Sunday, 10/08
6:30 PM Central
7:30 PM ET
Welcome Cocktails
Bar AC
Monday, 10/09
7:45 AM Central
8:45 AM ET
Coffee Service Available
Otis Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Meeting Rooms 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Otis Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
Otis Ballroom
9:35 AM Central
10:35 AM ET
Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM Central
10:45 AM ET
Keynote: AI in Aisle 3: How Hungryroot Transforms Grocery Customer Experience with Artificial Intelligence
While all brands now "talk the talk" of AI, Hungryroot was built from the ground up leveraging generative, predictive and prescriptive AI in all aspects of its online grocery engine. Stephanie explores how two-thirds of the items it now sells were recommended by their AI. What can the most AI-centric of D2C brands teach us about managing the data and resources needed by the evolving AI machine to do more than drive revenue. It can also optimize against costs, waste and sustainability.
- Keynote
- Stephanie Retcho, CMO, HungryRoot
10:15 AM Central
11:15 AM ET
Panel: Maximizing Community: CRM, Loyalty, and Growing LTV
As CAC soars and brand loyalty wanes, LTV has become central to D2C growth. But what works against inflationary headwinds and brand hopping? Panelists share the tactics that are increasing loyalty and driving LTV. What role do discounts, product development and community play across different brands? How do you structure and use lifecycle and loyalty programs to drive insights for marketing and new product opportunities for growth? And what are the limits of growth through LTV, anyway?
- Moderator
- Cory Treffiletti, Contributing Writer, MediaPost @ctreff
- PanelistS
- Eric Bandholz, Founder, Beardbrand @bandholz
- Jess Cokins, VP of Product Marketing, Thorne
- Barbara Hagen, VP, Sales and Marketing, ThriftBooks
10:45 AM Central
11:45 AM ET
Sponsor Spotlight and Break
11:15 AM Central
12:15 PM ET
Panel: Broadening the Base: Inclusive Brand Building
Embracing a diverse and inclusive marketing approach is not only a good policy but good business. Underserved demos are among the most loyal to the brands that recognize them. What is key to correctly finding and speaking to a more diverse and inclusive base both authentically and efficiently? What creative and media strategies work best?
- Moderator
- Gabrielle Richards, Brand Director, Trafilia Tech-Ecommerce Group
- PanelistS
- Jerome Clark, Founder & CEO, In Good Conscience
- Derek Sellhausen, Retention Marketing Manager, Athletic Brewing Company
11:45 AM Central
12:45 PM ET
Roundtable: Reaching Multicultural Consumers
How do you identify multi consumers in your target? Are there better ways of reaching them? Are your creative and copy different when reaching multi audiences?
- Featuring
- Jerome Clark, Founder & CEO, In Good Conscience
11:45 AM Central
12:45 PM ET
Roundtable: Loyalty and LTV
How can you engage consumers with less perks? Are there other creative ways to keep them loyal to your brand?
- Featuring
- Barbara Hagen, VP, Sales and Marketing, ThriftBooks
11:45 AM Central
12:45 PM ET
Roundtable: Containing Customer Acquisition Costs
The three Cs of DTC - Clutter, Competition, CAC are pressing on everyone. What tactics are solving for the escalating cost of getting new cusotmers? What channels and tactics are serving DTCs well? Discuss.
- Featuring
- Kerry Curran, Chief Growth Officer, Gen3 Marketing
12:40 PM Central
1:40 PM ET
Lunch
2:00 PM Central
3:00 PM ET
Brewery Tour
Pickleball
Kayak on Austin Town Lake
6:30 PM Central
7:30 PM ET
Cocktail Party
Bar AC
7:30 PM Central
8:30 PM ET
Dinner
At World Famous Matt's El Rancho (shuttle leaves hotel at 7:30pm SHARP!!)
Tuesday, 10/10
7:45 AM Central
8:45 AM ET
Coffee Service Available
Otis Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Meeting Rooms 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Otis Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM Central
10:45 AM ET
Case Study: If It Takes a Village, Then Buy One
As the Trafilea brand looked to build a community of customers and prospects for its size-inclusive Shapermint and Truekind brands, they discovered that one already existed. Gabrielle explores what the company has learned from buying the BodyCon online and events community, how it has leveraged a very different business into new reach for the brands and revenue for the company.
