Direct-to-Consumer (D2C) brands spent their first years scaling fast and building brand profile. But as customer acquisition costs crush margins, as cluttered segments battle for mind and market share, and as the limits of growth become clearer, the focus shifts to sustainability. At the second MediaPost Brand Insider Summit focusing on the DTC sector we explore that next stage of marketing and brand strategy – towards CRM, data mining, product development and customer lifetime value.
We will explore:
- Next generation CRM and the deeper customer relationship
- Data-driven product development
- Balancing customer acquisition costs against LTV
- Media strategy in cluttered markets
- In-house marketing vs. outsourcing
- Staffing up for the next stage
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at firstname.lastname@example.org.
For press inquiries, please contact Ken Fadner at email@example.com.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at firstname.lastname@example.org.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at email@example.com.