Disruption ain’t what it used to be. The great wave of D2C brands that flooded the market in the past five years now face increased competition of their own. Customer acquisition costs soar as quickly as investors’ demand for growth. Brand building, exploring new customers via old media, finding retail partners, dealing with Amazon – have complicated the marketing challenge. It’s not enough to be just another D2C that can hit its first plateau of growth on smart, accountable performance media.
At the Summer 2020 edition of MediaPost’s D2C Brand Insider Summit D2Cs new and old, as well as legacy brands share the tactics that are getting them to the next stage of growth.
We will explore:
- How are they differentiating their brand in a cluttered space?
- How are they managing the rising costs and less micro-targeted environments of the Facebook/IG, Google/YouTube platforms that helped get many of them in the game?
- How are they moving their famous devotion to accountable media to larger, less measurable video screens?
- What’s the Amazon Strategy? Do you need one?
- What does it really take for a legacy brand to go D2C?
- The Direct-to-Consumer channel is ready for its next stage of growth. What marketing tactics will it take to get there?
The MediaPost programming committee is hard at work on the newest agenda for the Summit!
MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.
Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.
We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
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