- Google Updates AI Principles Focused On Risk
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Google DeepMind's update to its Frontier Safety Framework outlines the ways ...
- YouTube Ad Growth Offsets Parent Google's Slide
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Ad revenue for YouTube provided some optimism for Alphabet in an otherwi ...
- Snap Adds More Users, Improves Ad Business In Q4
MediaDailyNews, Colin Kirkland - Wednesday, February 5, 2025
Snapchat built on strong results from Q3, steadily increasing its user ba ...
- Brands Are Likely To Find Undivided Attention From Moviegoers
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
About three-quarters of people surveyed in a study by Screenvision said a ...
- Disney Q4: Streaming Profit Gains, Domestic Ads Up 6%, Subscribers Slip
Television News Daily, Wayne Friedman - Wednesday, February 5, 2025
Disney streaming global subscribers dipped 1% to 124.6 million, with U.S./Canada subscribe ...
- What's So Funny? CBS Special Curates Comedic Super Bowl Spots
TVBlog, Adam Buckman - Wednesday, February 5, 2025
The CBS show will take a stab at gauging the public's tas ...
- 'Born To Be Wild' Seniors Star In Fierce WeatherTech Super Bowl Ad
MAD, Fern Siegel - Monday, February 3, 2025
Four 70something women in a 1963 Lincoln Continental convertible own the r ...
- Comedian Nate Bargatze Will Front DoorDash's Super Bowl Spot
MAD, Steve McClellan - Monday, February 3, 2025
The ad, appearing in the third quarter, promotes membership program DoorPass a ...
- Publicis Ends 2024 On High Note, Q4 Grew 6.3%
MAD, Steve McClellan - Tuesday, February 4, 2025
For full-year 2024, organic growth (which excludes M&A and currency impact) w ...
- Snapchat Launches Ad-Free Subscription Plan
MediaDailyNews, Colin Kirkland - Monday, February 3, 2025
For the first time, Snapchat is offering paying subscribers a plan th ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2025
It characterized a first-half marketing mix modeling effort as a "major n ...
- Anthropic's Constitutional Classifier Challenges 'Jailbreaking'
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 4, 2025
Following Microsoft and Meta into the unknown, AI startup Anthropic - mak ...
- Gould, Voltaggio To Presidents Of WBD Ad Sales
Television News Daily, Wayne Friedman - Tuesday, February 4, 2025
Ryan Gould and Bobby Voltaggio will replace the vacated position held ...
- Fox Corp. Ad Revenue Up 21%, Driven By NFL, Political Ad Gains
Television News Daily, Wayne Friedman - Tuesday, February 4, 2025
Fox Corp.'s ad revenue rose 21% to $2.4 billion. Its core advertisi ...
- No Pharma Ads On TV? If That Happens, What's Next?
TV Watch, Wayne Friedman - Tuesday, February 4, 2025
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of t ...
- Don't Eat Lava, Reese's Warns Fans In SB Spot
MAD, Steve McClellan - Sunday, February 2, 2025
The ad, from agency Erich & Kallman, creates a storyline where peop ...
- X Adds Abbott, Colgate, Lego, Nestle, Pinterest, Shell, Tyson To Ad Boycott Complaint
MediaDailyNews, Wendy Davis - Monday, February 3, 2025
X Corp. on Saturday filed a second amendment to its antitrust complain ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- Outbrain Finalizes $1B Merger, Changes Name To Teads
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Outbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Paramount, Nielsen Strike New Measurement Deal
Television News Daily, Wayne Friedman - Monday, February 3, 2025
As part of the agreement, Paramount has licensed new Nielsen services ...
- New FCC Head Wonders If PBS, NPR Are Airing 'Commercials'
TV Watch, Wayne Friedman - Monday, February 3, 2025
FCC Chairman Brendan Carr did not offer examples of what might ...
- Universal's 'Dog Man' Scores Leading $36M Late January Opening
MediaDailyNews, Wayne Friedman - Sunday, February 2, 2025
National TV ad spend for domestic theatrical movies is now a collecti ...
- Google Confirms 'Voluntary Exit' Offer To Employees Working On Pixel, Android
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
The announcement is aimed at Google's U.S. employees working on Platforms &am ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty
Planning & Buying Insider, Joe Mandese - Friday, January 31, 2025
"Early pacing data in 2025 shows that brands are starting to tr ...
- New Integration Can Help Advertisers Achieve Identity Resolution, Firms Say
Publishers Daily, Ray Schultz - Thursday, January 30, 2025
The new integration leverages Viant's Household ID and TransUnion's TruAudience. ...
- Poor Print: Offline Media Spend Will Fall In 2025, Forecast Says
Publishing Insider, Ray Schultz - Thursday, January 30, 2025
But Winterberry Group study predicts 6.1% ad growth overall this year. ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Thursday, January 30, 2025
Omnicom - especially in terms of its vision, internal innovation and overa ...
- AI Search Riddled With Challenges - Measurement, Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A recent study finds 55% of marketers are concerned about data privac ...
- Microsoft Ad Revenue Up 21%, Makes DeepSeek RI Available In Azure
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
Microsoft reported its Q2 2025 earnings Wednesday, showing its search and ...