July 19 - 20, 2021
Virtual & IN-Person Event

The Post-Cookie Media Strategy

Browsers are booting the venerable cookie, apps are opting out of traditional tracking, and the platforms effecting these changes ask brands and agencies to put more trust in the robot overlords: let AI do more of the targeting and buying. The digital terrain is shifting beneath marketers' feet, and we all could use a map:

  • To navigate the new dynamics of platform automation and segmentation
  • To build war chests of first party data and lessen reliance on third parties 
  • To create measurment models that peer through opaque walled gardens
  • To create cross-channel programmatic camapigns that are more than the sum of their parts
  • To build or buy post-cookie ID tracking solution
  • To design a data strategy that solves for the post-cookie world
  • At the summer edition of MediaPost's Data and Programmatic Summit the leading data driven advertising experts scout and map the new world of consumer identity, segmentation and measurement.

At the summer edition of MediaPost's Data and Programmatic Summit the leading data driven advertising experts scout and map the new world of consumer identity, segmentation and measurement.

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost



For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Previous Data & Programmatic Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Event Sponsors

Agenda

Monday, 07/19

12:00 PM
Opening Remarks - All Times EST
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:10 PM
Keynote
12:35 PM
Sponsor Spotlight
12:45 PM
Panel: Solving for Identity
Everyone is talking about it, but what are media planners and buyers doing to manage the great identity conundrum of 2021? How have brands rethought their first party data gathering and segmentation strategy? Are third party data providers filling the void in ID tracking and targeting? Are KPIs and measurement keeping up? We ask our panel of agencies and brands to share their current solutions to the ID challenge.
1:10 PM
Sponsor Spotlight
1:20 PM
Case Study
1:40 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM
Roundtable: Measurement in the Post-Cookie Age
Featuring
Dr. Ram Singh, Chief Analytics Officer, Performics 
ATV Tour of the Wasatch Mountains
Hiking tour at Deer Valley
Olympic Park Tour

Tuesday, 07/20

12:00 PM
Welcome Back and Survey Results
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:10 PM
Keynote
12:35 PM
Sponsor Spotlight
12:45 PM
Panel: Omnichannel Integration: Putting the Programmatic Pieces Together
Automated ad placement, even AI powered planning, has infiltrated almost every media channel. Display, search, social, TV, OOH, audio - all have data-driven automation at the helm. But how do the programmatic pieces come together into integrated plans that add up to more than the sum of the robot parts? Our panel of media mavens share their best practices for managing, optimizing and measuring digital campaigns across channels.
1:10 PM
Sponsor Spotlight & Trivia
1:20 PM
Case Study
1:40 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM
Roundtable: The Drive to Buy: Secrets of the E-Commerce Conversion Masters
Golf at Canyons Course - Park City
Horseback Riding at Deer Valley
Downhill Mountain Biking at Deer Valley

Speakers

Dr. Ram Singh

Performics
Chief Analytics Officer

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Monday 2 p.m.

ATV Tour of the Wasatch Mountains

Experience the rugged beauty and the delicate eco-system of the Wasatch Mountains. With over 100,000 acres of trails through forests, meadows, and atop mountain peaks, you’ll never be without a new place to explore on your ATV. Our experienced guides will ensure you have a fun and safe ride. Always a Summit-favorite activity with your peers!

Monday 2 p.m.

Hiking tour at Deer Valley

Enjoy the beauty of Deer Valley Resort with a guided hike of the area. The hike lasts three hours and covers moderately strenuous terrain, with amazing views of the surrounding valley and highlights the area's mining history.

Monday 2 p.m.

Olympic Park Tour

Take a guided tour of the world famous Olympic Park here in beautiful Park City. These tours are the best way to explore the venue & learn about the amazing stories of Olympic achievement (and some of the more peculiar tales). The tour includes a ride via shuttle bus to the top of the world’s highest Nordic ski jumps and one of the fastest sliding tracks in the world. Our guides will do what guides do best – inform, explain and entertain. Their knowledge and stories will bring the Games to life.


Tuesday 2 p.m.

Golf at Canyons Course - Park City

Surrounded by both the Wasatch and Uinta mountain ranges, Canyons Golf Course features a number of elevated tees that allow for stunning mountain views accompanied by the course's challenging design. The hilly course features more than 550 feet of elevation change with the most intimidating height coming on the 10th hole, which has a 297-foot elevation change from tee to green.  Ranked consistently in the top 10 of Utah's best golf courses each year, this course does not disappoint!

Tuesday 2 p.m.

Horseback Riding at Deer Valley

Enjoy guided horseback rides on beautiful trails with spectacular views. Boulder Mountain Ranch has gentle, sure-footed trail horses suitable for beginners to advanced riders. Deer Valley horseback riding is perfect in the summertime.

Tuesday 2 p.m.

Downhill Mountain Biking at Deer Valley

Spread over six mountains and featuring up to 3,000 vertical feet of elevation change, Deer Valley Resort offers nearly 70 miles of mountain bike trails, including four flow trails designed by Gravity Logic. Our fun and thrilling mountain bike trails are accessed via three chairlifts. Silver Lake Express chairlift at the base of the resort, Sterling Express located mid-mountain, and Homestake Express also located mid-mountain, provide access to a wide variety of excellent trails.

What people are saying about this event

Venue

The Chateaux at Silver Lake, Park City, UT
7815 Royal Street East
Park City, Utah, 84060

The Chateaux at Silver Lake is an elegant condominium hotel designed to reflect the elegance of Old World French décor blended seamlessly with modern conveniences and services, all just a short walk to Deer Valley Resort chairlifts. This property features units ranging in size from hotel rooms to three-bedroom suites. The Chateaux includes approximately 9,000 square feet of meeting space including two board rooms and a 6,627-square-foot ballroom.

Amenities at The Chateaux include a large atrium lobby, on-site check-in, evening turndown service, concierge and bell services, complimentary wireless service in each guest room, outdoor heated pool and hot tub, fitness center, specialty shops, underground parking and a gourmet restaurant and lounge.

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers and Agency Executives who meet our requirements.

To qualify, you must:

* Control the Programmatic strategy and budget at a major consumer brand 
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Real Time Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving Programmatic Buying forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. 
* Enhance your marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more
* Meals, drinks and functions over three days


"The speakers, panels and roundtables at the Summit were informative. What a great group of people! Everyone was so nice and helpful. Looking forward to the next one!" 
Lisa Anderson, Email Strategy Manager, AstraZeneca

"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
Carol Wolowic, Manager, Media, Panera Bread

"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management."
Thomas Panchak, Sr. Director, Digital Marketing, Johnson & Johnson

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.