- Netflix Wraps Upfront With 'Doubled Commitments'
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Netflix said its results were in line with expectations. Growing brand categori ...
- More FAST Channels Coming From Telemundo, Hisense TVs
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Telemundo has launched FAST service Telemundo Deportes Ahora, while TV set manufactur ...
- Match Group Settles With FTC For $14M, Promises Simple Cancellation Method
MediaDailyNews, Wendy Davis - Tuesday, August 12, 2025
Online dating service Match Group has agreed to pay $14 million ...
- Meta Updates System For Brand Rights Protection
MediaDailyNews, Colin Kirkland - Tuesday, August 12, 2025
Alongside automated detection and enforcement tools, Meta is giving advertisers more pow ...
- Google Using Advanced LLMs To Take Down Invalid Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 13, 2025
Advances in large language models have enabled Google to detect and blo ...
- BIA Lowers 2025 Media Growth Forecast
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
The downgrade is due to tougher economic factors that lie ahead, low ...
- Prime-Time Upfront +5% To $31B, CPMs Drop
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, whi ...
- IAB Tech Lab Updates Taxonomy For Mapping Content To Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
IAB Tech Lab released mapping and implementation guidance for advertisers and publishe ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Microsoft, OpenAI Feud Triggers Warning From Elon Musk
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
It's become a race to develop super AI capabilities and agentic agent ...
- IPG 'Simulation Studio' Measures Impact Of Advertising Before It Happens
MediaDailyNews, Joe Mandese - Monday, August 11, 2025
"Welcome to the new age of decision dominance" reads a tag us ...
- Warner Bros. Scores Another Big Opening With 'Weapons'
MediaDailyNews, Wayne Friedman - Monday, August 11, 2025
It is the studio's seventh first-place opening this year and the six ...
- AAF Names 2025 Inductees, Ashley Graham Earns Cultural Force Award
MAD, Fern Siegel - Thursday, August 7, 2025
The American Advertising Federation added seven to its Hall of Achievement. ...
- OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
ChatGPT user agent activity surged 200% in July, with bots nearly doubli ...
- Why This Social House Co-Founder & CEO Veered Off The Beaten Path
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 6, 2025
What does it take to start a business with nothing but ...
- Google Isn't Weakening Web Traffic, Says VP Of Google Search
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Recent data and reports suggest Google AI features are destroying traffic ...
- Google Performance Max Gains Controls, Insights
Performance Marketing Insider, Laurie Sullivan - Thursday, August 7, 2025
Several Performance Max updates aim to boost performance and streamline ad managemen ...
- Trump Weighs In On Jaguar Rebranding, American Eagle
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, August 5, 2025
The ad critic-in-chief took shots at Jaguar Land Rover, but praised Americ ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...
- Yelp Co-Branded Ads Help Localize National Brands
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Yelp launched an ad unit that lets national brands like Pepsi a ...
- Is America Ready To Hear The Word 'Vagina' On National Television?
Marketing Daily, Les Luchter - Monday, August 4, 2025
That was among the questions discussed at MediaPost's recent Pharma & Heal ...
- Snowflake Ventures, Capital One Ventures Invest In Agentic AI Unicorn
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The venture arms aims to build an agentic marketing platform called ...
- ChatGPT Reaches 700M Weekly Active Users
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The news comes as OpenAI is set to release GPT-5 sometime th ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- Data Lockdown Effects And Should You Believe AI Reasoning Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 5, 2025
As OpenAI released reasoning LLMs on Tuesday, some publishers have once aga ...
- Jumping The Cable TV Deal Line: ESPN's Equity Deal With The NFL?
TV Watch, Wayne Friedman - Tuesday, August 5, 2025
The league would get a 10% minority equity ownership in ESPN, whi ...
- The AI Bullsh**t Index And The Psychology Behind It
Data & Programmatic Insider, Laurie Sullivan - Monday, August 4, 2025
Researchers have introduced a systematic framework for LLMs that emphasizes their indifferen ...
- 'Four' Second Week Not-So-Fantastic
MediaDailyNews, Wayne Friedman - Sunday, August 3, 2025
"Fantastic" had a box-office drop of nearly 70% from its first-week $1 ...
- From Panels Of Pros To 'Panels & Prose,' Why You'll Be Seeing Steve Smith In The Funny Papers
MediaDailyNews, Joe Mandese - Sunday, August 3, 2025
After a quarter century chronicling the ad biz, Smith explains why t ...
- Reddit Q2 Ad Buys Surge 84%, Active Users Not-So-Much
MediaDailyNews, Colin Kirkland - Sunday, August 3, 2025
Reddit is showing impressive increases in both its ad business and i ...