Tag results for "advertising"
- Snapchat To Test Non-Skippable AdsSnap is reportedly readying six-second video ads that Snapchat users can’t skip. ...
- Google, Facebook, Chinese Platforms Dominate Digital Ad GrowthForrester reported in its Q4 Digital Marketing Tracker that Facebook saw price-per-ad ...
- Who Will Earn The ARF Erwin Ephron Demystification Award 2018?What do Bill Harvey, David Poltrack, Irwin Gotlieb and Dr. Jim Spaeth ...
- Chipotle CEO Says Brand Has Been 'Invisible'Uh, oh, that's not a good sign for an ad agency when ...
- NCAA Games Propel Turner's Ad TakeThe NCAA Final Four games pulled in 5% of its overall advertising ...
- Stats Show How Facebook Is Weathering Massive Bad PRFresh findings from AppOptix show that Facebook's key metrics have remained steady ...
- Ad Prices Soar As Demand Outpaces Facebook SupplyThe headline in Facebook's first-quarter earning results continues to be its surging ...
- Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The 'Other Direction'An analysis of Americans' time spent with major digital platforms supports continued ...
- NBCU Scores Big Q1 Ad Results, Comcast Confirms Sky BidComcast confirmed it is bidding $30 billion for UK-based satellite TV operator ...
- Viacom's U.S. Ads Dip, Global Business UpViacom posted better quarterly results than expected -- but domestic advertising growth ...
- Better Ad Effectiveness For Roku's OTT, IPG Study FindsRoku's OTT platform can be more effective than linear TV for a ...
- YouTube Touts Machine Learning In Battle Over Inappropriate ContentThe company reported it removed eight million videos during the last quarter ...
- Spotify Revamps Free Tier Of Service In Bid To Boost AdvertisingUsers will now be able to listen to songs on demand, as ...
- 2018 Political Ad Spend Grows, But Digital Media DipsTV will still command the biggest share of ad dollars for the ...
- Ingraham: Advertisers Who Bailed On Her 'Gave In To The Mob'In the context of these remarks, "the mob," according to Ingraham, consists ...
- Facebook Expanding Pre-Roll Video Use"We have seen promising signs, so we are expanding testing to places ...
- Nativo Taps Cohen As CTO, Kim As CFONative advertising platform Nativo has named Oded Cohen chief technical officer and ...
- Facebook Insists It Will Protect User InfoWhile Facebook users do have some control over what data is shared ...
- 4C Rolls Out 'Scope' PlatformThe new tool includes cross-channel measurement, intelligence and activations from social media ...
- Viacom, Comcast Cable Ink Long-Term Advanced Ad DealKey to the deal for Viacom is the addressable ad targeting of ...
- NBA Playoffs Still Score With Food, Beer, CarsQuick-serve restaurants have run 845 national TV spots, followed by beer, automotive ...
- Amazon's Prime Opportunity100 million people. According to Amazon CEO Jeff Bezos' annual letter to ...
- Procter & Gamble Returns To YouTubeP&G pulled back from the platform last year over brand safety concerns. ...
- Marketers Spending 20% More On GoogleWhen Alphabet, Google's parent company, reports first-quarter earnings April 23, digital advertising ...
- Despite Weak Promotion, People Still Like Watching Broadcast TVAmong adults 18-49 and 25-54, 57 of the top 60-rated original scripted ...
- Simulmedia Says More Cost-Effective To Avoid Prime TimeThe average cost per conversion -- to get consumers to buy a ...
- YouTube CEO Reassures Creators In Wake Of Monetization ChangesIn a letter to platform creators, CEO Susan Wojcicki said the changes ...
- TD Ameritrade, Havas Place First Ad In BlockchainThe campaign, titled Greetings from the Blockchain, aims to "celebrate" the growing ...
- The Facebook Train Keeps A-Rollin'Despite the issues of election interference spanning from Russia to Cambridge, advertisers ...
- GDPR Puts EU Ahead On Privacy -- Just Ask Facebook, CA And The WFAThe World Federation of Advertisers and Facebook have this week shown how ...
