- Microsoft Gives Away $1M To Use Bing
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
In its latest move to gain market share for Bing, Microsoft announc ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young Males
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
Although Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- YouTube Invites Shorts Creators To Request Brand Partnerships In-App
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
To help Shorts creators partner with brands, YouTube is launching a n ...
- Nearly Half Of Podcast Listeners Have Learned About New Brands, Products
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
Podcasts have become popular ad and marketing tools for brands to promo ...
- Amazon Holiday Ad Tells Us What The World Needs Now
Performance Marketing Insider, Laurie Sullivan - Friday, November 8, 2024
If you're an advertiser looking to spread cheer this holiday season, p ...
- Trade Desk Q3 CTV Ad Revenue Rises 36%
Television News Daily, Wayne Friedman - Friday, November 8, 2024
Advertising deal-making for CTV and video platforms via The Trade Desk continu ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?
TV Watch, Wayne Friedman - Friday, November 8, 2024
The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Trump Expected To Derail A Google Breakup
MediaDailyNews, Laurie Sullivan - Wednesday, November 6, 2024
Google and the Department of Justice this week each submitted their respecti ...
- Meta Rolls Out Display Option, Automates Media Across Ad Placements
MediaDailyNews, Colin Kirkland - Wednesday, November 6, 2024
The new display option automatically selects and places ad media across differe ...
- Future Ad 'Titans' Boosted Media Spending By 30% Or More
Research Intelligencer, Robert Williams - Thursday, November 7, 2024
The strong brands of tomorrow are "unafraid to mix things up a ...
- Advertisers Are Optimistic About Spending On Streaming Media
Research Intelligencer, Robert Williams - Wednesday, November 6, 2024
Four-fifths of CTV/OTT advertisers said streaming's value is greater than or equ ...
- Google Optimization Score For Ads Identifies Competitor Impacts
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Google's Optimization Score that provides recommendations to improve ad performance has be ...
- Democrats' Campaign Ad Spend 63% Higher Vs. Republicans' Since July
MediaDailyNews, Wayne Friedman - Monday, November 4, 2024
Over the last 105 days, Democrat campaign ad spend has totaled $1. ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Microsoft Performance Features Focus On Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
Video ads in the Microsoft Advertising Platform has been updated to all ...
- NCM Ad Sales Sink, Soft TV Upfront Cited
MediaDailyNews, Wayne Friedman - Wednesday, November 6, 2024
National CineMedia says third-quarter theater attendance in its ad network theaters (18,1 ...
- Political Advertising Helps Drive 11% Revenue Hike For Fox
Publishers Daily, Ray Schultz - Monday, November 4, 2024
Fall sports programming also made a contribution to increased revenues. ...
- Sports Score Ticker Gets TV Viewer Attention For Political Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2024
The battleground states have a massive population of sports fans, says S ...
- Meta Could Face Suit By Federal Government Over Financial Ads
MediaDailyNews, Wendy Davis - Friday, November 1, 2024
The federal Consumer Financial Protection Bureau may sue Meta over financial a ...
- Ad Spend Vs. Volume By Channel Tells Two Tales
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Increasing ad prices became the most important issue for advertising in ...
- eBay Data Shows How Holiday Ads Influence Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2024
Consumers have expectations for the holiday shopping season. Based on consumer feedbac ...
- Political Fuels Fox 11% Q3 Ad Gain
Television News Daily, Wayne Friedman - Monday, November 4, 2024
Cable network programming revenue grew 15% to $1.6 billion, with advertising ...
- Snapchat Improves Ad Business In Q3, U.S. User Growth Remains Stagnant
MediaDailyNews, Colin Kirkland - Thursday, October 31, 2024
While Snapchat's minimal U.S. user growth may raise investor concerns, its ...
- Google Gemini AI Turning Maps, Waze Into Recommendations Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Google's generative AI model Gemini will turn Google Maps into a recommendatio ...
- Meta's Ad Business Remains Strong In Q3 Despite Reality Labs Losses
MediaDailyNews, Colin Kirkland - Thursday, October 31, 2024
Despite losing billions in its Reality Labs division, Meta surpassed market expectatio ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- MRC Accredits Nielsen Use Of 1st-Party Data In National TV Ratings
Planning & Buying Insider, Joe Mandese - Friday, November 1, 2024
The move - which comes a little over a year after Niels ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Reddit Boosts Ad Revenue, Grows Daily Active Users In Q3
MediaDailyNews, Colin Kirkland - Wednesday, October 30, 2024
Reddit grew its ad revenue across the funnel and boosted its dai ...
- Comcast Looks To Spin Off Cable TV Nets, NBCU Sees Q3 Revenue Hike Of 37%
Television News Daily, Wayne Friedman - Thursday, October 31, 2024
Comcast Corp. is looking to spin off its NBCUniversal's national cable ...