Monday, October 9 -
9:15 AM CT
(10:15 AM ET)
Sponsor Breakfast Presentation
Presenter: Michael Aragon, VP, Sales & Account Management, AdMedia
Michael Aragon is a digital advertising leader with 18 years of ad tech sales, operational, and leadership experience. For over a decade, Mike has worked with major Automotive OEMs across tiers, as well as prominent industry editorial publications and portals. He is currently the VP of Sales and Partnerships at AdMedia and previously worked in various roles at Overture and Yahoo. Mike has spoken at the UCLA Anderson School of Business as well as several industry conferences and trade shows. He has also contributed to industry non-profit organizations including SEMPO, DAA, Think LA, Network After Work, and Smart Young Professionals.
Tuesday, October 10 -
9:15 AM CT
(10:15 AM ET)
Sponsor Breakfast Presentation
Presenter: Kevin Lao, Managing VP, Mid-Market Sales, MNTN
Kevin is Managing Vice President of Commercial Sales at MNTN, the world’s first Connected TV advertising platform optimized for direct-response marketing goals. Before MNTN, Kevin led a team of high-performing sales professionals in the mid-market advertising sales segment at LinkedIn. Prior to LinkedIn, Kevin’s expertise was sharpened with over a decade in sales at Google, after having spent five years as a sales executive for the Detroit Red Wings and Chicago Blackhawks. Kevin lives with his wife Dr. Maegan Stephens in San Jose, California.
Just Keep Growing: The Surprising Effects of Adding CTV to Your Marketing Mix:
Join MNTN as they reveal how these powerful new CTV capabilities make it easier for D2C brands to boost consumer loyalty and drop economic pressures. From affinity-based targeting to machine learning technology that automatically optimizes ads for peak performance, MNTN will show you how TV can be a growth engine in both good times and bad.
Just Keep Growing: The Surprising Effects of Adding CTV to Your Marketing Mix:
Inflation is up. Spending is down. And now the advertiser’s favorite targeting treat — the cookie — is crumbling. This has led to D2C marketing budgets feeling the pinch lately, but that doesn’t mean you have to spend money to make money. You just have to think smarter. Recent CTV innovations — including some you may have missed — are helping brands do just that by fueling growth efficiency, new customer acquisition strategies, and measurement capabilities that prove campaign success.
Join MNTN as they reveal how these powerful new CTV capabilities make it easier for D2C brands to boost consumer loyalty and drop economic pressures. From affinity-based targeting to machine learning technology that automatically optimizes ads for peak performance, MNTN will show you how TV can be a growth engine in both good times and bad.
Tuesday, October 10 -
10:25 AM CT
(11:25 AM ET)
Sponsor Spotlight & Coffee Break
Presenter: Jeanne Rose McElroy, Head of Performance Media, AudienceXpress, a Comcast company
Maximize Performance Across Converged TV with AudienceXpress:
Converged TV — combining the premium, brand-safe content of traditional TV with the advanced audience targeting of digital, across platforms and screens — has evolved into the premier medium for driving performance. Learn how AudienceXpress leverages real-time data insights to empower brands to optimize campaigns in order to maximize performance and drive full-funnel business goals.
Converged TV — combining the premium, brand-safe content of traditional TV with the advanced audience targeting of digital, across platforms and screens — has evolved into the premier medium for driving performance. Learn how AudienceXpress leverages real-time data insights to empower brands to optimize campaigns in order to maximize performance and drive full-funnel business goals.