- White House Pauses Federal AI Draft Order
MediaDailyNews, Laurie Sullivan - Monday, November 24, 2025
The White House has put on hold a draft executive order aim ...
- Google Eyes Computing Power, Likely Impact On Ad Serving
MediaDailyNews, Laurie Sullivan - Friday, November 21, 2025
Incremental increases in computing and processing power will affect how ads a ...
- Turning Black Friday Message Fatigue Upside Down
Performance Marketing Insider, Laurie Sullivan - Friday, November 21, 2025
Consumer fatigue is driven not by ad message volume but by a ...
- College Football Viewing, Ad Sales Also Growing
Television News Daily, Wayne Friedman - Friday, November 21, 2025
Along with the NFL, college football TV viewing has also made slig ...
- With MSNBC Now Gone, NBC News Promo Rebukes Cable Talk
TVBlog, Adam Buckman - Friday, November 21, 2025
The spot consists almost entirely of the voices of 14 people n ...
- Company Builds Agentic Ad Support With AI Assistants
Publishers Daily, Ray Schultz - Wednesday, November 19, 2025
MediaMint offers a program it calls Mia for publishers and other fi ...
- Firms Partner To Offer B2B Audiences For Ad Access
Publishers Daily, Ray Schultz - Wednesday, November 19, 2025
The expanded partnership gives advertisers access to custom B2B audiences. The arrangeme ...
- MLB Strikes 3-Year NBCU, ESPN, Netflix Deals
Television News Daily, Wayne Friedman - Thursday, November 20, 2025
NBCU will get "Sunday Night Baseball," which has aired on ESPN sin ...
- Your Home-Screen Ads Are Calling: Are You Picking Up?
TV Watch, Wayne Friedman - Wednesday, November 19, 2025
Over the past year, LG Ad Solutions has seen a more th ...
- Jolt Secures Major Stake In Volta Media Network, Enters U.S. Digital OOH Market
MAD, Fern Siegel - Monday, November 17, 2025
The acquisition adds locations in 34 states and services top global bra ...
- Berkshire Makes Rare Alphabet Tech Investment With $4.3B Stake
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Alphabet on Monday saw notable premarket stock gains after recent AI investmen ...
- Microsoft Animates Images, Adds Performance Tracking To Copilot
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Microsoft Advertising has expanded Copilot capabilities with image animation for video creati ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- Microsoft, Nvidia Invest Billions In Anthropic
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
As part of the partnership announced Tuesday, NVIDIA and Microsoft will inve ...
- Buying Up More Stations: Is There A Real Media Plan To Compete?
TV Watch, Wayne Friedman - Tuesday, November 18, 2025
Where are legacy TV station owners headed in terms of media busine ...
- Mixed Confidence Identifies Concerns In AI As Use Skyrockets
Data & Programmatic Insider, Laurie Sullivan - Monday, November 17, 2025
Mixed confidence around using AI to measure, optimize and analyze campaigns h ...
- YouTube Pitches Late-Night, Creator-Led Show
MediaDailyNews, Colin Kirkland - Friday, November 14, 2025
Julian Shapiro-Barnum will host "Outside Tonight," a live weekly program expected ...
- Google Rejects EU Ad-Tech Breakup Demand
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
Google responded Friday to the European Commission's decision that its ad-tech busine ...
- Google To Advance Bidding Strategy In Ads
Performance Marketing Insider, Laurie Sullivan - Monday, November 17, 2025
Google will soon introduce "Journey Aware Bidding" in Google Ads - signali ...
- Tricky AI: Advertisers Are Widely Using It, But Face Learning Curve
Publishing Insider, Ray Schultz - Sunday, November 16, 2025
Advertisers are working on overcoming numerous challenges, but are employing AI f ...
- 'Now You See Me' Outpaces 'Running Man'
MediaDailyNews, Wayne Friedman - Sunday, November 16, 2025
"Now You See Me" also topped "Running Man" in national TV ad-spe ...
- New Season Delivers Slight Increase In Viewing, Ad Spend
Television News Daily, Wayne Friedman - Friday, November 14, 2025
Fox and NBC led the group with $738.9 million and $712.8 milli ...
- Google Releases Agentic Models For Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Google's Gemini AI models will now power two agentic agents to he ...
- Meta Seeks To Appeal Ruling Over Scam Ads
MediaDailyNews, Wendy Davis - Wednesday, November 12, 2025
Meta Platforms has asked a federal judge to authorize an immediate appe ...
- Google's New Agents Browse, Call Stores, Buy Things
MediaDailyNews, Laurie Sullivan - Thursday, November 13, 2025
Google users in the U.S. will have access to new features th ...
- Ostroff To Lead Global Partnerships At Criteo
People on the Move, Fern Siegel - Wednesday, November 12, 2025
He's been named EVP of business development. ...
- Nielsen Names Naylor First Chief Client Officer
Television News Daily, Wayne Friedman - Wednesday, November 12, 2025
After a career spent using Nielsen data to pitch clients on beha ...
- World Cup 2026: Rising Sponsor Dollars For 13 Host Markets
Advanced TV Insider, Wayne Friedman - Wednesday, November 12, 2025
Over the last three years, 765 brands in 13 markets have plac ...
- Automotive TV Spending Declines 24% In October
Marketing Daily, Tanya Gazdik - Tuesday, November 11, 2025
Year-to-date spending also continues to fall, down 7.6% year-over-year to $1.8 billi ...
- Mozilla Challenges Online Ads, Once Again
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 12, 2025
The partnership with Equativ moves Mozilla further away from traditional ad mode ...