Sponsor Presentations

8:15 AM Sponsor Breakfast Presentation Driskill Ballroom

The D2C Power Trio - Artificial Intelligence, Human Intelligence & Technology

As the amount of data marketers have access to has exploded, so has the difficulty in turning that data into useful insights and action. Marketers don’t need more data, they need the right data.
Personalization is key for D2C brands and ensuring you’re relaying the right message to the right person at the right time is of utmost importance. In this session, we'll discuss how brands are using Artificial Intelligence (AI), where it falls short, and why it's still necessary to apply Human Intelligence (HI) and proper technology to make the most of AI and drive business outcomes for marketers.

Presenter: Charlie Neer, SVP Revenue, MiQ

Charlie Neer has a proven track record of taking complexities from the ever-evolving digital advertising space and simplifying them into solutions for companies and their clients. As SVP of Revenue at MiQ, Charlie’s dedication to building a presence across the Midwest and West Coast regions has led to unprecedented growth. Previously, Charlie has held positions overseeing strategic partnerships and revenue at Adaptly and spearheading the technology development of a DSP at Click District.

From early on, Charlie has always been fascinated by two things - technology and business. Through the course of his career, he’s held positions that have allowed him to play in the cutting edge of both of those spaces. He is a consultative seller and leader that puts a high value on listening to colleagues, prospects, and clients.

10:30 AM Coffee Break & Sponsor Spotlight Mezzanine @ The Driskill

Publishers Clearing House Spotlight Presentation

Presentation description coming soon

Presenter: Heather Macaulay, Head of Brand Solutions, Publishers Clearing House

Heather (Menery) Macaulay leads marketing for the media division of Publishers Clearing House. Heather’s previous role at Publishers Clearing House was Head of Revenue where she oversaw multiple revenue streams for the advertising and data side of the business. 

Before PCH, Heather was Vice-President Emerging Solutions for PubMatic overseeing sales and revenue for mobile, video, native and ad serving business lines in the US, EMEA and APAC.

Prior to PubMatic, Heather had senior sales roles at Velti and Jumptap working directly with brands and agencies to launch mobile campaigns.  

At Jumptap she was awarded their first President’s Club Award as number one agency sales executive.

At Enpocket (acquired by Nokia) she was an Account Manager launching some of the first SMS, MMS and mobile site campaigns for large brands. During her time at Enpocket/Nokia, she co-authored Nokia’s Mobile Site Best Practice and Customer Resource Guide. She was Nokia’s representative for the MMA’s Consumer Best Practice Committee in 2007 and 2008.

For a number of years, Heather was an Adjunct Instructor at NYU’s School of Continuing and Professional Studies teaching “Mobile Marketing.” She was chosen as Mobile Marketer’s “Women to Watch” in 2010 and was Co-Chair of the Fundraising Committee for Women in Wireless from 2011 to 2013.

Heather majored in Economics and History at Providence College.

1:00 PM Sponsor Luncheon Presentation Driskill Ballroom

NBCUniversal Direct-to-Scale   

Presentation description coming soon.

Presenters: Brian Norris, Senior Vice President, Audience Studio Sales, NBCUniversal

Tony Effik, Senior Vice President, Client Strategy, NBCUniversal 

Tony Effik is Senior Vice President, Client Strategy, NBCUniversal, where he focuses on developing cross-portfolio strategy for NBCUniversal clients, using the vast assets under the company’s umbrella.

Prior to joining NBCUniversal, Tony was Senior Vice President, Managing Director at R/GA, a firm focused on using technology to create products, services, and communications for some of the world’s leading brands. At R/GA he built an international media team across 5 global hubs to help bridge the worlds of media, data science, and creative.
 
Before R/GA, Tony worked in strategic leadership roles at other leading creative agency networks including JWT, M&C Saatchi, Wunderman, and Publicis, where he built strategy teams in both London and New York.

Tony is on the faculty at Columbia University’s School of Engineering and Applied Science as Adjunct Assistant Professor, where he teaches a graduate course in digital business models. He has also contributed at an industry level to setting standards and best practice in both the US and UK, where he has both chaired and sat on Internet Advertising Bureau committees.

Tony is married with three children and has a degree in psychology, and is a member of the UK’s Chartered Institute of Marketing.

8:15 AM Sponsor Breakfast Presentation 

Bring Great Marketing Home: Power of Digital-to-Direct-Mail

Direct to consumer brands are clearly re-inventing the path to purchase with a digital first mindset. But are they missing an opportunity to connect with shoppers at home?

New consumer research suggests nearly 90% of purchase decisions are made at home, with most shoppers consulting friends and family before buying.

