Tag results for "advertising"
- P&G Makes Its Numbers, Slashes Ad ExpensesProcter & Gamble released Q4 earnings results today that beat analysts' expectations, ...
- New York Times Co. Ups Total Ad Revs, Digital SoarsThe New York Times Company revealed strong digital growth, thanks to increases ...
- Amazon Ads Ineffective, Say 40% Of SMBsLack of knowledge on how to use Amazon's platform suggests the marketplace ...
- NBCU's Ad Revs Mixed, Achieves Overall Gain In Q2Ad revenue dropped 1.2% due to continued audience decline, although NBC charged ...
- Mandala Named President Of Ad Sales, UnivisionMandala, who had been EVP of advertising sales, will oversee ad sales ...
- Consumers Spent 19% More Time Watching Video Ads In Q2A new report on consumer response to video advertising found that viewability, ...
- Facebook Hits $9.32B In Q2 Revenue, Mostly Mobile-BasedAided by strong mobile ad sales and an ability to attract new ...
- Ad Spend On Linear TV Campaigns Using Advanced Data Increases 150% Use of advanced data -- especially first-party data -- is rising, according ...
- The P&G-Nelson Peltz Ad BattleProcter & Gamble and activist investor Nelson Peltz are now seeking consumer ...
- Gannett Partners With Real Match To Expand Recruitment Ad ServicesRecruitment advertising is used by employers to post jobs in an eye-catching ...
- Rakuten, Dentsu Create Marketing Firm To Focus On Data ServicesRakuten will contribute 51% of the investment into the joint venture, while ...
- Fox TV Stations In Programmatic Deal With WideOrbitLocal Fox TV station ad inventory will be offered in three distinct ...
- CNN, Turner Sports Sign For Nielsen's OOH ServiceBoth CNN and Turner Sports will get syndicated program-level data on a ...
- Facebook Wants Better Video Ad EngagementThe market for overall digital video looks to rise around 20% in ...
- Neuranet Launches Flexitive 2.0 Software, Based On New IAB StandardsNeuranet, a technology firm that develops responsive ad design software, on Wednesday ...
- Clear Channel Maps Out New Deal With Cuebiq, Focuses On Local DataClear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based ...
- Videa Integrates With Strata, Enables Agencies To Buy Local TV Inventory ProgrammaticallyVidea, a "supply-side" programmatic marketplace for local TV advertising owned by Cox ...
- The Telly Awards Gets A Sprucing Up The group unveiled new branding and leadership today, the first steps in ...
- Good News, Bad News For TV, Video And AdvertisersPeople still like watching video content on a television set, and traditional ...
- Acxiom Expands To MexicoAcxiom announced on Monday it will be launching its InfoBase and AbiliTec ...
- Ad Market Sees Uptick, Digital Rises 11%The U.S. advertising market grew 3.8% in the second quarter of this ...
- 'WSJ,' Ritz-Carlton Rewards Card Create 360 Interactive AdThe virtual-reality campaign, called "Inside The Moment," lived in an interactive 360-degree ...
- Kenshoo Forms Ecommerce Biz, Opens Platform To Amazon AdsAfter closing a round of investment funding, the traditional search ad platform ...
- Politics - A New Kind Of 'Blood-Chilling' Summer TV ShowSix months into the new Trump Administration, we continue to find new ...
- IAB Releases New Ad Specs For Formats Including Virtual RealityThe Interactive Advertising Bureau on Thursday released the final version of the ...
- But Will You Buy A Car From An Ugly Woman (Um, Person) With A British Accent?On Tuesday, the Advertising Standards Authority, one of a few British advertising ...
- Screenvision To Be Included In Strata Local Media SystemsIn-theater ads in Screenvision's pre-show, called "Front + Center," will be included ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool Nielsen wants to make it easier for media buyers looking to buy ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- Only Two-Fifths Of Ad Execs Say Their Agencies Don't Take KickbacksNearly one in five ad executives acknowledge that ad agencies now take ...
