Programmatic 2.0 - Optimization for Next Generation of Digital Advertising
Presentation description coming soon.
Presenter: Joe Luchs, VP, Enterprise, Beeswax
Joseph Luchs is the VP, Enterprise at Beeswax, an ad tech start-up in New York that has created the industry's first Bidder-as-a-Service platform, where he leads all marketer-direct operations. Joe specializes across SaaS, AdTech, MarTech, FinTech, and Cloud Infrastructure and most recently led digital partnerships at the Oracle Data Cloud (formerly BlueKai). Previously, Joe served as the Chief Marketing Officer of Investable, a peer to peer business lending firm, managed Media and Operations for 33Across, a social sharing and content discovery platform, and worked in Advertising and Media at the NFL.
Media vs Data: Why the Double Standard?
Over the last few years, the ad industry has been decisive and diligent about demanding better media quality. As a result, we've seen dramatic reductions in waste and made huge improvements in the areas of Viewability, Fraud and Brand Safety. Now it's time for the industry to set its sights on the new leading cause of waste. Join Jake Moskowitz, head of the Emodo Institute, for a glimpse into the pervasive problem of data inaccuracy. In this session, Jake will outline the causes, scope and magnitude of today's data quality issues, and discuss tactical ways to ensure advertisers get what they pay for.
Emodo is the data arm of Ericsson, the telecommunications company that powers roughly 80% of US mobile traffic.
Presenter: Jake Moskowitz, Head of Emodo Institute, Emodo
Jake Moskowitz is Head of Emodo Institute, leading thought leadership, custom analytics, and external training for the company.
Prior to Emodo, Jake was VP of Measurement Solutions at Placecast, designing, launching, and running new solutions leveraging Placecast’s unique access to mobile carrier data to benefit the digital marketing ecosystem. Before Placecast, Jake ran Business Development at Verve, a mobile location ad platform, and Kinetic Social, a mobile social ad platform.
Jake previously was VP Client Services at Nielsen, building and managing relationships with central digital players such as Facebook, Twitter, and Yahoo; and VP Innovation, developing new mobile measurement products. Earlier in his career, he spent two years at MediaLink LLC, and eight years at AT&T in business development and consumer marketing roles.
Jake has a BA from UC Berkeley and an MBA from Stanford University Graduate School of Business.