Tag results for "digital marketing"
- Buyer Survey: Global Digital Spend To Rise 18% In 2021; Amazon To Hit 11% Of U.S. Digital By 2022Amazon is poised to benefit from conversion performance, insulation from Apple's comi ...
- The HaHa Ratio: Anti-Trump Advertising Followed the Emoji MetricTara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained t ...
- Peppermonkey Offers Digital Tools To HVAC FirmsThe services include email and website design, and search engine optimization (S ...
- Affiliate Channels, Ranked And RatedThe Martech Record Market Presence Index is a measurement of buyer inte ...
- Pandora Thrives with a Full Funnel Approach to E-commerceWhat happens when a retailer's business model is completely upended, and th ...
- The Digital Lifeboat: Small Firms Are Drawing Big Clicks With Online Ad CampaignsEcommerce small and medium-sized businesses pulled a 670% increase in digital clic ...
- IAB Seeks Comments On Revised Podcast Measurement GuidelinesWith podcast advertising exploding, IAB's Tech Lab has updated guidelines to refle ...
- Spider-Man Influencers Spin Web on Twitch, Capturing GamersTheatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- Most Firms Are Planning Virtual Events: StudyAlmost all foresee producing an event, but they are held back ...
- Pepsi Highlights NFL Fan Stories"While things may look different this year, fans still share an unapologet ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown LonelinessDuring lockdowns, having a friendly face from McCormick's own team make ...
- Inmar Offers New Marketing Platform For Retailers And CPGsRetail Cloud is a data-driven solution that supports marketing across all touchpoint ...
- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital AdvertisingThe acquisition is intended to ramp up HomeServe's digital and search engi ...
- Lotame Introduces Cookieless Tool For Publishers, MarketersLotame is looking to help publishers, marketers and agencies leverage their first ...
- LiveIntent Reports 32% Revenue Increase Across Publisher NewslettersThe data and revenue increases are based on the performance of t ...
- Potbelly: 'This Is The Moment When Brands Are Built'While many brands are responding to the pandemic by putting their med ...
- Video Ad Spend On News Sites Dropping; COVID-19 Content Blackouts Termed 'Missed Opportunity'Ad spending by the top 500 advertisers on premium news sites ...
- GroupM: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'Report finds 60% of consumers are less inclined to use a produ ...
- Retail Messaging Losing Efficacy During PandemicAlmost half of online shoppers said the messaging from retailers all soun ...
- VW Puts Tribal On AlertVW is reviewing its digital marketing arrangements, putting Tribal Worldwide on aler ...
- A&W Digital Director Bringing Franchisees Into Modern AgeA&W's core consumer is still the baby boomer -- "but it's 20 ...
- Case Study: Body-Positive Campaign Shapes Up To Be Winning StrategyHaving scaled so fast, however, they realized they needed to take ...
- Gen X And Boomers Split Digital And Traditional Media Consumption EvenlyDigital may mean everything to many agencies, but the IPA reminds th ...
- AI And The New Digital Marketing LandscapeAI will dominate digital marketing this year. From content delivery to ...
- Q&A With Ryan Thompson, The DCCC's Chief Digital OfficerRyan Thompson will speak on "Navigating the New Social 'Etiquette'" at Marketin ...
- Study: Consumers Report When Brand Ads Annoy ThemThe line between advertising and content has become blurred. Only about 4 ...
- Zwilling's Digital Transformation Brings Amazing ResultsBy optimizing digital, the brand's history -- dating to 1731 -- a ...
- Qantas Airways' Reliance On Contextual Relevancy Pays OffFor example, messages about its onboard comfort and amenities across uncomfortable trans ...
- Grocery Chains Pilot In-Store Digital Network From News AmericaLarge screens will feature ads triggered by time of day, weather, fir ...
- Avocados From Mexico Wins Super Bowl With 5 PillarsYouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
