Tag results for "digital marketing"
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted AdsThe Association of National Advertisers plans to seek federal privacy legislation that ...
- Survata To Measure Ad Impact On HuluMeasurement and research firm Survata is now measuring the impact of video ...
- Ancestry: The Third GenerationAncestry sought to change the customer experience paradigm from channel and funnel ...
- Time To Disband Digital Marketing Teams?"Marketing Week" columnist Mark Ritson is not known for pulling any punches. ...
- Beeswax Integrates With Operative, Simplifies Programmatic BuysThe integration allows for publishers to bundle linear and digital inventory together ...
- Setbacks, Lessons Learned And Successes At GalpAfter one year, the company sent email as part of an integrated ...
- Amazon Launching 'Moments' Marketing ToolThe company has been testing Moments with a number of partners, including ...
- Digital Ad Revenue Tops $26B In Q3 2018Marketers spent a total of $75.8 billion over the first three quarters ...
- Dos Equis Adds More Equis To One-Up Millennial MalesThe releases ramped up ahead of the holiday, supported by both "Funny ...
- AT&T Improves Post-Hurricane Sentiment On Puerto RicoThe communication strategy included TV spots, live integrations, print, digital advertising, social ...
- Let's Change The Comfortable Digital Marketing Lie In 2019The ROAS numbers reported are wrong. Businesses know it. CFOs know it. ...
- Videolicious Rolls Out B2B Video Automation ToolsAutomated videos won't be replacing the automation technology elsewhere in the funnel, ...
- Companies Rethink The TV Ad Model For OTT"It is clear to us that consumers are not going to stand ...
- Sen. Warner To FTC: Google Deserves Fresh Scrutiny"As long as Google stands to profit from the sale of additional ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC AccreditationsPixalate says it is the first solution to be accredited across all ...
- Svedka Celebrates Originality In First National Push Since 2013R/GA offers diverse young adults meant to represent '"today's fearlessly original" consum ...
- Online Grocery To Reach $100BilFood and beverage retail is the next big sector that will feel ...
- Starbucks' Reorg Includes New Marketing Approaches, LeadershipAmid a new round of 350 corporate layoffs, changes in digital marketing ...
- Digital Users Begin Major Holiday Shopping PushNearly 19 million users had nearly 40 million interactions related to holiday ...
- IAB Tech Lab Releases Final Version Of VAST 4.1The IAB Tech Lab and Digital Video Working group say VAST 4.1 ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they are ...
- Digital Marketing Is The Grinch Stealing TV's ChristmasOverall ad spending is up and online is thriving, yet ITV is ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a peanut ...
- End-to-End Personalization: The Farmer's DogThe Farmer's Dog knows a great deal about each individual dog and ...
- Next Will Slash Traditional Ad Spend To Focus On DigitalNext has told "Marketing Week" it is considering slashing tv, print and ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012New CMO Bibie Wu shares the thinking behind "Growers of Good," from ...
- Cow & Gate Digital And CRM Accounts Under ReviewDanone is calling a digital and CRM review of its Cow & ...
- IAB Podcast Upfront: Presenters Pitch The 'Personal Relationship' Of AudioPodcasting is on the verge of breaking out in a big way. ...
- TV Ad Spend Appears To Boost Digital KPIs For Auto BrandsFor example, Toyota increased TV ad spend by 10%, and saw its ...
- Understanding Marketing And MediaAs marketing leaders head into next year's business planning and budgeting season, ...
