Tag results for "cmo"
- Bridgestone Americas Names Marketing Veteran As CMOCorrea will oversee brand and digital marketing efforts for the Bridgestone a ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most PopularMarketing budgets as a percentage of revenue fell to their lowest lev ...
- Bridgestone CMO To Retire, Brand Launches Olympics EffortPhilip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. ...
- Disruption & Innovation: The 2 North Stars for Marketerseos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Meet Zeta Global's First CMO"Being able to build a brand from scratch is truly every marketer ...
- VidMob's CMO Turns Up 'Mathy' Part Of CreativeAndrea Ward isn't your average CMO. She's all about talking numbers a ...
- Tobin Joins DDB As Global Chief Marketing & Communications OfficerMost recently with the 4As, Donna Tobin will oversee all internal a ...
- IPG's Black Glass Consulting To Launch CMO Platform, Taps Rooney To Build ItJenny Rooney spent the last decade at Forbes most recently as editori ...
- Marketing, Sales Teams Least Data-Driven DepartmentsSome 36% of execs working with data base decisions on instinct, abo ...
- Lucid Motors Appoints First Marketing VPJeff Curry will oversee all marketing and advertising, including the automaker's partnersh ...
- A CMO Weighs In On What CMOs Need To Do To SurviveChief marketing officers have the lowest average tenure of all C-suite inhabitants—3 ...
- Survey Of CMOs Evaluates Advertising Creative Performance, ImpactEvaluating creative performance is key to successful campaigns, according to a surv ...
- Google Becomes WNBA Changemaker For Women's National Basketball AssociationJoining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- Marketers Are Hampered By Data Immaturity: StudyOver half of businesses are hesitant to make marketing decisions based ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel CampaignsSome 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Performance Data Making A Difference -- What Types And WhyHow often do marketers optimize for social commerce media spend? What too ...
- The CMO Behind Creative Agency MajorityJorge Hernandez, CMO and a founding member of agency Majority, a creati ...
- What CMOs Know: They Expect An Uptick In Digital Spending This YearBut private equity partners will be more demanding of growth, Chief Outside ...
- Marketing And Tech Spending Are Rising This Year: CMO Council SurveyTwo-thirds of all brands are budgeting more, and only a fourth a ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At BirdieAfter starting two successful companies and selling one, one goal he h ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations ne ...
- McCarthy Appointed CMO At CriteoAd technology and retargeting platform Criteo has appointed Brendan McCarthy as i ...
- 65% Of Consumers Say Digital Engagement Falls Short Of ExpectationsData silos are increasingly frustrating consumers. Some 87% in a survey ...
- Audi of America Names New CMOPrior to Audi, Tara Rush was chief corporate affairs officer for Heinek ...
- YouTube Rockin' Content In Video Series CMO X Creator ConversationsYouTube on Friday launched CMO x Creator Conversations, which gives CMOs t ...
- SimilarWeb Closes $120 Million Funding RoundThe investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness a ...
- Planet Fitness CMO Recounts Pandemic PivotPlanet Fitness' pandemic-related marketing has resulted in social media gains, including 24 ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them OutThe pandemic has changed the playbook. In a study of how peop ...
- OAAA Taps Omnicom Veteran As CMOChristina Radigan is tasked with increasing engagement and membership on the nation ...
- Gartner: Balancing Marketing Budgets In The COVID-19 EraWhat you spend says so much more than what you intend. Budgeta ...
