Tag results for "digital marketing"
- Four Seasons Aggressive SEM Campaign Pays OffHow does a global brand like the Four Seasons Hotel & Resor ...
- Hulu Starts New On-Air Campaign: 'Start With Hulu'The campaign, which will run through the fall, features characters who reali ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That IsAn acute level of awareness of your target audience is table stak ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human TacticsBut personalized email is first among digital channels, and third overall ...
- Facebook Joins Race To Help Writers, Small Publishers Monetize Their ContentTwitter has also unveiled a service - Super Follows - that wou ...
- Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study FindsA Clutch survey finds that 60% think emojis are unprofessional when us ...
- Why Email Is Still At The Core Of Digital MarketingEmail, although, 50 years old, remains a robust marketing tool. Here ...
- Netflix Moves To Crack Down On Unauthorized Password SharingAfter years of almost encouraging password sharing, Netflix is carefully testing ...
- Industry Veteran Nick Brien Joins Velocity Acquisition Corp.Brien, the former CEO/Americas at Dentsu International, serves as Chief Strategy Offic ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle SweepstakesHow does a new film attract the attention of moviegoers when it ...
- The Kitchen's Sandoval Joins Croud As Head Of Biddable MediaAndrew Sandoval, who created the biddable media practice inside The Media Kitche ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel ExperiencesAcquia Digital Commerce allows brands to deliver a positive customer experience acro ...
- Buyer Survey: Global Digital Spend To Rise 18% In 2021; Amazon To Hit 11% Of U.S. Digital By 2022Amazon is poised to benefit from conversion performance, insulation from Apple's comi ...
- The HaHa Ratio: Anti-Trump Advertising Followed the Emoji MetricTara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained t ...
- Peppermonkey Offers Digital Tools To HVAC FirmsThe services include email and website design, and search engine optimization (S ...
- Affiliate Channels, Ranked And RatedThe Martech Record Market Presence Index is a measurement of buyer inte ...
- Pandora Thrives with a Full Funnel Approach to E-commerceWhat happens when a retailer's business model is completely upended, and th ...
- The Digital Lifeboat: Small Firms Are Drawing Big Clicks With Online Ad CampaignsEcommerce small and medium-sized businesses pulled a 670% increase in digital clic ...
- IAB Seeks Comments On Revised Podcast Measurement GuidelinesWith podcast advertising exploding, IAB's Tech Lab has updated guidelines to refle ...
- Spider-Man Influencers Spin Web on Twitch, Capturing GamersTheatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- Most Firms Are Planning Virtual Events: StudyAlmost all foresee producing an event, but they are held back ...
- Pepsi Highlights NFL Fan Stories"While things may look different this year, fans still share an unapologet ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown LonelinessDuring lockdowns, having a friendly face from McCormick's own team make ...
- Inmar Offers New Marketing Platform For Retailers And CPGsRetail Cloud is a data-driven solution that supports marketing across all touchpoint ...
- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital AdvertisingThe acquisition is intended to ramp up HomeServe's digital and search engi ...
- Lotame Introduces Cookieless Tool For Publishers, MarketersLotame is looking to help publishers, marketers and agencies leverage their first ...
- LiveIntent Reports 32% Revenue Increase Across Publisher NewslettersThe data and revenue increases are based on the performance of t ...
- Potbelly: 'This Is The Moment When Brands Are Built'While many brands are responding to the pandemic by putting their med ...
- Video Ad Spend On News Sites Dropping; COVID-19 Content Blackouts Termed 'Missed Opportunity'Ad spending by the top 500 advertisers on premium news sites ...
- GroupM: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'Report finds 60% of consumers are less inclined to use a produ ...
