Innovators in a range of D2C categories now face competitors, me-toos, counter-measures from legacy incumbents. How do brands differentiate now that being D2C is not enough? How has it changed their media strategy? How are they measuring impact?

As D2C brands look for new customers outside of digital channels, TV is the next frontier. But how do these infamous performance and accountability junkies bring their methods to bigger screens? What is the brand vs. performance equation now? How are these brands adapting to the OTT/CTV, spot, cable and broadcast worlds? And how are those worlds adjusting to them?

Brand Building Against the Clutter
Migrating to TV
What's the Amazon Strategy?

The primary channels for customer acquisition for most D2Cs - Facebook/Instagram and Google/YouTube continue to change the rules of play. As CPMs skyrocket for micro-targeted advertising, they try to move clients into broader segmented buys, but often at the cost of brand control. How are marketers adjusting their customer acquisition tactics as these and other platforms evolve heir product mix? How has their ROI changed? Their allocation strategies? What is moving the needle most effectively (and affordably) in growing the customer base?

As driving traffic to your Web site becomes most costly and complex, moving the right people through the conversion process efficiently is more critical than ever. WE explore how the savviest marketers optimize their on-site experience, adjusting personalization, leveraging content most effectively, building a customer journey rather than waiting for one.

Some D2Cs built their brand on Amazon, while others avoid it like the plague. Still others are trying to open a parallel channel there without cannibalizing their own direct business and direct relationships with customers. And on or off the e-tail platform, Amazon represents a media and advertising platform that is hard for any brand, new or old, to avoid. Yup, it takes a strategy.

New Adventures in Customer Acquisition
Optimizing for Conversion
Next-Gen CRM

As the D2C sector matures beyond cool one hit wonders towards sustainability, product development needs to be baked into the culture. We ask several maturing D2Cs to share their lessons from expanding their brands into new product lines and even businesses. How do smaller companies make innovation a part of the model? What level of time and investment is necessary? And what is the process for getting ideas from inspiration to execution?

Product Development
Investing in Content
Agency Relations