Tag results for "cmo"
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing DivisionsNewly appointed CMO John Boris previously served in several C-suite and executi ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGsRetailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into PlaceThe biggest hurdle is delivering orders to the home, the CMO Counc ...
- Ad Group VCCP Adds New York CMO Role, Taps Wills To Fill ItIt's a promotion for Wills and follows the appointment of Brett Edg ...
- Research: Politics Giving Brand CMOs NightmaresChief marketers are also stressed about new competition, and feeling extra burn ...
- How Eos Translated Effortless Swearing Into A Culture Of Risk-TakingCMO Soyoung Kang tells ANA attendees how the brand is connecting wi ...
- Omnicom Taps Kathleen Saxton As First Global CMOSaxton joins from MediaLink where she served as Managing Director EMEA, responsib ...
- Purple Taps New CMOKeira Krausz joins the struggling mattress company from Health Plan One. ...
- Jaguar Land Rover Promotes Analytics Exec To CMOCharlotte Blank was previously the director of transformation and analytics at Jagu ...
- Local Largesse: National Brands Struggle To Support Digital Marketing By Small PartnersWhile a third of brands get 40% or their revenue from loc ...
- Udacity's Trailblazing CMO Leading Their Own Path"I needed to use my position or needed to use the visibili ...
- Horizon's Big Offers Bite-size Training For Startups, Focuses On 'Tangible' OutputsThe three-day immersive workshop running today through Thursday was designed explicitly f ...
- Sirius CMO: How To Build On Surging Brand AwarenessLast year's campaign drove a 40% increase in awareness. With a n ...
- With Sales Booming, Chico's Adds New Marketing VeepLeana Less is joining the specialty retailer as its new senior vi ...
- With 'Live Your Luxury,' Neiman Marcus Aims For Un-StuffinessThe store's CMO explains its new ad campaign, as well as i ...
- Retail Budgets Bounce Back -- But Not All The WayNew research from Gartner says retail marketing budgets are rising, but sti ...
- Kohl's, Pandora Appoint New CMOsBoth Kohl's and Pandora have hired new marketing chiefs. ...
- Research: American CMOs Losing The Data ChallengeA GfK study of U.S. CMOs finds a dismal lack of confiden ...
- In Changed Dating Game, Match Hopes To Re-Spark Tinder With A New CMOMatch Group moves Melissa Hobley to Tinder CMO, looking to increase grow ...
- Chili's Names New CMOChili’s Grill & Bar has hired a former Pizza Hut, KFC, Tind ...
- CMOs Prioritize Advertising Metrics Among Data SourcesCMOs have a variety of ways to obtain data that guide the ...
- Instacart Promotes Laura Jones To CMO, Shakes Up Executive Team To Support GrowthWith an evolving vision as a "grocery technology company," Instacart is maki ...
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively"Many need to get better at extracting relevant data signals across channel ...
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council ReportsThe CMO Council's report on "Smart Spending At Speed. Is This Real ...
- CMOs Worry Most About Privacy Issues, Complex Media LandscapeAmid the changes in media and technology, marketing executives are looking ...
- CMOs Receive High Grades From CEOs, Despite Revolving Door"CMOs should embrace the fact that CEOs are crazy and mercurial ...
- CreativeX Raises $25M, As More CMOs Use Creative Data To Optimize CampaignsThe funding marks an important milestone in accelerating the marketing and ...
- Calvin Klein Hires CMOCalvin Klein has hired a former Ralph Lauren executive as its n ...
- Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing ProductsMartech is the top area for involving the procurement department, and creati ...
- Starcom Taps Schwartz For Global Marketing RoleSchwartz will lead brand strategy and narrative development, visual identity & communication ...
