Tag results for "advertising"
- ArcSpan Tool Helps Publishers Monetize Direct-Sold And Programmatic Ad SalesNew solution can enable large and mid-sized publishers overcome legacy systems, ArcSp ...
- Cox, CBS And Fox Settle Ad Price-Fixing Claims For $48MThe three must also cooperate with advertisers who are suing others, includi ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- Mobile App Advertising Up 14% To $336B In 2022, Non-Games Apps Drew 65%The mobile app for Disney+'s new ad-supported plan now accounts for ...
- Instacart Debuts AI-Charged Ask Instacart Search Powered By ChatGPTInstacart has begun to roll out Ask Instacart, a search tool ...
- Surfrider Foundation Ad Campaign Rallies 5-Year PlanThe Surfrider Foundation, a national nonprofit, launched a campaign to rally ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- NBA Playoffs So Far: Viewing Up 5% To 12% Versus 2022TNT's Game 7 of the Eastern Conference Finals, which earned 11.9 milli ...
- Upfront TV Ad Eye-Opener: 'Negative' Linear TV Pricing, But Higher Overall?Many expect that for the first time in more than a decad ...
- Texas Lawmakers Pass Opt-Out Privacy BillIf enacted, the Texas Data Privacy and Security Act will require compani ...
- USDA Questioned About 'Wood Milk' Campaign That Mocks Plant-Based MilkThe makers of the "Wood Milk" campaign, starring Aubrey Plaza, are accus ...
- Navigating Stormy Waters: Prioritizing Focus And PrecisionThe best thing to do is to face the storm head o ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnionThe deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Publishers Are Offered An Intent-Based Tool To Personalize AdsBombora's new platform determines topics of interest by device ...
- OpenAI CEO, Others Back Warning Of Advanced AI 'Extinction' RiskA statement signed by business leaders, policymakers, researchers and experts working wi ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video AdsFollowing key creative strategies can drive higher performance for luxury brand campaig ...
- How Bing Can Become An Effective Ad Platform For Real EstateBing may have a smaller audience in some industries, but its netwo ...
- Microsoft Ads Adds Traffic Data To Universal Event Tracking TagMicrosoft Ads will begin to collect additional website data through its Univers ...
- Upfront TV Storm For Linear TV, Tailwinds For CTV - Protect What You CanWarner Bros. Discovery CEO David Zaslav said the ad market faces ...
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8 ...
- Bidstack Hires Anzu's VP Of Publishing Chris VincelliChris Vincelli has joined video game ad and monetization firm Bidstack ...
- Meta Adds Search Results Ad Placements Via Instagram Marketing APIMeta announced Thursday that ads in Instagram search results will now ...
- Meta And News Anchor Settle Battle Over Ad For Dating AppMeta Platforms has settled a lawsuit brought by Philadelphia news anchor Kar ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, TravelMicrosoft updated data released earlier this month about how Roku TV streami ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Hootsuite Launches 'Enhanced Inbox' Feature To Help Marketers Streamline Customer ServiceThe upgraded Inbox product provides a bird's-eye view of public and priva ...
- Kroger Turns Cooler Doors In 500 Stores Into Digital Ad SpaceThe smart screens integrate data and analytics solutions to measure the impac ...
- NextRoll Snares $50 Million In New FinancingNextRoll has two business units: AdRoll and RollWorks. The financing will enab ...
- Audio Listening Habits And How Marketers Can Capitalize On SummerResearch and analytics platform Veritonic found that 78% of people in ...
- U.S. Ad Index Falls For 10th Consecutive Month In AprilThe U.S. Ad Market Tracker fell for the tenth consecutive month ...
