May 1 - 4, 2019
Captiva Island, FL

Data-Driven Outcomes: The Next Programmatic

As digital ad spending overtakes "traditional" media this year, it is clear that modern data-driven media technologies have also fundamentally moved the ad game beyond reach, frequency and impressions. MediaPost's Data & Programmatic Insider Summit explores how marketers are using these tools to target not only audiences but business outcomes. Data is not only fueling ad buys, but tying a range of marketing techniques to more specific brand goals - from acquisition to sales, loyalty to lifetime value.

At this year's summit marketers and senior media buyers and planners will share how they build new KPIs around outcomes, not just impressions. How is the gusher of consumer data being managed, vetted and valued? What can we learn from the new generation of direct-to-consumer brands about all of these evolving strategies? And how will we integrate new channels of data-driven and automated media like Amazon ads, audio, and out-of-home?

At this year's Captiva summit, we put data at the center of the next stage of digital advertising - the post-impression era of targeting outcomes, not just eyeballs.

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost

Advisory Board

Hoan Tchen, Sr. Digital Strategist, Programmatic, AARP

Kerry Curran
, Managing Partner, Marketing Integration, Catalyst

For brand marketer VIP pass inquiries please contact Kevin Massa at

Data & Programmatic Insider Summit 2019 Attendees Include

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Wednesday, 05/01

6:30 PM

Thursday, 05/02

7:00 AM
Day 1: Data as a Strategy
Captiva Ballroom

Let's start this engine with the fuel that runs it - data. As investment into all "parties" of data accelerates, how are marketers measuring ROI, using it as a profit rather than a cost center, and tying their data+ad spend to actual business outcomes, and not just impressions?

8:00 AM
Registration Opens and Breakfast
9:00 AM
Opening Remarks
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Missy Pearce, Global Programmatic Lead, Americas and EMEA, Electronic Arts 
9:45 AM
Panel: The New KPI: Optimizing for Business Objectives

Linking digital spend to specific business outcomes, custom KPIs, has become an attractive goal for next generation metrics. But what does "optimizing to business outcomes" really mean and what does it look like in practice? How are media planners and analysts actually building these gauges of success up front? And how is it changing the relationship between agency and client, advertising and marketing?

Hoan Tchen, Senior Digital Strategist, Programmatic, AARP 
Bryan Benavides, Director of Digital Marketing, Abt Electronics 
Kevin Howard, Senior Director, Digital Marketing, Ally Financial Inc. 
Matt Sweeney, CEO, NA, Xaxis 
10:15 AM
Keynote Interview
Yogi Jashnani, CMO, Advance Auto Parts 
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:45 AM
Coffee Break
11:15 AM
Josh Ehart, EVP, Chief Data Officer, BBDO 
11:30 AM
Panel: Programmatic Branding: Thinking Beyond Performance

The early promise of programmatic was that it would make the Web more attractive to bigger brand budgets. But have marketers really moved beyond using this channel as more than a DM tool? What do programmatic brand strategies look like? How are they targeted, messaged and measured? How are planners using programmatic audience selection alongside performance, balancing broader targeting with in-market targets? We ask our panel of media buyers and planners to share best examples and practices.

Rob Jayson, EVP, Insights & Analytics, USIM 
Brooke Abney, Director, Video Center of Excellence, Omnicom Media Group 
Josh Ehart, EVP, Chief Data Officer, BBDO 
12:15 PM

The Business Objective As KPI
Programmatic Branding

1:00 PM
Tarpon Fishing
Golf at the private Sanctuary Course
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Aboard the famous Lady Chadwick
8:00 PM
Dinner ReceptionKings Crown Lawn

Friday, 05/03

7:00 AM
Day 2: Emerging Brands, Emerging Channels, Emerging Tech
Captiva Ballroom

Programmatic technologies are over a decade old but new forces are bringing fresh perspectives to their use. On Day 2 of the Summit we follow emerging direct-to-consumer brands as they build brands via performance media. We also take the measure of the newest member of the ad oligopoly, Amazon. And we follow the money into data investments and try to track the ROI.

8:00 AM
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Keynote: Data Strategy: Starts with First-Party Data
Learn how Dell shifted its focus back to their most valuable marketing asset, first-party CRM data, to enable personalized cross-channel customer experiences and deliver business results.
Jeremy Parker, Global DMP Audience Manager, Dell 
9:30 AM
Case Study
Ashlee Carlisle, Media Audience Strategy & Activation, Hershey 
10:00 AM
Q&A: Life Extension's Data-Driven LifeCycle Journey
Moving from one-size-fits-all to marketing into personalized customer journeys is a journey in itself. Premium supllements brand Life Extension shares the lessons learned. About understanding your own data before you try to segment it. About proper profiling. About moving beyond transactional relationships with customers. And about reorganizing internally to work across if not take down the silos.
Farrah Interdonato, Senior Manager, Customer Lifecycle Marketing, Life Extension 
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:30 AM
Coffee Break
11:00 AM
Panel: Data ROI: Bean-Counting the Data Rush

Marketers are increasing their investment in data by double digits annually, by some estimates topping $15 billion in the US alone. Is anyone measuring the ROI of this investment, let alone its impact on marketing and business outcomes? We explore how marketers are gauging their investments in data, vetting it for quality, recency, incremental value. How is data acquisition being tied not only to media but to a range of other marketing goals?

