October 5 - 8, 2022
Austin, TX

Event Sponsors

Agenda

Wednesday, 10/05

6:30 PM Central
7:30 PM ET
Welcome Cocktails Capital Ballroom Terrace (2nd floor)

Thursday, 10/06

7:45 AM Central
8:45 AM ET
Coffee Service Available Capital Ballroom foyer - 2nd Floor
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings 2nd Floor (across from Capital Ballroom)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Capital Ballroom foyer - 2nd Floor
9:35 AM Central
10:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote: Intentional Branding: How Liquid I.V. Closes the D2C-2-Retail Loop
When a D2C-success like, hydration brand Liquid I.V., quickly moves into tens of thousands of retail outlets nationwide, the marketing plan moves predictably to big brand efforts that drive awareness. But that does not mean leaving behind the performance-based D2C tactics, brand integrity and intentionality that got it there. As Vice President of Marketing Stacey Andrade-Wells explains, even big investments on Twitch, OTT, OOH and linear TV require intentional buys, deliberate uses of different creative messaging for distinct segments, contexts, and content. We explore how D2Cs can maintain their performance-media discipline as they go big with branding that loops back to mid- and bottom-funnel efforts.
Keynote
Stacey Andrade, VP of Marketing, Liquid I.V. 
10:15 AM Central
11:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM Central
11:45 AM ET
Panel: From D2C to B&M: Optimizing the Omnichannel Customer Journey
As more digitally native product brands migrate to traditional shelves, D2Cs will need to reshuffle the marketing deck for an e-comm path-to-purchase. Where should your media target consumers - to higher margin direct channels/partners or brick and mortar? What are the synergies between the two channels? We ask several brands how they are rethinking their marketing and media planning for a more complex omnichannel customer journey. How have branding allocations and messaging changed? How can they best leverage the brand lift of real-world shelf exposure? What data are retailers sharing with them? And ultimately, how does B&M presence reshape brand strategy?
Moderator
Sarah Mahoney, Editor, Marketing D2C, MediaPost 
PanelistS
Megan Eddings, Founder & CEO, Accel Lifestyle 
Jesse Miller, VP, Growth, Goodlife Clothing 
Demir Vangelov, CEO, Soylent 
11:15 AM Central
12:15 PM ET
Case Study: Lifecycle of a Product – Lifecycle of Research
Digital native brands are famously data-driven. But when it comes to developing new products and services, what is the process for using customer insights to imagine new products, test, learn, rinse and repeat? The MeUndies model relies on variety and fresh fashion and leans heavily on analytics and insights. Casey explores how they have learned to apply different kinds of insight at specific phases of development – to map development lifecycle against research lifecycle.
Presenter
Casey Greulich, Director, Consumer Insights, MeUndies 
11:35 AM Central
12:35 PM ET
Case Study: Fans, SuperUsers, Ambassadors: Community as Marketing
A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, drive SEO, customer support and even beta testers. David shares the learnings and benefits from DIY social.
Presenter
David Sandoval, Community Lead, Visible Wireless 
12:00 PM Central
1:00 PM ET
Roundtable: The Omnichannel Marketing Plan
Featuring
Stacy Durand, CEO, Media Design Group 
Ryan Hartman, Co-Founder/CMO, Chaiz 
12:00 PM Central
1:00 PM ET
Roundtable: Affiliate Marketing and D2C Brand Partnerships
Featuring
Marcia Oakes, Vice President of Digital Marketing, Go! Retail Group 
12:35 PM Central
1:35 PM ET
Lunch Capital Ballroom foyer
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Brewery Tour
Golf at Lost Creek Country Club
Kayak on Town Lake
6:30 PM Central
7:30 PM ET
Cocktail Party Cookbook Restaurant
Shuttles leave from the hotel at 6:15pm sharp! (a 5 minute ride)
7:30 PM Central
8:30 PM ET
Dinner Cookbook Restaurant

