Programmatic 2.0 - Optimization for Next Generation of Digital Advertising
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
Presenter: Joe Luchs, VP, Enterprise, Beeswax
Joseph Luchs is the VP, Enterprise at Beeswax, an ad tech start-up in New York that has created the industry's first Bidder-as-a-Service platform, where he leads all marketer-direct operations. Joe specializes across SaaS, AdTech, MarTech, FinTech, and Cloud Infrastructure and most recently led digital partnerships at the Oracle Data Cloud (formerly BlueKai). Previously, Joe served as the Chief Marketing Officer of Investable, a peer to peer business lending firm, managed Media and Operations for 33Across, a social sharing and content discovery platform, and worked in Advertising and Media at the NFL.
How Transparency Will Shape Location Marketing for the Future
Total ad-fraud losses amount to $42billion in 2019 alone. With so many wasted dollars and new privacy policies being implemented, brands and marketers are starting to rightfully demand more transparency from their location-based advertising data. Independent, third-party companies are improving business outcomes of location-targeted campaigns with trackable, real-time analytics for fraud prevention. In this presentation, Jason Smith outlines the importance of transparency in the location data marketplace and how transparency tools can be utilized to improve marketing in the long-term.
Presenter: Jason Smith, Chief Business Officer, US, Location Sciences
For 17 years, Jason DaWayne Smith has been a noteworthy leader in the both the Out of Home and Digital Advertising space. Jason leads business and performance strategy for Location Sciences in the US, and focuses on building up relationships with key customers around the Verify business, as well as expanding the US team. Previously he served as the VP of Digital Investments at Horizon Media, as Publicis Media, and Sr Partner, Managing Director of Mindshare, as a WPP subsidiary, Chicago’s Digital Investment Group.
Closing the Programmatic Loop
Advertisers value the promise and benefits of programmatic, but they also face a myriad of challenges. Marketers can only evaluate the success of programmatic campaigns if they have the right data to do so. We explore how an automated ‘Marketing Intelligence’ approach can help marketers close the insights gap on programmatic buying.
Presenter: Arrod La Roque, Account Executive, Datorama
Presenter bio coming soon.
Addressable Audiences At Scale
Addressable advertising is a term with historical context in TV advertising. With the massive influx of ad accessible audiences through streaming devices and smart TVs, household-level audience targeting is positioned for new growth. There is new innovation emerging as consumer privacy collides with long-held legacy technology reliant on IP-based identification. In this presentation we will discuss the role mobile GPS data will play in IFA-based cross-device identification, enhanced addressable precision and the attribution revolution.
Presenter: James Moore, Chief Revenue Officer, Simpli.fi
James Moore is the Chief Revenue Officer for Simpli.fi, a leading programmatic advertising platform. For the last eight years he has been leading a sales organization that works closely with the largest buyers of programmatic advertising, including brands, agencies and leading media groups. He joins Simpli.fi with more than 20 years of sales leadership experience at some of America’s most successful sales organizations, including eBay, Careerbuilder.com, ADP & Airborne Express (DHL).
Where We Go Is Who We Are: Using Location Intelligence to Enhance the Customer Journey
In 2019, consumers expect to be wowed by their experience with your brand. Yet, many brands still struggle to connect with and engage people in the ways that matter most – throughout the customer journey. Explore how location data – the places people go and events they attend - provides insight into consumers’ true interests and priorities. This “real-world” activity can be used to understand your best customers, find more of them, and inform every aspect of the customer experience. Plus, learn how one brand used location intelligence to reveal their buyer personas and grow their customer base more effectively.
Presenter: Matt Jacobson, CFO, Gravy Analytics
Matt Jacobson is Chief Financial Officer at Gravy Analytics. As CFO, Matt leads all finance and administrative functions for the organization and develops new business opportunities. Matt brings over 20 years of progressive experience in financial services, digital media and mobile software and services to his role at Gravy.
Matt most recently was a Venture Partner and Senior Consultant at Acta Wireless, where he led the company’s mobile commerce and payments practice area. In this role, Matt helped clients to understand emerging technologies and shifting market dynamics and their application to new products, partnerships and strategies. Previously, Matt served as CFO for a mobile advertising start-up. As Vice President, Corporate Strategy at AOL, Matt led key strategic initiatives including wireless and digital services. Matt started his career as an M&A advisor with investment banking firms ABN AMRO, WR Hambrecht, Peter J. Solomon Co., and Toronto Dominion Securities.
As Partner at LaunchBox Digital, Matt oversees all investment and portfolio management activities, and, to date, has helped to launch 24 digital media and mobile businesses. Matt holds an MBA from the Wharton School at the University of Pennsylvania and a BA from the University of Pennsylvania.
Media vs Data: Why the Double Standard?
Over the last few years, the ad industry has been decisive and diligent about demanding better media quality. As a result, we've seen dramatic reductions in waste and made huge improvements in the areas of Viewability, Fraud and Brand Safety. Now it's time for the industry to set its sights on the new leading cause of waste. Join Jake Moskowitz, head of the Emodo Institute, for a glimpse into the pervasive problem of data inaccuracy. In this session, Jake will outline the causes, scope and magnitude of today's data quality issues, and discuss tactical ways to ensure advertisers get what they pay for.
Emodo is the data arm of Ericsson, the telecommunications company that powers roughly 80% of US mobile traffic.
Presenter: Jake Moskowitz, Head of Emodo Institute, Emodo
Jake Moskowitz is Head of Emodo Institute, leading thought leadership, custom analytics, and external training for the company.
Prior to Emodo, Jake was VP of Measurement Solutions at Placecast, designing, launching, and running new solutions leveraging Placecast’s unique access to mobile carrier data to benefit the digital marketing ecosystem. Before Placecast, Jake ran Business Development at Verve, a mobile location ad platform, and Kinetic Social, a mobile social ad platform.
Jake previously was VP Client Services at Nielsen, building and managing relationships with central digital players such as Facebook, Twitter, and Yahoo; and VP Innovation, developing new mobile measurement products. Earlier in his career, he spent two years at MediaLink LLC, and eight years at AT&T in business development and consumer marketing roles.
Jake has a BA from UC Berkeley and an MBA from Stanford University Graduate School of Business.