- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- Can Watermarks And Metadata Solve Generative AI Copyright Challenge?
Inside Performance, Laurie Sullivan - Wednesday, May 24, 2023
Generative AI (GAI) for images, videos and other content could become t ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- How This American Girl Exec Is Following Her Inner Star
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 19, 2023
"Even though my boss is a woman, a lot of high-ups ...
- Chevrolet Enlists Kara Swisher To Promote EVs
Marketing Daily, Tanya Gazdik - Wednesday, April 19, 2023
Recorded from the privacy of her Chevrolet EV, each 90-second segment giv ...
- Insightly Debuts New Email Tools As B2B Brands Invest More In Automation
Email Marketing Daily, Ray Schultz - Friday, April 14, 2023
Email is still the top B2B channel, with 62% of firms usi ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- Wine, Spirits Brand Constellation Leans Into Storytelling
CPG Insider, Steve Ellwanger - Friday, March 31, 2023
Constellation Brands will launch an original-series content studio in a multimillion-dollar de ...
- Eczema Cinema: Abbvie's Doc Grounds Effort To Counter Humira Losses
Marketing Daily, Les Luchter - Monday, March 20, 2023
Low-key content marketing! Film presents case histories of eczema sufferers, with Abbvie ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning Special
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 22, 2023
I've been able to really see the world and end up ...
- The Cold Pitch: B2B Brands In Most Sectors Prefer Email For Outreach
Email Insider, Ray Schultz - Tuesday, February 14, 2023
But some suffer from deliverability issues and other problems, Belkins reports. ...
- Super League CEO's Superpower- Versatility
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 16, 2023
"There were moments where I thought, man, what am I doing? Th ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 8, 2023
"It's a tough decision to make, to really put yourself first, a ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- Em-Power Your Self With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Apple TV+ Documentary Provides Intimate Look At Super League Crisis, Soccer And The Human Angle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
The documentary provides an intimate look at the Super League crisis a ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- Jackpot.com Exec's Winning Marketing-Tech Combo
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 22, 2022
"We're all so crazy raw these days. I don't know if you' ...
- 'I'm Also A Doctor': Bank's Emotional Appeal To Its Niche Audience
Pharma & Health Insider, Les Luchter - Thursday, December 8, 2022
Laurel Road promotes digital banking services with 3-minute videos focusing on t ...
- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- Content Marketing Salaries Are In The Six Figures For Managers And Directors
Publishers Daily, Ray Schultz - Tuesday, November 22, 2022
Most content personnel are women, and most are young, Managing Editor repo ...
- B2B Block: Most Firms Aren't Monetizing Content, And Lack Management Tools
Email Insider, Ray Schultz - Tuesday, November 15, 2022
But most B2B marketers say content marketing is more important than ...
- Rethinking The Programming Stack for Our Inevitable Metaverse Overlords
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Media companies are told that their future audience is, well, everywhere. Conte ...
- Life Hacks: How 5-Minute Crafts Became An Omnimedia Brand
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Since it launched in 2016, DIY brand 5-minute Crafts has consistently be ...
- Top Execs And Their Lawyers Trust Traditional Media The Most: Study
Email Marketing Daily, Ray Schultz - Thursday, November 3, 2022
Email alerts are preferred by few, but newsletters rank high, Greentarget a ...
- Pinterest Partners With Louvre Museum, Expands On Content Creation Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2022
The partnership expands on Pinterest's strategy to create and stream original conten ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 27, 2022
"We learned it from the ground up, and we had nothing b ...
- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- Marketers Say Social Media, Video Content Is Most Effective
Research Intelligencer, Robert Williams - Friday, October 7, 2022
More than half of marketing decision-makers said social media content is valuabl ...