Tag results for "advertising"
- Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate DealsData has become the gold key to services and some hospitals are ...
- Fewer TV Ads Correlates With Program, Commercial SuccessWhile many factors contribute to a TV commercial's success, less commercials in ...
- What Will Publishers Tell The Justice Dept. About Google?Publishers and advertisers have complained about the lack of transparency in the ...
- Can Ad Tech Solve The Media Believability Crisis?The ad industry is facing a new crisis and this one could ...
- New CBS CMO Benson Looks For Expansion Of Shows' AudiencesViacomCBS faces challenges including finding audiences not always associated with the network, ...
- Will Ad Scarcity Impact OTT-CTV?Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amazon ...
- ANA Study: Interactive CTV Ads Drive Big Earned-Time IncreasesInteractive CTV ads generated as much as 447% more earned time with ...
- The 3 Rs Of DigitalI have been reflecting on what digital and technology trends will shape ...
- Ad Demand Falls Marginally At Year-End 2019, Records Highest December EverIn a positive sign for the ad economy, demand slid only slightly ...
- Washington Privacy Proposal Draws Praise From Some Advocates, Criticism From AdvertisersA proposed privacy bill in Washington state is drawing praise from advocates ...
- Google's Parent Alphabet Reaches $1 Trillion In Market ValueAlphabet managed to reach the trillion-dollar mark despite privacy concerns and changes ...
- OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher ImpressionsHigher impressions come in prime time with OTT/connected TV platforms/apps, with better ...
- Clarification: Peacock's Ad OptionsThe new platform has three options: Peacock Free, a free ad-supported service ...
- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?California became the first state to pass a law that overrode the ...
- Media Supplier of the Year: The Media Rating CouncilNormally, this category recognizes suppliers of media inventory, data or technology, but ...
- Hulu To Intro Choice-Based And Transactional Ads, Eyes Product InsertionThe Disney streamer that gave us pause ads and ads triggered by ...
- How Can 2020 Be Year Of AVOD When Ad-Free SVODs Are Practically Free?2020 and the couple of years after are going to be really, ...
- Colorado Greenlights Cannabis BillboardsColorado, a pioneer in marijuana legalization, has revised its rules to allow ...
- Media All Star: Nicolas BidonWhen Nicolas Bidon took the helm of Xaxis a couple of years ...
- Spotify Ad Revenues Will Climb Slowly: AnalystAlthough ad revenues at Spotify have risen 30% since 2016, they will ...
- Now As One Company, ViacomCBS Ad Sales Undergoes Major Staff Changes Under RossCombining CBS and Viacom advertising staff under Jo Ann Ross, who will ...
- Peloton Bikes Through Ad CompetitionTwo different TV commercials are selling the same product -- do viewers ...
- Google To Restrict Cookies Set By Ad NetworksGoogle's Chrome browser plans to limit tracking by ad networks and other ...
- FTC Urged To Investigate AdBlock Plus WhitelistAdblock Plus and other ad blockers that whitelist ads from paying companies ...
- B2B Service Firm 6sense Pulls In $40 Million In Series C FundingThe funding will help fuel growth in 2020 as 6sense helps B2B ...
- Ties Binding Verizon To System1's Startpage Privacy Search EngineThe Privacy One Group, owned by lead generation and targeted ad company ...
- NFL Viewers Show Post-Season Gains; State Farm, Verizon, Geico, Progressive, TurboTax Big Ad SpendersLooking at two weeks of post-season action, the NFL is up 5% ...
- Washington State Lawmakers Propose Privacy Bill -- AgainThe Washington Privacy Act, introduced again on Monday, would allow state residents ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads TestPandora on Tuesday will launch audience measurement tools to help advertisers determine ...
- Ad Execs: Esteem Improving Even As Ethics, Regulatory Issues, Clutter, Consumer Respect ErodeAd industry execs overwhelmingly feel their professional esteem has improved recently, but ...
