Tag results for "cmo"
- Selling The Value Of AI To Your CMOHow do you sell the value of AI to leadership? Here are ...
- What Makes A Great CMO In Today's MarketI've come to realize that, as a CMO, your day-to-day skills change ...
- Agency Vet Feldman Named CMO B.GoodAd agency veteran Brent Feldman is jumping to the client side as ...
- Coty Names New CMOs; Launches 'Personalized' Covergirl VideoA scroll thanking thousands of women for "inspiration" occupies most of Droga ...
- CMO Report Finds 'Time' Rivaling Scarcity Of Tools, TalentData may be the oil of the new marketing economy, but according ...
- Marketers Struggle With Tying Data To AI SystemsData supported by artificial intelligence has become an essential part of campaigns, ...
- Is Email An Also-Ran? CMOs Rank It As No. 4 Digital ChannelEmail is seen as highly important by almost 60% of top marketing ...
- Rapp Creates Global CMO Role, Taps Neal To Fill ItOmnicom’s Rapp Worldwide has promoted Anne Marie Neal to the post of ...
- CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And DataNearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation ...
- CMO Role Returns To easyJet In Management ShakeupThe CMO role is returning to easyJet in a management shakeup that ...
- CMO Learning Curve: They're Not Up To Speed On Transactional EmailA new study by the CMO Council found this shocking result: most ...
- Nearly Two In Three CMOs Reduce Facebook And Google Spend Over Metrics And RatesResearch by the Chief Marketing Officer Council claims that its members are ...
- CMOs Increasingly Reject Agency-Of-Record ModelThe research also included in-depth interviews with the CMOs of Georgia-Pacific, Kelly ...
- Publicis.Sapient Poaches Deloitte's Teresa BarreiraPublicis Groupe is turning the tables on consulting shops that poach talent ...
- Mastercard CMO Says CMOs Will Be Replaced If They Cannot Explain Their RoleMastercard's CMO believes the CMO role is on the wane because too ...
- Dentsu Aegis Hires Its First U.S. CMOKenneth Parks joins the network from Digitas, where he held various leadership ...
- Search, Paid And SEO, Rank Higher As CMOs Seek New Agency PartnersSome 61% of those who make the decisions say they are ready ...
- Nissan Europe's CMO Leaves After Just 10 MonthsNissan Europe's CMO, Philippe Saillard leaves his post today just 10 months ...
- Impact Radius Appoints Former Professional Motocross Driver As First CMOImpact Radius announced Tuesday the appointment of its first CMO. Scott Brazina, ...
- Jennifer Hohman Named Global CMO At FCB, Marking Her Return To InterpublicThe IPG veteran replaces Chris Shumaker who is joining sibling shop The ...
- Cadillac Plans National Search For CMOCurrent CMO Uwe Ellinghaus plans to return to Germany. His resignation was ...
- M&C Saatchi Appoints Bosomworth CMOM&C Saatchi has appointed Kate Bosomworth chief marketing officer, filling the role ...
- CMO Budgets Hit A Plateau, Is Proving ROI To Blame?After a spike between 2015 to 2017, CMOs are seeing their budgets ...
- Marketing Budgets Stall; CMOs Emphasize DigitalThe shift to digital away from traditional media reflects changing media consumption ...
- Adobe Launches Campaign To Run Solely On ProgrammaticThe campaign emphasizes Adobe's belief that deep intelligence and amazing design are ...
- Is Your CMO - or Any CMO - Still Relevant?Marketing looks nothing like it did 10 years ago, yet the title ...
- Programmatic Still Facing ObstaclesThe need for more efficient ad targeting with increased transparency began to ...
- Trust Remains Major Challenge For Advertising Industry, CMO Council SaysA report released during Advertising Week analyzes the impact of digital advertising ...
- Female CMOs More Prevalent In The U.S. Than The UKThe modern CMO's charter is expanding to address all the areas that ...
- Digitas CEO Weisman Departs For Dunkin' Donuts CMO Role The appointment is effective later this month. Weisman will lead marketing, product ...