Friday, 10/07

7:45 AM Central
8:45 AM ET
Coffee Service Available Capital Ballroom foyer
8:15 AM Central
9:15 AM ET
VIP 1:1 Meetings 2nd Floor (across from Capital Ballroom)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Capital Ballroom foyer
9:20 AM Central
10:20 AM ET
Sponsor Breakfast Presentation Capital Ballroom
9:35 AM Central
10:35 AM ET
Welcome Back
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Central
10:40 AM ET
Case Study: Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
As Grove Collaborative moved from a pure play D2C into broader retail presence, it had to test and learn its way into a more evolved omnichannel approach. Samantha shares key learnings about the weaknesses of siloed D2C/retail teams and goals and how the brand built a fully integrated “internal agency” model. What did they learn about assigning different messaging and allocations, even choice of influencers, for different aims? What did they learn about useful testing, internal briefs and measuring success. And how does this emerging model point towards a different idea of what a CPG company is in a channel agnostic future?
Interviewee
Samantha Howe, VP of Marketing, Grove Collaborative 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:05 AM Central
11:05 AM ET
Founders' Keynote Co-Interview: Customer Acquisition After Facebook
Facebook and Instagram have been the fossil fuel of D2C growth. But many DTCs are breaking the addiction to pursue more efficient and measurable channels - from affiliates to emerging channels, even to direct mail. Two D2C founders interview one another on their best practices and discoveries in pursuing a growth path outside of mainstream social channels.
KeynoteS
Eric Bandholz, Founder, Beardbrand 
Paul Jauregui, Co-Founder, BK Beauty 
10:35 AM Central
11:35 AM ET
Sponsor Spotlight & Coffee Break
11:05 AM Central
12:05 PM ET
Case Study: Can TikTok Build D2C Brands?
Prebiotic soda poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels.  But how did poppi go viral on TikTok with over 48.5M views from a single post, rank #1 on Amazon search for “soda”, and sell over half a million dollars of online purchases in just one day? Allison Ellsworth shares how leveraging TikTok became a main awareness and growth driver and how poppi’s cultural cachet was built through organic social, influencers and content creators. We will explore how D2C brands can benefit from these tactics, maneuver limited media budgets, and ultimately create a brand consumers love.
Presenter
Allison Ellsworth, Co-Founder, Chief Brand Officer, Poppi 
11:25 AM Central
12:25 PM ET
Case Study: Winc’s Data Driven LTV
As customer acquisition costs soar, many DTC brands are seeking greater efficiency by increasing the lifetime value of their existing customer base. Winc CMO Jai Dolwani demonstrates how his brand takes the same performance and data-driven approach to increasing LTV as it does driving conversions. Everything from purchase and cancellation reasons to competitive analysis and Net Promotor Score are data points that drive core insights around how customers value your brand and respond to promotion. Jai walks through what Winc has learned from activating those insights in campaigns that worked.
Presenter
Jai Dolwani, Chief Marketing Officer, Winc 
11:50 AM Central
12:50 PM ET
Roundtable: Attribution in a Post-Cookie World
Featuring
Blake Quarterman, Performance Marketing Manager, Thistle 
11:50 AM Central
12:50 PM ET
Roundtable: Creative Customer Acquisition
Featuring
Amelia Coomber, Director of Acquisition & Performance Marketing, PetPlate 
Jackson Reiter, Paid Social Media Associate, PetPlate 
12:30 PM Central
1:30 PM ET
Lunch Capital Ballroom foyer
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Austin City Limits
Cruise on Lake Austin
Axe Throwing at Urban Axes
6:30 PM Central
7:30 PM ET
Cocktail Party Stephen F's - 2nd Floor of hotel
7:30 PM Central
8:30 PM ET
Dinner Stephen F's - 2nd Floor of hotel

Saturday, 10/08

8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Capital Ballroom foyer
9:00 AM Central
10:00 AM ET
Case Study: Transforming Brand Values into Tangible Actions
Patagonia's mission statement is: we’re in business to save our home planet. For over 35 years, Patagonia has supported over 1,500 environmental groups by donating 1% to grassroots activist organizations that have direct-action agendas and work on strategic, multipronged campaigns to preserve and protect the environment. We built Patagonia Action Works to take this a step further. Patagonia Action Works - a response-driven, relationship building digital ecosystem and toolkit - meaningfully connects our customers and greater community to the grassroots environmental activist groups we support. The initiative was driven by a desire to transform brand values into tangible actions.
Presenter
Scott Carrington, Director, Digital Impact: Community & Activism, Patagonia 
9:30 AM Central
10:30 AM ET
Panel: Did You See That Ad?: Messaging the Breaks Through the Clutter
We close the D2C Brand Insider Summit with Show and Tell. We ask several of our D2C brands to share examples of creative ads that have broken through and tell us how and why it worked.
PanelistS
Daniel Lacey, Interim CMO, Pura 
Colleen Maloney, Marketing Manager, Ministry of Supply 

Venue

Stephen F Austin Royal Sonesta Hotel
701 Congress Avenue
Austin, Texas, 78701

Booking your Room
To secure a room for the MediaPost Brand Insider Summit: D2C event, you MUST be a registered attendee of the 3-day conference. If you haven't done so yet, you may register for the event here.

To book your room at the Royal Sonesta Hotel in downtown Austin, Texas, just go here:
https://book.passkey.com/e/50379770


Extending through Saturday night, 10/8/22 at the discounted rate is an available option!

NOTE: 
 Upon arrival to the event, all attendees must show proof of the COVID-19 vaccination or negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue.  If unable to present either here, you will be turned away.

Royal Sonesta Hotel in downtown Austin, Texas
Immerse yourself in Austin's history and charm amid the unbridled elegance of The Stephen F Austin Royal Sonesta Hotel, located downtown in the heart of the Live Music Capital of the World. The Sonesta's love of art comes to life in this splendid hotel – from the historic Art Deco façade and sophisticated décor to the beautifully appointed rooms and suites.  Our central location on Congress Avenue places guests near famed city attractions like Sixth Street, Rainey Street, the Texas Capital building, the Congress Street "bat bridge," and more!  We are honored to have you.


Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.