- P&G's Pritchard: 'Understand Who You Serve'
Marketing Daily, Sarah Mahoney - Wednesday, October 23, 2024
Chief brand officer Marc Pritchard tells ANA attendees to "get out fr ...
- Volkswagen Marketing Exec Deported From China
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, October 22, 2024
Jochen Sengpiehl was the creator of VW's famous slogan "Das Auto." ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
MediaDailyNews, Colin Kirkland - Wednesday, October 16, 2024
LinkedIn is becoming a leading B2B video platform for brands, rolling o ...
- LinkedIn Sees Steady Rise In C-Suite Users
MediaDailyNews, Colin Kirkland - Tuesday, October 15, 2024
In the U.S., there has been a 35% increase in C-suite professiona ...
- Vimeo Hires New CMO, Turns To Business Content, AI
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
Vimeo is moving away from consumer video with the appointment of Charl ...
- A $5 Million Budget Is Enough
Planning & Buying Insider, Jared Belsky - Monday, September 30, 2024
CMOs often lament they need twice that, at least, to stand apa ...
- Noom Names Chief Brand Officer
Marketing Daily, Danielle Oster - Tuesday, September 17, 2024
The company hired Rachel Mahoney, currently CMO of Shutterstock, for the newly-creat ...
- GAI Complexities Divide, Face Slew Of Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Although 90% of companies plan to invest in generative AI by 202 ...
- Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberate ...
- Angela Zepeda Named X's First Global Head Of Marketing Since Musk Takeover
MediaDailyNews, Colin Kirkland - Monday, September 9, 2024
After leaving Hyundai this past month, Angela Zepeda has joined X ...
- Burberry Nabs Gucci's CMO
Marketing Daily, Sarah Mahoney - Wednesday, September 4, 2024
To stem plunging sales, the troubled British luxury brand also adds ...
- MAC Cosmetics Hires New Global Marketing Exec
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
Emily Bromfield, a veteran in beauty marketing, joins MAC amid a strateg ...
- Hyundai Names New CMO
Marketing Daily, Tanya Gazdik - Monday, August 26, 2024
Angela Zepeda resigned Friday for a new position outside of the automoti ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- Rivian Loses Top Sales Executive Kjell Gruner
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2024
Previously the top executive at Porsche Cars North America, Gruner joined Rivi ...
- CMOs Want Role As 'Data-Driven Agents Of Growth'
Research Intelligencer, Robert Williams - Wednesday, July 31, 2024
More than three quarters of chief marketing officers said they're seeking ...
- Lowe's New CMO On Its Messi 'Moonshot'
Retail Insider, Sarah Mahoney - Wednesday, July 24, 2024
In the first campaign from Dentsu Creative, the DIY retailer shows o ...
- Smucker CMO: 'Our Brands Have To Be A Bright Light'
CPG Insider, Sarah Mahoney - Friday, July 19, 2024
For Gail Hollander, leading the CPG giant's marketing calls for shaking ...
- Kraft Heinz Hires Todd Kaplan As CMO
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
Kaplan left PepsiCo last month after 17 years. ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- Rapp Adds CMO Roles In US, UK
MAD, Steve McClellan - Tuesday, July 2, 2024
The agency said the promotions were part of its effort in "drivi ...
- Target Looks For A New CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2024
Current CMO Lisa Roath is moving to chief merchandising officer of foo ...
- Shake Shack Names Stephanie Sentell COO
Marketing Daily, Teresa Buyikian - Friday, June 21, 2024
Arby's veteran is tapped following an 11-month search. ...
- PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2024
Seventy-six percent of U.S. execs participating in a PwC survey released ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...
- Saucony Seeks Surer Footing, Taps Havas Vet As CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Wolverine World Wide names Joy Allen-Altimare, hoping to stem steep sales decli ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Xbox CMO Jerret West Joins Roblox
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Jerret West is leaving Xbox to become the new CMO and he ...
- The B2B CMO Grind: Many Are Stressed By Lower Budgets, Greater Pressure
Email Insider, Ray Schultz - Wednesday, June 12, 2024
Most say the past year was the toughest of their careers, n ...
- Nehemiah's CMO With Staying Power
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"When I look at an opportunity in my life that really transform ...