August 21 - 24, 2019
Lake Tahoe

Optimizing the Data-Driven Machine

It's not the technology, but the execution. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the tactics, not the tech. What is the data strategy that fuels this marketing machine? How do advertisers attach realistic KPIs to campaigns up front, plan with transparency in mind, target outcomes, not just consumers, ensure efficiency and impact in specific channels like mobile, video and Amazon?

The MediaPost Data and Programmatic Insider Summit gives marketers and senior media planners and buyers the time and context to have deeper peer-to-peer sharing of campaigns, tactics and insights that are driving results. From how to build a first-party data war chest to vetting third party sources, data will be our starting point. But new masters of mobile and video conversions and the new Amazon inventory will share their optimization tactics in each channel. And at the same time we will focus on transparency and measurement - how media buyers are keeping the machine aimed at outcomes and openness.

The summer edition of MediaPost's long-running summit bring together leaders from legacy brands and emerging DTCs, big spending political media buyers and scrappy digital natives to share the tactics that are driving growth in 2019.

At this year's summit marketers and senior media buyers and planners will share how they build new KPIs around outcomes, not just impressions. How is the gusher of consumer data being managed, vetted and valued? What can we learn from the new generation of direct-to-consumer brands about all of these evolving strategies? And how will we integrate new channels of data-driven and automated media like Amazon ads, audio, and out-of-home?

At this year's Captiva summit, we put data at the center of the next stage of digital advertising - the post-impression era of targeting outcomes, not just eyeballs.

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost

For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Data & Programmatic Insider Summit 2019 Attendees Include

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Agenda

Wednesday, 08/21

6:30 PM
Welcome Cocktail Reception

Thursday, 08/22

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
Day 1 - Data as a Strategy
9:00 AM
Opening Remarks
9:15 AM
Keynote
KeynoteS
Evan Barocas, T-Mobile 
Kellie Keehr, Sr. Digital Media Manager, T-Mobile 
9:45 AM
The First Party Data Plan

If "data is the new media," then doesn't it require similar up front planning? How are a range of brands with different traditional connections to their consumers building that first party war chest, organizing it internally and then activating it for both advertising and marketing projects? What have been the most effective ways to harvest new data, and which data points take more and less priority? If data takes as much of a strategy as media, what is the plan?

PanelistS
Luke Kintigh, Head of Content Distribution and Social Media, AutoDesk 
Nick Martucci, Director of Marketing, Westgate Resorts 
10:15 AM
Presentation: Making a CDP work for Your Brand
10:45 AM
Sponsor Spotlight and Coffee Break
11:15 AM
Planning for Transparency

Advertisers clamor for "transparency," but how can marketers set themselves up for cleaner, more accountable relationships from the outset of a campaign? We explore how advertisers are using clear up front KPIs, shared definitions of transparency, RFPs and programmatic disclosures to build a "transparency plan."

PanelistS
Ben Hovaness, Managing Director, Marketplace Intelligence & Innovation, Omnicom 
Joe Kowan, Executive Vice President, Digital Solutions, Precision and Technology, Spark Foundry 
11:45 AM
Case Study
12:15 PM
Roundtables

First Party Data Strategy
Planning for Transparency
Do You Need a CDP?

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
ATV Tour on the Rubicon Trail
Golf at Squaw Creek Course
Lake Tahoe Kayak Tour
6:30 PM
Cocktail Party
Jakes on the Lake, Tahoe City - Shuttle buses leave at 6pm sharp!
7:30 PM
Dinner Reception
Jakes on the Lake, Tahoe City

Friday, 08/23

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
Day 2 - Gaining Tactical Advantage

Day 2 of the Summit drills into best practices. What does the gusher of money and tech data into the political marketing sphere have to teach the rest of the field? How are media buyers leveraging Amazon's unique ad inventory?

9:00 AM
Keynote
Keynote
Alex Sutton III, Director, Digital Acquisition, Avis Budget Group 
9:30 AM
Tricks of the Political Campaign Ninjas

Notoriously sophisticated in its targeting, dynamic creative and real-time buying methods, what does the insanely well-funded political marketing world have to teach the rest of us about effective programmatic advertising? About optimizing against tight goals and timelines? About selling the ideas behind the brand?

10:00 AM
Co-Presentation: How Do You Buy?

What can we learn by sharing basic programmatic media shopping skills? Two programmatic veterans compare and contrast their internal processes for organizing ad groups, devising testing and optimization protocols and actually execute their buys.

Presenter
Jarod May, Senior Manager, Programmatic Media, TechStyle Fashion Group 
Panelist
Manny Hernandez, VP, Head of Display Activation, Essence Digital 
11:00 AM
Coffee Break & Sponsor Spotlight
11:30 AM
The Amazon Inventory

The fastest growing player in online advertising also happens to be the Goliath of e-tailing and the mother of walled gardens. That makes things as complicated as they are promising. As brands and agencies ramp up their Amazon practice to manage the new inventory we ask what best practices have already emerged around leveraging this unique platform for media, direct sales, product testing, consumer intelligence...all at once.

Moderator
Sargi Mann, EVP, Digital Strategy – Investments, Havas Media Group 
12:00 PM
Roundtables
Learning from Political Ninjas
Programmatic Buying Best Practices
The Amazon Strategy
12:45 PM
Lunch
12:55 PM
Sponsor Luncheon Presentation
Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating
Golf at Coyote Moon Course
Horseback Riding at Alpine Meadows
6:30 PM
Cocktail Party
Jakes on the Lake, Tahoe City - Shuttle buses leave at 6pm sharp!
7:30 PM
Dinner Reception

Saturday, 08/24

8:00 AM
Registration & Breakfast
Day 3 - Solving for 2020

As programmatic media expands across video, CTV and mobile, we wrap the summit exploring how marketers are keeping their eye on performance and accountability in these more fragmented, walled media that will dominate in years to come.

