Thursday, October 6 -
10:15 AM CT
(11:15 AM ET)
Sponsor Spotlight & Coffee Break
Thursday, October 6 -
12:45 PM CT
(1:45 PM ET)
Sponsor Lunch Presentation
Friday, October 7 -
9:20 AM CT
(10:20 AM ET)
Sponsor Breakfast Presentation
Presenter: Jordan Goldfeld, Enterprise Sales Team Lead, Attentive Mobile
"I've been with Attentive now for 3 Years and living in Brooklyn for about 7. Attentive is actually my second stint working with a text message marketing company. Prior to Attentive I was working in Social Media.
Naturally building relationships and generating value for customers is what brings me the most joy in my work life and now I help run a team of Enterprise sellers on the east coast selling into retail and e-commerce brands, much like and including some of brands here at MediaPost."5 SMS Strategies to Spruce Up Your Holiday Marketing
As the holiday season approaches, consumers are shopping earlier, more people are back in store, and reaching them on traditional channels is getting harder. Leading brands are planning ways to engage customers through their most impactful marketing channel: SMS. Join this session to get practical tips on how you can acquire new customers, drive repeat purchases, and build loyalty throughout the holiday season. Learn from the experts at Attentive, the leader in conversational commerce, as they share the guidance and best practices that have helped over 5,000 brands turn SMS into a top-performing channel.
Friday, October 7 -
10:35 AM CT
(11:35 AM ET)
Sponsor Spotlight & Coffee Break
Friday, October 7 -
12:40 PM CT
(1:40 PM ET)
Sponsor Lunch Presentation
Presenter: Lori Colantuono, Vice President, Strategy,
Lori has been at Data Axle for 27 years. At her start, she was focused on helping marketers acquire new customers through Direct Mail. The last 22 years, her focus has been on email acquisition marketing. She is an expert in data compilation and strategy, specifically around acquisition solutions, including email, digital and social. She has a BA in Communications from SUNY Plattsburgh and loves talking about data with her clients.
Acquisition Email: An Essential Component of Your Omnichannel Program
Acquisition Email: An Essential Component of Your Omnichannel Program
Email is one of the most effective and budget-friendly marketing channels out there - however, not many companies are taking advantage of acquisition email when it comes to their overall acquisition strategy. Attendees of this session will learn about this exciting channel and how to incorporate it into an omnichannel approach to smash their goals.