Tuesday, 05/11
3:00 PM
Opening Remarks - All Times EST
- MC
- Lisa Singer, Event Editorial Manager, MediaPost
3:10 PM
Keynote Fireside Chat: Peloton’s High-Intensity Interval Growth Plan
Few D2C brands have experienced the rapid success and cultural profile of Peloton. But how does the company that introduced many of us to HIIT cardio training handle its own high intensity growth. Company veteran Ryan Dillion-Curran explores how the brand has evolved the brand in response to data, product usage and market needs and is creating forward looking teams that bake “slack and flexibility” into the Peloton marketing infrastructure. Find out why one of D2C’s biggest success stories recommends emerging brands think more like a CPG.
- Interviewee
- Ryan Dillon-Curran, Senior Director of Global Product Marketing, Peloton
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
3:35 PM
Sponsor Spotlight
3:45 PM
Panel: Growth Strategies Beyond the Pandemic
Even as we come out of the crisis, consumer shopping habits persist to change, as does the retail environment. New creative and tech tools, testing channels, partnerships - - brands are crafting innovative acquisition strategies to capture moving targets. We ask our favorite brands to share their best practices in this evolving marketing landscape.
- Moderator
- James Brohamer, Omnichannel Marketing Director, Purple @JMBrohamer
- PanelistS
- Vivian Chang, VP Growth, Clorox DTC, The Clorox Company
- Matthias Paisdzior, Head of North America, GOT BAG
- Jinal Shah, Marketing & Growth, Feather
4:10 PM
Sponsor Announcement & Trivia Contest
4:25 PM
Case Study: Leveraging Micro Influencers: Quality over Quantity
As the importance of influencer marketing grows, especially in the fashion industry, how can a brand approach the space in a way that's driven more by technology and community than celebrity and the number of followers? The womenswear brand Adore Me’s solution? Build their own community. VP of marketing, Ranjan Roy, tells us how their “Creators” community allowed micro influencers to seamlessly connect and create authentic brand content that outperformed prior traditional influencer campaigns.
- Presenter
- Ranjan Roy, VP of Strategy, Adore Me
4:50 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:50 PM
Roundtable: Inclusive & Purposeful Marketing: Is Your Brand Truly Connecting
Inclusive and purpose-driven advertising can increase brand loyalty and trust. Now more than ever, creating that real connection with consumers is vital to your marketing. We explore how marketers are authentically and effectively reaching customers and expanding their brand.
- Featuring
- Salim Holder, Co-Founder & CEO, 4th Ave Market
- Stephanie Walsh, Head of Marketing,, Reach Mobile
- Danielle Wiley, Chief Executive Officer, Sway Group
Wednesday, 05/12
3:00 PM
Welcome Back/D2C Survey Results - All Times EST
- MC
- Lisa Singer, Event Editorial Manager, MediaPost
3:10 PM
Keynote Presentation: Humanizing an All-Digital Ecosystem
From the beginning, Visible has always worked to fundamentally change the way consumers get and pay for their wireless service, via their all-digital model. Hear how this challenger brand is creating a new normal in telecommunications through high-touch experiential activations, an unparalleled influencer network, and real-time social listening that simultaneously addresses real-life issues and builds community.
- KeynoteS
- Taylor Borman, Head of Influencer Marketing, Visible Wireless
- Pearl Servat, Head of Brand Marketing, Visible Wireless
3:35 PM
Sponsor Spotlight
3:45 PM
Panel: Diversification: Not Just a D2C Buzz Word Anymore
For years FaceBook and Instagram have been the go-to platforms for most marketers. They’re arguably the highest performing and most efficient sales channels. But with the rising costs, over saturation and concerns over iOS 14, more and more D2C brands are adopting an omni-channel model. Hear how these savvy marketers are diversifying their media plan and adding traditional media and other platforms to their marketing strategies.
- Moderator
- Kirsten Wright, VP Marketing/Director Social Media, SCS
- PanelistS
- Amy Bartle, Head of Media, Tax Act @ajbartle
- Alison Hop, Vice President of Commerce, Ministry of Supply
- Andrew Kim, Director, Media & Analytics, Walker & Company Brands
4:10 PM
Sponsor Announcement & Trivia Contest
4:25 PM
Case Study: ThirdLove Leverages Data with an Integrated Approach
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learning and data collecting. As a result, a new holistic marketing approach evolved. ThirdLove’s VP of Marketing, Rebecca Traverzo, shares how leveraging customer insights, dynamic quizzes, new channels, 3D technology and more resulted in a more efficient and better performing marketing strategies
- Interviewee
- Rebecca Traverzo, VP, Marketing, ThirdLove
- Interviewer
- Lisa Singer, Event Editorial Manager, MediaPost
4:50 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:50 PM
Roundtable: D2C vs Traditional: Learning From Each Other
The MediaPost D2C Summit has always brought legacy retail and emerging D2C brands together to learn new and old tricks from one another. Traditional brands are taking a page from D2C, pumping up their own e-commerce as well as launching direct-only new brands. Meanwhile, many D2Cs have migrated into retail or expanded their marketing towards more traditional brand building channels. We have a lot to talk about.
- Featuring
- Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company
- William Schumacher, Founder & CEO, Uprising Food