Tag results for "advertising"
- Targeting Platform Zefr Sells Video ID Units To VobileZefr's businesses, RightsID and ChannelID, will be sold for an estimated purchase ...
- Quality Content Delivers, But How Can Advertisers Find It?The latest research shows a huge boom for view rates and dwell ...
- Microsoft Cites LinkedIn's Contribution During Earnings CallLinkedIn has been viewed as a stuffy B2B marketing platform, but with ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still face ...
- Netflix Remains Ad-Free, Keeps 'Brand Proposition'Despite heavy speculation, Netflix will remain ad-free. The company is focusing on ...
- We Need More Expensive Advertising"Better to reach the right person in the right context once, even ...
- Snap Inc. Extends Sales Partnership With BaiduAdvertisers purchasing media through Baidu now have access to all of Snapchat's ...
- CBS/Viacom Would Dominate National TV Ad MarketStandard Media Index says a merger would give CBS/Viacom a 20.2% share ...
- HBO, Netflix Share Similarities -- It's All About ContentTo many consumers, advertising support just means a way to keep subscription ...
- Nigel Farage Tells 'Campaign' He'd Consider An Advertising Career"Campaign" has an exclusive interview with Nigel Farage this morning in which ...
- Apple, TBWA\Media Arts Lead Emmy Ad NominationsThe tech giant and its agency scored two of the five nominations ...
- Google's Political Ad Transparency Data Reportedly Fraught With ErrorsGoogle doesn't always record political ads bought with its advertising tools, and ...
- U.S. Sports Uniforms To Display More AdsThe NBA has had ad patches on the front of uniforms for ...
- Amazon Ramps Up TV Ad Spend For Prime DaySome $7.9 million has been spent to date -- June 30 to ...
- Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM GainsFox is said to have scored solid results -- mostly due to ...
- Why Netflix Will Never Become Ad-SupportedOn the eve of Netflix's Q2 earnings report Wednesday, it's worth reviewing ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And TargetingThousands of apps in the U.S. Google Play Store still bypass permissions ...
- Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook ImprovesAmazon continues to be improving the most in terms of perceived aggregated ...
- JPMorgan Chase Pulls Elephant AdsFinancial services company joins Bridgestone, Johnson & Johnson, Levi Strauss and Young ...
- Changes To How Facebook Lets Users Opt Out Of Targeted AdsFacebook made two changes to its platform last week, to give more ...
- Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AIInnovation is longer about creativity, but rather having the data and the ...
- What If Ads Are Seen, But Consumers Can't Buy The Products?While lower-income TV households continue to subscribe to traditional pay TV providers ...
- FTC Reportedly Fines Facebook $5 BillionThe Federal Trade Commission has reportedly voted to fine Facebook approximately $5 ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TVThe automated tool allows advertisers to target display and video messages in ...
- TV Is Dying (Still) (Soon) (Maybe)According to Publicis Media's Zenith, TV will lose its dominant share of ...
- Vox Media's Chorus Makes Key Promotions To Expand BusinessChorus has promoted three of its staff to new vice president positions ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations EngineWith Shoelace, users can browse a set of handpicked activities or add ...
- API Automates LinkedIn Ads Performance ReportingThe API provides the first cross-channel ad-buying platform for both site-direct and ...
- Sinclair's Preliminary Q2 Revenues Show Strong GainsThe broadcaster is forecast to post $721 million in media revenues for ...
- OpenAP Selects Dataxu As Ad Targeting PartnerUsing dataxu's OneView software, advertisers can get "thousands of audience attributes, including ...
