- Former Mercedes-Benz CMO Joins Genesis
Marketing Daily, Tanya Gazdik - Monday, March 18, 2024
Slaven spent two decades at Mercedes-Benz USA, most recently as vice presiden ...
- CEO Shake-Ups At Under Armour, Allbirds
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2024
After just over a year, UA's Stephanie Linnartz is out, and found ...
- Macy's Taps New Media Network Exec As Best Practices Emerge
Marketing Daily, Sarah Mahoney - Tuesday, March 12, 2024
Macy's is the latest to make such a hire as retailers contin ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...
- Stagwell's Brand Performance Network Elevates Pruitt To Global CMO
MAD, Steve McClellan - Friday, February 23, 2024
Prior to joining Stagwell, Pruitt was CMO at The Honest Company a ...
- CMOs Struggle To Implement AI
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2024
Most marketers realize AI has the potential to power growth breakthroughs. Th ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- New CMO At Allbirds, New Roles At Under Armour
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
Both companies are making executive changes, hoping to regain footing in t ...
- Marketers Eye AI Solutions Amid Production Pressures
MediaDailyNews, Colin Kirkland - Wednesday, January 17, 2024
While marketers remain anxious about the impact of AI on their job ...
- CVS Names Condon New CMO
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
After filling the role on an interim basis starting last July, Er ...
- CEOs Say CMOs Have Raised Performance
Marketing Daily, Tanya Gazdik - Tuesday, January 16, 2024
In 2023, CEOs scored their CMOs significantly higher across each area ...
- How Michaels' CMO Is Living Her Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 11, 2024
"I literally resigned from P&G. At one point I was like ...
- In Coming Elections, Brands Won't Get By On Eggshells
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Brands looking to avoid controversy will have nowhere to hide. In anoth ...
- Dentsu's 2024 Media Trends Report
Mediapsssst, Richard Whitman - Tuesday, December 19, 2023
Dentsu's report takes a deep dive into the impact generative AI wi ...
- No Imitations Allowed! Breaking Paradigms With BECA's Founder
Brand Insider: Behind The Scenes, Lisa Singer - Monday, January 8, 2024
"There's a conga line of men outside my door, telling me wh ...
- Peloton Wastes No Time In Replacing CMO
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, December 16, 2023
That move quickly ends any speculation on whether the floundering company wou ...
- Etsy Joins The 'Who Needs A CMO?' Club
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The online marketplace, facing stalled growth, is eliminating the CMO role, alo ...
- Bringing In The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Peloton CMO Flees As Company Struggles
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, December 10, 2023
The company, once the golden child of the home fitness movement th ...
- For Marketers, 2024 Will Be The Year Of 'Premiumization,' Retail Media
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 29, 2023
Kantar predictions for the coming year include a growing edge for challeng ...
- Macy's Taps New CMO From Caesars Entertainment
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 28, 2023
Sharon Otterman takes over the chief marketing role as the retailer undergo ...
- On The Move With Anywhere Real Estate's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 30, 2023
"I don't believe in making myself smaller. I don't believe that anyo ...
- Nike Shakes Up C-Suite With New CMO
Marketing Daily, Sarah Mahoney - Wednesday, November 15, 2023
Nicole Hubbard Graham returns as the new chief marketing officer. Nike al ...
- 23andMe Wants To Move From Ancestry To Prevention
Marketing Daily, Sarah Mahoney - Sunday, November 12, 2023
The DNA-testing company is returning to broadcast with "Hero Gene," a health-focus ...
- 'Heart Of Sneakers' Celebrates Foot Locker's Hype Squad
Retail Insider, Sarah Mahoney - Wednesday, November 8, 2023
With the new holiday campaign, the retailer navigates declining sales and b ...
- Why This ZIPS' Exec Is The Real Deal
Brand Insider: Behind The Scenes, Lisa Singer - Friday, November 3, 2023
"I think as women we have a tendency to be pleasers. ...
- Shipt CMO: Experiences Key For Challenger Brands
Marketing Daily, Sarah Mahoney - Thursday, October 26, 2023
With a new pop-up celebrating Thanksgiving's side dishes, the upstart delivery compa ...
- Timex Tells Us To Waste Time
Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2023
"It started with Gen Z and how they pushed back on t ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- Why DSW Is Back On TV
Retail Insider, Sarah Mahoney - Wednesday, October 18, 2023
The shoe retailer hopes to build a different kind of awareness wi ...