Your customers' expectations have risen—they want a personalized experience at every turn. Combined with the fact television is becoming a streaming-first medium, this presents enormous opportunities for retailers. Performance TV brings digital precision and personalization to television advertising, allowing you to reach the exact audience you need to, and deliver a message that’s tailored to their interests and tastes. Discover how a combination of audience targeting, reporting, and AI-driven optimization transforms television into a reliable, effective, and measurable ad channel that can deliver strong ROI.
Presenter: Eileen Wiens, SVP of Sales at MNTN
How much of the market do you really own?
“Share of Search”: your guiding light to protect and extend your brand leadership.
How do you really know your brand equity, share and trends? Look no further than search marketing intelligence.
David Forman, Director US Sales, and Chris Catania, Team Lead, discuss why “Share of Search” is the best barometer for consumer intent, brand equity, and category trends.
Learn the importance of how “Share of Search” reflects market share and imminent growth, as buyers seek information increasingly online in the digital age.
Some of the largest global brands trust Adthena to enable them to….
- Predict revenue outcomes faster from brand investments
- Grow brand share while reducing peaks/troughs in performance
- Identify opportunities for and threats to your brand faster
Presenter: Chris Catania, Paid Search Consultant, Retail at Adthena
Chris leads Adthena's retail operations in North America and helps retail companies from emerging to enterprise leverage competitive data to improve search performance. He resides in Austin, TX. When he's not analyzing search trends, you can find Chris on the green belt with his Bernese Mountain Dog and Goldendoodle, or somewhere on a golf course working on his incredibly average swing.