Real-time buying for real-time events: Leveraging Programmatic TV for Live EventsBe memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
Andrew Tint leads SLING TV’s Programmatic Partnerships team at DISH Media. In his role, Tint manages SLING TV’s programmatic revenue strategy and sales efforts across SSPs and DSPs while supporting Holding Co initiatives. Prior to DISH Media, Tint was an Account Director at SpotX where he managed SSP sales and strategy at the holding company level and has also held roles at UM.
Cutting to Contextual
Contextual Targeting has captured the attention of digital power players and nowhere is it more relevant than in Programmatic buying. In this session, Cutting to Contextual, IAS discusses Contextual Targeting and how it can help drive stronger recall, favorability and ultimately a more positive user experience. In this session, IAS will cover:
- The evolution of Contextual Targeting and how it works
- Why Contextual Targeting is vital for Programmatic buying
First-Party Data Takes The Cake In A Post-Cookie World
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Presenter: Molly Hjelm, Director of Media Sales, Kroger Precision Marketing
Molly has +10 years of career experience in media sales, brand consulting, and media strategy. As a Director of Media Sales for KPM, Hjelm connects brands with customers through data-driven media. Prior to joining the company, she led marketing and commercial strategy for SPINS, a retail data company. She started career in CPG consulting roles working for IRI and dunnhumbyUSA, specializing in brand marketing and Omni-Channel Media. Hjelm attended the University of Notre Dame, where she majored in marketing.
Can the Past Predict the Future of CTV?
James Moore is Chief Revenue Officer for Simpli.fi, a leading provider of workflow software and programmatic advertising solutions. Since 2011, he has been responsible for driving the revenue growth of the company and works closely with the largest buyers of programmatic media including brands, agencies and leading local media groups.