August 24 - 27, 2022
Lake Tahoe, CA

What's the Plan? Future Proofing Digital Advertising for 2023

So, what's the plan? Change and unpredictability are the only constants for the data driven advertising market in 2023. So what ID solutions are media buyers committing to in the face of browser revisions and looming regulations? How are they using the new generation of Retail Media Networks and ad-supported CTV as each builds even more walled gardens. How are they reconciling their incompatibilities and measuring consistently? How are they addressing brand erosion and clutter with upper-funnel investment that drives performance as well? And how are they meeting consumer and marketer expectations for more personalized, relevant digital experiences at all touchpoints?

So, what's the plan?

We will explore:

  • Which ID solutions are buyers buying?
  • Navigating Retail Media Networks
  • Measuring across CTV/OTT platforms
  • Personalizing the Programmatic ad experience
  • Building the better first-party data strategy
  • Making programmatic OOH work

At the summer Data and Programmatic Insider Summit, we ask some of the biggest media buyers and planners to show their work and share their plans. Through the Insider Summit recipe of case studies, purpose-driven discussions and open roundtables, we surface the strategies and tactics marketers are putting in place now to future-proof their digital ad plans.  

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost



For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Some attendees of this event include:

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers & buyers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Add to the narrative to drive your channel forward as a key component of marketing campaigns within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your digital marketing initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

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Agenda

Wednesday, 08/24

6:30 PM Pacific
9:30 PM ET
Welcome Cocktail Reception

Thursday, 08/25

9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote
10:10 AM Pacific
1:10 PM ET
Presentation: Future Signals
Presenter
Ben Hovaness, SVP, Marketplace Intelligence, Omnicom 
10:35 AM Pacific
1:35 PM ET
Sponsor Spotlight and Break
11:05 AM Pacific
2:05 PM ET
Panel: Pick Your Future: Placing Bets on Consumer Identity
The future of consumer identity tracking online is uncertain, at best. But the bets media buyers make now have consequences. We ask our panel of big spenders to share the solutions they are banking on. But more than that. We follow their money and have them explore the immediate impact of those choices.
11:35 AM Pacific
2:35 PM ET
Case Study: Clean Room Strategy
12:00 PM Pacific
3:00 PM ET
Roundtables: ID Solutions and Their Consequences
12:00 PM Pacific
3:00 PM ET
Roundtable: Making the Most of Clean Rooms
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Lake Tahoe Kayak Tour
Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating
Golf at Resort at Squaw Creek
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner Reception

Friday, 08/26

9:35 AM Pacific
12:35 PM ET
Welcome Back
10:10 AM Pacific
1:10 PM ET
Follow the AVOD Money: What Is Working and Where?
As ad-supported streaming services explode available inventory, and more premium services announce plans for even more, where have buyers placed their bets so far? Are there significant differences emerging across these services, their audiences, targeting, measurement and results? And how are buyers navigating all of these walled gardens? Let's share notes.
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight and Break
10:40 AM Pacific
1:40 PM ET
Keynote
11:10 AM Pacific
2:10 PM ET
Case Study: Building the Better Data Strategy
11:30 AM Pacific
2:30 PM ET
Case Study: Performance Branding
12:00 PM Pacific
3:00 PM ET
Roundtable: Is All CTV Inventory Created Equal?
12:00 PM Pacific
3:00 PM ET
Roundtable: Measuring Across Walled Gardens
2:00 PM Pacific
5:00 PM ET
Sailboat Cruise on Lake Tahoe
Horseback Riding at Zephyr Cove Stables
Golf at Coyote Moon Course
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner Reception

Saturday, 08/27

9:00 AM Pacific
12:00 PM ET
Coffee & Breakfast Buffet Opens
9:30 AM Pacific
12:30 PM ET
Case Study: Personalized Programmatic
10:00 AM Pacific
1:00 PM ET
Panel: Best Prectices for RMNs
Everyone is a media seller now. As retailers have moved more of their own sales businesses online, their own Web sites have digitized shopper marketing and now leverage their Web space as virtual endcap and shelf placements. But how do advertisers manage this new inventory? Allocate for this channel? Measure these new walled gardens against others? We press our panel to share the early best practices that have emerged on all counts.
Chris Reebie, VP of Investment- Retail Media, Empower 
10:30 AM Pacific
1:30 PM ET
Case Study: Programmatic OOH

Speakers

Ben Hovaness

Omnicom
SVP, Marketplace Intelligence

Chris Reebie

Empower
VP of Investment- Retail Media

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Thursday 2 p.m.

