Tag results for "advertising"
- Malvertising Found In 1 In Every 100 Ad ImpressionsMemorial Day could become the target of the next online advertising att ...
- Getty Images Disability Collection Partners With Verizon MediaLast year, the three organizations developed guidelines for how to authentically reflect ...
- Analysis Reveals 'Brand Safety' Takes Many FormsExplicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, ...
- Hulu: CPM Pricing Sinks, Overall Ad Revenues ClimbThe average CPM for Hulu in Q1 was down 17% to $25.00 ...
- The Next Big Source Of Ad Fraud: AttributionMALAGA, SPAIN -- The next new vector for ad fraud doesn't involve ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header BidsAs mobile advertising accelerates, partly due to better video options with 5G ...
- Hulu Ad Prices Eroding At Double-Digit RatesAs Disney takes control of Hulu, the service's advertising rates appear to ...
- Linear TV Ads Remain Most 'Relevant' To ViewersA study finds 49% of respondents believe TV will show advertising that ...
- WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At UpfrontLeaning into advertising and the power of its parent company, WarnerMedia is ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For BrandsWhite Ops' prevention API, supported by advanced bot detection techniques, accurately predicts ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertising ...
- Duration Weighting In Video Ad Measurement: Time MattersThe TV industry abounds with research of how ads can and do ...
- Meredith Corp. Reports Double-Digit Advertising Revenue GrowthThe National Media Group's Q3 revenue rose to $556 million, a 15% ...
- TV, Digital: The Content Is Being WatchedABC is boasting about the "62% of millennials" connected to Disney-ABC content, ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company"We had intended to remove location data from the fields sent to ...
- NAI Bans Behavioral Targeting Of Users Under 16The group's new privacy code will also require members to obtain consumers' ...
- Brands Must Ensure That Tech Giants Act ResponsiblyThat is the message from the WFA today as Facebook bans rule ...
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based MeasurementMALAGA, SPAIN -- The industry may put another nail -- possibly a ...
- Ad Fraudsters Exploit Massive Loophole In OTTIt's one of the industry's fastest-growing ad channels -- and according to ...
- Visual Theme For Search Extends Into Google Discovery Ads, Gallery AdsTwo visual ad formats will run across the YouTube home feed and ...
- Google Debuts Tool To Optimize Content, Make YouTube Ad Production EasierGoogle on Monday announced a tool that will make it easier for ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data SummitMALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, ...
- Lubin Signs With Hey WonderfulComedy director Brad Lubin has signed on with production company Hey Wonderful ...
- Adobe Adds Ecommerce Support For Amazon, GoogleAdobe began building on its acquisition of Magento with several new integrations ...
- Marketers Speak Out On Google Advertising As Marketing Live Kicks OffGoogle plans to announce several new products and features at Marketing Live. ...
- Will Agency Buyers Put Up, Shut Up, Or Neither In This Year's Upfronts?When the networks cart out new approaches leading into the upfronts, let's ...
- Fox Promotes The Power Of NowFox will get half of its revenue from advertising and half from ...
- As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?Thanks to a flurry of expensive ad buys, old-school TV viewers haven't ...
- Mailchimp Debuts Integrated Marketing Platform For SMBsThe new platform will help SMBs move beyond email to other channels, ...
