Tag results for "content marketing"
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational WebsitesAmong the top 22 market-share holders in skincare, 17 are publishers ...
- Disruption & Innovation: The 2 North Stars for Marketerseos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' TooIn this week's analysis of Bombora's Company Surge data, "real-time personalization," "bra ...
- Marketing Veterans Join Kevin Hart's Laugh Out LoudLaugh Out Loud, the multi-platform comedy brand founded by Kevin Hart, h ...
- TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4In the coming weeks, TikTok will roll out the option to crea ...
- Buick Uses Podcast To Launch EnvisionThe podcast episode featuring the automaker was downloaded more than 500,000 tim ...
- A Fix On B2B Digital: What's Working, Where The Budget Is GoingOver two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG ShoppersThanks to White Castle's QSR roots, social media has long been ...
- RentPath Builds Brand By Easing FrictionEvery click is a hurdle, not an invitation for users. And eve ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing AutomationWhen Policygenius streamlined its manual insurance matchmaking process and redesigned its ema ...
- Luxury Brand Piaget Uses Instagram To Serve CustomersPiaget marketers are using the company's website and the Instagram messaging a ...
- 'Last Week Tonight With John Oliver' Can't Sell Sexual Wellness BlanketOliver delivers a sharp prank to three TV stations -- but conte ...
- ShopRite's Paperbird SoarsWhen Wakefern Food Corp. set out to redefine their Own Brands, th ...
- Multicultural Representation In Automotive AdvertisingTo ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Return on Delight: Thinking Beyond Tecovas' Bottom LineWith a Net Promoter score of 92, the Tecovas brand clearly captur ...
- Now, About That Chicken Sandwich: Popeye's Inside StoryWho would have known the launch of a chicken sandwich would ...
- Keeping it Real: Connecting Authentically with Multicultural ConsumersCadillac skews more heavy to multicultural buyers than other brands, so ...
- Pancheros' Digital-First Brand MakeoverMore than a "campaign," Pancheros' recent brand push put digital and da ...
- Hubble Tests TikTok & the "EYES" Have It!The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- Switching Gears: Lexus Broadens it's Image & AudienceThe importance of cultural connection points in advertising still holds true ...
- Brendan Ripp Appointed As CEO Of PushlyPush notification firm seeks to serve content providers in post-cookie environment. ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing ImpactThe biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG ShoppersAs a QSR brand, White Castle was at the forefront of usi ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, SuppliersAdvertisers are generally more negative about their ad budgets than their agen ...
- New B2B Agency Focuses On Content CreationContent Ovation is headed by Jamie Green, a former executive editor ...
- Why Shaquille O'Neal Co-Founded A Creative AgencyWhat do brands get when they sign on with the ad agen ...
- Voice Of The Customer As Media StrategyThe "voice of the customer" is key, because it has credibility th ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle SweepstakesHow does a new film attract the attention of moviegoers when it ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020The big change: 63% of companies polled changed their targeting and messagi ...
- What Skills Marketers Say They Want In 2021 -- And WhyAlthough 86% of marketers say they feel adequately trained and skilled, near ...