Lake Tahoe Kayak Tour

Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak.  Paddle along a section of developed waterfront and picturesque beaches.  You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe.  We may also explore the granite boulder fields of Crystal Bay. - Level of Difficulty: Easy to Moderate

Thursday 2 p.m.

Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating

Take a cable car ride 2 1/2 miles up while enjoying a magnificent 360 degree view of Lake Tahoe and the surrounding mountains. At High Camp you can enjoy a multitude of summer activities (extra costs apply) like roller skating, hiking, disc golf, pool/hot tub, restaurants, a free tour the Squaw Valley Olympics exhibit and more! Bring your suit if you wish to swim. Skate rentals available up top. Tickets available at the Summit registration desk.

Thursday 2 p.m.

Golf at Resort at Squaw Creek

Surrounded by six majestic Sierra peaks, the Links at Squaw Creek is a championship Robert Trent Jones Jr. golf course in Lake Tahoe that rests serenely at the base of Palisades Tahoe.  This magnificent course is the culmination of ten years of extensive planning and careful handling of the environment to preserve the unique beauty, natural wetlands, and wildlife habitat of Olympic Valley.  The spectacular result is a natural Lake Tahoe golf course that blends in with its beautiful mountain surroundings.

Friday 2 p.m.

Sailboat Cruise on Lake Tahoe

The Santa Cruz 50' was a top race boat in it's day, designed for high-performance, off-shore racing. It is truly an incredible experience to be on board, sailing fast while taking in the unique view of the Lake Tahoe basin and the crystal clear waters.  Join fellow Summiters for a one-of-a-kind experience!








Friday 2 p.m.

Horseback Riding at Zephyr Cove Stables

Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.

Friday 2 p.m.

Golf at Coyote Moon Course

Coyote Moon Golf Course is one of the finest mountain golf experiences in the country.  Sitting on 250 acres of secluded rolling hills, towering pines, enormous granite outcroppings, wildflowers, and the beautiful Trout Creek, the vistas and fresh mountain air equals near perfection. Nationally ranked year-after-year as one of the top courses in the Western United States, in 2012 Golf Week ranked Coyote Moon the 16th Best Public Course in California and the Insider's Guide to the Best in Golf awarded Coyote Moon the highest rating of all courses in the Tahoe region.

What people are saying about this event

Venue

The Resort at Squaw Creek Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146

Experience accommodations rivaling the magnificence of an alpine setting. The Resort at Squaw Creek offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.
Booking your Room
To secure a room for the Data & Programmatic Insider Summit, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here.

To book your discounted room at the Resort at Squaw Creek in Lake Tahoe, CA. here: https://www.hyatt.com/en-US/group-booking/RNODH/G-O0Q9

This discounted rate and our inventory block will EXPIRE Wednesday, August 3rd, 2022 at 5pm EST!!


If your room is not booked by Wednesday, August 3rd, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers and Agency Executives who meet our requirements.

To qualify, you must:

* Control the Programmatic strategy and budget at a major consumer brand 
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Real Time Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving Programmatic Buying forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. 
* Enhance your marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more
* Meals, drinks and functions over three days


"The speakers, panels and roundtables at the Summit were informative. What a great group of people! Everyone was so nice and helpful. Looking forward to the next one!" 
Lisa Anderson, Email Strategy Manager, AstraZeneca

"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
Carol Wolowic, Manager, Media, Panera Bread

"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management."
Thomas Panchak, Sr. Director, Digital Marketing, Johnson & Johnson

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.