Agenda

Sunday, 03/20

Monday, 03/21

Tuesday, 03/22

Wednesday, 03/23

Sunday, 03/20

Monday, 03/21

Tuesday, 03/22

Wednesday, 03/23

Speakers

Steve Smith

What people are saying about this event

"Brands attend MediaPost Summits with the intention to share and learn, and I value that attitude because it leads to constructive discussion for us to take back to our day-to-days."

"I can definitely say this Brand Marketers Summit was one of my favorite conferences so far. Very glad to have attended!"

"I can't express eloquently enough - just how much I truly enjoyed MediaPost's Brand Marketers Summit this week. The events, panels and roundtables you guys host never cease to educate. I look forward more of your future upcoming events. Thank you!"

"Amazing event. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

"MediaPost's D2C Summit - An all around well run event, and much better than other events I’ve attended in the past with the similar format. We look forward to attending future offerings!"

"The Brand Marketer Insider Summit is a place to learn new truths and remember forgotten truths about building and nurturing a brand, but more importantly, it's a place to explore new ideas and share experiences with Brand Marketers who face the same or similar challenges you do!"

"Really enjoyed the intimate feel of this conference."

"The structured mix of panels, presentations, workshops and activities at MediaPost's Brand Summit allowed me to learn, and also connect with others in the marketing field on many different levels. I jumped out of my comfort zone and will definitely be attending more summits in the future!"

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Quality Pledge