- Keegan-Michael Key Accepts 'Defeat' From Jim Beam
MAD, Fern Siegel - Friday, January 24, 2025
The spots promote the bourbon's care package and a fan sweepstakes ...
- Meta's Threads Will Soon Roll Out Ads
MediaDailyNews, Colin Kirkland - Friday, January 24, 2025
Threads will soon have ads. On Friday, Instagram head Adam Mosseri announc ...
- LinkedIn Updates Attribution Model, Provides New Ad Response Insights
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
LinkedIn is updating its ad attribution models with a new hybrid attributi ...
- Valentine's Day Loves Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, January 24, 2025
Phones are littered with flowers, chocolates and jewelry ads for Valentine's Da ...
- Study Reveals Similar Ad Loads For FAST Channels Vs. AVOD
Television News Daily, Wayne Friedman - Friday, January 24, 2025
One question posed to respondents was: "How do you feel about t ...
- Advertisers Pay More For Google Clicks As They Adapt To AI-Driven Ad Services
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Ad click rates on Google rose 3% YoY for the third straig ...
- Google Gives Advertisers A Little Bit Of Everything
MediaDailyNews, Laurie Sullivan - Thursday, January 23, 2025
Google's goal for advertisers in 2025 with Performance Max is to provi ...
- Gen Z Is Bent On Wheels: And They Are Heavily Exposed To Newspapers
Publishing Insider, Ray Schultz - Wednesday, January 22, 2025
Podcasts are the top medium -- barely. They pull a media ind ...
- Totino's Previews Super Bowl Spot
MAD, Fern Siegel - Tuesday, January 21, 2025
It features comedians Tim Robinson and Sam Richardson. ...
- Travel Retailer WHSmith Launches In-Store Ad Network
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
WHSmith North America has launched its first in-store travel retail media netwo ...
- Google's Srinivasan Adds Commerce To Ad Remit
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Vidhya Srinivasan, who has led Google's ad business for years, will n ...
- Aligning Inventory With Plan Criteria, Now There's An App For That
Planning & Buying Insider, Joe Mandese - Wednesday, January 22, 2025
Dubbed "Media Signal Select," the beta version of this new planning a ...
- Netflix Q4: Soaring Subscriber Gains, Stock Rises Sharply
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
With 302 million global subscribers - including 80 million in the U. ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- Tech Titans Beside Trump During Swearing-In
MediaDailyNews, Laurie Sullivan - Monday, January 20, 2025
Donald J. Trump was sworn in as president for the second ti ...
- Horseplay: Budweiser's Super Bowl Twist
Out to Launch, Fern Siegel - Monday, January 20, 2025
The famed Clydesdales are back. ...
- Democracy Dies In Overplaying News Safety
Red, White & Blog, Joe Mandese - Tuesday, January 21, 2025
Just as the House Judiciary Committee begins probing Omnicom and Interpublic f ...
- Frequency TV, CTV Ad Issues? Expect More Frequent Analysis
TV Watch, Wayne Friedman - Tuesday, January 21, 2025
A recent study by LG Ad Solutions revealed linear TV media schedul ...
- Perplexity AI Engine Reportedly Made Bid To Merge With TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2025
If Perplexity merged with TikTok, it would give the company access ...
- Google: JavaScript Now Required To Search
MediaDailyNews, Laurie Sullivan - Friday, January 17, 2025
Getting wise to a workaround of turning off JavaScript before using Goog ...
- 'One Of Them Days' Leads Modest Movie Season Start
MediaDailyNews, Wayne Friedman - Monday, January 20, 2025
Studios' collective marketing efforts total $47.2 million so far in national ...
- Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Performance Marketing Insider, Laurie Sullivan - Monday, January 20, 2025
A memo to advertisers published by TikTok Sunday warned of limitations ...
- Hybrid Warfare: A Post-Buy Analysis
Red, White & Blog, Joe Mandese - Monday, January 20, 2025
According to the analysis by Stagwell's Assembly unit, "hybrid" political buys fund ...
- Coors Light Blames Misspelling On Monday
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 16, 2025
The apology "has the traits of a viral marketing campaign," according ...
- Social Platforms Prepare For US TikTok Ban
MediaDailyNews, Colin Kirkland - Thursday, January 16, 2025
While advertisers that depend on TikTok's algorithm and its audience will lo ...
- Fake Google Ads Identified In The Wild
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Malwarebytes Senior Director of Research Jerome Segura identified hackers that steal advertis ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
- Super Bowl, FAST Channels: Bigger Promo Pushes For TV's Biggest Show?
TV Watch, Wayne Friedman - Friday, January 17, 2025
How will future legacy TV networks use the biggest annual TV sh ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Immediate, Measurable Ad Results Fuel Performance Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2025
An accelerated push for more measurable results has surfaced as platforms beco ...