- ESPN's Pitaro: More Bundling To Come - Consumer Cost Headaches Ahead?
TV Watch, Wayne Friedman - Thursday, August 21, 2025
Consumer TV advertising for Disney bundles already has many variations, including o ...
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds
Advanced TV Insider, Wayne Friedman - Wednesday, August 20, 2025
Forty-three percent of U.S. adults say TV ads are most likely ...
- Samsung Targets Casual Gamers With Smart TV Gaming Channel
MediaDailyNews, Colin Kirkland - Tuesday, August 19, 2025
In an effort to convert passing viewing into playable game sessions, Samsu ...
- Amazon Subscribers Want Appeals Court To Revive Claims Over Streaming Ads
MediaDailyNews, Wendy Davis - Monday, August 18, 2025
A federal judge dismissed the claims last month, effectively ruling that Amazon ...
- Meta Further Consolidates Ad-Targeting Options
MediaDailyNews, Colin Kirkland - Monday, August 18, 2025
The announcement marks a major shift toward Meta CEO Mark Zuckerberg's pl ...
- Amazon Shutters Its Android App Store
MediaDailyNews, Laurie Sullivan - Monday, August 18, 2025
Amazon will shutter its Appstore for the Android operating system, as we ...
- Skai Has 'Avengers' Moment As Klier Joins From Walmart, Sam's Club
MediaDailyNews, Laurie Sullivan - Tuesday, August 19, 2025
Mor Klier has joined Skai to lead the omnichannel marketing platform's commerc ...
- How Microsoft AI Agents In PCs Affect Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 19, 2025
AI's pervasive integration across Microsoft's applications and services, from advertising to gami ...
- Microsoft Hires Google's DV360 Head For AI Advertising Strategy
MediaDailyNews, Laurie Sullivan - Monday, August 18, 2025
Neil Dhanowa, former global head of Display & Video 360, resigned ...
- AI Rips Away Manual Language Targeting From Google Ads, More To Come
Performance Marketing Insider, Laurie Sullivan - Monday, August 18, 2025
Google's significant changes to language targeting settings in Google Ads search campaig ...
- Amazon Ads Give Smaller Businesses The 'Edge'
MAD, Fern Siegel - Thursday, August 14, 2025
Anomaly's creative smart advertising works, whatever the industry. ...
- Judge Tosses Rumble Suit Against WFA, WPP, Diageo
MediaDailyNews, Wendy Davis - Thursday, August 14, 2025
"None of the allegations that gave rise to this lawsuit occurred ...
- LinkedIn Expands Thought Leader Ads To Sponsored Events
MediaDailyNews, Colin Kirkland - Thursday, August 14, 2025
To expand its Thought Leader Ads offerings and boost engagement around created-ma ...
- Google AI Unlocking Privacy-Based Results For iOS Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The advances in mobile ad formats using AI-powered tools and privacy-centric measureme ...
- Search.com's $35B Bid For Chrome Tops Perplexity's, Barely
MediaDailyNews, Laurie Sullivan - Friday, August 15, 2025
The deal is backed by JP Morgan and several private equity group ...
- AI Ads, Commerce Drama Trigger Promises Of Billions
Performance Marketing Insider, Laurie Sullivan - Friday, August 15, 2025
Google, Meta, Microsoft and OpenAI, among others, want to own AI searc ...
- Got Ethics?
Planning & Buying Insider, Joe Mandese - Friday, August 15, 2025
On the spectrum of nice-, want- and need-to-have, there's now academic pro ...
- NFL On Streamers: An Ongoing Factor In Subscriber Churn?
TV Watch, Wayne Friedman - Friday, August 15, 2025
What makes consumers stick around after big sports franchises end their respecti ...
- AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
DoubleVerify research shows that agencies spend 26% of their time manually optimizi ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- Mediaocean Adds Child Sex Abuse To Its Ad Verification Service
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
"Responsible advertising practices are essential to protecting children online," says Internet Wat ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Netflix Wraps Upfront With 'Doubled Commitments'
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Netflix said its results were in line with expectations. Growing brand categori ...
- More FAST Channels Coming From Telemundo, Hisense TVs
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Telemundo has launched FAST service Telemundo Deportes Ahora, while TV set manufactur ...
- Match Group Settles With FTC For $14M, Promises Simple Cancellation Method
MediaDailyNews, Wendy Davis - Tuesday, August 12, 2025
Online dating service Match Group has agreed to pay $14 million ...
- Meta Updates System For Brand Rights Protection
MediaDailyNews, Colin Kirkland - Tuesday, August 12, 2025
Alongside automated detection and enforcement tools, Meta is giving advertisers more pow ...
- Google Using Advanced LLMs To Take Down Invalid Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 13, 2025
Advances in large language models have enabled Google to detect and blo ...
- BIA Lowers 2025 Media Growth Forecast
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
The downgrade is due to tougher economic factors that lie ahead, low ...
- Prime-Time Upfront +5% To $31B, CPMs Drop
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, whi ...
- IAB Tech Lab Updates Taxonomy For Mapping Content To Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
IAB Tech Lab released mapping and implementation guidance for advertisers and publishe ...