Tag results for "advertising"
- Fox Corp: No High-Cost Tubi Programs, Ad Revenue 40% Higher To $982 Million"Our programming investment is measured in weeks, not years," said Fox Cor ...
- Tremor Launches Unified Social Data SolutionThe solution enables unifying social data typically constrained to social platforms in ...
- Comscore Adds Captivate To New Out-of-Home Measurement ServiceOn the heels of its agreement to license out-of-home audience data ...
- Google Brings Back Cryptocurrency Ads In U.S.Google's revised cryptocurrency ads policy went into effect Tuesday, restricting the ty ...
- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'When an average CTV commercial repeats within five minutes, a viewer's attenti ...
- Sinclair Q2: Ad Sales Up 110% From Year-Ago Period, Streaming RSN Biz To Launch In 2022In a recent filing, Sinclair believes a D2C service could hit 4 ...
- Too Many Commercials In NBC's Tokyo Olympics TelecastsWhen does a commercial load become too much of a good thin ...
- What Is 4A's Universal Inclusion All About?The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- Agency Finds Post-Pandemic Future Is About 'Free Agency'The word "agency" is the most seminal term on Madison Avenue, b ...
- Conde Nast Forms Ad-Streaming Partnership With Universal Music GroupMarketers can run in-stream advertisements and reach both brand's digital audiences. ...
- Display Poised To Overtake Search In Digital B2B Ad MarketplaceAfter years of eroding to the rapidly rising paid-search advertising marketplace, digit ...
- More Evidence That Ad CPM, CPC Prices Keep Rising WorldwideMarketers are likely feeling the pinch, but here's more evidence that ...
- Former Facebook Ad Chief Carolyn Everson Becomes Instacart's President, Will Oversee Ad BizThe move increases women's leadership roles to 55% at Instacart and pu ...
- WarnerMedia Launches House Of Max To Boost Ad SalesHouse of Max will also handle creative ad duties for other WarnerMed ...
- Google Takes Control Of Mobile With The Launch Of Processor For Pixel PhonesTensor, the processor, is Google's first custom-built system on chip (SoC) specifical ...
- Reddit Taps Instagram Exec For First VP Business MarketingTimo Pelz will oversee business marketing for managed and self-serve advertising client ...
- Media Dynamics Alert: Streaming Share Of U.S. Viewing +1,200% Since Early 2010sOnline streaming's share of the U.S. TV/video viewing population has expanded 1,20 ...
- How Madison Avenue Attained Herd ImmunityJust a week after publishing our eighth upward revision in Madison Avenue ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TVThe company says PlayerWON's potential reach, in placing ads on top free-to-pl ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?TV networks have now ramped up their selling magic and sent o ...
- The Salesman's Promise: Life Is Better With A Ronco ProductRon Popeil died last week in Los Angeles at age 86, a ...
- Microsoft Teams Ad Airing During Olympics Gives Viewers Virtual 'Ticket To Tokyo'The ad will premiere during the broadcast on Friday's opening ceremony. Tho ...
- MyPillow Yanks Fox News AdsThe CEO of MyPillow, which spent nearly $50 million on Fox Ne ...
- Why Advertising Is Poised To Become Amazon's Main BusinessAdvertising is now worth nearly five times as much as Amazon's reta ...
- She Runs It Names Women Of The Year: UM's Lewis, BET's Paige & BofA's VerdoneThe award celebrates luminaries who transform and set the pace for t ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable TrackThe games are estimated to have pulled at least $1.3 billion ...
- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive MediaThe Children's Advertising Review Unit has updated its children's ad guidelines ...
- NY Ad Club Memorializes 2020-21 'Trises,' Enshrines Artifacts In Time CapsuleTo celebrate its 125th anniversary this month, the Advertising Club of N ...
- NBCU Has An Olympics Makegood Ad Problem: Is Digital/Streaming The Answer?With viewing numbers down 35% to 40% or more vs. the 20 ...
- YouTube Has $7 Billion In Ad Sales - That's Premium VideoEven more astonishing is how much YouTube gives back to creators, artis ...
