MediaPost - Brand Insider Summit D2C

Navigating the 2021 Online Retail Landscape: Diversifying, Engagement & Retention

The rapid shifts in consumer demands and shopping behaviors caused by COVID, shifted D2Cs into fast forward. Did this set a new stage in your brands evolution? Though positioned to flourish, thanks to the ecommerce tsunami, did it also put D2C’s into more direct competition with legacy retailers who got game digitally this year?

In this expanded ecommerce ecosystem, how are marketers using tech and data to reach consumers, while still maintaining one-to-one connections and driving LTV? With the proliferation of D2C brands, how are you choosing to grow? Are you diversifying your media with more innovative channels, forging partnerships, testing offline experiences like pop ups? Also, is your messaging consistent? Consumers are more socially conscious and expect more from their brands. How are you authentically meeting those demands?

At the Spring 2021 virtual edition, we focus on the practical - solving for retention, personalization, expansion. Via fireside chats, panel discussions and case studies; some of the smartest D2C gurus in the industry will explore:

Reducing customer acquisiton costs
Staying relevant and adapting measurement models
Navigating online marketplaces and retail partnerships
Innovative opportunities to reach and retain customers in a saturated online retail market
Expanding media mix to become less reliant on Facebook
Building out the ecommerce channel
Sustainability and brand equity
Making data-driven AND consumer-driven decisions

Brand Insider Summit D2C 2021 Attendees Include

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solution providers
Be part of driving the Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your brand marketing initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

Tuesday, 05/11

3:00 PM

Opening Remarks - All Times EST

MC: Lisa Singer, Event Editorial Manager, MediaPost

3:10 PM

Keyote Speaker

3:45 PM

Panel: Growth Strategies Beyond the Pandemic

Even as we come out of the crisis, consumer shopping habits persist to change, as does the retail environment. New creative and tech tools, testing channels, partnerships - - brands are crafting innovative acquisition strategies to capture moving targets. We ask our favorite brands to share their best practices in this evolving marketing landscape.

Panelist: Matthias Paisdzior, Head of North America, GOT BAG

4:20 PM

Case Study: How an Online Brand Connects with Consumers in Real Life

PresenterS: Taylor Borman, Head of Influencer Marketing, Visible Wireless; Pearl Servat, Head of Brand Marketing, Visible Wireless

4:45 PM

Roundtable

For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!

4:45 PM

Roundtable: Exploring Niche Marketplaces & Other Partnerships: Do They Make Sense for Your Brand?

Featuring: Salim Holder, Co-Founder & CEO, 4th Ave Market

Wednesday, 05/12

3:00 PM

Welcome Back/D2C Survey Results - All Times EST

MC: Lisa Singer, Event Editorial Manager, MediaPost

3:30 PM

Keynote

3:45 PM

"Panel: Diversification: Not Just a DTC Buzz Word Anymore "

For years FaceBook and Instagram have been the go-to platforms for most marketers. They’re arguably the highest performing and most efficient sales channels. But with the rising costs, over saturation and concerns over iOS 14, more and more D2C brands are adopting an omni-channel model. Hear how these savvy marketers are diversifying their media plan and adding traditional media and other platforms to their marketing strategies.

4:25 PM

Case Study: Social Shopping: Driving Sales though Social Platforms

4:45 PM

Roundtable

4:45 PM

Roundtable: Exploring Channels Like TikTok, Clubhouse & More

What people are saying about this event

"MediaPost’s D2C Insider Summit was an amazing opportunity to learn from peer companies in a communal-feeling conference, as well as engage with service providers in 'non-sales' feeling environment. The intimacy and candor of a tight-knit group of 100 people vs 500,000 is something really special."

- Gihan Amarasiriwardena, Co-Founder & President, Ministry of Supply

"Brands attend MediaPost Summits with the intention to share and learn, and I value that attitude because it leads to constructive discussion for us to take back to our day-to-days."

- Carol Wolowic, Customer Engagement Marketing, Panera Bread

"I can definitely say this Brand Marketers Summit was one of my favorite conferences so far. Very glad to have attended!"

- Keith Posehn, Head of Performance Marketing, Uber

"I can't express eloquently enough - just how much I truly enjoyed MediaPost's Brand Marketers Summit this week. The events, panels and roundtables you guys host never cease to educate. I look forward more of your future upcoming events. Thank you!"

- Jai Santiago Williams, Global Manager, Marketing, InterContinental Hotels

"Amazing event. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

- Morgan Chemij, Director, North American Marketing, HP.com

"MediaPost's D2C Summit - An all around well run event, and much better than other events I’ve attended in the past with the similar format. We look forward to attending future offerings!"

- Dallas Smith, EVP, Entertainment 3Sixty

"The Brand Marketer Insider Summit is a place to learn new truths and remember forgotten truths about building and nurturing a brand, but more importantly, it's a place to explore new ideas and share experiences with Brand Marketers who face the same or similar challenges you do!"

- Michael Schmitz, Digital Marketing Manager, BMW Group

"Really enjoyed the intimate feel of this conference."

- Emily Smith, Online Marketing Manager, PepBoys

"I was so impressed with the level of sophistication, the candidness, and the feeling of community among the attendees at MediaPost's Brand Insider Summit. The smaller size and informal feel of the overall event made it easy to meet and connect with others. I walked away with more meaningful connections from the Insider Summit than I ever did from larger conferences in the past."

- Itay Rahat, Director, CRM Strategies & Solutions, Warner Music Group

"The structured mix of panels, presentations, workshops and activities at MediaPost's Brand Summit allowed me to learn, and also connect with others in the marketing field on many different levels. I jumped out of my comfort zone and will definitely be attending more summits in the future!"

- Mary Eustace, Marketing Manager, Modell's Sporting Goods

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Navigating the 2021 Online Retail Landscape: Diversifying, Engagement & Retention

Conference Content Programmer