Tag results for "cmo"
- Sleep Number Shakes Up Marketing With New CMO From CasperAmber Minson steps in as the mattress brand confronts sales losses, shifti ...
- Nissan CMO Drops Global Duties, Comments on TariffsAllyson Witherspoon previously spent two years as corporate vice president, global chi ...
- JCPenney Goes Incognito In Bold Fashion RebrandThe first major campaign from CMO Marisa Thalberg breaks a cardinal ru ...
- REI's New Merchandising Chief Steps In As Brand Identity FraysThe co-op names Kristin Shane to lead merchandising amid mounting union tension ...
- CMOs Face Gap Between Likability, CredibilityCMOs earn accolades for their growing alignment with CEOs, but CEOS rema ...
- Volkswagen Loses Top MarketerAndrew Savvas, who recently celebrated his third anniversary as chief sales a ...
- Genesis CMO Revolving Door Continues To SwingAmy Marentic joins Genesis with over 25 years of global automotive a ...
- Quiet DEI: How Marketers Can Bring Inclusivity Under the RadarMany companies are rebranding their strategies rather than abandoning them. Here's h ...
- Saucony Takes Running Community Out For CoffeeAs part of a new "Run As One" ad campaign, the compa ...
- Ulta Names Kelly Mahoney As New CMOKelly Mahoney has been the retailer's interim CMO since last month, followi ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest ReportMarketing and advertising may see a "shakeup" that eventually leads to mo ...
- Stagwell's Code And Theory Taps O'Brien As First Global CMOIn his new role, O'Brien will spearhead the Code and Theory Network ...
- Campaign Numbers Rising, But So Are ChallengesMarketers have increased the number of campaigns they run, but face ma ...
- Subaru Unveils Forester Hybrid, Forester WildernessIn a video introducing the hybrid version, a voiceover used the catchphra ...
- VW's Andrew Savvas Named Automotive Marketer Of The YearSavvas will receive the honor April 16 during MediaPost's conference at t ...
- McDonald's New CMO Returns From CanadaAlyssa Buetikofer joined McDonald's in 2011 and worked across a range ...
- Hy-Vee Promotes Retail Media Leader To CMOKathryn Mazza's ascension highlights the growing importance of retail media as ...
- Ulta Hunts For New CMOA look at the state of the company amid executive shakeups. ...
- Little Bit-O-News: JC Penney Debuts Fashion Line For PetitesLimited-time collab with Latina pop artist Ally Brooke is part of n ...
- Unemployed Marketers: 'It's Like The Hunger Games Out Here'As the white-collar recession worsens, talented jobseekers bump up against harsh realit ...
- Danone CMO: How America's Demand For Protein Is Shaking Up CPGConsumers want GLP-1-supportive foods, healthier guts, plant-based options -- and Danone wan ...
- Planet Fitness Adds CMOThe gym giant has hired Brian Povinelli from Marriott International. ...
- Ulta Beauty Shakes Up CEOsThe beauty retailer is promoting Kecia Steelman as Dave Kimbell retires. ...
- CPG Leaders Crave Ad Intel And Big IdeasBrands are looking for new ways to keep consumers laughing. ...
- CMOs See Growing AI Usage Among Several Marketing FunctionsAlmost a third of marketing leaders said they use generative AI f ...
- Saks Finalizes Neiman Marcus Deal, Elevates CMO To PresidentEmily Essner moves from Saks' chief marketer to president and commercial chi ...
- CMOs' Cold Shoulder For Email: Other Channels Provide More ValueThe leading content sources are traditional media like 'The Wall Street Journ ...
- General Motors Realigns Marketing DutiesKurt Unkel has been hired as global director, head of media operatio ...
- Apparel Shifts: Lululemon Amps Up, J. Crew Taps New CMOSpecialty clothing marketers are making major moves to win more consumers' discretiona ...
- Smucker CMO: Engaging Below The SurfaceGail Hollander keeps looking for ways to integrate brand experiences with cultur ...
