August 21 - 24, 2019
Lake Tahoe

Optimizing the Data-Driven Machine

Click here to see the Live Stream.

It's not the technology, but the execution. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the tactics, not the tech. What is the data strategy that fuels this marketing machine? How do advertisers attach realistic KPIs to campaigns up front, plan with transparency in mind, target outcomes, not just consumers, ensure efficiency and impact in specific channels like mobile, video and Amazon?

The MediaPost Data and Programmatic Insider Summit gives marketers and senior media planners and buyers the time and context to have deeper peer-to-peer sharing of campaigns, tactics and insights that are driving results. From how to build a first-party data war chest to vetting third party sources, data will be our starting point. But new masters of mobile and video conversions and the new Amazon inventory will share their optimization tactics in each channel. And at the same time we will focus on transparency and measurement - how media buyers are keeping the machine aimed at outcomes and openness.

The summer edition of MediaPost's long-running summit bring together leaders from legacy brands and emerging DTCs, big spending political media buyers and scrappy digital natives to share the tactics that are driving growth in 2019.

At this year's summit marketers and senior media buyers and planners will share how they build new KPIs around outcomes, not just impressions. How is the gusher of consumer data being managed, vetted and valued? What can we learn from the new generation of direct-to-consumer brands about all of these evolving strategies? And how will we integrate new channels of data-driven and automated media like Amazon ads, audio, and out-of-home?

At this year's Captiva summit, we put data at the center of the next stage of digital advertising - the post-impression era of targeting outcomes, not just eyeballs.

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost

For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Data & Programmatic Insider Summit 2019 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

Register NowActivites Signup FormAdd to my calendar

Stay Informed

Receive updates about this event:

Event Sponsors

Agenda

Wednesday, 08/21

6:30 PM
Welcome Cocktail Reception
Pavilion (lower level near resort pool)

Thursday, 08/22

8:00 AM
Registration & Breakfast
Alpine Foyer
8:00 AM
One-on-One Meetings
Monument Peak (located one floor below lobby)
One-on-One Meetings scheduled for select attendees. Invites are on a case-by-case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Alpine Ballroom
Day 1 - Data as a Strategy Data is everywhere but we open the Summit with key questions about how media buyers are developing their first party troves, how the can keep the data reliable and clean, and how they can execute on that data in more transparent ways.
9:00 AM
Opening Remarks
Alpine Ballroom
9:15 AM
Keynote: AdTech 2.0 – Building Experiences, Not Stacks
As platforms and capabilities commoditize, marketers need to vette their tech against a new set of standards – how they build customer experience. AdTech 2.0 starts with the relationships brands need to build throughout the supply chain – with publishers, with a networks of data and other providers, in order to create more seamless experiences for the customer. We will explore how T-Mobile is leaning into the supply chain to enforce greater transparency, interoperability and direct relationships with media and customers. What business cases can marketers build around richer customer experiences? How are platforms and partnerships being re-evaluated according their ability to power a more holistic set of goals and not just check the tech boxes?    
KeynoteS
Evan Barocas, Director, Media Operations at T-Mobile, T-Mobile 
Kellie Keehr, Sr. Manager, AdTech & Platforms, T-Mobile 
9:45 AM
Panel: The First Party Data Plan
Alpine Ballroom

If "data is the new media," then doesn't it require similar up front planning? How are a range of brands with different traditional connections to their consumers building that first party war chest, organizing it internally and then activating it for both advertising and marketing projects? What have been the most effective ways to harvest new data, and which data points take more and less priority? If data takes as much of a strategy as media, what is the plan?

Moderator
Chris Morse, VP Growth, Americas, M&C Saatchi Performance 
PanelistS
Alberto Aceves, Group Media Director, Programmatic Strategy, AKQA 
Luke Kintigh, Head of Content Distribution and Social Media, Autodesk 
Nick Martucci, Director of Marketing, Westgate Resorts 
10:15 AM
Presentation: Scrubbing the Data: A Brand Housekeeping Guide
Data may be the fuel driving the digital targeting revolution, but much of what fills brands’ tanks is poorly filtered, stale, low-octane. From naming conventions to well-aligned KPIs, consistency of data over time to recency of behaviors – there are many forms of data dirt. 3DayBlinds’ Dan Williams recounts his effort to increase the digital ad engine’s effectiveness by starting at the fuel line.
Presenter
Dan Williams, CRO, 3 Day Blinds 
10:45 AM
Sponsor Spotlight and Coffee Break
Alpine Foyer
11:15 AM
Panel: Planning for Transparency

Advertisers clamor for "transparency," but how can marketers set themselves up for cleaner, more accountable relationships from the outset of a campaign? We explore how advertisers are using clear up front KPIs, shared definitions of transparency, RFPs and programmatic disclosures to build a "transparency plan."

