September 29 - October 2, 2021
Austin, TX • Virtual & IN-Person Event

D2C Playbook 2022: The Omnichannel Challenge

As native digital brands navigate the post-pandemic storm, and more traditional retailers crossover into the D2C lane, the line between e-commerce clicks and retail bricks continues to blur. Trendy products and deeper personal connections, though still important, are no longer enough. Consumers' lives were upended during the crisis and now they expect more from the companies they do business with. They want quality products and services, fast and reliable. And they want access to these products wherever they shop. 

D2C, meet ommnichannel. Digital native brands need to once again differentiate themselves in order to successfully compete in this ever evolving retail landscape. Many need to widen their distribution, both online and off. And everyone needs to look towards more traditional brand building channels to find new customers and create sustainable growth. We're all omnichannel now. 

The D2C Brand Insider Summit will cover:

- creating a customized omnichannel presence
- assessing customer insight & data for a more cost effective media strategy
- driving retention via differentiation and personalization across channels
- determining optimal brand partnership and offline opportunities
- tracking and interpreting the path-to-purchase, both online and off
- leveraging tech for a seamless customer experience
- maintaining e-commerce website sales as distribution disperses
 

Previous Brand Insider Summit D2C Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solution providers
  • Be part of driving the Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your brand marketing initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Wednesday, 09/29

7:00 PM
Cocktails & Dinner at world famous Stubbs BBQ
Shuttle leaves from LINE Hotel at 6:30pm sharp!

Thursday, 09/30

11:00 AM
Opening Remarks - All Times EST
MC
Lisa Singer, Event Editorial Manager, MediaPost 
11:10 AM
Keynote
Keynote
Nick Fairbairn, CMO, Gabi 
11:35 AM
Sponsor Spotlight
Presentation Information Coming Soon.
11:45 AM
Panel: Breaking Through the Noise
As the world opens up, opportunity in ecommerce continues to grow, but so does the competition. Native D2C brands are not only competing with one another but with legacy retailers as well. How are D2C brands breaking through the noise to reach their target audience? How do they cost-effectively attract customers and drive retention? Hear how our panel of marketers are meeting these challenges through robust analytics, contextualized advertising and a LTV-centered multi-channel strategy.
Moderator
Crystal Zerrenner, Chief Growth Officer, Thinx 
PanelistS
Laur Fiatoa, Dir of CRM Helix Sleep, Helix Sleep 
Sean Pate, Brand Communications Officer, Zenni Optical 
Ranjan Roy, Sr. Director, Offline Media Strategy & Planning, Adore Me 
12:25 PM
Case Study: Beyond Performance - Next-Gen Brand Building
The all digital wireless carrier, Visible, developed a top to bottom approach for market infiltration via data and market research. The challenger brand's head of brand marketing, Pearl Servat, shares with us how they leveraged a marketing mix of digital and traditional channels to introduce prospects to the brand at various touch points and drive consumers to its digital storefront. Learn how Visibles repeatable & scalable markteting strategy is reshaping what meaningful experiential activations looks like for a digital-first brand.
Presenter
Pearl Servat, Head of Brand Marketing, Visible Wireless 
12:45 PM
Roundtable: Rethinking the D2C Customer Acquisition Plan - LIVE IN AUSTN
As consumers reshuffle their own media habits, where are D2C brands finding their strongest ROI? Streaming? Affiliates? Influencers? Social? Other? Let's compare plans.
Featuring
Meagan Finucan Rozran, Director of Performance Marketing, Tecovas 
Leslie Garrard, CEO, TomboyX 
Brewery Tour
Golf at Barton Creek: Fazio Canyons Course
Kayak on Lady Bird Lake
7:00 PM
Cocktail Party
8:00 PM
Dinner

