Tag results for "content marketing"
- Bloomscape Creates Two-way Conversations With Content"Put yourself in the customer's shoes and consider the roadblocks, pain points, ...
- Who Wants To Learn About Content-mapping?Of course you do! Because you need to have a conversation with ...
- 'Brand Activism' On The Rise, Report SuggestsResearch from the World Media Group suggests brand activism is on the ...
- Brands Told To Pick A Cause For Relevant Content MarketingWMG research says content is becoming key to changing perceptions. Brand activism ...
- Sleep Number Content Draws Customers InSleep Number, which produces adjustable and smart beds, was creating short-form videos ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue EstimatesAdvertising and marketing spending combined will outpace all the ad industry's conventional ...
- Sleep Number's Long-form Content Draws Viewers InIn the first of a three-part content series, Josh Jacobs describes his ...
- Sleep Number Uses Content To Draw Customers InI t developed longer-form branded content with a three-part series about player ...
- Email Is The Main Lead Nurturing Tool: StudyEmail engagement is the top content marketing metric, the Content Marketing Institute ...
- Sleep Number Guides Viewers Down Funnel With Long-form ContentSleep Number, which produces adjustable and smart beds, was creating short-form videos ...
- Lysol Enrolls In Nickelodeon's 'Slime School'Zenith, serving as Lysol's media AOR, created the strategy to drive awareness ...
- Content Hurdles Frustrate B2B Marketers: StudyPersonalization is the biggest challenge, and many firms don't have enough content, ...
- Speakers State What's Wrong And Right With EmailToo many emails shout, “Buy my stuff, buy my stuff, buy my ...
- Contently Hires Former Time Executive To Be Its Next CEOContent marketing company Contently has appointed Pearl Collings chairperson and CEO, succeeding ...
- Sinclair Broadcasting Sells 'News' Of New Trump HatThere was no disclaimer here. It sure seems like part of a ...
- LinkedIn Launches Audience Segments With Five PartnersLinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner ...
- Neil Armstrong Wins For Space Content But The Buzz On Social Goes To WomenFifty years on from humans walking on the moon, Taboola has conducted ...
- What Can Wedding Season Teach You About Content Marketing?When the pipeline of ideas runs dry, remember the old "something old, ...
- Hearst Magazines: The Data-Driven PublisherThe company employs trained data scientists. In fact, Mike Smith is back ...
- Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees GainsViacom says that closely monitoring granular social media data helps it adjust ...
- What Most People Get Wrong About Content MarketingAt its core, content marketing works. Those who get it wrong generally ...
- Deep Content: A Dive Into Goals And Success MetricsContent budgets are rising, but only moderately for most firms, Ascend2 repo ...
- Upland Software Acquires Kapost For $50 MillionUpland Software's purchase of Kapost follows the recent acquisitions of PostUp and ...
- We're All Content Publishers -- Get Used To ItEvery brand in the world today is its own publisher of content. ...
- Most Banks Are Sending Content, Study FindsMany brands post material weekly in social channels, the top one being ...
- 3 Strategic Questions To Ask For Content Marketing WinFor example: "What is our winning aspiration?" ...
- How Instagram Will Change Search, Path To PurchaseFacebook built ecommerce capabilities into Instagram, known as a photo-sharing app. Now ...
- Email Not Top Of Mind In Content This Year: StudyBrands are focusing more on written content/blogs and SEO in the UK. ...
- The Tao of Unilever, Part 1As longtime global CMO Keith Weed retires from the company, thoughts on ...
- Netflix Consolidates Marketing Under Content Chief SarandosThe change follows the retirement of Netflix CMO Kelly Bennett, who had ...