Ahmed Al-Waili, Director, Programmatic, Data & Insights, Active International 
Pietro Bartoli, VP/Director of Programmatic, Digitas 
Manny Hernandez, VP, Head of Display Activation, Essence Digital 
11:45 AM

Learning from the DTCs
Navigating the Amazons
Testing Blockchain

12:30 PM
Golf - 9 hole Executive course at South Seas
Catamaran Charter Remote Island Hop
6:30 PM
Cocktail PartyKings Crown Lawn
7:30 PM
Dinner ReceptionQuarterdeck at the Marina

Saturday, 05/04

7:00 AM
Day 3: After Display
Captiva Ballroom

Automated advertising and audience buying launched into podcasting and out-of-home this year. We end the Summit leaning forward into how programmatic combines with and extends into these channels. We explore how mobile devices especially are knitting together a new range of audio, physical and video ad platforms.

8:00 AM
8:15 AM
Sponsor Breakfast Presentation
8:45 AM
Sydney Friedkin, Digital and Marketing Analytics Manager, Chobani 
9:15 AM
Panel: Podcasting, Streaming and The New Radio

With over 180 million monthly streamers and 73 million podcast listeners, digital audio has achieved the kind of scale and fragmentation that invites programmatic solutions. But are dynamic insertion solutions working, for marketers and listeners? How are early users of these channels integrating audio into other parts of the data driven media mix, staying native to the medium, and measuring its impact.

9:45 AM
Mobilizing Programmatic Out-of-Home

Programmatic OOH has come of age. But marketers may be finding its greatest impact in combining this biggest, least mobile canvas with the smallest, most mobile one. We explore where, when and how data-driven signage finds its payoff in combination with mobile.

10:15 AM

Podcasting and Programmatic
Combining OOH and Mobile

10:45 AM
Conference Concludes

Featured Speakers

Brooke Abney

Omnicom Media Group
Director, Video Center of Excellence

Pietro Bartoli

VP/Director of Programmatic

Bryan Benavides

Abt Electronics
Director of Digital Marketing

Sydney Friedkin

Digital and Marketing Analytics Manager

Kevin Howard

Ally Financial Inc.
Senior Director, Digital Marketing

Yogi Jashnani

Advance Auto Parts

Rob Jayson

EVP, Insights & Analytics

Jeremy Parker

Global DMP Audience Manager

Missy Pearce

Electronic Arts
Global Programmatic Lead, Americas and EMEA

Matt Sweeney


Ahmed Al-Waili

Active International
Director, Programmatic, Data & Insights

Ashlee Carlisle

Media Audience Strategy & Activation

Josh Ehart

EVP, Chief Data Officer

Manny Hernandez

Essence Digital
VP, Head of Display Activation

Farrah Interdonato

Life Extension
Senior Manager, Customer Lifecycle Marketing

Steve Smith

VP, Editorial Director, Events

Hoan Tchen

Senior Digital Strategist, Programmatic


Tarpon Fishing

Fishing Guides will take you to the best fishing spots in and around the shallow flats surrounding the Resort that teem with fish of all breeds - tarpon, snook, red fish, and shark are all common trophies! Guides provide the poles, bait and necessary supplies. Sunscreen and lightweight clothing recommended. Activity ends at 6PM.

Golf at the private Sanctuary Course

Just 15 minutes from the conference center, this special Private golf course designed by nationally acclaimed course architect Arthur Hills, describes the course as "my island masterpiece - elegant, exquisite, and rare."

Bordering the world-renowned J.N. "Ding" Darling National Wildlife Refuge, this beautiful course weaves and winds around nature preserves providing panoramic views of the Pine Island Sound and mangrove forests with encounters of the wide variety of birds and wildlife that call The Sanctuary home.


Guided kayak tours exploring Bryant Bayou and the crystal clear waters that surround South Seas Resort.

Meet at the T-Dock at the north end. Activity ends at 5PM. Space is limited, so sign-up early!

Golf - 9 hole Executive course at South Seas

Test your skill on the Captiva Course at South Seas Island Resort. This nine-hole executive course was designed by Chip Powell, and is ranked as one of the "Top Five Short Courses" in the world. Gulf views from every hole make this course a truly incomparable setting, as well as a challenge to the short game. Players of all abilities are welcome.

Catamaran Charter Remote Island Hop

Enjoy a 30 minute narrated cruise to the Cayo Costa State Park. Cayo Costa offers 8 miles of undeveloped barrier island beaches. Once arriving at this secluded state park you can enjoy two hours for swimming, shelling, bird watching and beachcombing and relaxing. Bring along anything that you would normally take to the beach with you…beach towel, hat, sunscreen etc.

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South Seas Island Resort, Captiva Florida
5400 Plantation Road
Captiva Island, Florida, 33924
Download a PDF of our ground transportation choices. The closest airport is RSW Southwest Florida International Airport. There will also be a Hertz rental on property which you can reach at 239-209-8031.

Escape to a tranquil tropical-island destination along the Florida Gulf Coast, where time abides by a softer tempo and nature remains truly unspoiled. Discover South Seas Island Resort – a serene village and wildlife sanctuary unto itself – marked by white-sand beaches, coastal waters that glisten with endless shades of blue, and boundless opportunity for family adventure.

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers and Agency Executives who meet our requirements.

To qualify, you must:

* Control the Programmatic strategy and budget at a major consumer brand 
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Real Time Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving Programattic Buying forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. 
* Enhance your marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dophin cruise, and more
* Meals, drinks and functions over three days

To begin the application process simply send your full contact info and one or two sentences about your role to Jon Ronga at

"The speakers, panels and roundtables at the Summit were informative. What a great group of people! Everyone was so nice and helpful. Looking forward to the next one!" 
Lisa Anderson, Email Strategy Manager, AstraZeneca

"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
Carol Wolowic, Manager, Media, Panera Bread

"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management."
Thomas Panchak, Sr. Director, Digital Marketing, Johnson & Johnson

To begin the application process:

Simply send your full contact info and one or two sentences about your role to Kevin Massa or fill out the online form.

Details and Application

To begin the application process simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.