Tag results for "digital marketing"
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, media ...
- Brands Must Ensure That Tech Giants Act ResponsiblyThat is the message from the WFA today as Facebook bans rule ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, MobileThe explosive growth was largely driven by digital video advertising, which grew ...
- Spotify Tests Interactive Voice AdsThe test marks a new effort by Spotify as it seeks to ...
- Marketers Have New Options As Consumers Watch Linear TV, Stream Shows"Total TV Watcher" households are 65% more likely to have a young ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "always ...
- Trade Desk Taps Samba TV For Programmatic TV ToolThe companies say the deal will help marketers make better decisions and ...
- The Tao of Unilever, Part 1As longtime global CMO Keith Weed retires from the company, thoughts on ...
- Cross-Channel Digital Attribution Is The Way Of The FutureWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, ...
- Pancheros Revs Up With New VP Marketing, Ambitious CampaignThe Mexican fast-casual chain preps for growth spurt with a Chipotle advertising ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social MediaDTC consumers spend 13 hours per week watching live or on-demand streaming ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive GrowthTeads hopes to be a billion-dollar per-year company by 2021. While programmatic ...
- Target In, Disney Out For 2019 IAB NewfrontsTarget will be the second retail company to have a presence in ...
- NYC Sues Ballyhoo Media Over Floating Digital BillboardsMayor de Blasio says Ballyhoo Media's LED billboards, which travel on a ...
- Tru Optik, Oracle Data Cloud Strike Audience Data DealThe deal will make Oracle's audience data available for CTV and OTT ...
- Adobe, Roku Partner On OTT Ad TargetingCustomers of Adobe Marketing Cloud, Adobe Audience Manager and Adobe Analytics products ...
- Ceros Rolls Out Updated Content Creation PlatformThe updated studio product will include adaptive layouts, image editing, expanded animations, ...
- Tru Optik Taps Kosinski To Lead SalesKosinski will lead the company's growing sales operation, including oversight of revenue, ...
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted AdsThe Association of National Advertisers plans to seek federal privacy legislation that ...
- Survata To Measure Ad Impact On HuluMeasurement and research firm Survata is now measuring the impact of video ...
- Ancestry: The Third GenerationAncestry sought to change the customer experience paradigm from channel and funnel ...
- Time To Disband Digital Marketing Teams?"Marketing Week" columnist Mark Ritson is not known for pulling any punches. ...
- Beeswax Integrates With Operative, Simplifies Programmatic BuysThe integration allows for publishers to bundle linear and digital inventory together ...
- Setbacks, Lessons Learned And Successes At GalpAfter one year, the company sent email as part of an integrated ...
- Amazon Launching 'Moments' Marketing ToolThe company has been testing Moments with a number of partners, including ...
- Digital Ad Revenue Tops $26B In Q3 2018Marketers spent a total of $75.8 billion over the first three quarters ...
- Dos Equis Adds More Equis To One-Up Millennial MalesThe releases ramped up ahead of the holiday, supported by both "Funny ...
- AT&T Improves Post-Hurricane Sentiment On Puerto RicoThe communication strategy included TV spots, live integrations, print, digital advertising, social ...
- Let's Change The Comfortable Digital Marketing Lie In 2019The ROAS numbers reported are wrong. Businesses know it. CFOs know it. ...
