Tag results for "advertising"
- Tariffs Soured Ad Market, But Q1 Buys Remained StrongAnalysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- 2025 TV 'Headwind': Q1 Ads Down 7%, Streaming Up 26%For the first three months of this year, total national TV cab ...
- Google Ruled A Monopoly, How It Could Affect Ad TechIndustry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- IAE Unveils 'AI Integrity' Certification For Ad ExecsThe program includes a 90-minute, self-administered training and testing process and t ...
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- Alaska Gets Noticed: Volunteer Group Launches Site For Public NotificationsIllinois has its own such site, and is now running the o ...
- New Brand Survey: TV Upfront Ad Market Optimism?A survey by iSpot finds 16% of advertisers believe there will ...
- Who Are The Most Marketable Stars Headed To The NFL?In the leadup to the NFL Draft, TMA's Platinum Rye h W ...
- Madison And Wall Adds McLelland To Leadership TeamHe most recently spent 8 years at Corus, where he was Chi ...
- YouTube Expands 'Hype,' Preps Mid-Roll Ad UpdateIn an effort to boost the in-app presence of emerging creators, YouTu ...
- LinkedIn Earns MRC Accreditation For Video Ad MetricsLinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- When The Whole Is Lesser Than The Sum Of The PartsWeeks after WPP acquired InfoSum for an undisclosed sum, there still a ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- Meta Sued For Allegedly Overcharging Advertisers By $4BA fitness company based in South Carolina has sued Meta Platforms f ...
- AAM Releases 'Ethical' AI Standards: Transparency, Accountability, OversightAAM working groups formed last year have been instrumental in providing feedba ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTVThe deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024AI has been crucial in helping Google enforce policies and prevent b ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession"Media consumption has reached its saturation point as digital device penetration rat ...
- Apple Rebrands Advertising Business To Apple AdsApple dropped "Search" from Search Ads and rebranded its ad business ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53MAverage national TV viewership has seen a slight 2% decline to ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- Advertising Starts Linking AI Agents With Platforms, ModelsIntelligent AI agents with access to online chat history, critical information a ...
- IAS Launches Pre-Bid Video Exclusion Lists On TikTokBy leveraging IAS's AI-powered brand suitability technology, advertisers are now able ...
- Temu Pulls Its Google Shopping Ads, App Store Downloads And Ranking ImpackedAfter Temu discontinued Google Shopping ads in the U.S. last week, i ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity SolutionDuring its upfront pitch this morning, the networks-owned data and technology develop ...
- Support For Curtailing Misinformation Falls To Lowest Point Since Trump's Last AdministrationAlarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting so ...
- BeReal Competes With TikTok, Launches AdsAfter five years, BeReal is officially launching ads in the U.S., followi ...
- MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To BotsWhile the analysis focused on detecting bots when ads were served, t ...
- Google, Meta Could See Retaliatory Tax On Digital Ads In EUEuropean Commission President Ursula von der Leyen said Europe could tax Google ...
- Uber Advertising Strategizes About Attention, Big Bites In CarrotsA study showed lift metrics produced the most surprising numbers. Ads view ...
