Tag results for "cmo"
- Marketing Mood: CMOs Are Upbeat, But Cautious About SpendingSome say they are unable to convince their CFOs to invest ...
- Saks Outlet Store Names CMOSaks Off 5th has created two new executive positions. Mara Sirhal ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand InvestmentsLinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- Rachel Thornton Named As Fivetran CMOThornton has worked at firms including Salesforce and Microsoft. ...
- New Edible CMO Shifts To Brand StorytellingThe fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
- New Gatorade Brand Exec Tees Up Nostalgic BlastIn the first ad under new chief brand marketer Anuj Bhasin, Gatora ...
- Why Marketing Effectiveness Continues To ErodeWhile economics and market fragmentation are big factors, it also has ...
- Exec Changes Afoot At UnileverConny Braams, Unilever's chief digital and commercial officer, will leave the busine ...
- Vying For Generative AI: 5 Rules For Using The Technology For MarketingBain & Company says brands are already deploying Gen AI, and outlin ...
- CMOs To Decrease Investments In Paid Search: Gartner StudyMarketing budgets compose 9.1% of total company revenue this year -- sti ...
- North Face CMO: 'We Need To Be More Emotional'Sophie Bambuck says building relevance with younger consumers means being more hu ...
- CVS CMO Says AI Will Have 'Profound' Impact On Agency BizNorman de Greve says the retailer's AI-generated marketing writing is already bett ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study ShowsThe CMO Council and Sprinklr released a report Monday showing two ...
- Oura Looks To Move Beyond SleepFrom fertility partnerships to high-fashion collaborations, the wearable is moving into n ...
- What's Keeping CMOs Up At Night: It's The Economy, StupidNew nightmares include budget cuts, and managing consumer loyalty, attention and expectati ...
- Sephora Names Ex-Pepsi Exec New CMOZena Srivatsa Arnold, joining Sephora this summer, also held key marketing jo ...
- Reese Witherspoon's Hello Sunshine Partners With AT&TWitherspoon and AT&T CMO Kellyn Smith Kenny will open the June ...
- Former TIkTok Executive Chosen As Farfetch CMOLuxury fashion ecommerce platform Farfetch has named Nick Tran as its n ...
- Levi Strauss Hires Snap CMO Kenny MitchellThe executive will bring digital expertise to the company as it mov ...
- Dick's Taps PepsiCo's Emily Silver As New CMOSilver takes over the marketing reins from Ed Plummer, who is retir ...
- Sales And Marketing Want Better Collaboration, CMO Study ShowsSome 60% of marketing and sales professionals participating in a CMO Counc ...
- Cash-Poor Content: Few Firms Are Greatly Increasing Their SpendMost are recycling content, but most agree investment is a strategic mus ...
- Cicis Pizza CMO's World Of Possibilities"Slowing down to speed up can be pivotal and just so impactfu ...
- Build-A-Bear Names New CMOJulia Fitzgerald joins the retailer from the American Lung Association. ...
- Marketing Squeeze: Budget Growth Plummets, Digital Spend SlowsPure-play internet brands see the least impact from inflation, the CMO Surv ...
- Marketers Rate Sales Lift As Most Important Advertising IndicatorTop-line results are considered more significant than other metrics such as retu ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A DifferenceWhile brands love to say they stand for the environment or diversit ...
- Glossier Names New CMOGlossier, busy rolling its products into 600 Sephora stores, promoted Kleo Ma ...
- Toys R Us Takes Geoffrey On The RoadBack from the brink with its Macy's expansion, the reinvigorated toy retail ...
- Taking The Plunge With My/Mochi's New CMO"I do as much as I can as a mother, and ...
