Tag results for "advertising"
- AARP Media Scores Big In Ads, CirculationAARP Media earns $174 million+ (print/digital) in media-based ad revs, according to ...
- Amazon, Apple, Google, Microsoft Lead U.S. Companies To $3.81 Trillion In Brand ValueBrandZ estimates the total value of the top 100 most valuable U.S. ...
- Adobe Personalizes Customer Experience, With Privacy At CoreAdobe has announced several improvements to its Experience Platform, including a way ...
- Walmart Reportedly Readying Self-Service Search, Display Ad PlatformWalmart Media Group is testing an ad platform and self-service tools with ...
- NFL's 10 Weeks: Viewership Up 5%, Geico, Verizon Are Top NFL MarketersLooking at all regular-season games on five networks, the average Nielsen viewership ...
- ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure MandateThe ANA and pharmaceutical companies write that the HHS rule amounts to ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer PrivacyAdvertisers will still have the page URL and AppNames/App ID to evaluate ...
- Keep The Politics In Corporate AdsTwitter's move to ban banning all political and issue advocacy ads fails ...
- Local OTT Ad Spending Forecast To Double To $2.1 Billion By 2024The growth in connected TVs will support demand for locally activated over-the-top ...
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad CampaignsLocation data is increasingly considered the panacea for targeting, but a new ...
- Viacom Sees Another Quarterly Rise In Ad Revenue, Up 6%, Affiliate Revenue Up 1%In its second strong quarterly advertising result, Viacom says revenues posted better-than-average ...
- Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?Based on a quarterly analysis of marketers' self-reported assessment of their spending ...
- Newspapers' Billion-Pound Mistake To Sell Advertising Rather Than JournalismNewspapers have lost a billion pounds by selling advertising rather than journalism. ...
- eMarketer: U.S. TV Ad Spending Has Peaked, Now In DeclineThe U.S. TV ad marketplace peaked in 2018 and will never return ...
- Streaming Services Amp Up National TV Ad SpendingDisney+ spent $20.4 million on national/regional TV ahead of its Tuesday launch. ...
- Mixed-Reality App Installs Forecast To Hit 10 Billion By 2024In order for advertising to become appealing to high-spending advertisers over mixed-reality ...
- Zenith: Global Beauty Ad Spend To Hit $15.8 Billion By 2021In a new report, the agency notes there has been a shift ...
- D2C Issues A Creative Wakeup Call -- Can You Hear It?More than most retail brands, D2C brands rely on connecting with people ...
- Analyst: Alphabet Shows 'Unprecedented' Ad Revenue GrowthLoop Capital Analyst Alan Gould raised Alphabet's price target to $1,450 -- ...
- More People Watch TV Ads With Their Ears Than Their EyesWhile more than half of viewers are turning their eyeballs to their ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing DataABC will only release viewing data for three-, seven-, or 35-day time-shifted ...
- CBS Q3 Revenue Below Expectations, Ad Revenue Down 7%At the same time, overall company revenues inched up only 1% to ...
- Will Future Premium Video Deals Include Ad Time?The question is raised, given a possible Disney+ carriage deal with Amazon ...
- Time To Get (Seriously) Serious About Universal Ad-ID AdoptionSixteen years after its inception, the Ad-ID still isn't being consistently used ...
- IAB Data Rock Star Jason Bier Named ALC General Counsel, Chief Privacy OfficerJason Bier is a rock star in data, numbers, and using internet ...
- Conservative Firm Stops Using Google Ads To Snare Email Addresses: ReportPeople who signed up through DedicatedEmails.com received offers for miracle health cures, ...
- Wanna Crack TV? Daytime Might Be A Surprising RouteBetter than a prime-time soap spot? Early morning and daytime slots get ...
- GroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per YearNoting that two of the category's biggest players -- Netflix and AT&T ...
- U.S. Ad Market Expands To Highest September EverThe U.S. ad market turned in its strongest September ever, with demand ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic TraderThere was some interesting math in what The Trade Desk presented to ...
