• by Fern Siegel , Yesterday

Nike's campaign for TDR, which launches the Air Max Goadome Low, is a collaboration between the footwear giant and Bronx-based creative atelier Taller De Rafa (TDR).

Even/Odd handled the creative work, which runs on Nike’s social and out-of-home. Thuan Tran of OnLunchBreak directed the spot, shot on a hand-cranked 35mm film camera. Tran is known for his work with Google, StockX, Oura and McDonald’s. 

The TDR ad features a group of mechanics discussing their ultimate dreams — whether it is becoming a dancer, concert pianist or running a restaurant. 

TDR was founded during Covid by siblings Genesis and Rafael Valverde. The small screen-printing operation morphed into a workwear shoe, based on a love of cars. The brand’s Swoosh campaign even features the legendary Nissan Skyline GT-R.

Even/Odd’s client work includes AllBirds, DoorDash, Square and Lyft.

The Taller de Rafa x Nike Goadome Low is available via Taller de Rafa, Nike and the Snkrs app in Mosswood brown, phantom and metallic silver.