- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, near ...
- How To Create A Content Marketing Calendar
Around the Net in Email, Ray Schultz - Friday, December 18, 2020
Brands need an editorial calendar to fuel their content marketing. Here a ...
- What's Wrong With Content Marketing Today
Around the Net in Email, Ray Schultz - Thursday, December 17, 2020
There are now more than 600 million blogs, and countless people descri ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and th ...
- A Guide To Content Marketing For Startups
Around the Net in Email, Ray Schultz - Friday, December 4, 2020
Startups need a content marketing strategy to stand out in 2020. He ...
- The Price Of Content-Related Keywords, Features Of Best-Performing Texts
Inside Performance, Laurie Sullivan - Thursday, December 3, 2020
SEMrush's report analyzes data on Google, Twitter and other platforms as we ...
- Study Finds Disconnect Between B2B Marketers And Buyers
Email Marketing Daily, Ray Schultz - Friday, November 20, 2020
Brands want to send out long-form content. Buyers prefer user reviews a ...
- Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
The MediaPost Cases, Lisa Singer - Tuesday, November 17, 2020
Theatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- The Gate Swings Both Ways: Don't Make It Too Hard To Access B2B Content
Email Insider, Ray Schultz - Monday, November 2, 2020
Two-thirds of B2Bs gate content, and that's only one aggravation readers fac ...
- SEO Bias, Diversity Become Bigger Industry Issues
Inside Performance, Laurie Sullivan - Thursday, October 8, 2020
A survey by content marketing company NorthStar on the state of t ...
- GoDaddy Strengthens Ecommerce, Integrates With Instagram And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The move allows users of GoDaddy's Websites + Marketing platform to crea ...
- Email Tech Stacks Up: Brands Evaluate Tools Prior To Holiday Shopping Peak
Email Insider, Ray Schultz - Monday, October 5, 2020
Email and SEO solutions are the tools being most evaluated for purchas ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expect ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor - Tuesday, September 22, 2020
Do marketers really know how their target audience feels about their product ...
- Is Your Content An Embarrassment? Study Shows It Will Dampen Email Results
Email Insider, Ray Schultz - Tuesday, September 8, 2020
Decision makers are tired of COVID-19-related content and see some firms ...
- Seismic Debuts Interactive Content Platform For Sellers
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
The solution drives delivery of personalized content and helps moves buyers throu ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 201 ...
- ANA Finds Content Marketing Budgets Rose Sharply Prior To COVID-19
MAD, Steve McClellan - Tuesday, July 14, 2020
The report, based on research conducted last year found that over t ...
- New Bill Would Require Platforms To Disclose Content Removal Policies
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
The Platform Accountability and Consumer Transparency Act, introduced Wednesday by Sens. Bri ...
- Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
Email Insider, Ray Schultz - Monday, June 15, 2020
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec fin ...
- Content Marketing In A Pandemic: Five Tips
Around the Net in Email, Ray Schultz - Wednesday, June 3, 2020
Several industries, ranging from restaurants to real estate, have been hard h ...
- Study: Marketers Say Their Content Creating Approach Is Inefficient
Mediapsssst, Richard Whitman - Friday, May 22, 2020
During the pandemic of course a pretty intense spotlight has been plac ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases we ...
- COVID-19 Changes Content Preferences
Marketing Insider, Aaron Paquette - Friday, April 10, 2020
What can marketers and content creators learn from this new era ...
- How Publishers Can Improve Their Content Marketing
Publishing Insider, Rob Williams - Friday, March 27, 2020
A painful crisis also can be a catalyst for innovation as publishe ...
- Content Gets A Fourth Or Less Of Most Marketing Budgets, Study Finds
Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Yet brands see themselves as successful at producing content, and 50% ...
- Marketers Heed Own Advice, Replace Conferences With Personalised Campaigns
London Blog, Sean Hargrave - Friday, March 20, 2020
The personal touch of an event has gone, so marketers are reacti ...
- CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
A CMO Council report released this week shows that only 12% ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- Webinars And Content Marketing Set To Fill Coronavirus Void
London Blog, Sean Hargrave - Monday, March 16, 2020
As conferences are cancelled adtech and martech firms are gearing up f ...