MediaPost - Brand Insider Summit D2C

D2C’s Next Growth Wave

Disruption ain’t what it used to be. The great wave of D2C brands that flooded the market in the past five years now face increased competition of their own. Customer acquisition costs soar as quickly as investors’ demand for growth. Brand building, exploring new customers via old media, finding retail partners, dealing with Amazon – have complicated the marketing challenge. It’s not enough to be just another D2C that can hit its first plateau of growth on smart, accountable performance media.

At the Summer 2020 edition of MediaPost’s D2C Brand Insider Summit D2Cs new and old, as well as legacy brands share the tactics that are getting them to the next stage of growth.

We will explore:

- How are they differentiating their brand in a cluttered space?
- How are they managing the rising costs and less micro-targeted environments of the Facebook/IG, Google/YouTube platforms that helped get many of them in the game?
- How are they moving their famous devotion to accountable media to larger, less measurable video screens?
- What’s the Amazon Strategy? Do you need one?
- What does it really take for a legacy brand to go D2C?
- The Direct-to-Consumer channel is ready for its next stage of growth. What marketing tactics will it take to get there?

Brand Insider Summit D2C 2020 Attendees Include

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solution providers
Be part of driving the Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your brand marketing initiatives with new solutions learned and partnerships gained

Register for this event

Monday, 07/27

8:00 AM

Registration & Breakfast

8:30 AM

Sponsor Breakfast Presentation

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Day 1 - Disruption 2.0

We open the D2C Summit confronting clutter - how to build brand against me-to competition and tell a larger brand story that breaks through.

9:00 AM

Opening Remarks

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

9:15 AM

Keynote

9:45 AM

Presentation

Presenter: Karalyn Zamora, Dir. of Digital Marketing and Growth, Gravity Products LLC

10:00 AM

Panel: The Disruptors Fight Disruption: Branding Against the Clutter

Innovators in a range of D2C categories now face competitors, me-toos, counter-measures from legacy incumbents. How do brands differentiate now that being D2C is not enough? How has it changed their media strategy? How are they measuring impact?

PanelistS: Dan King, Senior Vice President, Marketing and Growth, Ritual; Karalyn Zamora, Dir. of Digital Marketing and Growth, Gravity Products LLC

10:30 AM

Sponsor Spotlight and Coffee Break

11:00 AM

Case Study: Mastering Video

11:30 AM

Panel: We Want Our D2C TV: Making Video Perform Across Screens

As D2C brands look for new customers outside of digital channels, TV is the next frontier. But how do these infamous performance and accountability junkies bring their methods to bigger screens? What is the brand vs. performance equation now? How are these brands adapting to the OTT/CTV, spot, cable and broadcast worlds? And how are those worlds adjusting to them?

12:00 PM

Roundtables

Brand Building Against the Clutter
Migrating to TV
What's the Amazon Strategy?

12:45 PM

Lunch

1:00 PM

Sponsor Luncheon Presentation

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2:00 PM

Afternoon Activities

6:30 PM

Cocktail Party

7:30 PM

Dinner Reception

Tuesday, 07/28

8:00 AM

Registration & Breakfast

8:30 AM

Sponsor Breakfast Presentation

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Day 2 - New Adventures in Acquisition

Day 2 of the D2C Summit engages the full funnel of tactics - exploring everything from managing changes to the performance media ecosystem to converting traffic into customers

9:00 AM

Keynote Q&A

Interviewee: Kara Goldin, CEO, Hint Water
Interviewer: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

9:30 AM

Case Study: Next Stage Customer Acquisition

Presenter: Eric Tsai, VP, Marketing and Analytics, Joybird

9:45 AM

Panel: The Moving Platforms: Customer Acquisition Tactics

The primary channels for customer acquisition for most D2Cs - Facebook/Instagram and Google/YouTube continue to change the rules of play. As CPMs skyrocket for micro-targeted advertising, they try to move clients into broader segmented buys, but often at the cost of brand control. How are marketers adjusting their customer acquisition tactics as these and other platforms evolve heir product mix? How has their ROI changed? Their allocation strategies? What is moving the needle most effectively (and affordably) in growing the customer base?

