• by Fern Siegel , 3 hours ago

NÜTRL Vodka Seltzer is prepped for the college-football season.

Creative was produced through a collaborative partnership between the sports podcast "Bussin' With The Boys," led by Sherman Young Jr., and the NÜTRL team at Anheuser-Busch. 

The campaign is supported by streaming, digital, social, out-of-home, radio and retail channels throughout the 2026 season and into 2027.

The work is designed to reflect content that speaks to college football fans. It features former NFL players and hosts Will Compton and Taylor Lewan and illustrates the lengths people will go to protect their Saturdays, in order to share football with friends.

The duo launched their daily sports podcast in 2019. It's presented by FanDuel.

"Some of the best creative ideas start with a truth that's instantly recognizable. For us, it was about friendship and the traditions that bring people together on college football Saturdays. We built the campaign around those relatable moments, creating something that feels authentic to game day culture, entertaining for fans and a natural fit for NÜTRL," the creative team at 'Bussin' With The Boys' told Agency Daily.