Moderator
James Mullany, Group Director, Agency Media, Beeby Clark+Meyler 
PanelistS
Ahmed Al-Waili, Director, Programmatic, Data & Insights, Active International 
Ben Hovaness, Managing Director, Marketplace Intelligence & Innovation, Omnicom 
12:15 PM
Roundtables
Alpine Ballroom

Building the Better Stack - Kellie Keehr, Sr. Manager, AdTech & Platforms, T-Mobile
Planning for Transparency - Ben Hovaness, Managing Director, Marketplace Intelligence & Innovation, Omnicom
Scrubbing the Data - Dan Williams, CRO, 3 Day Blinds

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Alpine Ballroom
ATV Tour on the Rubicon Trail
Golf at Squaw Creek Course
Lake Tahoe Kayak Tour
6:30 PM
Cocktail Party
Jakes on the Lake, Tahoe City - Shuttle buses leave at 6pm sharp!
7:30 PM
Dinner Reception
Jakes on the Lake, Tahoe City

Friday, 08/23

8:00 AM
Registration & Breakfast
Alpine Foyer
8:00 AM
One-on-One Meetings
Monument Peak
One-on-One Meetings scheduled for select attendees. Invites are on a case-by-case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Alpine Ballroom
Day 2 - Gaining Tactical Advantage

Day 2 of the Summit drills into best practices. How are companies old and new leveraging their data more intelligently to drive media results? How are media buyers leveraging Amazon's unique new ad inventory? And how do media buying practices differ across organizations?

9:00 AM
Keynote: The 168-Year-Old DTC Startup
How can the 168-year-old insurance brand MassMutual turnaround a 300-year tradition of broker-based consumer connections? It creates an in-house DTC that marries classic mortality and underwriting data with cutting edge psychographics and cross-screen behavioral targeting. Matt Myers illustrates how Haven Life uses new and old data types to model, activate and measure its DTC outreach. Meet your new programmatic broker.
Keynote
Matt Myers, Head of Customer Acquistion, Haven Life 
9:30 AM
Presentation: The New Product Media Journey
As LifeLock and Norton joined under the Symantec brand, it faced a daunting wave of challenges internal and external in launching a new product category. We explore how the team navigated everything from internal communication to customer journey mapping, messaging and planning to scaling for global.
Presenter
Saquib Pasha, Director of Digital Media, Customer Acquisition, Norton/LifeLock 
10:00 AM
Coffee Break & Sponsor Spotlight
Alpine Foyer
10:30 AM
Co-Presentation: How Do You Buy?

What can we learn by sharing basic programmatic media shopping skills? Two programmatic veterans compare and contrast their internal processes for organizing ad groups, devising testing and optimization protocols. How do different organizations execute their buys, and what can they learn from one another?

PresenterS
Manny Hernandez, VP, Head of Display Activation, Essence Digital 
Jarod May, Senior Manager, Programmatic Media, TechStyle Fashion Group 
11:00 AM
Panel: The Amazon Inventory

The fastest growing player in online advertising also happens to be the Goliath of e-tailing and the mother of walled gardens. That makes things as complicated as they are promising. As brands and agencies ramp up their Amazon practice to manage the new inventory we ask what best practices have already emerged around leveraging this unique platform for media, direct sales, product testing, consumer intelligence...all at once.

Moderator
Mary Altonji, Senior Data Analyst, Good Apple 
PanelistS
Jordan Berry, Senior Manager, Amazon Programmatic, Tinuiti 
Sarah Koch, VP, Programmatic Strategy Director, Havas Chicago 
Lyle Seebeck, Supervisor, Programmatic Investment, ForwardPMX 
11:45 AM
Case Study: HP’s In-Housing Evolution

For over four years HP has been on its own journey to bring more of its media and data destiny in-house. Here we explore the major stages of that transition and how HP has identified three key areas where the in-house team surpasses previous models for media buying as well as areas where agencies have become even more integral than in the past. What have they learned? What has been gained? When does in-housing actually lead to smarter outsourcing?

