Mall of America's Marketing Maven: "It's Never Boring"

Behind the Scenes with Sara Johnson

Mall of America's Sara Johnson talks finding her passion, greatest influences and why shoppers want their Cinnabons.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“Leave the door open and continue to explore, and as your passions change, as a human and a professional, continue to navigate those and explore.” Mall of America’s Sara Johnson doesn’t recommend hopping from job to job, but also recognizes how change can bring a fresh perspective to both employer and employee. As the mall’s integrated marketing manager, Sara is quite happy where she is. In this episode of Brand Insider: BTS, Sara talks with me about her early career choices, how they helped set her up for success and why working at MOA is never boring. You can watch the video of the entire conversation here.



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