Tag results for "advertising"
- New Consortium To Offer Programmatic Interactive CTV AdsInnovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- Miracle-Gro Pivots From Seasonal Flights To 'Always On' Ad StrategyThe company is launching a six-part documentary-style series to inspire gardeners ...
- Making Science Enters U.S. Market With Acquisition Of 360 Conversion AnalyticsEuropean-based companies making U.S. acquisitions have an advantage when it comes ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTVMajor TV networks are pushing brand TV advertisers to shift 20% ...
- Disney To Outperform TV Marketplace, Given Sports ContentMuch of this comes via ESPN and ABC -- the latter n ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph ThriveWhat if marketers had access to an identity graph that updates ...
- Analyst: Tubi Should Yield $1B In Advertising By 2023The FAST will yield $380 million in advertising this year, says ...
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020The share of desktop video ad impressions deemed risky soared 22% duri ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TVBy at least one important quality measure -- so-called "viewability" -- connect ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021Amazon ad-spend growth remained strong in Q1 across all ad formats, particular ...
- VAB Asks Nielsen To Submit To Immediate MRC AuditThe company believes the audit would help explain why there was ...
- Google Ads Dynamic Exclusion List And Why It's More Important NowGoogle announced it will roll out dynamic exclusion lists in Google A ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad SpendingBy a margin of more than two-to-one over its next-closest competitor, U. ...
- Tegna Sees Uptick In Q1 Ad GrowthTegna says ad and marketing revenues have returned to "pre-pandemic levels" a ...
- CTV Grows Dramatically In 2020 Digital Political Ad SpendMobile (phone) devices remain the dominant leader in political advertising spend ...
- 5G Push Drove Telecoms' Video Ad Impressions Up 181% In MarchAcross all categories, video ad impressions grew 45% YoY during March. ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoCAdd Vivaldi to the browser companies that refuse to support Google's FLo ...
- iHeart Shares Jump On Analyst's Bullish Advertising OutlookBofA Securities media analyst Jessica Reif Ehrlich raised her rating on iHea ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman SachsGumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TVCTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Two Consumer Groups Have Heightened Concerns About Brand SafetyConsumers remain concerned about where they see ads, especially for brands th ...
- Facebook Says BrandTotal Not Entitled To Gather Ad-Related DataFacebook is telling a federal judge that its ability to protect use ...
- Project Bernanke Is Not Google's First SecretAgencies and publishers were equally surprised to learn that Google ran ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court"The government intervention sought by plaintiffs would do significant harm to t ...
- Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust SuitTexas Attorney General Ken Paxton reportedly alleged that Google operated a progr ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With ThemDecades after Madison Avenue began utilizing interactive ads on the assumption th ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender BiasThe USC research, conducted on Facebook and LinkedIn, found that one platform ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And UsageMost companies are putting a priority on use of data and measureme ...
- Sexism In Advertising Is (Still) Not So SneakyAs long as society remains largely numb to sexist messages, the probl ...
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning CitedCTV ad demand continues to surge, according to an analysis published tod ...
