Tag results for "cmo"
- Marketers Are Hampered By Data Immaturity: StudyOver half of businesses are hesitant to make marketing decisions based ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel CampaignsSome 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Performance Data Making A Difference -- What Types And WhyHow often do marketers optimize for social commerce media spend? What too ...
- The CMO Behind Creative Agency MajorityJorge Hernandez, CMO and a founding member of agency Majority, a creati ...
- What CMOs Know: They Expect An Uptick In Digital Spending This YearBut private equity partners will be more demanding of growth, Chief Outside ...
- Marketing And Tech Spending Are Rising This Year: CMO Council SurveyTwo-thirds of all brands are budgeting more, and only a fourth a ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At BirdieAfter starting two successful companies and selling one, one goal he h ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations ne ...
- McCarthy Appointed CMO At CriteoAd technology and retargeting platform Criteo has appointed Brendan McCarthy as i ...
- 65% Of Consumers Say Digital Engagement Falls Short Of ExpectationsData silos are increasingly frustrating consumers. Some 87% in a survey ...
- Audi of America Names New CMOPrior to Audi, Tara Rush was chief corporate affairs officer for Heinek ...
- YouTube Rockin' Content In Video Series CMO X Creator ConversationsYouTube on Friday launched CMO x Creator Conversations, which gives CMOs t ...
- SimilarWeb Closes $120 Million Funding RoundThe investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness a ...
- Planet Fitness CMO Recounts Pandemic PivotPlanet Fitness' pandemic-related marketing has resulted in social media gains, including 24 ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them OutThe pandemic has changed the playbook. In a study of how peop ...
- OAAA Taps Omnicom Veteran As CMOChristina Radigan is tasked with increasing engagement and membership on the nation ...
- Gartner: Balancing Marketing Budgets In The COVID-19 EraWhat you spend says so much more than what you intend. Budgeta ...
- Color-Coded Maps Tell Marketers Where They Need To Increase AdvertisingCommerce Signals has launched a tracker to help marketers understand where consume ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company PerformanceBrands' messages need to change, said CMO Council Chief Content Officer T ...
- What SimilarWeb CMO, CTO Have In Common, And What They Don'tSimilarWeb's Kevin Spurway and Ron Asher both had an interest in technolo ...
- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At InvocaMcPherson's story is one of a small-town girl who pursued a care ...
- Algolia Integrates With Salesforce To Power SearchAlgolia, which provides search as a service for websites, has announced ...
- Media Two Hires Mark Bayzath As Its First CMOAlthough Bayzath's duties will align closely with new business development his ro ...
- Winning Approaches From Two Great MindsContributions in research, science, data, analytics, and empathy embraced by Greg Lyo ...
- Q&A With Hyundai Motor America CMO Angela ZepedaAngela Zepeda, CMO at Hyundai Motor America, will give a keynote spee ...
- CMOs Must Play an Active Role in Driving Racial EquityProgress has eluded this industry for too long. By bridging the g ...
- Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: GartnerA story ("Gartner CMO Spend Survey Shows How Digital Budgets Will Increa ...
- It's Time To Dump The CMO TitleIt may be time to change the chief marketing officer (CMO) titl ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara WaltersDana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021The findings analyze the immediate impact on marketing strategies and spend d ...
