- Marketing Mood: CMOs Are Upbeat, But Cautious About Spending
Email Insider, Ray Schultz - Tuesday, June 27, 2023
Some say they are unable to convince their CFOs to invest ...
- Saks Outlet Store Names CMO
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 21, 2023
Saks Off 5th has created two new executive positions. Mara Sirhal ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- Rachel Thornton Named As Fivetran CMO
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
Thornton has worked at firms including Salesforce and Microsoft. ...
- New Edible CMO Shifts To Brand Storytelling
D2C Insider, Sarah Mahoney - Monday, June 12, 2023
The fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
- New Gatorade Brand Exec Tees Up Nostalgic Blast
Marketing Daily, Sarah Mahoney - Friday, June 9, 2023
In the first ad under new chief brand marketer Anuj Bhasin, Gatora ...
- Why Marketing Effectiveness Continues To Erode
RTBlog, Joe Mandese - Monday, June 5, 2023
While economics and market fragmentation are big factors, it also has ...
- Exec Changes Afoot At Unilever
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 30, 2023
Conny Braams, Unilever's chief digital and commercial officer, will leave the busine ...
- Vying For Generative AI: 5 Rules For Using The Technology For Marketing
Email Insider, Ray Schultz - Wednesday, May 24, 2023
Bain & Company says brands are already deploying Gen AI, and outlin ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- North Face CMO: 'We Need To Be More Emotional'
Marketing Daily, Sarah Mahoney - Friday, May 19, 2023
Sophie Bambuck says building relevance with younger consumers means being more hu ...
- CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
Marketing Daily, Sarah Mahoney - Tuesday, May 16, 2023
Norman de Greve says the retailer's AI-generated marketing writing is already bett ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- Oura Looks To Move Beyond Sleep
D2C Insider, Sarah Mahoney - Monday, May 15, 2023
From fertility partnerships to high-fashion collaborations, the wearable is moving into n ...
- What's Keeping CMOs Up At Night: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
New nightmares include budget cuts, and managing consumer loyalty, attention and expectati ...
- Sephora Names Ex-Pepsi Exec New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 4, 2023
Zena Srivatsa Arnold, joining Sephora this summer, also held key marketing jo ...
- Reese Witherspoon's Hello Sunshine Partners With AT&T
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2023
Witherspoon and AT&T CMO Kellyn Smith Kenny will open the June ...
- Former TIkTok Executive Chosen As Farfetch CMO
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 24, 2023
Luxury fashion ecommerce platform Farfetch has named Nick Tran as its n ...
- Levi Strauss Hires Snap CMO Kenny Mitchell
Marketing Daily, Sarah Mahoney - Friday, April 21, 2023
The executive will bring digital expertise to the company as it mov ...
- Dick's Taps PepsiCo's Emily Silver As New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 20, 2023
Silver takes over the marketing reins from Ed Plummer, who is retir ...
- Sales And Marketing Want Better Collaboration, CMO Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Some 60% of marketing and sales professionals participating in a CMO Counc ...
- Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
Email Insider, Ray Schultz - Thursday, April 13, 2023
Most are recycling content, but most agree investment is a strategic mus ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- Build-A-Bear Names New CMO
Marketing Daily, Sarah Mahoney - Friday, March 31, 2023
Julia Fitzgerald joins the retailer from the American Lung Association. ...
- Marketing Squeeze: Budget Growth Plummets, Digital Spend Slows
Email Insider, Ray Schultz - Wednesday, March 29, 2023
Pure-play internet brands see the least impact from inflation, the CMO Surv ...
- Marketers Rate Sales Lift As Most Important Advertising Indicator
Research Intelligencer, Robert Williams - Thursday, March 23, 2023
Top-line results are considered more significant than other metrics such as retu ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Glossier Names New CMO
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2023
Glossier, busy rolling its products into 600 Sephora stores, promoted Kleo Ma ...
- Toys R Us Takes Geoffrey On The Road
Retail Insider, Sarah Mahoney - Wednesday, March 15, 2023
Back from the brink with its Macy's expansion, the reinvigorated toy retail ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...