- Presenter
- Gabrielle Richards, Brand Director, Trafilia Tech-Ecommerce Group
10:15 AM Central
11:15 AM ET
Presentation: Rapid Response Reallocation
With uncertainty in the economy, rapidly shifting consumer demand and a looming election, Marketers have to be able to move quickly to redeploy advertising dollars. In order to achieve the ability to move quickly there are a few key tools, tricks and technologies that will make this not only possible, but fun!
- Presenter
- Dan Williams, CRO, 3 Day Blinds @easyquestion
10:25 AM Central
11:25 AM ET
Sponsor Spotlight & Coffee Break
10:55 AM Central
11:55 AM ET
Panel: Reallocation Tango: The Post-Cookie Media Plan
As platforms cut brands off from the precise ad tracking that helped build D2C, companies are diversifying their media mix, devising workarounds, opting for bigger branding efforts on CTV and even OOH and direct mail. We ask our panel to declare where, how and why they have reallocated their media budgets in the last year. What have they learned about post-cookie performance and ROAS?
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Matt Annerino, VP, Growth, CRM & Media, Fender Musical Instruments Corporation @mattannerino
- Dan Williams, CRO, 3 Day Blinds @easyquestion
11:25 AM Central
12:25 PM ET
Case Study: Back to Basics: Wellcore's Newsletter Strategy
As newer D2C brands look for reach, sometimes the answer is much simpler than building it yourself through costly performance channels. As Keith explains, Wellcore has found its CAC from borrowing the audience of established newsletters outperforming paid search and social, influencers, lead gen and podcasts. How do you find the right publisher with just the right audience with purchase intent?
- Presenter
- Keith Peterson, CMO, Wellcore
11:45 AM Central
12:45 PM ET
Case Study Q&A: A Legacy CPG Finds Direct Connections
Traditional CPGs like E.J. Gallo have struggled to build consumer direct relationships, let alone the kind of first-party data that drives this generation of D2Cs. But as D2Cs move into brick and mortar, and now have to contend with a more attenuated personal and data relationship with their consumers, what can they learn from an old hand? Marisa explores how she is using a range of new partners and tactics, from delivery apps to wine clubs and tasting events to create new pools of first and zero-party data.
- Interviewee
- Marisa Smith, Head of CRM & Loyalty, E. J. Gallo Winery
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
12:05 PM Central
1:05 PM ET
Roundtable: Creative Partnerships
How do you identify other brands to partner with? What types of data are shared between partners? How is your team structured for these campaigns?
- Featuring
- Keith Peterson, CMO, Wellcore
12:05 PM Central
1:05 PM ET
Roundtable: Post-Cookie Customer Acquisition
What is the media and partnership strategy now as cookies crumble and CTV as well as social media costs climb?
- Featuring
- Joe Anhalt, VP of Marketing, KOIO
12:50 PM Central
1:50 PM ET
Lunch
2:00 PM Central
3:00 PM ET
Axe Throwing at Urban Axes
Cruise on Lake Austin
Golf at River Place Country Club
6:30 PM Central
7:30 PM ET
Cocktail Party
At world renowned Franklin BBQ (shuttle leaves hotel at 6:15pm SHARP!!)
7:30 PM Central
8:30 PM ET
Dinner
At world renowned Franklin BBQ
Wednesday, 10/11
8:00 AM Central
9:00 AM ET
Breakfast Buffet Opens
Otis Foyer
9:00 AM Central
10:00 AM ET
Panel: The Opportunities and Challenges of Brick-and-Mortar Retail
D2Cs that were digitally native now have their products available sometimes in their own stores and/or traditional retailers. How do they balance both marketing D2C and in store? How are their teams structured to handle both?
- Moderator
- Jennifer Peters, Director of DTC, Martech, and Digital Compliance, OLLY
- PanelistS
- Jimmy DeCicco, Co-founder, Chief Brand Officer, Super Coffee
- Collier Hammons, Director of Growth Marketing, Removery
- Michelle McKinney, VP, Brand Marketing, Cabinet Health
9:30 AM Central
10:30 AM ET
Panel: Did You See That Ad?: Messaging the Breaks Through the Clutter
We close the D2C Brand Insider Summit with Show and Tell. We ask several of our D2C brands to share examples of creative ads that have broken through and tell us how and why it worked.
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Joe Anhalt, VP of Marketing, KOIO
- KC Simmons, Senior Digital Marketing Manager, Quiksilver
The Otis Hotel Austin, Autograph Collection