Panelist: Eric Tsai, VP, Marketing and Analytics, Joybird

10:15 AM

Sponsor Spotlight and Coffee Break

10:45 AM

Panel: It's the Conversion, Stupid: Building the Better Funnel

As driving traffic to your Web site becomes most costly and complex, moving the right people through the conversion process efficiently is more critical than ever. WE explore how the savviest marketers optimize their on-site experience, adjusting personalization, leveraging content most effectively, building a customer journey rather than waiting for one.

11:15 AM

Panel: What’s the Amazon Strategy for D2Cs?

Some D2Cs built their brand on Amazon, while others avoid it like the plague. Still others are trying to open a parallel channel there without cannibalizing their own direct business and direct relationships with customers. And on or off the e-tail platform, Amazon represents a media and advertising platform that is hard for any brand, new or old, to avoid. Yup, it takes a strategy.

11:45 AM

Case Study: Next Level CRM

12:15 PM

Roundtables

New Adventures in Customer Acquisition
Optimizing for Conversion
Next-Gen CRM

1:00 PM

Lunch

2:00 PM

Afternoon Activities

6:30 PM

Cocktail Party

7:30 PM

Dinner Reception

What people are saying about this event

"MediaPost’s D2C Insider Summit was an amazing opportunity to learn from peer companies in a communal-feeling conference, as well as engage with service providers in 'non-sales' feeling environment. The intimacy and candor of a tight-knit group of 100 people vs 500,000 is something really special."

- Gihan Amarasiriwardena, Co-Founder & President, Ministry of Supply

"Brands attend MediaPost Summits with the intention to share and learn, and I value that attitude because it leads to constructive discussion for us to take back to our day-to-days."

- Carol Wolowic, Customer Engagement Marketing, Panera Bread

"I can definitely say this Brand Marketers Summit was one of my favorite conferences so far. Very glad to have attended!"

- Keith Posehn, Head of Performance Marketing, Uber

"I can't express eloquently enough - just how much I truly enjoyed MediaPost's Brand Marketers Summit this week. The events, panels and roundtables you guys host never cease to educate. I look forward more of your future upcoming events. Thank you!"

- Jai Santiago Williams, Global Manager, Marketing, InterContinental Hotels

"Amazing event. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

- Morgan Chemij, Director, North American Marketing, HP.com

"MediaPost's D2C Summit - An all around well run event, and much better than other events I’ve attended in the past with the similar format. We look forward to attending future offerings!"

- Dallas Smith, EVP, Entertainment 3Sixty

"The Brand Marketer Insider Summit is a place to learn new truths and remember forgotten truths about building and nurturing a brand, but more importantly, it's a place to explore new ideas and share experiences with Brand Marketers who face the same or similar challenges you do!"

- Michael Schmitz, Digital Marketing Manager, BMW Group

"Really enjoyed the intimate feel of this conference."

- Emily Smith, Online Marketing Manager, PepBoys

"I was so impressed with the level of sophistication, the candidness, and the feeling of community among the attendees at MediaPost's Brand Insider Summit. The smaller size and informal feel of the overall event made it easy to meet and connect with others. I walked away with more meaningful connections from the Insider Summit than I ever did from larger conferences in the past."

- Itay Rahat, Director, CRM Strategies & Solutions, Warner Music Group

"The structured mix of panels, presentations, workshops and activities at MediaPost's Brand Summit allowed me to learn, and also connect with others in the marketing field on many different levels. I jumped out of my comfort zone and will definitely be attending more summits in the future!"

- Mary Eustace, Marketing Manager, Modell's Sporting Goods

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

D2C’s Next Growth Wave

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