- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Monday, January 4, 2021
Selecting our agency of the year is always a rigorous process. Selecti ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts th ...
- Pinterest Creative Dynamic Certification Launches With Three Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The move enables certified advertisers to automate the process of tailoring a ...
- Adthena Acquires Kantar's Paid-Search Intelligence Business, Formerly AdGooroo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The acquisition of Kantar's paid search assets enables Adthena to break n ...
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Currently, Canoe says the majority (80%) of its ad campaigns have ...
- DSP Tremor Intl Records 71% Ad Gain For 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
For the year 2020 overall, Tremor expects net revenues to be betwe ...
- Former Twentieth TV Ad Exec Teicher Tapped As CRO, Scripps TV Networks
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Teicher will be responsible for ad-sales strategy for the Scripps networks cross-platfor ...
- Omnicom, Home Depot Shareholders Seek Ad Policy Investigations
MAD, Steve McClellan - Monday, January 18, 2021
Shareholders are concerned about the companies' ad placements on social media a ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged duri ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, near ...
- National CineMedia Strikes 'Noovie' Deal With Place-Based Captivate
Television News Daily, Wayne Friedman - Monday, January 18, 2021
The agreement will allow local businesses to directly target movie audiences ...
- Large Brands Funded Misinformation
Around the Net in Search Marketing, Laurie Sullivan - Sunday, January 17, 2021
An analysis of programmatic advertising data from Newsguard shows many of t ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purpo ...
- DMS Names Two To Key Executive Positions
Email Marketing Daily, Ray Schultz - Monday, January 18, 2021
Thomas Bock and Tony Saldana will strengthen Digital Media Solutions' public compa ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on t ...
- Google Ads Data Hub Accredited By Media Rating Council
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Google's clean room-based Ads Data Hub for measurement and analytics, which hel ...
- Google Attempts To Debunk AG Paxton's Attack On Company's Ad-Tech Business
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 17, 2021
Google set the record straight Sunday about a complaint filed in Decemb ...
- NBCU's Peacock Estimated To Hit 52 Million Subs, $2B Revenues By 2024
Television News Daily, Wayne Friedman - Friday, January 15, 2021
In 2021, Peacock is estimated to hit $604 million in revenue ...
- Get The Addressable TV Ad You Want
TV Watch, Wayne Friedman - Monday, January 18, 2021
While making a big transition to addressable advertising, marketers will still ne ...
- PRAM Seeks Proposals For New System To Identify Web Users
Digital News Daily, Wendy Davis - Friday, January 15, 2021
The five-month old industry organization Partnership for Responsible Addressable Media is seeki ...
- How Much Did Brands Support Election Misinformation?
Publishing Insider, Rob Williams - Friday, January 15, 2021
P&B, Walmart, Disney and American Express were among the more than 1,6 ...
- Advertising Community: America Needs Our Help
Search & Performance Marketing Daily, Uriah Av-Ron - Friday, January 15, 2021
Now is the time for Madison Avenue to communicate the fairness ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify tren ...
- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popul ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
One major hurdle is finding a standard measure of viewability, and ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according ...
- Video Advertising 2021-2024
Media Insider, Dave Morgan - Thursday, January 14, 2021
What was built originally as brand-building channel is quickly evolving into o ...
- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- Creative All-Star: Lisa Sherman
MediaPost All Stars, Larissa Faw - Tuesday, January 5, 2021
When the Ad Council slated its calendar for 2020, the organization h ...