Presenter
Morgan Chemij, Sr. Director, CRM & Acquisition Marketing, HP.com 
12:00 PM
Roundtables
Alpine Ballroom
Programmatic Buying Best Practices - Manny Hernandez, VP, Head of Display Activation,   Essence Digital and Jarod May, Senior Manager, Programmatic Media, TechStyle Fashion Group
The Amazon Strategy - Andrew Eklund, Founder & CEO, Ciceron
Challenges of Programmatic Mobile - Justin Goldman, Director of Sales, MiQ
12:30 PM
Lunch
12:40 PM
Sponsor Luncheon Presentation
Alpine Ballroom
Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating
Golf at Coyote Moon Course
Horseback Riding at Alpine Meadows
6:30 PM
Cocktail Party
Golf Course
7:30 PM
Dinner Reception
Cascade Restaurant (below general session room)

Saturday, 08/24

8:00 AM
Registration & Breakfast
Alpine Foyer
Day 3 - Solving for 2020

As programmatic media expands across video, CTV and mobile, we wrap the summit exploring how marketers are keeping their eye on performance and accountability in these more fragmented, walled media that will dominate in years to come.

8:45 AM
Keynote: Why Viewability Is Just the Beginning
Alpine Ballroom
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
Keynote
Philip Bryant, Senior Manager, Digital Marketing, ASICS Digital 
9:15 AM
Presentation: All-In on Social - Lessons Learned
Paid social is something everyone is continuing to scale up. But what are the impacts of focusing 100% of your energy in these channels? Are you actually able to access “everyone” you need to as a brand and drive meaningful actions? Do you have the creative power to retain their attention and build brand awareness? Do you have strategies in place to capitalize on the effects of your brand halo? KEEN went all in on paid social and has some short term and long term learnings to share.
Presenter
Jeff Snow, Senior Social Media Manager, KEEN Footwear 
9:30 AM
Panel: Solving for Video Fragmentation

So many video screens (social, mobile, OTT, CTV) so little time, money and attention share. How are advertisers building coherent and accountable campaigns out of this explosion in formats, screens and media players now flooding the zone? What does it take to assemble worthwhile reach in this environment? How are buyers reconciling the disparate metrics, managing rising CPMs, the sheer clutter on the supply side? We are years away from the standards and the tech needed to solve for these problems, so what are advertisers doing until then?

Moderator
Hannah Farmer, Associate Media Director, Programmatic, Good Apple 
PanelistS
Greg Anderson, Managing Director, Xaxis Media Group 
Krista Deshayes, Vice President of Marketing, Saatva Mattress 
Jeff Snow, Senior Social Media Manager, KEEN Footwear 
10:00 AM
Case Study: Magnetizing the Mall

Combining location data with smart profiling, Mall of America has learned to pull its most likely fashion, holiday and seasonal shoppers back through programmatic and social channels. As MoA and its agency Ciceron will share, they are also using location and geo-fencing technologies to track and learn from foot traffic and sales that are attributable to those buys.

PresenterS
Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group 
Sara Johnson, Integrated Marketing Manager, Mall of America 
10:30 AM
Roundtables

Video Fragmentation
Mobile Conversions - Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group

