• by Fern Siegel , 2 hours ago

Digital media agency Coegi has appointed Tessa Ohlendorf as president, North America.

Ohlendorf, with decades of programmatic and mar-tech experience, will lead Coegi’s operations in the United States and Canada, as well as oversee AI and machine-learning insights for clients.

Jack Miller, CEO of True Independent Holdings, the agency's parent company, said Ohlenforf “brings visionary leadership, technology expertise and operational acumen to Coegi, further strengthening a company already recognized as a proven digital partner for brands and agencies.”

Before the hire, Ohlendorf founded and led Fabric Folk, a consultancy helping agencies and brands use AI responsibly.

Earlier in her career, she launched and scaled Cadreon (now Kinesso) for IPG Mediabrands Canada. She also led Media.Monks for five years as managing director.

As part of the leadership transition, Sean Cotton, who previously served as CEO of Coegi U.S., will take a consulting role.

Coegi's client work has included Moderna, Bread & Butter Wines and The Humane Society of the U.S.

True Independent Holdings also owns Swell Media, RADaR and True Media.