August 19 - 22, 2020
Lake Tahoe, CA

Optimizing the Data-Driven Machine

It's not the technology, but the execution. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the tactics, not the tech. What is the data strategy that fuels this marketing machine? How do advertisers attach realistic KPIs to campaigns up front, plan with transparency in mind, target outcomes, not just consumers, ensure efficiency and impact in specific channels like mobile, video and Amazon?

The MediaPost Data and Programmatic Insider Summit gives marketers and senior media planners and buyers the time and context to have deeper peer-to-peer sharing of campaigns, tactics and insights that are driving results. From how to build a first-party data war chest to vetting third party sources, data will be our starting point. But new masters of mobile and video conversions and the new Amazon inventory will share their optimization tactics in each channel. And at the same time we will focus on transparency and measurement - how media buyers are keeping the machine aimed at outcomes and openness.

The summer edition of MediaPost's long-running summit bring together leaders from legacy brands and emerging DTCs, big spending political media buyers and scrappy digital natives to share the tactics that are driving growth in 2019.

At this year's summit marketers and senior media buyers and planners will share how they build new KPIs around outcomes, not just impressions. How is the gusher of consumer data being managed, vetted and valued? What can we learn from the new generation of direct-to-consumer brands about all of these evolving strategies? And how will we integrate new channels of data-driven and automated media like Amazon ads, audio, and out-of-home?

At this year's Captiva summit, we put data at the center of the next stage of digital advertising - the post-impression era of targeting outcomes, not just eyeballs.

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost

For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Previous Data & Programmatic Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Event Sponsors

Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

Speakers

We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

What people are saying about this event

Venue

The Resort at Squaw Creek Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146
Registered attendees of the Summit may book accommodations at The Resort at Squaw Creek at a discounted group rate. To book within our room block at the discounted rate please use the following link: Data & Programmatic Insider Summit. Our discount block EXPIRES at end-of-day on Monday, July 29th, 2019.
Experience accommodations rivaling the magnificence of an alpine setting. The Resort at Squaw Creek offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers and Agency Executives who meet our requirements.

To qualify, you must:

* Control the Programmatic strategy and budget at a major consumer brand 
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Real Time Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving Programmatic Buying forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. 
* Enhance your marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more
* Meals, drinks and functions over three days


"The speakers, panels and roundtables at the Summit were informative. What a great group of people! Everyone was so nice and helpful. Looking forward to the next one!" 
Lisa Anderson, Email Strategy Manager, AstraZeneca

"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
Carol Wolowic, Manager, Media, Panera Bread

"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management."
Thomas Panchak, Sr. Director, Digital Marketing, Johnson & Johnson

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.