Tag results for "digital marketing"
- Study: Consumers Report When Brand Ads Annoy ThemThe line between advertising and content has become blurred. Only about 40% ...
- Zwilling's Digital Transformation Brings Amazing ResultsBy optimizing digital, the brand's history -- dating to 173 -- and ...
- Qantas Airways' Reliance On Contextual Relevancy Pays OffFor example, messages about its onboard comfort and amenities across uncomfortable transit ...
- Grocery Chains Pilot In-Store Digital Network From News AmericaLarge screens will feature ads triggered by time of day, weather, first ...
- Avocados From Mexico Wins Super Bowl With 5 PillarsYouGov reported that of all Super Bowl campaigns, Avocados from Mexico was ...
- Fox Corp. Buys 67% Stake In Consumer Loan Marketplace Credible LabsFox will use Credible's consumer and other data for its local TV ...
- Amazon Loses Another Fight Over Shoddy Marketplace Merchandise"Amazon bears responsibility for putting the defective product into the stream of ...
- CMOs Plan To Take More Digital Capabilities In-HouseA majority of CMOs say they intend to bring more digital marketing ...
- Cinema Will Achieve Faster Growth Than Digital Advertising Next YearGlobal internet advertising growth is slowing down to the point where, in ...
- Boris And Brexit See Growth Grind To A HaltDigital is doing ok -- but direct marketing is still waiting for ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- Pavone Marketing Group Bolsters Capabilities With 2 DealsThe acquired firms include Netplus and Phalanx Digital and will expand Pavone's ...
- Who Does Prime Day Really Benefit?The devices that sell the most on Prime Day are usually Amazon's ...
- Tencent's China-Centric Take On Tech For GoodThe vision Tencent laid out at Cannes, contrasted greatly with the ongoing ...
- Facebook Promotes Study App, Shifts To Reward-Based Market ResearchThe new offering emphasizes transparency, data safety and compensation for all participa ...
- UK Crowned EU's Leading Digital Advertising MarketResearch from advertising think tank Credos and Enders Analysis shows that the ...
- 'Fortnite' Studio Taps OverWatch League Boss To Lead Esports EffortsThe company has hired Nate Nanzer, GM of the Overwatch League, to ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOHThe company is betting these new formats, alongside existing inventory, will enhance ...
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, media ...
- Bareburger Finds Ways To Avoid Food Delivery GougingCMO Nabeel Alamgir says the brand does so by offering online ordering ...
- Brands Must Ensure That Tech Giants Act ResponsiblyThat is the message from the WFA today as Facebook bans rule ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, MobileThe explosive growth was largely driven by digital video advertising, which grew ...
- Spotify Tests Interactive Voice AdsThe test marks a new effort by Spotify as it seeks to ...
- Marketers Have New Options As Consumers Watch Linear TV, Stream Shows"Total TV Watcher" households are 65% more likely to have a young ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "always ...
- Trade Desk Taps Samba TV For Programmatic TV ToolThe companies say the deal will help marketers make better decisions and ...
- The Tao of Unilever, Part 1As longtime global CMO Keith Weed retires from the company, thoughts on ...
- Cross-Channel Digital Attribution Is The Way Of The FutureWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, ...
- Pancheros Revs Up With New VP Marketing, Ambitious CampaignThe Mexican fast-casual chain preps for growth spurt with a Chipotle advertising ...