8:45 AM
Keynote
9:15 AM
Presentation: All-In on Social - Lessons Learned
Presenter
Jeff Snow, Senior Social Media Manager, KEEN Footwear 
9:30 AM
Solving for Video Fragmentation

So many video screens (social, mobile, OTT, CTV) so little time, money and attention share. How are advertisers building coherent and accountable campaigns out of this explosion in formats, screens and media players now flooding the zone? What doe sit take to assemble worthwhile reach in this environment? How are buyers reconciling the disparate metrics, managing rising CPMs, the sheer clutter on the supply side? We are years away from the standards and the tech needed to solve for these problems, so what are advertisers doing until then?

Panelist
Jeff Snow, Senior Social Media Manager, KEEN Footwear 
10:00 AM
Sponsor Spotlight and Coffee Break
10:30 AM
Solving for Data Transparency

Undisclosed rebates and deals, highly variable quality and accuracy of consumer profiles, black boxes that cloak how, when and where segments were constructed. As the use of third-party data escalates, "data transparency" is a new rallying cry. We ask seasoned agency and brand execs how they ensure they get what they pay for from a hot but murky data marketplace. What best practices, vendor agreements, and assessment procedures need to be put in place. And is the new "Data Labeling" standard from the IAB a viable solution?

11:00 AM
Roundtables

Video Fragmentation
Mobile Conversions
Data Transparency

11:30 AM
Conference Concludes

Speakers

Evan Barocas

T-Mobile

Manny Hernandez

Essence Digital
VP, Head of Display Activation

Ben Hovaness

Omnicom
Managing Director, Marketplace Intelligence & Innovation

Kellie Keehr

T-Mobile
Sr. Digital Media Manager

Luke Kintigh

AutoDesk
Head of Content Distribution and Social Media

Joe Kowan

Spark Foundry
Executive Vice President, Digital Solutions, Precision and Technology

Sargi Mann

Havas Media Group
EVP, Digital Strategy – Investments

Nick Martucci

Westgate Resorts
Director of Marketing

Jarod May

TechStyle Fashion Group
Senior Manager, Programmatic Media

Jeff Snow

KEEN Footwear
Senior Social Media Manager

Alex Sutton III

Avis Budget Group
Director, Digital Acquisition

Activities

Thursday 2 p.m.

ATV Tour on the Rubicon Trail

Experience the rugged beauty and the delicate eco-system of the high desert in the Pine Nut Mountains. If you think the desert is flat, you'll be surprised. Ride through the winding washes, up steep hills, and down rugged canyons while enjoying the majestic views of this remote and beautiful landscape. If you're lucky, you might even catch a glimpse of the wild mustangs that roam free across Nevada.

Thursday 2 p.m.

Golf at Squaw Creek Course

Surrounded by six majestic Sierra peaks, the Resort at Squaw Creek's 18-hole championship golf course sits serenely at the base of Squaw Valley.  This magnificent, links-style course is the culmination of 10 years of extensive planning and careful handling of the environment. Renowned golf course architect Robert Trent Jones Jr. designed the course to preserve the unique beauty, natural wetlands and wildlife habitat of Squaw Valley. The spectacular result is a natural course that blends with its beautiful mountain surroundings.

Thursday 2 p.m.

Lake Tahoe Kayak Tour

Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak.  Paddle along a section of developed waterfront and picturesque beaches.  You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe.  We may also explore the granite boulder fields of Crystal Bay.
Level of Difficulty: Easy to Moderate

Friday 2 p.m.

Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating

Take a cable car ride 2 1/2 miles up while enjoying a magnificent 360 degree view of Lake Tahoe and the surrounding mountains. At High Camp you can enjoy a multitude of summer activities (extra costs apply) like roller skating, hiking, disc golf, pool/hot tub, restaurants, a free tour the Squaw Valley Olympics exhibit and more! Bring your suit if you wish to swim. Skate rentals available up top. Tickets available at the Summit registration desk.

Friday 2 p.m.

Golf at Coyote Moon Course

Coyote Moon Golf Course is one of the finest mountain golf experiences in the country.  Sitting on 250 acres of secluded rolling hills, towering pines, enormous granite outcroppings, wildflowers, and the beautiful Trout Creek, the vistas and fresh mountain air equals near perfection. Nationally ranked year-after-year as one of the top courses in the Western United States, in 2012 Golf Week ranked Coyote Moon the 16th Best Public Course in California and the Insider's Guide to the Best in Golf awarded Coyote Moon the highest rating of all courses in the Tahoe region.

Friday 2 p.m.

Horseback Riding at Alpine Meadows

Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.

What people are saying about this event

Venue

The Resort at Squaw Creek Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146
Registered attendees of the Summit may book accommodations at The Resort at Squaw Creek at a discounted group rate. To book within our room block at the discounted rate please use the following link: Data & Programmatic Insider Summit.

Experience accommodations rivaling the magnificence of an alpine setting. The Resort at Squaw Creek offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.

 

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers and Agency Executives who meet our requirements.

To qualify, you must:

* Control the Programmatic strategy and budget at a major consumer brand 
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Real Time Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving Programmatic Buying forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. 
* Enhance your marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more
* Meals, drinks and functions over three days


"The speakers, panels and roundtables at the Summit were informative. What a great group of people! Everyone was so nice and helpful. Looking forward to the next one!" 
Lisa Anderson, Email Strategy Manager, AstraZeneca

"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
Carol Wolowic, Manager, Media, Panera Bread

"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management."
Thomas Panchak, Sr. Director, Digital Marketing, Johnson & Johnson

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.