- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- B2B Firms See Online Brand Impact As More Important Post-Pandemic, UK Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Visual identity is a strong branding factor, Motion Marketing reports. ...
- B2B Brands Urged To Use Email Signatures, Messaging
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Email signatures produce the highest click-through rates, according to a study ...
- Em-Power Your Self With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Marketing Budgets Are Rising, With Print Getting A Share, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
Most firms see a recession as a strategy opportunity to gain mark ...
- Creative All Star: Kinney Edwards
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
For Kinney Edwards, the substance of campaigns is key and relies ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper Marketing
Email Marketing Daily, Ray Schultz - Thursday, January 5, 2023
Ansa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- Jackpot.com Exec's Winning Marketing-Tech Combo
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 22, 2022
"We're all so crazy raw these days. I don't know if you' ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Most B2B Firms Will Be Investing In ABM In 2023, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 9, 2022
Email is one of the main channels used, and email addresses a ...
- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
YouTube is testing affiliate marketing for Shorts in the U.S. with creator ...
- FEC Proposes Regulation To Ensure Transparency For Digital Political Ads
MAD, Fern Siegel - Monday, November 14, 2022
As the financial and political stakes escalate, the agency wants to bri ...
- Transforming Brand Values into Tangible Actions
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Patagonia's mission statement is: we're in business to save our home plane ...
- Drive & Persistence Makeup This Estee Lauder Ecomm Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 8, 2022
"I wanted to be at the top of my game, whatever th ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 27, 2022
"We learned it from the ground up, and we had nothing b ...
- 5W Digital Starts An Email Marketing Division
Email Marketing Daily, Ray Schultz - Monday, October 24, 2022
The new marketing division will help clients of 5W Public Relations execu ...
- FTC Considers New Rules To Combat Phony Reviews
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Fake and deceptive reviews and other endorsements have long been problematic, a ...
- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- CaliberMind Debuts New Funnel Tools For B2B Marketers
Email Marketing Daily, Ray Schultz - Wednesday, October 19, 2022
CaliberMindFunnels blends data from every touchpoint, the company says. ...
- Transforming & Moving Forward With Finance of America's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, October 11, 2022
"I hope this is encouraging for people to say, if you kn ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- Yumi Co-Founder Swings Big & Hits Her Target
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 29, 2022
"Maybe we hit a wall, but we just got to keep tryi ...
- Udacity's Trailblazing CMO Leading Their Own Path
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 22, 2022
"I needed to use my position or needed to use the visibili ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Oakley's Cultural Marketer Embraces Change, Grit & Balance
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 13, 2022
"I realized very quickly that in order to go up and mo ...
- Brick Marketing Offers Digital Consulting Service
Email Marketing Daily, Ray Schultz - Wednesday, September 7, 2022
Brick Marketing can help brands with strategic issues and campaigns, the compa ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...