PCH Sponsor Spotlight Presentation
Presentation description coming soon.
Presenter: Shelby Bannan, Account Executive, Publishers Clearing House
Shelby Bannan is a Sales Consultant and Solutions Provider for Publishers Clearing House Media. She has spent her career in digital media focused on performance based outcomes and has partnered with some of the biggest name brands in CPG, DTC and Telehealth. In her current role, Shelby helps marketers leverage the power of free-to-play chance to win entertainment in order to drive loyal and enthusiastic new purchasers for their brand.
What DTC Brands Should Know About Investing In CTV
Presentation description coming soon.
Presenter: Chris LaHaise, Director, TV Solutions & Product Marketing, dataxu
As Director, TV Solutions & Product Marketing at dataxu, Chris is responsible for developing go-to-market strategies that enable dataxu to provide world-class services for its agency and advertiser customers. Chris has been integral to bringing dataxu’s advanced TV vision to life since 2014 and continues to drive innovation into the future. Prior to dataxu, Chris has worked in the tech space on the publisher side, operations, and public relations. Chris received his MBA from the W.P. Carey School of Business at Arizona State University, and a BS in Marketing from the University of New Hampshire.
