- Mercedes-Benz Says Goodbye To Jon Hamm, Hello To Lucy Liu
Marketing Daily, Tanya Gazdik - Monday, July 14, 2025
Liu's debut as the official voice of Mercedes-Benz premiered with the laun ...
- Former Volvo CMO Joins BMW
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2025
Leigh Moynihan will oversee all marketing for BMW in the U.S. includi ...
- Sam's Club Fills CMO Post, Eyes Ad Network Expansion
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
Bank of America's Chris Curtin joins the Walmart division amid strong membersh ...
- Stellantis Loses Top Marketer To T-Mobile
Marketing Daily, Tanya Gazdik - Sunday, June 29, 2025
Lucy McLellan's last day at Stellantis is July 11. She joins T-Mobi ...
- Peloton's New CMO Inherits Laundry List Of Issues
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 17, 2025
Peloton has cut its marketing spending, trying to adapt to reduced dema ...
- Training Day: How Marketing Teams Are (Really) Learning To Use AI
Marketing Daily, Sarah Mahoney - Friday, June 13, 2025
Despite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turni ...
- Cadillac Steers Ahead Without Chief Marketing Officer
Marketing Daily, Tanya Gazdik - Friday, June 13, 2025
The departure is framed as being elected by former CMO Dias hersel ...
- Dr. Martens Looks For Comeback With New Brand Officer
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2025
Carla Murphy joins as the Brit icon tries to revive sales wi ...
- Mercedes-Benz Appoints New Head Of Van Sales, Marketing
Marketing Daily, Tanya Gazdik - Wednesday, June 4, 2025
Jee-Seop Kim succeeds Heike Scheuble, who will retire from Mercedes-Benz on Sep ...
- Fox Names Vohra CMO, EVP-Ad Sales
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
Vohra will oversee development and execution of ad-sales marketing efforts across F ...
- Newell Brands Splits Marketing Leadership As Turnaround Pressures Mount
Marketing Daily, Sarah Mahoney - Tuesday, June 3, 2025
Struggling Newell, maker of such products as Sharpie pens and Rubbermaid container ...
- Digital Sweep: That's Where Marketing Dollars Are Going
Email Insider, Ray Schultz - Tuesday, June 3, 2025
Email is the only owned and earned channel to see an increa ...
- Ford CMO Featured On WPP Podcast
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2025
The first episode features Ford CMO Lisa Materazzo's love for cars, h ...
- Crocs Boosts Terence Reilly To Chief Brand Officer
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2025
The marketing exec, the brains behind the Stanley Cup, will oversee Cro ...
- McAfee CMO: Tips To Improve MMM Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 27, 2025
CMO Stephanie Fried wanted to blur the lines between real and fa ...
- ASICS Signs Felix, The Original Brand Influencer
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The fluffy white dog reps the athletic brand's commitment to getting huma ...
- CMOs Need A Tariff Playbook -- Even If Prices Don't Spike
Marketing Daily, Sarah Mahoney - Monday, May 19, 2025
Gartner's Kate Muhl explains why tariff talk is already reshaping consumer behav ...
- New Benchmarks Show CMOs Struggling To Do More With (Even) Less
Marketing Daily, Sarah Mahoney - Tuesday, May 13, 2025
Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driv ...
- CMO Budgets Hold Steady While AI Drives Shift In Spending Strategy, Gartner Says
Research Intelligencer, Robert Williams - Wednesday, May 14, 2025
Fifty-nine percent of CMOs say their budgets remain insufficient to fully execu ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
A Gartner study found 59% of CMOs reported having an insufficient budg ...
- Horizon Names Crystal Park CMO
MAD, Steve McClellan - Wednesday, May 7, 2025
Park will join later this month from The Weather Company where s ...
- Nike Shakes Up C-Suite As Growth Stalls, Tariff Pressures Mount
Marketing Daily, Sarah Mahoney - Tuesday, May 6, 2025
With sales down and trade war swirling, the company elevates its C ...
- Lucid Motors Hires CPG Veteran As Top Marketer
Marketing Daily, Tanya Gazdik - Tuesday, May 6, 2025
Akerho "AK" Oghoghomeh was CMO at Beyond Meat. He previously was seni ...
- Sleep Number Shakes Up Marketing With New CMO From Casper
Marketing Daily, Sarah Mahoney - Friday, April 18, 2025
Amber Minson steps in as the mattress brand confronts sales losses, shifti ...
- Nissan CMO Drops Global Duties, Comments on Tariffs
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2025
Allyson Witherspoon previously spent two years as corporate vice president, global chi ...
- JCPenney Goes Incognito In Bold Fashion Rebrand
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
The first major campaign from CMO Marisa Thalberg breaks a cardinal ru ...
- REI's New Merchandising Chief Steps In As Brand Identity Frays
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2025
The co-op names Kristin Shane to lead merchandising amid mounting union tension ...
- CMOs Face Gap Between Likability, Credibility
Marketing Daily, Tanya Gazdik - Thursday, March 27, 2025
CMOs earn accolades for their growing alignment with CEOs, but CEOS rema ...
- Volkswagen Loses Top Marketer
Marketing Daily, Tanya Gazdik - Tuesday, March 25, 2025
Andrew Savvas, who recently celebrated his third anniversary as chief sales a ...
- Genesis CMO Revolving Door Continues To Swing
Marketing Daily, Tanya Gazdik - Monday, March 17, 2025
Amy Marentic joins Genesis with over 25 years of global automotive a ...