Wednesday, 09/29
7:00 PM Central
8:00 PM ET
Cocktails & Dinner at world famous Stubbs BBQ
Shuttle leaves from LINE Hotel at 6:30pm CST sharp!
Thursday, 09/30
10:00 AM Central
11:00 AM ET
Opening Remarks
- MC
- Lisa Singer, Event Editorial Manager, MediaPost
10:10 AM Central
11:10 AM ET
Fireside Chat: Gabi Proves Traditional Brands Can Still Disrupt
Gabi CMO, Nick Fairburn, is a classically trained marketer who has thrown himself into the business of disruption. Join us as he weighs in on the challenge of building D2C brands, keeping up with fast-moving video trends and the importance of quick pivots.
- Interviewee
- Nick Fairbairn, CMO, Gabi
- Interviewer
- Sarah Mahoney, Editor, Marketing D2C, MediaPost
10:35 AM Central
11:35 AM ET
Sponsor Spotlight
10:45 AM Central
11:45 AM ET
Panel: Breaking Through the Noise
As the world opens up, opportunity in ecommerce continues to grow, but so does the competition. Native D2C brands are not only competing with one another but with legacy retailers as well. How are D2C brands breaking through the noise to reach their target audience? How do they cost-effectively attract customers and drive retention? Hear how our panel of marketers are meeting these challenges through robust analytics, contextualized advertising and a LTV-centered multi-channel strategy.
- Moderator
- Felicia Macdonald, VP, Strategic Communications and Public Affairs, Thinx
- PanelistS
- Sheila Conlon, Director of Digital Marketing, Evereve
- Laur Fiatoa, Dir of CRM Helix Sleep, Helix Sleep
- Sean Pate, Brand Communications Officer, Zenni Optical
11:20 AM Central
12:20 PM ET
Case Study: Beyond Performance - Next-Gen Brand Building
The all digital wireless carrier, Visible, developed a top to bottom approach for market infiltration via data and market research. The challenger brand's head of brand marketing, Pearl Servat, shares with us how they leveraged a marketing mix of digital and traditional channels to introduce prospects to the brand at various touch points and drive consumers to its digital storefront. Learn how Visibles repeatable & scalable marketing strategy is reshaping what meaningful experiential activations looks like for a digital-first brand.
- Presenter
- Pearl Servat, Head of Brand Marketing, Visible Wireless
11:40 AM Central
12:40 PM ET
Roundtable: Rethinking the D2C Customer Acquisition Plan - LIVE IN AUSTN
As consumers reshuffle their own media habits, where are D2C brands finding their strongest ROI? Streaming? Affiliates? Influencers? Social? Other? Let's compare plans.
- Featuring
- Meagan Finucan Rozran, Director of Performance Marketing, Tecovas
- Leslie Garrard, CEO, TomboyX
1:00 PM Central
2:00 PM ET
Brewery Tour
Kayak on Town Lake
7:00 PM Central
8:00 PM ET
Cocktail Party
8:00 PM Central
9:00 PM ET
Dinner
Friday, 10/01
10:00 AM Central
11:00 AM ET
Welcome Back & Survey Results
- MC
- Lisa Singer, Event Editorial Manager, MediaPost
10:10 AM Central
11:10 AM ET
Fireside Chat: Ro: Breaking Through the Telehealth Clutter One Ailment at a Time
Since launching in 2017, telehealth company, Ro, distinguished itself early on thanks in large part to its direct-to-consumer messaging style. Co-founder & chief growth officer, Rob Schutz, discusses the company’s explosive growth, their “jobs to be done” approach, and their recent partnership with Walmart.
- Interviewee
- Rob Schutz, Chief Growth Officer and Co-Founder, Ro
- Interviewer
- Lisa Singer, Event Editorial Manager, MediaPost
10:35 AM Central
11:35 AM ET
Sponsor Spotlight
10:45 AM Central
11:45 AM ET
Panel: D2C Brands Navigating Scale Post-Pandemic
In order to scale business, more and more Direct-to-Consumer brands have moved beyond the traditional D2C business model. By adopting an omnichannel approach, brands are creating a consistent customer experience across websites, social, mobile and in-store visits. Whether forging partnerships with traditional retailers, launching pop ups, expanding product categories and/or collaborating with larger brands; hear how this group of savvy marketers gets it right.
- Moderator
- Kirsten Wright, VP Marketing/Director Social Media, SCS
- PanelistS
- Vivian Chang, VP Growth, Clorox DTC, The Clorox Company
- Kathryn Flynn, Director of Growth, Feather
- Rich Lesperance, Chief Marketing Officer, Tecovas
- Janna Navarro, Sr. Director, Brand Media Strategy & Planning, Angi
11:20 AM Central
12:20 PM ET
Q&A: Joybird -- New Adventures in Customer Acquisition
Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer’s vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
- Interviewee
- Eric Tsai, Vice President Of Marketing and Business Development, Joybird
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
11:45 AM Central
12:45 PM ET
Roundtable: Great Expectations: Creating Customer Loyalty - LIVE IN AUSTN
LTV 2.0: As consumers raise the bar on the services and experience they expect from digital native brands, brand loyalty is as hard to achieve as it is critical to D2C bottom line growth. What is working to increase customer lifetime value?
- Featuring
- Rajaa Grar, Chief Marketing & Digital Officer, Nutrabolt
- Ulli Haslacher, Founder and President, Pour Moi Skincare @mamamogul
1:00 PM Central
2:00 PM ET
Austin City Limits Music Festival
Boat Cruise on Town Lake
7:00 PM Central
8:00 PM ET
Cocktail Party
8:00 PM Central
9:00 PM ET
Dinner Reception
The LINE Hotel, Austin, TX