Tag results for "cmo"
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued GrowthMobley comes to Zeta with more than 26 years of experience ...
- 'Forbes' Names 50 Most Influential CMOsForbes has released its annual list of most influential CMOs. “This yea ...
- Progressive Names 3M Executive As Next CMORemi Kent joins Progressive after spending eight years with 3M and ...
- Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New CrashA decline for the next quarter aligns with the rise of t ...
- CMO Tenure Hits 10-Year LowOnly 4% of CEOs surveyed say the CMO is the most trust ...
- FCB, Spotify Launch 'Playlist' Campaign Targeting CMOsIn an unusual B2B campaign utilizing a popular consumer ad medium, F ...
- MLB Names Former Marriott, Disney, Yahoo Marketer As CMOTimpone arrives at a pivotal moment for the league, which was alrea ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council ReportThe findings suggest only 1 in 4 marketing organizations say they ha ...
- Taking Risks: Adventures of an Entrepreneurial Spirit"Traveling a lot over the years has really helped shape my perspective ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party SourcesPrivacy concerns are driving 86% of marketers to invest more in first-par ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021CMOs fell into one of three personas in 2020: Traditionalists, Progressives a ...
- Bridgestone Americas Names Marketing Veteran As CMOCorrea will oversee brand and digital marketing efforts for the Bridgestone a ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most PopularMarketing budgets as a percentage of revenue fell to their lowest lev ...
- Bridgestone CMO To Retire, Brand Launches Olympics EffortPhilip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. ...
- Disruption & Innovation: The 2 North Stars for Marketerseos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Meet Zeta Global's First CMO"Being able to build a brand from scratch is truly every marketer ...
- VidMob's CMO Turns Up 'Mathy' Part Of CreativeAndrea Ward isn't your average CMO. She's all about talking numbers a ...
- Tobin Joins DDB As Global Chief Marketing & Communications OfficerMost recently with the 4As, Donna Tobin will oversee all internal a ...
- IPG's Black Glass Consulting To Launch CMO Platform, Taps Rooney To Build ItJenny Rooney spent the last decade at Forbes most recently as editori ...
- Marketing, Sales Teams Least Data-Driven DepartmentsSome 36% of execs working with data base decisions on instinct, abo ...
- Lucid Motors Appoints First Marketing VPJeff Curry will oversee all marketing and advertising, including the automaker's partnersh ...
- A CMO Weighs In On What CMOs Need To Do To SurviveChief marketing officers have the lowest average tenure of all C-suite inhabitants—3 ...
- Survey Of CMOs Evaluates Advertising Creative Performance, ImpactEvaluating creative performance is key to successful campaigns, according to a surv ...
- Google Becomes WNBA Changemaker For Women's National Basketball AssociationJoining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- Marketers Are Hampered By Data Immaturity: StudyOver half of businesses are hesitant to make marketing decisions based ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel CampaignsSome 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Performance Data Making A Difference -- What Types And WhyHow often do marketers optimize for social commerce media spend? What too ...
- The CMO Behind Creative Agency MajorityJorge Hernandez, CMO and a founding member of agency Majority, a creati ...
- What CMOs Know: They Expect An Uptick In Digital Spending This YearBut private equity partners will be more demanding of growth, Chief Outside ...
- Marketing And Tech Spending Are Rising This Year: CMO Council SurveyTwo-thirds of all brands are budgeting more, and only a fourth a ...
