Tag results for "digital marketing"
- Digital Ad Spend Will Outstrip Digital Media AttentionThe gap between digital ad spend and time spent consuming digital media ...
- Goodbye Appboy, Hello Braze Appboy is officially renaming its company to "Braze," the lifecycle engagement technology ...
- Google And Facebook Account For 54% Of UK Digital Ad SpendGoogle and Facebook are rightfully called a duopoly in digital advertising, according ...
- P&G's Marc Pritchard Blasts Adland For Only Delivering On 25% Of SpendP&G's Chief Brand Officer has summed up 2017 as the year "bloom ...
- Domino's Launches CRM And Digital ReviewsDomino's is reviewing its digital and CRM briefs after parting ways with ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, OptimizationOptimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join the ...
- AdRoll Launches ABM Solution, Partners With HubSpotSan Francisco-based advertising company AdRoll announced the general availability of AdRoll ABM, ...
- Evergage Expands Partner ProgramEvergage expanded its partner program on Wednesday, joining forces with several digital ...
- PUMA Europe Recruits Mapp Digital For Email, Customer EngagementMapp Digital announced Tuesday that PUMA has selected the independent marketing technology ...
- Karen Millen Fights Sales Drop By Ditching The Siloes"The Drum" tells the story today of how, after posting a 10% ...
- Nandos Picks AnalogFolk For Digital Account"Campaign" reveals that Nandos has awarded its digital account to AnalogFolk. The ...
- Of Sushi and Skincare: L'Oreal Smart Geo-Targeting Drives In-Store TrafficWhat can marketers do when creative store displays no longer bring in ...
- Emma Takes Email Deliverability On The RoadEmma will be hitting the road later this month to host a ...
- OTT: Is It Digital Or Is It TV?OTT is the fastest-growing segment of TV ad spend. But where exactly ...
- Act-On Software Relaunches Marketing Education Program UniversityMarketing automation platform Act-On Software announced the launch of Act-On University on ...
- Navigating The Most Digital Media-Crazed Time of Year: Holiday Shopping Season Every year, consumers get started on their holiday shopping earlier and earlier. ...
- After Header Bidding: Unified Ad ServingAs header bidding matures and takes over from waterfall auctions, a number ...
- Rubicon Project Launches New Outstream Video FormatRubicon Project announced on Thursday the launch of a new outstream video ...
- Cuebiq Adds IoT 'Audiences' To Track Connected Device UsageLocation data company Cuebiq on Tuesday introduced the Internet of things (IOT) ...
- IAB Names Craig Coleman VP Of MarketingThe Interactive Advertising Bureau (IAB) announced that Craig Coleman is its new ...
- Criteo Reports Another Strong Quarter, With Revenue Increasing 33%Criteo announced a 33% increase in year-over-year revenue for Q2 2017 Wednesday, ...
- SendGrid Simplifies Email Editing SendGrid has upgraded its email editing capabilities so marketers have the flexibility ...
- As Automation Accelerates, Where Does The Strategist Fit In?The complexity of digital advertising requires more than current technological capabilities can ...
- Digital Outdoor And Mobile -- The New Superhero Duo?Outdoor billboards serving mobile ads to relevant, opted-in passersby sounds like just ...
- Tipping Point Reached As Half Of UK Ad Spend Is Now OnlineAdland has hit a tipping point. For the first time, half of ...
- Neuranet Launches Flexitive 2.0 Software, Based On New IAB StandardsNeuranet, a technology firm that develops responsive ad design software, on Wednesday ...
- Datorama Launches SmartLenses, Marketing Intelligence Dashboard Marketing intelligence firm Datorama announced on Tuesday the launch of Datorama SmartLenses, ...
- TouchTunes Offers OOH Inventory Via DOmedia, RubiconTouchTunes Media announced on Tuesday it will take advantage of a recent ...
- Acxiom Expands To MexicoAcxiom announced on Monday it will be launching its InfoBase and AbiliTec ...
- Ad Fraud Is Biggest Industry IssueIn one study cited by U.K.-based Infectious Media in its new white ...
