Tag results for "advertising"
- Political TV Ads Increase After Kavanaugh Assault AllegationsOverall, political marketers spent $1.199 million on national TV from Sept. 6-20. ...
- NFL Regular Season TV Ratings DipThrough two weeks of the NFL TV season, national TV viewership has ...
- 23% Of Netflix Subscribers Would Leave If It Added AdsHub also found that if Netflix added ads but dropped its prices ...
- ESPN+ Streaming Service Tops 1 Million SubscribersESPN+ launched just five months ago, bundling ESPN library programming with exclusive ...
- Omnicom, MAD Network Test Ad Blockchain PlatformMAD's platform adds additional cryptography to let actors know if the data ...
- Vice's Creative Shop Virtue Arrives In Asia PacificVirtue's Asia Pacific presence will include three offices in Singapore, Seoul and ...
- Hulu: Ads As Wretched As Plot Of 'The First'It seems Hulu has become the lost child of OTT, with three ...
- BuzzFeed Shopping Guide Is 'Editorial,' Not 'Advertising,' Industry Watchdog SaysThe NAD drew a distinction between material published with the motive of ...
- Taboola, Ad Lightning Help Publishers, Advertisers With Post-GDPR FeaturesAfter announcing its plans months ago, Facebook cut off third-party data to ...
- OTT Dominates Digital Video Ad ViewsOTT platforms comprise 41% of all digital video advertising views, the highest ...
- One Club Calls For Entries For 98th ADC AwardsThe ADC is adding two new disciplines this year: Fashion and Spatial ...
- MRC Releases 'Content-Level' Brand Safety GuidelinesMoving from simple quants to the most sensitive qualitative area, the Media ...
- Revcontent Pushing To Rid Industry Of Sexually Explicit AdvertisingRevcontent has been working with the National Center on Sexual Exploitation to ...
- TV Networks Ramp Up New Season PromosIn-air fall promos have been valued at $59.7 million over the last ...
- Analyst: Viacom Is Stuffing Ads In TV ShowsCable networks are seeing more slippage when it comes to traditional TV ...
- Interactivity In CTV May Be Key To Driving SalesConnected TV now accounts for 27% of overall video volume, up from ...
- Mastercard Enters Esports Arena With Riot Games DealThe global payments company will become a worldwide partner for Riot Games' ...
- Just In Time For The Midterms: DAA's Political Ad Icon GuidelinesAs part of the ad industry's self-regulatory effort to disclose the source ...
- ARF Taps Levi's Murrer As New ChairAfter years of being chaired by a digital media executive, the Advertising ...
- Amazon Joins Digital's 'Big 3,' Displaces MicrosoftAmazon, the dominant player in e-commerce sales, has also become a dominant ...
- Interpublic Finds Machines Perform Better Than People In Campaign ManagementA controlled test utilizing a new, state-of-the-art measurement system indicates machine learning ...
- Emmys Hit New Viewer LowTotal viewers for the three-hour awards show posted a Nielsen 10.17 million ...
- Specs Issued For Political Ad IconsThe DAA says the "Political Ad" icon should take precedence over the ...
- Video Platform SpotX Claims Total Anti-Fraud ComplianceWhen an ads.txt file is present, all bid requests to a demand-side ...
- Fake News Relies On Least Trusted Papers Being The Best ReadThe least trusted UK newspapers are actually the most read. Any wonder ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad FormatNew scientific research indicates video may be less effective than standard or ...
- 'Mobile-First' Generations Driving Adoption Of Streaming Sports ContentNew data from the business support and software services firm CSG International ...
- Ad Execs: Blockchain Promising, But Slow To AdoptFor all the discussion surrounding the potential for blockchain to transform advertising ...
- Calling All Startups: Want A Free Ad Campaign?If you head a U.S.-based startup with annual revenue under $1 million, ...
- Nissan's Latest Brand Ambassador: Naomi OsakaThe Japanese automaker has signed Naomi Osaka, the first Japanese player to ...
