Tag results for "advertising"
- Tremor Video DSP Partnering With Dstillery On Audience TargetingThe solution will combine Tremor Video DSP's video bid stream data and ...
- Amobee Wins Bid To Buy Videology AssetsAmobee will pay approximately $101 million for the Videology assets, with adjustments ...
- Netflix Nearly Doubles Marketing Spend Year Over YearIn a filing with the Securities and Exchange Commission, the company said ...
- Fewer Twitter Followers? No Problem - Buy A TV ScheduleHow much will Twitter's lowering of followers mean for marketers? Perhaps the ...
- Innovid Taps Geno To Lead MarketingThe company is promoting Stephanie Geno, now senior VP of marketing for ...
- AppNexus Says Its CTV Marketplace Increased 748%The company says it now sees "more than 20 billion monthly connected ...
- SapientRazorfish Restructuring In Progress As 100 Staffers Are Let GoThe Publicis Groupe agency confirmed it is taking a sharp look at ...
- Facebook Watch Numbers Disappoint Some PublishersFacebook Watch launched last August and to date, mid-roll video ads have ...
- Digital's Ad Expansion: The Long And Short Of ItAn influential Wall Street analyst this morning predicts the industry's dominant players ...
- Shorter TV Spots Rising On Linear TVTV marketers are increasingly pushed to do more with shorter messaging, partly ...
- Twitter Testing 'Promoted Trend Spotlight' AdsTwitter is testing Promoted Trend Spotlight ads, TechCrunch reports. “These put a ...
- GeoEdge Builds Real-Time Technology To Block Malware, Offensive AdsGeoEdge has built real-time malware-blocking technology into its platform, allowing publishers to ...
- Forget FANG -- Here Comes FAWAI would say that FAWA - encompassing Facebook, Amazon, Walmart, Alphabet - ...
- Global Programmatic Media Moves More In-HouseHalf of all global media agencies use their own ad tech to ...
- Google Pushes Automation, Wants Search Marketers To CommitCommitting to automation may be a double-edged sword for search marketers as ...
- World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues OverallFox expects to see more revenue overall for the World Cup versus ...
- One In Five Internet Users Still Block Ads All the Time, Study FindsPoor creative and low relevance are the main reasons that people still ...
- Storytellers Win The World Cup As Emotions Triumph Over BudgetsForget Adidas vs Nike. Lidl has upstaged both by tapping into our ...
- TV Advertising's Future Will Focus On What We Actually DO With DataData is not going to define the future of successful TV advertising, ...
- Study: Marketers Expect Increased Spending in Private MarketplacesA new study found that 36% of advertisers expect the use of ...
- Tribune Stations Strike 'Always-Open' Programmatic Deal With WideOrbitIn what the companies call a first, the operation has a new ...
- Facebook, Michael Kors Test Augmented Reality Ads In News FeedFacebook is adding the capability for augmented reality ads in the News ...
- MRC Updates Ad Verification GuidelinesThe guidelines attempt to address concerns that have developed around user-generated content, ...
- Facebook Adds AR To Ad OfferingsUsers can play with a brand's AR camera effects in their News ...
- Branded Cities Acquires Major Portion Of Red Star BillboardsThe all-cash deal adds 21 billboards to Branded Cities' North American holdings. ...
- Broadcasters Still Score With Digital Pre-Roll AdsIn the first quarter, pre-roll advertising for programming content from broadcasters on ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic AdsInfutor's ReachSmart Digital ID, with a complete set of linked records, adds ...
- Viewable, Viable, Verified -- The Rise Of Transparent Social AdvertisingSocial has made huge progress on transparency, but platforms still need unified, ...
- Adams+Fairway Brings Instagram Challenge To OutdoorOutdoor ad firm Adams+Fairway is donating more than 700 billboards in 21 ...
- Sharon O'Sullivan Named CRO, OZY MediaThis is a new post for Ozy Media. O'Sullivan will be responsible ...
