- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At Birdie
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
After starting two successful companies and selling one, one goal he h ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations ne ...
- McCarthy Appointed CMO At Criteo
People on the Move, Steve McClellan - Tuesday, December 8, 2020
Ad technology and retargeting platform Criteo has appointed Brendan McCarthy as i ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Audi of America Names New CMO
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
Prior to Audi, Tara Rush was chief corporate affairs officer for Heinek ...
- YouTube Rockin' Content In Video Series CMO X Creator Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs t ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness a ...
- Planet Fitness CMO Recounts Pandemic Pivot
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
Planet Fitness' pandemic-related marketing has resulted in social media gains, including 24 ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how peop ...
- OAAA Taps Omnicom Veteran As CMO
MAD, Larissa Faw - Monday, October 5, 2020
Christina Radigan is tasked with increasing engagement and membership on the nation ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgeta ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Inside Performance, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Brands' messages need to change, said CMO Council Chief Content Officer T ...
- What SimilarWeb CMO, CTO Have In Common, And What They Don't
Inside Performance, Laurie Sullivan - Thursday, September 17, 2020
SimilarWeb's Kevin Spurway and Ron Asher both had an interest in technolo ...
- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At Invoca
Inside Performance, Laurie Sullivan - Thursday, September 10, 2020
McPherson's story is one of a small-town girl who pursued a care ...
- Algolia Integrates With Salesforce To Power Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
Algolia, which provides search as a service for websites, has announced ...
- Media Two Hires Mark Bayzath As Its First CMO
MAD, Larissa Faw - Wednesday, August 26, 2020
Although Bayzath's duties will align closely with new business development his ro ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyo ...
- Q&A With Hyundai Motor America CMO Angela Zepeda
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Angela Zepeda, CMO at Hyundai Motor America, will give a keynote spee ...
- CMOs Must Play an Active Role in Driving Racial Equity
MAD, Teresa Barreira - Thursday, July 16, 2020
Progress has eluded this industry for too long. By bridging the g ...
- Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
A story ("Gartner CMO Spend Survey Shows How Digital Budgets Will Increa ...
- It's Time To Dump The CMO Title
Around the Net in Email, Ray Schultz - Monday, July 13, 2020
It may be time to change the chief marketing officer (CMO) titl ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend d ...
- The CMO Role Isn't Dead, Just Evolving
Mediapsssst, Richard Whitman - Wednesday, May 20, 2020
In a WFA study, half or more of those responding believe responsibiliti ...
- Publicis Groupe Taps Billingsley For New Global CMO Role
MAD, Larissa Faw - Thursday, April 23, 2020
In the new role, Billingsley will focus on product development and marketi ...
- How To Advertise During COVID-19: What CMOs Say They're Doing Now
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
CMOs worldwide have changed their focus on advertising and marketing. In ...
- Maurice Levy Leaves WeWork CMO Role
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2020
Former Publicis Groupe Chief Executive Maurice Levy has parted ways with WeWo ...
- Jaguar Land Rover North America CMO Departs
Marketing Daily, Tanya Gazdik - Friday, April 10, 2020
Joe Eberhardt, president and chief executive officer of JLR North America, ...
- CMO Pay Scale Is Down, That Of CTOs Is Up: Study
Around the Net In Digital, Ray Schultz - Tuesday, March 3, 2020
CMO compensation has dropped but pay rates have risen for CTOs ...