July 19 - 20, 2021
Deer Valley, UT • Virtual & IN-Person Event

Event Sponsors

Agenda

Monday, 07/19

12:00 PM
12:00 PM ET
Opening Remarks - All Times EST
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:10 PM
12:10 PM ET
Keynote: The Right Audience for the Job: Cadillac’s First Party Data Engine
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Keynote
Kate Wonsul, CRM, Audience and Personalization Manager, Cadillac 
12:35 PM
12:35 PM ET
Sponsor Spotlight
12:45 PM
12:45 PM ET
Panel: Solving for Identity
Everyone is talking about it, but what are media planners and buyers doing to manage the great identity conundrum of 2021? How have brands rethought their first party data gathering and segmentation strategy? Are third party data providers filling the void in ID tracking and targeting? Are KPIs and measurement keeping up? We ask our panel of agencies and brands to share their current solutions to the ID challenge.
Moderator
Ben Hovaness, SVP, Marketplace Intelligence, Omnicom 
PanelistS
Rachel Pierce, Director, Global Programmatic, Intercontinental Hotels Group 
Ryan Watson, Chief Customer Officer & Chief Marketing Officer, Catch Co. 
1:10 PM
1:10 PM ET
Sponsor Spotlight
1:20 PM
1:20 PM ET
Discussion: Diversity Targeting: Is Ad Tech Up To Inclusivity?
As brands aim to be more deliberate in targeting more diverse audiences and supporting publishers who serve communities of color. But is the Internet ad technology complex really up to targeting diverse audiences? Do brands know where to find a broader range of media that is owned and operated by Black, LatinX and other underserved communities? Is the tech a help or a hindrance to doing the right thing?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Andrew Kim, Director, Media & Analytics, Walker & Company Brands 
Freddie Liversidge, Global Director of Digital Activation, HP 
1:40 PM
1:40 PM ET
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM
1:40 PM ET
Roundtable: Measurement in the Post-Cookie Age - ONLINE
How are media buyers's optimizations, KPIs and attribution models being reassesed as some of the most basic digital tracking tools disappear or change radically? Is success beinbg redefined?
Featuring
Scott Marsden, EVP, Media & Analytics, Quigley-Simpson 
Jim Parsons, Marketing Executive, UPS 
1:40 PM
1:40 PM ET
Roundtable: Measurement in the Post-Cookie Age - LIVE IN DEER VALLEY
How are media buyers's optimizations, KPIs and attribution models being reassesed as some of the most basic digital tracking tools disappear or change radically? Is success beinbg redefined?
Featuring
Ivonne Kinser, Head of Digital Marketing, Avocados From Mexico 
Dr. Ram Singh, Chief Analytics Officer, Performics 
Hiking tour at Deer Valley
Downhill Mountain Biking at Deer Valley
7:00 PM
7:00 PM ET
Cocktail Party - Main Street, Park City (TIME IN MST)
350 Main Restaurant
Main Street, Park City
8:00 PM
8:00 PM ET
Dinner Reception - Main Street, Park City (TIME IN MST)
350 Main Restaurant
Main Street, Park City

9:30 PM
9:30 PM ET
After-Party - Main Street, Park City (TIME IN MST)

Tuesday, 07/20

12:00 PM
12:00 PM ET
Welcome Back and Survey Results - All Times EST
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:10 PM
12:10 PM ET
Keynote: Cisco: First-Party Like You Mean It

Cisco’s path to identity management started before it was trendy several years ago when it deployed its own unique identifier and started leveraging it for advertising.  Since then, the company has learned that amassing first party data is not itself a strategy. A strategy involves building content, tagging and naming conventions that render the data you need and help penetrate corporate silos. It is in how you leverage that data with partners and even gather more from supposedly “walled gardens.” It is in tracking how potential customers interact with you, but more importantly knowing how, when and where your brand is impacting them. A real first-party data strategy plays a long game.

Keynote
Lori Dekker, Global Programmatic Media Lead, Cisco 
12:35 PM
12:35 PM ET
Sponsor Spotlight
12:45 PM
12:45 PM ET
Panel: Omnichannel Integration: Putting the Programmatic Pieces Together
Automated ad placement, even AI powered planning, has infiltrated almost every media channel. Display, search, social, TV, OOH, audio - all have data-driven automation at the helm. But how do the programmatic pieces come together into integrated plans that add up to more than the sum of the robot parts? Our panel of media mavens share their best practices for managing, optimizing and measuring digital campaigns across channels.
Moderator
Sara Johnson, Integrated Marketing Manager, Mall of America 
PanelistS
Caitlin Clark, Media Marketing Manager, Positec 
Jeff Giacchetti, US NA Programmatic Media Lead, Colgate-Palmolive 
1:10 PM
1:10 PM ET
Sponsor Spotlight
1:20 PM
1:20 PM ET
Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Interviewee
Sarah Baker, Digital Marketing Lead, Visible, a Verizon Company 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:40 PM
1:40 PM ET
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM
1:40 PM ET
Roundtable: Building the MarTech Stack - ONLINE
As segmentation, measurement and tracking all change before our eyes, how does this impact the tech stack? Are marketers rushing to build CDPs, fold in identity solutions, rethinking site architecture and first-party data tools?
Featuring
Kevin Farley, Assistant Vice President of Digital & Brand Experience, United Heritage Credit Union 
1:40 PM
1:40 PM ET
Roundtable: Data Quality - LIVE IN DEER VALLEY
As marketers respond to changes in ID tracking, 1st party data seems more important and third-party data seems even more questionable. But how does a cookie-less future impact how we look at the quality of our own and partner data? What are marketers looking for now both in data quality and making it usable.
Featuring
Clayton McLaughlin, Managing Director, Chicago, Labelium 
Itay Rahat, AVP, Product, Marketing Technology, Warner Music Group 
Golf at Canyons Course - Park City
Olympic Park Tour + and Summer Bobsled Run
Horseback Riding at Deer Valley
6:45 PM
6:45 PM ET
Cocktail Party - Goldener Hirsch Hotel, Deer Valley
Located directly across the street from the Chateaux - “The Bridge” located on 2nd floor
8:00 PM
8:00 PM ET
Dinner - at Chateaux, Deer Valley
Cena Restaurant at Chateaux Hotel

Venue

The Chateaux at Silver Lake, Park City, UT
7815 Royal Street East
Park City, Utah, 84060

The Chateaux at Silver Lake is an elegant condominium hotel designed to reflect the elegance of Old World French décor blended seamlessly with modern conveniences and services, all just a short walk to Deer Valley Resort chairlifts. This property features units ranging in size from hotel rooms to three-bedroom suites. The Chateaux includes approximately 9,000 square feet of meeting space including two board rooms and a 6,627-square-foot ballroom.

Amenities at The Chateaux include a large atrium lobby, on-site check-in, evening turndown service, concierge and bell services, complimentary wireless service in each guest room, outdoor heated pool and hot tub, fitness center, specialty shops, underground parking and a gourmet restaurant and lounge.

To book a room at the Chateaux Resort at Deer Valley Resort an attend the IN-person gathering, you may do so here:
https://www.reseze.net/servlet/SendPage?hotelid=1448&skipfirstpage=true&page=659053
The cut-off date for booking rooms with this discount is July 11, 2021

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.

The Chateaux at Silver Lake, Park City, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.