- With New Products, Bose Orchestrates Marketing Through Music
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
Launching its next-generation headphones and earbuds, the company relies on its va ...
- Ford Hires CMO Away From Toyota
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
MediaPost recognized Materazzo as its 2023 "Automotive Marketer of the Year" f ...
- CKE Adds New CMO, CFO From Cracker Barrel, Yum! Brands
Marketing Daily, Teresa Buyikian - Wednesday, September 6, 2023
Jennifer Tate and Mike Lenihan join parent company of Carl's Jr. a ...
- Audi Elevates Top Communications Executive To CMO
Marketing Daily, Tanya Gazdik - Tuesday, September 5, 2023
The automaker announced today the creation of a brand marketing team a ...
- Cracker Barrel Announces Second Executive Change
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 22, 2023
Cracker Barrel Old Country Store announced its second executive change this summe ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Monday, August 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party Data
Email Insider, Ray Schultz - Thursday, August 17, 2023
B2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
- As Mindfulness Fades, Headspace's New Marketing Chief Sharpens Branding
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 9, 2023
Connie Chan Wang explains how she is steering the meditation app deep ...
- Rite Aid Names New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 7, 2023
Shake-ups continue as the challenged retailer looks to build on recent moment ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Wayfair Taps New CMO
Marketing Daily, Sarah Mahoney - Thursday, July 27, 2023
As it moves closer to profitability, the ecommerce furniture company promotes ...
- Yahoo Names Chipotle's Tressie Lieberman CMO
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Lieberman, former vice president of digital marketing at Chipotle, will lead Yahoo ...
- Why Anything's Possible For This Wendy's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 18, 2023
"I'm like, I can't do this. People in my position with t ...
- Target Taps Lisa Roath As CMO
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 12, 2023
The Minneapolis retailer is boosting the 17-year-Bullseye vet into the chief marketi ...
- Research: Just 7% Of CMOs Say They Are Success-Ready
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 29, 2023
A new index based on 600 leaders worldwide uncovers worrisome gaps ...
- Shipley Do-Nuts' CMO Takes Us To Her Happy Place
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 29, 2023
"There's been many times you've kind of had to change the ga ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About Spending
Email Insider, Ray Schultz - Tuesday, June 27, 2023
Some say they are unable to convince their CFOs to invest ...
- Saks Outlet Store Names CMO
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 21, 2023
Saks Off 5th has created two new executive positions. Mara Sirhal ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- Rachel Thornton Named As Fivetran CMO
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
Thornton has worked at firms including Salesforce and Microsoft. ...
- New Edible CMO Shifts To Brand Storytelling
D2C Insider, Sarah Mahoney - Monday, June 12, 2023
The fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
- New Gatorade Brand Exec Tees Up Nostalgic Blast
Marketing Daily, Sarah Mahoney - Friday, June 9, 2023
In the first ad under new chief brand marketer Anuj Bhasin, Gatora ...
- Why Marketing Effectiveness Continues To Erode
RTBlog, Joe Mandese - Monday, June 5, 2023
While economics and market fragmentation are big factors, it also has ...
- Exec Changes Afoot At Unilever
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 30, 2023
Conny Braams, Unilever's chief digital and commercial officer, will leave the busine ...
- Vying For Generative AI: 5 Rules For Using The Technology For Marketing
Email Insider, Ray Schultz - Wednesday, May 24, 2023
Bain & Company says brands are already deploying Gen AI, and outlin ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- North Face CMO: 'We Need To Be More Emotional'
Marketing Daily, Sarah Mahoney - Friday, May 19, 2023
Sophie Bambuck says building relevance with younger consumers means being more hu ...
- CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
Marketing Daily, Sarah Mahoney - Tuesday, May 16, 2023
Norman de Greve says the retailer's AI-generated marketing writing is already bett ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- Oura Looks To Move Beyond Sleep
D2C Insider, Sarah Mahoney - Monday, May 15, 2023
From fertility partnerships to high-fashion collaborations, the wearable is moving into n ...