Tag results for "advertising"
- Adland To PM -- Ditch Option Of A No Deal BrexitAs May's deal is killed off, adland makes pleas for the PM ...
- The New York Times' T Brand Studio To Produce Voice Skills for AdvertisersThe Times anticipates brands with an ecommerce or consumer packaged goods focus ...
- Have Voters Grown More Cynical Or More Sophisticated? Depends On Who You AskWASHINGTON, DC -- Given the shenanigans of the past couple of years, ...
- Facebook Campaign Nets Big Returns For 'Bird Box'Sandra Bullock's star power and a weakness for apocalyptic thrillers contributed to ...
- Publishers Predicted To See 'Biggest Wave Of Layoffs In Years'That's one prediction from a Reuters Institute worldwide survey that also found ...
- Hulu Launching Attribution Solution To Enhance Metrics, DataThe in-house attribution product will track consumers from when they view an ...
- Beyond CTR -- Four Ways To Bridge The Creativity ChasmMachine-learning could help advertisers show that evaluating winning creative is not as ...
- 4 Use-Cases To Leverage OOH DataTechnology advancements and capabilities from the digital data world are helping drive ...
- WFA Adds New Global Media Board To Foster ChangeP&G's Gerry D'Angelo has been appointed co-chair of the board, which is ...
- Where Is Inventory For Advanced Advertising?TV doesn't want to make the same mistake with advanced advertising that ...
- Super Bowl TV Sales Near Sell-Out LevelWith three weeks to go, CBS says over 90% of its Super ...
- Better Ads Standard To Be Rolled Out Globally In JulyGoogle's ad blocker extension to Chrome will be launched globally in July, ...
- SpotX To Benefit From RTL Acquisition Of YospaceAt the heart of the deal is Yospace's expertise in server-side ad ...
- Coalition For Better Ads Aims To Roll Out Standards WorldwideTo date, around 70 publishers from 27 countries have certified their compliance ...
- Get Ready For A Turbulent 2019Among the disruptions I expect: more retailers shutting down, more trade disputes ...
- Global VC Funding Drove More Than $100M In 2018 DealsPerformance is everything -- especially when it comes to financial support. Total ...
- NBCU Reduces More Ad Time By End Of 2019As NBCUniversal continues to cut back on traditional TV ad time on ...
- Verizon Media Extends Native Ads Deal On Microsoft PropertiesThe agreement, which does not include search advertising, gives marketers working with ...
- AT&T's Turner, Xandr Units Partner For Enhanced Ad OpportunitiesXandr will be bringing first-party data gathered from AT&T set-top boxes to ...
- 'EatingWell' Merges "Cooking Light' Into Jan/Feb Issue, Sees Uptick in Print AdsThe latest issue of Eating Well folds fellow healthy-cooking title Cooking Light ...
- Hulu Posts 45% Higher Ad Revenues In 2018Hulu ended 2018 with 25 million total subscribers across all products -- ...
- Let's Change The Comfortable Digital Marketing Lie In 2019The ROAS numbers reported are wrong. Businesses know it. CFOs know it. ...
- President's Campaign Breaks 'Crisis' Ad Salvo Leading Up To Tonight's TV AddressThe President's campaign committee launched a new TV and digital ad blitz ...
- Media Auditor MMI Diversifies, Acquires Sponsorship ScienceMedia Management Inc., a leading auditor of media buys for big marketers, ...
- What's Your Favorite GEICO Ad?That's the question The Martin Agency asks in a new campaign for ...
- What Will 2019 Bring For Video Advertising And Streaming Video?Digital and streaming video continues to accelerate at a rapid pace, both ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, TargetingThe move not only confuses enforcement made during vehicle traffic stops, but ...
- Trending Now: The Shifting, Growing Impact Of DataThe data landscape will transform this year, with an increased emphasis on ...
- Advertising Activism Has ImpactThe era of brands sitting on the sidelines is over. Every ad ...
- Publicis Groupe Agencies Score Big In New Biz DevelopmentThree Publicis Groupe agencies rank in the top-five globally on R3 Worldwide's ...