During the session, Lewis Gersh, CEO at PebblePost, will share the latest research on the importance of home in the path to purchase, and highlight how brands can effectively blend digital and traditional marketing strategies to create exciting new consumer experiences.

Presenter: Lewis Gersh, CEO, PebblePost

Lewis Gersh is founder and CEO of PebblePost, guiding corporate strategy and company vision with over 20 years of board and executive management experience.

Prior to PebblePost, Lewis founded Metamorphic Ventures, one of the first seed-stage funds, and built one of the largest portfolios of companies specializing in data-driven marketing and payments/transaction processing. Portfolio companies include leading innovators such as FetchBack, Chango, Tapad, Sailthru, Movable Ink, Mass Relevance, iSocket, Nearbuy Systems, Thinknear, IndustryBrains, Madison Logic, Bombora, Tranvia, Transactis and more.

Lewis received a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law. Lewis is an accomplished endurance athlete having competed in many Ironman triathlons, ultra-marathons and parenting.

10:15 AM Sponsor Spotlight Presentation 

The Science of Scale

Most successful DTC brands have used social and search to drive their customer acquisition - but eventually, growth starts to slow on these channels alone. In this session, you’ll hear how companies like Hubble Contacts, MVMT and Daily Harvest have used TV, both linear and streaming (OTT & Connected TV), as a performance channel and the formula for a media plan that drives true scale.

Presenter: Philip Inghelbrecht, CEO and Co-Founder, Tatari

Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a technology company focused on measurement and media buying of ads across both linear and streaming TV. Prior to Tatari, Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world.

Prior to Tatari, Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.

Philip is also an active investor and advisor. Born in Belgium, he currently lives in San Francisco and when not spending time with his family, he enjoys skiing or kiteboarding.

1:00 PM Sponsor Luncheon Presentation 

Salesforce's 5th Annual State of Marketing - 4 Key Marketing Trends to Drive Customer Engagement

As brands, marketers face increasing customer expectations with instant access to information and the ability to connect from anywhere.  The top challenges for marketers are also their biggest opportunity. During this session we will dive into Salesforce recently released, State of Marketing Report to learn more about the four key marketing trends that will help brands own their customer experience in the year ahead.

Presenter: Blake Miller, Director, Product Marketing, Salesforce Marketing Cloud 

Blake Miller, Director of Product Marketing, Salesforce Marketing Cloud, has 20-years of experience working in media and internet industries, primarily in product development, sales and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create 1-to-1 marketing at scale. Prior to joining Salesforce, he previous worked at ESPN and CareerBuilder.  He has an MBA from DePaul and BA from Baylor.

8:15 AM Sponsor Breakfast Presentation 

Think Like a Chief Growth Officer: How to Solve Today's Attribution Challenge

Did you know the average consumer spends more than a quarter of their day engaging with online content, some on up to three different devices at once? In order for today’s D2C marketers to successfully reach and grow their target audience, they must build a direct relationship with each individual on every channel fit for any device.  Ultimately, however, each investment and marketing initiative needs to be attributed to revenue — which, given the disjointed, multi-device behavior consumers prefer, is difficult to accomplish.

Join AdRoll’s Director of Product Marketing, Laura Smous, as she shares her own experience measuring B2B marketing campaigns and how they can be translated to better measure D2C customer journeys. You’ll leave inspired with actionable tips on how to think like a Chief Growth Officer (CGO) and leverage technology-driven marketing attribution to demonstrate the impact of your efforts.

Presenter: Laura Smous, Director of Product Marketing, AdRoll

Laura Smous is Director of Product Marketing for AdRoll. She blends extensive Software-as-a-Service (SaaS) and agency experience, along with a love for marketing and passion for data, to help companies unlock the potential of emerging technologies to develop memorable customer experiences that drive engagement, revenue and loyalty. She is often found on a bicycle or surrounded by a cast of rescued furry characters.

9:45 AM Sponsor Spotlight Presentation 

Plan and Track: Evaluating Challenger Brand Success

From subscription boxes to low alcohol beer, challenger brands are constantly looking for new ways to take on industry leaders. In the fitness industry, Peloton is using their substantial advertising budget to draw consumers away from studios and toward group spin classes at home. 

Join Ted Marzilli, YouGov’s CEO of Data Products, as he evaluates the success of Peloton’s holiday ad campaign and uses YouGov data to show how this challenger is taking on the industry standard spinning studios.

Presenter: Ted Marzilli, CEO, Data Products, YouGov

Ted Marzilli leads the YouGov Data Products global business unit and is responsible for sales, delivery, marketing and ongoing product development of the global Data Products offerings. He has nearly 20 years of experience in the market research, media and CPG industries. 

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry. 

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia. 

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.