Zip Co's Jinal Shah on unconventional choices, why
good is sometimes enough, and her divine light.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process
I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I get to pull back the curtain on some of the
most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
What do people often get wrong about you when they first meet you? When asked the same question, Jinal Shah turned it around — first asking what impression she made. It was a fitting
response from a leader who believes communication goes far beyond words. As Zip’s Chief Customer & Marketing Officer put it, “We’re communicating even when we’re not
communicating.” In this episode of Brand Insider: BTS, Jinal shares with Lisa Singer her approach to both leadership and life. Whether guiding Zip’s rapid growth or navigating
motherhood, she does both with constant reflection and what she calls “personal change management.” She also reveals the two principles that hold enduring value: the relationships that
define her legacy and the investment in herself that fuels it. From following her curiosity as a young journalist in India to becoming one of Forbes’ 50 Entrepreneurial CMOs, she’s learned
that no one else is coming to bet on you — so you better bet on yourself. Watch the full conversation in the video above.
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