Friday, 10/01

11:00 AM
Welcome Back & Survey Results - All Times EST
MC
Lisa Singer, Event Editorial Manager, MediaPost 
11:10 AM
Keynote
Keynote
Rob Schutz, Chief Growth Officer and Co-founder, Ro 
11:35 AM
Sponsor Spotlight
11:45 AM
Panel: D2C Brands Navigating Scale Post-Pandemic
In order to scale business, more and more Direct-to-Consumer brands have moved beyond the traditional D2C business model. By adopting an omnichannel approach, brands are creating a consistent customer experience across websites, social, mobile and in-store visits. Whether forging partnerships with traditional retailers, launching pop ups, expanding product categories and/or collaborating with larger brands; hear how this group of savvy marketers gets it right.
Moderator
Kirsten Wright, VP Marketing/Director Social Media, SCS 
PanelistS
Vivian Chang, VP Growth, Clorox DTC, The Clorox Company 
Kathryn Flynn, Director of Growth, Feather 
Rich Lesperance, Chief Marketing Officer, Tecovas 
Janna Navarro, Sr. Director, Brand Media Strategy & Planning, Angi 
12:20 PM
Case Study: New Adventures in Customer Acquisition via Pinterest
Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer’s vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
Presenter
Eric Tsai, Vice President Of Marketing and Business Development, Joybird 
12:45 PM
Roundtable: Great Expectations: Creating Customer Loyalty - LIVE IN AUSTN
LTV 2.0: As consumers raise the bar on the services and experience they expect from digital native brands, brand loyalty is as hard to achieve as it is critical to D2C bottom line growth. What is working to increase customer lifetime value?
Featuring
Ulli Haslacher, Founder and President, Pour Moi Skincare 
Austin City Limits Music Festival
Cruise on Lake Austin
7:00 PM
Cocktail Party
8:00 PM
Dinner Reception

Featured Speakers

Vivian Chang

The Clorox Company
VP Growth, Clorox DTC

Laur Fiatoa

Helix Sleep
Dir of CRM Helix Sleep

Meagan Finucan Rozran

Tecovas
Director of Performance Marketing

Kathryn Flynn

Feather
Director of Growth

Leslie Garrard

TomboyX
CEO

Ulli Haslacher

Pour Moi Skincare
Founder and President

Rich Lesperance

Tecovas
Chief Marketing Officer

Janna Navarro

Angi
Sr. Director, Brand Media Strategy & Planning

Ranjan Roy

Adore Me
Sr. Director, Offline Media Strategy & Planning

Rob Schutz

Ro
Chief Growth Officer and Co-founder

Pearl Servat

Visible Wireless
Head of Brand Marketing

Eric Tsai

Joybird
Vice President Of Marketing and Business Development

Kirsten Wright

SCS
VP Marketing/Director Social Media

Crystal Zerrenner

Thinx
Chief Growth Officer

Sean Pate

Zenni Optical
Brand Communications Officer

Lisa Singer

MediaPost
Event Editorial Manager

Activities

Thursday 1 p.m.

Brewery Tour

This experience takes you around Austin doing all kinds of cool beer-related activities. Start at SOCO Homebrew for a home beer-making class to learn about how to make your own beer and see how beer tastes at different stages in their fermentation process. Once we’ve mastered the basics, you'll tour Thirsty Planet Brewery for a lesson on commercial beer-making. If you’re looking for a fun day out networking with other Summit attendees, this is the event for you!

Thursday 1 p.m.

Golf at Barton Creek: Fazio Canyons Course

The only Texas course to make GOLF Magazine’s 2017 list of the top 100 public courses you can play in the U.S., Fazio Canyons is one for your golf course bucket list. Winding streams and creeks, limestone-bedded canyons and captivating views make this a true Texas Hill Country experience!

Thursday 1 p.m.

Kayak on Lady Bird Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for it's 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.


Friday 2 p.m.

Austin City Limits Music Festival

Spend the afternoon (and later the evening if desired) at the Austin City Limits Music Festival, one of the top annual musical events in the USA. Held in nearby Zilker Park, "ACL" consists of two consecutive three-day weekends. Inspired by the PBS music series of the same name, the festival is produced by Austin-based company C3 Presents, which also produces Lollapalooza.  See the line-up for Friday, October 1st here.

Friday 2 p.m.

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure!  

What people are saying about this event

Venue

The LINE Hotel
111 E Cesar Chavez Street
Austin, Texas, 78701
At the crossroads where Town Lake meets downtown, the LINE Austin draws influence from both the surrounding natural beauty and the creative energy that fuels the city. Once home to a jazz club that broadcast live on local radio in the late 1960s, the hotel is part of downtown Austin history and holds a cultural legacy within its walls as unique as the city itself.

To book a room at the LINE Hotel and attend the IN-person gathering, you may do so here

The cut-off date for booking rooms with this discount is Wednesday, September 15th, 2021

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.  You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

You can register here for either the IN-person or Virtual events.


The LINE Hotel, Austin, TX

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For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

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For press inquiries, please contact Ken Fadner at ken@mediapost.com.

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For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

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For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.