11:00 AM
Conference Concludes

Featured Speakers

Alberto Aceves

AKQA
Group Media Director, Programmatic Strategy

Ahmed Al-Waili

Active International
Director, Programmatic, Data & Insights

Mary Altonji

Good Apple
Senior Data Analyst

Evan Barocas

T-Mobile
Director, Media Operations at T-Mobile

Jordan Berry

Tinuiti
Senior Manager, Amazon Programmatic

Morgan Chemij

HP.com
Sr. Director, CRM & Acquisition Marketing

Krista Deshayes

Saatva Mattress
Vice President of Marketing

Hannah Farmer

Good Apple
Associate Media Director, Programmatic

Sara Johnson

Mall of America
Integrated Marketing Manager

Jarod May

TechStyle Fashion Group
Senior Manager, Programmatic Media

Matt Myers

Haven Life
Head of Customer Acquistion

Jeff Snow

KEEN Footwear
Senior Social Media Manager

Dan Williams

3 Day Blinds
CRO

Greg Anderson

Xaxis Media Group
Managing Director

Philip Bryant

ASICS Digital
Senior Manager, Digital Marketing

Ashley Evenson

Ciceron Digital Media Group
Director, Emerging Media and Ad Solutions

Manny Hernandez

Essence Digital
VP, Head of Display Activation

Ben Hovaness

Omnicom
Managing Director, Marketplace Intelligence & Innovation

Kellie Keehr

T-Mobile
Sr. Manager, AdTech & Platforms

Luke Kintigh

Autodesk
Head of Content Distribution and Social Media

Sarah Koch

Havas Chicago
VP, Programmatic Strategy Director

Nick Martucci

Westgate Resorts
Director of Marketing

Chris Morse

M&C Saatchi Performance
VP Growth, Americas

James Mullany

Beeby Clark+Meyler
Group Director, Agency Media

Saquib Pasha

Norton/LifeLock
Director of Digital Media, Customer Acquisition

Lyle Seebeck

ForwardPMX
Supervisor, Programmatic Investment

Activities

Thursday 2 p.m.

ATV Tour on the Rubicon Trail

Experience the rugged beauty and the delicate eco-system of the high desert in the Pine Nut Mountains. If you think the desert is flat, you'll be surprised. Ride through the winding washes, up steep hills, and down rugged canyons while enjoying the majestic views of this remote and beautiful landscape. If you're lucky, you might even catch a glimpse of the wild mustangs that roam free across Nevada.

Thursday 2 p.m.

Golf at Squaw Creek Course

Surrounded by six majestic Sierra peaks, the Resort at Squaw Creek's 18-hole championship golf course sits serenely at the base of Squaw Valley.  This magnificent, links-style course is the culmination of 10 years of extensive planning and careful handling of the environment. Renowned golf course architect Robert Trent Jones Jr. designed the course to preserve the unique beauty, natural wetlands and wildlife habitat of Squaw Valley. The spectacular result is a natural course that blends with its beautiful mountain surroundings.

Thursday 2 p.m.

Lake Tahoe Kayak Tour

Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak.  Paddle along a section of developed waterfront and picturesque beaches.  You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe.  We may also explore the granite boulder fields of Crystal Bay.
Level of Difficulty: Easy to Moderate

Friday 2 p.m.

Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating

Take a cable car ride 2 1/2 miles up while enjoying a magnificent 360 degree view of Lake Tahoe and the surrounding mountains. At High Camp you can enjoy a multitude of summer activities (extra costs apply) like roller skating, hiking, disc golf, pool/hot tub, restaurants, a free tour the Squaw Valley Olympics exhibit and more! Bring your suit if you wish to swim. Skate rentals available up top. Tickets available at the Summit registration desk.

Friday 2 p.m.

Golf at Coyote Moon Course

Coyote Moon Golf Course is one of the finest mountain golf experiences in the country.  Sitting on 250 acres of secluded rolling hills, towering pines, enormous granite outcroppings, wildflowers, and the beautiful Trout Creek, the vistas and fresh mountain air equals near perfection. Nationally ranked year-after-year as one of the top courses in the Western United States, in 2012 Golf Week ranked Coyote Moon the 16th Best Public Course in California and the Insider's Guide to the Best in Golf awarded Coyote Moon the highest rating of all courses in the Tahoe region.

Friday 2 p.m.

Horseback Riding at Alpine Meadows

Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.

What people are saying about this event

Venue

The Resort at Squaw Creek Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146
Registered attendees of the Summit may book accommodations at The Resort at Squaw Creek at a discounted group rate. To book within our room block at the discounted rate please use the following link: Data & Programmatic Insider Summit. Our discount block EXPIRES at end-of-day on Monday, July 29th, 2019.

Experience accommodations rivaling the magnificence of an alpine setting. The Resort at Squaw Creek offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.

 

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers and Agency Executives who meet our requirements.

To qualify, you must:

* Control the Programmatic strategy and budget at a major consumer brand 
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Real Time Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving Programmatic Buying forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. 
* Enhance your marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more
* Meals, drinks and functions over three days


"The speakers, panels and roundtables at the Summit were informative. What a great group of people! Everyone was so nice and helpful. Looking forward to the next one!" 
Lisa Anderson, Email Strategy Manager, AstraZeneca

"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
Carol Wolowic, Manager, Media, Panera Bread

"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management."
Thomas Panchak, Sr. Director, Digital Marketing, Johnson & Johnson

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.