Tag results for "cmo"
- With New Products, Bose Orchestrates Marketing Through MusicLaunching its next-generation headphones and earbuds, the company relies on its va ...
- Ford Hires CMO Away From ToyotaMediaPost recognized Materazzo as its 2023 "Automotive Marketer of the Year" f ...
- CKE Adds New CMO, CFO From Cracker Barrel, Yum! BrandsJennifer Tate and Mike Lenihan join parent company of Carl's Jr. a ...
- Audi Elevates Top Communications Executive To CMOThe automaker announced today the creation of a brand marketing team a ...
- Cracker Barrel Announces Second Executive ChangeCracker Barrel Old Country Store announced its second executive change this summe ...
- Ibotta Shifts To Brand-Awareness SpendingAs groceries get pricier -- and consumers feel more pinched -- t ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party DataB2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
- As Mindfulness Fades, Headspace's New Marketing Chief Sharpens BrandingConnie Chan Wang explains how she is steering the meditation app deep ...
- Rite Aid Names New CMOShake-ups continue as the challenged retailer looks to build on recent moment ...
- Performance Marketers Shifting Budgets Among ChannelsDistribution of marketing budgets this year will change. Many respondents to ...
- Wayfair Taps New CMOAs it moves closer to profitability, the ecommerce furniture company promotes ...
- Yahoo Names Chipotle's Tressie Lieberman CMOLieberman, former vice president of digital marketing at Chipotle, will lead Yahoo ...
- Why Anything's Possible For This Wendy's CMO"I'm like, I can't do this. People in my position with t ...
- Target Taps Lisa Roath As CMOThe Minneapolis retailer is boosting the 17-year-Bullseye vet into the chief marketi ...
- Research: Just 7% Of CMOs Say They Are Success-ReadyA new index based on 600 leaders worldwide uncovers worrisome gaps ...
- Shipley Do-Nuts' CMO Takes Us To Her Happy Place"There's been many times you've kind of had to change the ga ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About SpendingSome say they are unable to convince their CFOs to invest ...
- Saks Outlet Store Names CMOSaks Off 5th has created two new executive positions. Mara Sirhal ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand InvestmentsLinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- Rachel Thornton Named As Fivetran CMOThornton has worked at firms including Salesforce and Microsoft. ...
- New Edible CMO Shifts To Brand StorytellingThe fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
- New Gatorade Brand Exec Tees Up Nostalgic BlastIn the first ad under new chief brand marketer Anuj Bhasin, Gatora ...
- Why Marketing Effectiveness Continues To ErodeWhile economics and market fragmentation are big factors, it also has ...
- Exec Changes Afoot At UnileverConny Braams, Unilever's chief digital and commercial officer, will leave the busine ...
- Vying For Generative AI: 5 Rules For Using The Technology For MarketingBain & Company says brands are already deploying Gen AI, and outlin ...
- CMOs To Decrease Investments In Paid Search: Gartner StudyMarketing budgets compose 9.1% of total company revenue this year -- sti ...
- North Face CMO: 'We Need To Be More Emotional'Sophie Bambuck says building relevance with younger consumers means being more hu ...
- CVS CMO Says AI Will Have 'Profound' Impact On Agency BizNorman de Greve says the retailer's AI-generated marketing writing is already bett ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study ShowsThe CMO Council and Sprinklr released a report Monday showing two ...
- Oura Looks To Move Beyond SleepFrom fertility partnerships to high-fashion collaborations, the wearable is moving into n ...
