Ed Leahy is the Head of Sales at Publishers Clearing House (PCH) Media. With over 10 years of leadership experience in data sales and marketing technology, Ed is responsible for leading PCH Media’s direct sales team and helping partners accurately reach their core consumers and reduce campaign waste. Prior to his role at PCH Media, Ed held various positions at end-to-end data collaboration platform provider Lotame – most recently as Vice President, North America -- where he oversaw all aspects of sales for the company within the North America region.
Did the Cookieless Future Just Crumble?
While Google’s decision not to fully deprecate third-party cookies in Chrome allows marketers to continue using them for targeting campaigns, first-party data remains more effective and efficient for reaching key audiences. In this session, PCH Media will discuss the enduring value of a data-driven strategy and provide turnkey solutions to help your brand combat signal loss and accurately reach consumers.
Outside of her work in the OOH space, Amanda enjoys exploring the Austin greenbelt with her husband and their two dogs, Kolache and Koji.
Maximizing out-of-home’s impact: Data-driven strategies for the new media landscape
In a media landscape disrupted by ad blocking, cord cutting and privacy concerns, capturing your audience's attention has never been more challenging. This presentation from Vistar Media explores how digital out-of-home (DOOH) advertising can help advertisers rise above these challenges. They’ll explore how data-driven strategies can elevate the effectiveness of DOOH through precise audience targeting, contextually relevant creative and advanced measurement techniques. By the end of the presentation, you'll understand how to leverage data to enhance your DOOH campaigns, optimize their impact and navigate the complexities of today’s media environment with confidence.
Mike Ford is the Founder and CEO of Skydeo, the leading provider of predictive audience segments and insights, empowering over 6,000 top marketing teams to enhance their campaigns across social, mobile, CTV, and DSP programmatic. Skydeo Audience Manager (SAM) streamlines the process of finding ideal customers with instant access to over 30,000 audience segments.
Previously, Ford founded TownConnect, a social media startup aimed at uniting families, friends and organizations in local communities. He also served as Senior Vice President of Sales and Marketing at Did-it Search Marketing and led business development at Quigo Technologies, which was sold to AOL for $330M. Mike’s first startup Computer.com began in his garage in 1999 and acquired by Office Depot launched its award winning Ad campaign at the Super Bowl in 2000.A recognized industry thought leader, Ford is a frequent speaker at events including, Inc. Magazine's CEO Conference and Mediapost Conferences, and has been featured in the Wall Street Journal, USA Today, BostonGlobe, NY Times, Ad Week, Ad Age, The Today Show and Good Morning America.Hot New Bombshell: Predictive Data Enters the Villa!
Join Mike Ford as he pulls you for a no-bullshit, unfiltered chat about what’s shaking up the marketing villa, why it matters and what you can do about it. The drama is high as Oracle leaves the Island, Brands try in-housing and Cookies re-enter the Villa. Meanwhile, Millennials and Gen Z are coupling to challenge every rule of digital marketing. And if that wasn’t enough, everyone playing is trying to make sense of the spaghetti soup of agencies, programmatic, paid and TV advertisers, and more data sources than you can count. It is what it is.
Jennifer Zeghibe is the Senior Director of Strategic Partnerships at Dstillery, the leading AI ad targeting company. With over 15 years of experience in the AdTech industry, Jennifer has held diverse roles ranging from operations to business development across publishing and tech companies.
Today, Jennifer oversees the strategy for channel partnerships focusing on integrations with Dstillery’s pioneering ID-free® technology, the first cookieless targeting of its kind, marrying the precision of behavioral targeting with the privacy benefits of contextual advertising.How To Target & Reach The Right Audiences with Dstillery, the Leading AI Ad Targeting Company
Join us for a 10-minute presentation where we’ll explore the essentials of audience development through Dstillery’s patented targeting technology. During this session, you’ll learn how AI allows you to find your audiences, with or without cookies.
Precision: Discover how Dstillery leverages different data signals to find, target, reach, and grow your audience.
Scale: Cookies may not be crumbling, but the addressable internet is shrinking. What does this mean for scaling your audiences?
Efficiency: Learn how our technology can drive 80% more unique reach than other types of targeting methods.
Don't miss this opportunity to gain insights from Dstillery’s Senior Director of Partnerships, Jennifer Zeghibe.
Unlocking the Power of Intent